East Cobb Pediatrics

What East Cobb Pediatrics does

East Cobb Pediatrics & Adolescent Medicine LLC is a privately held, physician-owned pediatric practice operating two physical locations in Marietta and Kennesaw, Georgia (suburban Atlanta). Founded approximately five decades ago, the practice employs 11–50 staff and provides comprehensive pediatric care for patients from birth through age 21, including well-child visits, immunizations, sick visits, behavioral and mental health services, newborn care, lactation consulting, sports physicals, and specialist referrals. The practice is led by two named Managing Partners (Dr. Marisa Gadea and Dr. Danny Heine) and is currently navigating a planned succession, with Dr. Karen Thrower retiring in May 2026 and Dr. Robert Wiskind joining in 2026.

The business is built on a clinical-services revenue model billed primarily through insurance, accepting most commercial plans alongside Medicaid, CareSource, and PeachState, with ancillary cash revenue from form fees ($10–$30), flu vaccines ($30 self-pay), and medical record transfer fees. The technology stack is entirely third-party and consists of standard healthcare SaaS: Greenway Health for EHR and portal account management, MyHealthRecord for patient portal, Phreesia for intake/registration/billing, Wufoo for forms, Zoom for telehealth prenatal visits, and Google Analytics for web tracking. Patient acquisition is driven by community reputation, physician referrals, free virtual prenatal consults, and organic social media (Facebook, Instagram), with no formal paid acquisition or AI-driven tooling.

The practice distributes care through two physical clinics (Marietta and Kennesaw), phone-based scheduling, online portal booking for established patients, weekday morning walk-in sick visits at Marietta, seasonal Saturday walk-ins (November–January), and after-hours triage routed through the Children's Healthcare of Atlanta advice line. Key strategic partners include Children's Healthcare of Atlanta (after-hours triage and physician affiliations), Greenway Health (EHR), Phreesia (patient intake), The Children's Care Network (clinically integrated pediatric network), and Zoom (telehealth). The practice holds no patents, has no funding rounds, and is not listed on any exchange.

Name

East Cobb Pediatrics

Legal name

East Cobb Pediatrics and Adolescent Medicine LLC

Website

https://eastcobbpeds.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

East Cobb Pediatrics & Adolescent Medicine is a physician-owned pediatric practice operating two clinics in Marietta and Kennesaw, Georgia, providing comprehensive medical care from birth through age 21, including well visits, immunizations, sick visits, behavioral health, and lactation support billed through insurance.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

Keywords

• Pediatric primary care
• Well-child visits
• Childhood immunizations
• Newborn care services
• Adolescent medicine

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Services: Revenue from pediatric healthcare services including well visits, sick visits, immunizations, behavioral/mental health services, newborn care, and lactation consulting. Accepts most commercial insurance plans, Medicaid, CareSource, and PeachState.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

East Cobb Pediatrics & Adolescent Medicine operates a private pediatric medical practice serving children from birth through age 21 at two locations in Marietta and Kennesaw, Georgia. The practice provides comprehensive pediatric services spanning newborn care, well-child visits, vaccinations, sick visits (including walk-in hours), behavioral and mental health services, sports physicals, lactation consulting, prenatal visits, specialist referrals, and prescription management. Revenue is generated primarily through insurance-based billing for clinical services, complemented by unit-priced ancillary offerings such as flu vaccinations, medical record transfer, and form completion.

Product overview

East Cobb Pediatrics & Adolescent Medicine is a pediatric healthcare practice offering comprehensive medical services for children from birth through age 21. The practice operates two locations (Marietta and Kennesaw, GA) providing a unified suite of clinical services including newborn care, well-child visits, vaccinations, sick visits, behavioral/mental health services, sports physicals, and lactation consulting. The service portfolio is supported by patient-facing digital tools including a patient portal (MyHealthRecord), online bill payment (Phreesia), symptom checker, immunization schedules, and pediatric dosing information. The practice also offers specialized care coordination including specialist referrals and medical record transfers.

Differentiator

Problem solved

Functional benefit

Products and services

• Newborn Services Expert newborn care including free virtual prenatal visits, newborn follow-up visits, and coordination with hospital discharge for new parents and their infants.
• Well-Child Visits Annual preventive health checkups focusing on growth monitoring, vaccinations, development screening, and addressing parental concerns for children from birth through age 21, required for school, camp, and sports eligibility.
• Vaccines & Immunization Comprehensive immunization services following American Academy of Pediatrics guidelines, including state-mandated vaccines, seasonal flu vaccines, and catch-up vaccination schedules ($30 self-pay for flu vaccine if not covered by insurance).
• Behavioral & Mental Health Services Specialized care for ADD, ADHD, anxiety, depression, and other behavioral disorders, including parent consultations, diagnosis, medication management, and collaboration with therapists for pediatric patients.
• Sick Visits Same-day acute and chronic illness appointments for pediatric patients by phone scheduling starting at 8:00 AM Monday through Friday, plus walk-in acute illness care on weekday mornings at the Marietta office and seasonal Saturday mornings November through January.
• Sports Physicals Quick physical examinations to determine eligibility for school sports participation, with documentation provided for patients who have already had an annual well visit.
• Prenatal Visits Free online group prenatal visits conducted via Zoom, giving expecting parents the opportunity to meet providers, learn about the practice, and ask questions before their child is born.
• Lactation Consulting Breastfeeding support and newborn feeding guidance including latch evaluation, feeding positions, milk supply management, and pump usage guidance provided by a certified lactation consultant.
• Specialist Referral Services Coordinated referrals to recommended pediatric specialists in Allergy, Audiology, Cardiology, Dental, ENT, Gastroenterology, Neurology, and other disciplines, managed by an internal referral coordinator.
• Medical Record Transfer Transfer of patient medical records to or from the practice with electronic retrieval via secure email ($6.50) or paper copy ($20.00) options.
• Prescription Services Prescription refills and management for maintenance and ADHD medications, including prior authorization support, requestable through the patient portal or by calling the office.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered core.

• Children's Healthcare of Atlanta (CHOA)coreStrategic or Co-development PartnerAfter-hours triage nurse services provided through Children's Healthcare of Atlanta Advice Line. On-call providers connected through CHOA after-hours system. Dr. Ilyssa Greenberg is a member of Children's Healthcare of Atlanta. Dr. Tania Sarker previously worked at CHOA with the Aflac Cancer and Blood Disorders team.
• Greenway HealthcoreTechnology or IntegrationElectronic health records and practice management system. Portal account creation handled through Greenway Health platform.
• PhreesiacoreTechnology or IntegrationPatient intake, registration, check-in, and online bill payment platform. Phreesia contacts patients via text or email for appointment check-in and form completion.
• MyHealthRecordcoreTechnology or IntegrationPatient portal platform for accessing medical records, scheduling appointments, messaging doctors, requesting refills, and paying bills.
• Children's Care NetworkcoreStrategic or Co-development PartnerDr. Robert Wiskind serves as past Chair of the Board of Directors of The Children's Care Network, a clinically integrated network for pediatrics in Atlanta focused on ensuring pediatricians can continue taking care of children and families.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pediatric Associates: Larger physician-owned/PE-backed pediatric primary care group with multiple Southeast locations and broader scale, illustrating the multi-site independent pediatric practice model at greater scale than East Cobb.
• Peachtree Pediatrics: Independent metro Atlanta pediatric practice offering comparable newborn, well-child, sick visit, and lactation services, serving as an additional small-group private practice competitor for patient families.
• Northside Pediatrics: Independent multi-provider pediatric practice serving north metro Atlanta, offering comparable newborn care, well visits, sick visits, and behavioral health within the same competitive set.
• Kennesaw Pediatrics: Kennesaw, GA-based independent pediatric practice offering similar well-child, sick visit, and immunization services in the same northwest Atlanta suburb, competing directly for the same patient families.

Others

• Children's Care Network: Clinically integrated pediatric network in Atlanta (where Dr. Wiskind serves on the board); represents the IPN/strategic affiliation ecosystem in which East Cobb operates, rather than a direct competitor.

Broad incumbents

• Piedmont Pediatrics: Piedmont Healthcare-affiliated pediatric primary care locations across metro Atlanta, providing a system-backed alternative for families choosing between independent and health-system pediatric practices.
• Wellstar Pediatrics: Pediatric service line within the Wellstar Health System serving Marietta and greater northwest Georgia, offering a hospital-system alternative for pediatric primary and specialty care in the same catchment area.
• Children's Healthcare of Atlanta (CHOA) Primary Care Practices: CHOA-affiliated pediatric primary care and after-hours urgent care network sharing the same market; broader incumbent that operates alongside and partially competes with East Cobb Pediatrics for general pediatric patients.

Emerging players

• PM Pediatrics (Pediatric Urgent Care): Specialty pediatric urgent care chain that overlaps with East Cobb's walk-in/sick visit offering, particularly acute same-day pediatric care in suburban markets.

Regional players

• Centennial Pediatrics: Independent private pediatric practice based in the Nashville/middle Tennessee region; comparable small-group pediatric primary care model with similar scope of services and patient retention dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eastcobbpediatrics
• Instagraminstagram.com/eastcobbpeds
• Xx.com/EastCobbPeds

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Cobb Pediatrics