Kennesaw Pediatrics

What Kennesaw Pediatrics does

Kennesaw Pediatrics is an independently-owned, single-location pediatric medical practice founded in 2003 in Kennesaw, Georgia, serving families from birth through adolescence. The practice operates out of a clinic at 3745 Cherokee Street NW, Suite 401, and is staffed by four board-certified pediatricians (Dr. Mark Long, Dr. Peter Strauss, Dr. Alexa Gusmerotti, Dr. Brittany Hill-Buckler) and two nurse practitioners (Carrie Maguire, a Certified Pediatric Mental Health Specialist, and Crystal Buckner), with total headcount of 11-50 staff. Services are organized into four core lines — Newborn Care, Pediatric Care (wellness checks, sick visits, vaccinations), Specialized Care (ADHD, asthma, allergies, anxiety, depression, developmental delays), and On-Site Services (in-house labs, Spot Vision Screening, hearing screenings, rapid strep/flu testing, non-invasive bilirubin testing) — delivered alongside a dedicated Newborn Center that physically separates infant visits from sick-child waiting areas.

The practice's technology stack centers on a third-party eClinicalWeb electronic medical record (EMR) integrated with a secure patient portal enabling 24/7 online scheduling, prescription refills, secure messaging, and digital form submission. Differentiated clinical technology includes the StepOne Enhanced Newborn Screening kit (testing for 50+ genetic disorders versus the Georgia state baseline of 28, incorporating AAF, March of Dimes, and ACMG recommendations), Spot Vision Screening, rapid DNA-based diagnostics for strep and flu, and non-invasive transcutaneous bilirubin measurement. The practice aligns with CDC and AAP vaccine schedules and was recognized as Best of 2025 Atlanta Best Pediatric Practice.

Revenue is generated predominantly through fee-for-service clinical care billed to insurance or paid out-of-pocket, supplemented by ancillary transactional fees: a $10 processing charge per form requested outside scheduled visits and a $35 fee for missed appointments not cancelled within 24 hours. Patient acquisition is direct-to-consumer through community presence, local reputation, organic search, social media, and word-of-mouth referrals. Geographic scope is the Kennesaw area and surrounding NW Atlanta suburbs; there is no evidence of multi-site operations, institutional ownership, external investors, or funded expansion.

Name

Kennesaw Pediatrics

Legal name

Kennesaw Pediatrics

Website

https://kennesawpediatrics.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Kennesaw Pediatrics is an independently-owned, single-location pediatric medical practice in Kennesaw, Georgia, providing comprehensive healthcare from birth through adolescence to families in the surrounding NW Atlanta community via four physicians and two nurse practitioners.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

Keywords

• Pediatric healthcare services
• Well-child visits
• Newborn care
• Pediatric specialty care
• Childhood vaccinations

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Services Revenue: Fee-for-service medical care including well-child visits, sick visits, newborn care, vaccinations, and specialized care services. Revenue is generated through patient visits billed to insurance or paid out-of-pocket.
2. Form and Records Processing Fees: $10 processing fee per form requested outside of scheduled visits or for replacement copies. Some forms provided at no charge during well visits.
3. Missed Appointment Fees: $35 missed appointment fee for appointments not cancelled within 24 hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kennesaw Pediatrics is a single-location pediatric medical practice that provides comprehensive primary and specialty healthcare for children from birth through age 21. Its services span newborn care, well-child visits, sick visits, vaccinations, chronic and developmental condition management (ADHD, asthma, allergies, anxiety, depression, developmental delays), and on-site diagnostics including labs, vision screening, and hearing screening, all delivered by a team of four board-certified pediatricians and two nurse practitioners at its Kennesaw, Georgia clinic.

Product overview

Kennesaw Pediatrics operates as a single-location pediatric practice offering a unified suite of care services centered around four core service areas: Newborn Care Services, Pediatric Care Services, Specialized Care Services, and On-Site Services. The practice also maintains a dedicated Newborn Center providing a separate clinic space for infants. Digital patient engagement is handled through a Patient Portal and Online Patient Forms system. All services are delivered at their Kennesaw, Georgia location by a team of four pediatricians, two nurse practitioners, and support staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Newborn Care Services

Quantifiable outcome

• One in four children may have vision problems that can significantly impact their learning development
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Centers for Disease Control and Prevention (CDC)minorOthersKennesaw Pediatrics follows CDC vaccine schedules and guidelines for immunizations. The practice references CDC recommendations as the foundation for their vaccine policy and immunization schedules.
• American Academy of Pediatrics (AAP)minorOthersKennesaw Pediatrics follows AAP immunization guidelines and recommendations for vaccine schedules. The practice aligns with AAP standards for pediatric care and immunizations.
• March of DimesminorOthersKennesaw Pediatrics' StepOne enhanced newborn screening kit includes recommendations from March of Dimes, testing for over 50 genetic disorders beyond state requirements.
• American College of Medical Genetics (ACMG)minorOthersKennesaw Pediatrics' enhanced newborn screening includes ACMG recommendations, testing for over 50 genetic disorders beyond standard state requirements of 28 inherited disorders.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Children's Healthcare of Atlanta: The dominant pediatric health system in metro Atlanta, operating specialty hospitals, outpatient clinics, and employed primary-care pediatric practices across the region. Directly competes with Kennesaw Pediatrics for pediatric patients in Cobb County and is the largest single competitive threat in the area.
• Pediatric Associates: One of the largest physician-owned pediatric groups in the U.S., operating dozens of locations across multiple states. Comparable to Kennesaw Pediatrics in core service offering (comprehensive pediatric primary care, on-site labs, mental health) but at materially greater scale, serving as a reference point for what scale-up of the model could look like.
• Wellstar Health System — Pediatric Services: A large integrated health system headquartered in Marietta, GA (adjacent to Kennesaw), operating pediatric primary-care and specialty practices throughout Cobb County. Overlaps directly with Kennesaw Pediatrics' catchment area and competes for employer-sponsored and family-of-corporate patient relationships.
• Northside Hospital — Pediatric Primary Care: Major Atlanta-area health system with employed pediatric primary-care practices spread across north-metro suburbs including Cobb and Cherokee counties. Operates as a system-affiliated alternative to independent practices like Kennesaw Pediatrics.

Direct peers

• Marietta Pediatrics: An independent suburban Atlanta pediatric practice serving families in Marietta and the broader Cobb County area. Closest head-to-head independent peer to Kennesaw Pediatrics — similar single-site model, comparable service mix (well visits, sick care, on-site services), and overlapping geography.
• Roswell Pediatrics: Independent pediatric practice serving Roswell, GA and surrounding north-metro Atlanta communities. Comparable single-location, pediatrician-and-NP-staffed model offering newborn through adolescent care, with overlap in the broader Cobb/Cherokee/Fulton suburban patient pool.
• East Cobb Pediatrics: Independent community pediatric practice located in east Cobb County, adjacent to Kennesaw. Most directly comparable local competitor — similar scale, similar service mix, and same suburban family demographic that Kennesaw Pediatrics targets.
• Woodstock Pediatrics: Independent suburban Atlanta pediatric practice serving Cherokee County families just north of Kennesaw. Comparable independent, locally owned pediatric primary-care model with overlapping referral geography and similar demographic focus on growing suburban families.

Regional players

• Piedmont Pediatrics: A Piedmont Healthcare-affiliated pediatric practice in the greater Atlanta region. Comparable in pediatric primary-care service offering but operating within a larger system — useful benchmark for how system-affiliated pediatric groups position against independents.

Others

• American Academy of Pediatrics: Not a competitor but the pediatric specialty society whose clinical and immunization guidelines Kennesaw Pediatrics explicitly follows (per its vaccine policy). Relevant 'peer' in the sense that AAP materials and recommendations shape the practice's clinical protocols and patient-education content.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kennesaw-pediatrics-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kennesaw Pediatrics