JM SMUCKER CO/THE

What JM SMUCKER CO/THE does

The J.M. Smucker Company (NYSE: SJM) is a publicly traded consumer packaged goods manufacturer headquartered in Orrville, Ohio, founded in 1897 by Jerome Monroe Smucker and now in its fifth generation of family leadership. The company manufactures branded food products including fruit spreads (jams, jellies, preserves), peanut butter, ice cream toppings, and syrups. Its product portfolio extends well beyond the Smucker's brand to include wholly owned acquired brands across coffee (Folgers), peanut butter (Jif), snack cakes (Hostess), frozen sandwiches (Uncrustables), and pet food (Milk-Bone dog treats, Meow Mix cat food). All manufacturing facilities are located in the United States and Canada, with products distributed across North America through major retail grocery chains, mass merchants, and club stores.

The company's core manufacturing technology is organized around three FDA-defined fruit spread categories: jelly (clear, firm texture from fruit juice with pectin-based gelling), jam (pureed fruit with soft texture), and preserves (whole fruit pieces). The pectin-based gelling technology requires careful sugar and acid management to achieve proper gel formation. Other proprietary technology includes the Magic Shell ice cream topping process that creates a candy-coated shell in seconds when applied to ice cream, and the Goober format combining peanut butter and jelly in a single jar. Sub-brands include Natural Fruit Spreads (no high-fructose corn syrup, no artificial flavors), Squeeze squeezable formats, Simply Fruit (sweetened with real fruit), Low Sugar and Sugar Free variants, and Simple Delight toppings (no high-fructose corn syrup or artificial flavors). All jams, jellies, preserves, fruit syrups, fruit butters, and peanut butter products are kosher certified with the 'circle U' designation; all ice cream toppings are 'circle UD' certified.

Revenue is generated primarily through wholesale CPG channels: products are sold to retail grocery chains, mass merchants (Walmart, Target), club stores (Costco, Sam's Club), and convenience stores, with pricing determined at retail. The company also operates an 'Away From Home' foodservice program serving restaurants, hotels, hospitals, and schools with commercial-size products. Until December 2025, the company operated a direct-to-consumer e-commerce store (Shop.Smucker), which has since been decommissioned. Primary customer segments are individual consumers and households, with secondary segments of foodservice operators and retail grocery partners. Brand heritage is central to the value proposition, anchored by the iconic 'With a name like Smucker's, it has to be good' slogan used since the mid-1950s and the #1 market position in U.S. jelly and preserves held since 1975.

Name

JM SMUCKER CO/THE

Legal name

THE J.M. SMUCKER COMPANY

Website

https://smucker.com

Company type

Public

Founded year

1897

Operating status

Operating

Short description

The J.M. Smucker Company manufactures branded consumer food products including fruit spreads, peanut butter, ice cream toppings, and syrups, sold through major U.S. and Canadian retailers. Its portfolio includes acquired brands Folgers, Jif, Hostess, Milk-Bone, Meow Mix, and Uncrustables.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods (Food & Beverage)

NAICS

Snack Food Manufacturing (31191)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

Keywords

• Consumer packaged goods
• Packaged food products
• Peanut butter spreads
• Roasted coffee products
• Frozen handheld sandwiches

Headquarters

HQ city

Orrville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: J.M. Smucker Co. generates revenue primarily through the manufacture and sale of consumer food products including fruit spreads, peanut butter, ice cream toppings, and syrups. Products are sold through retail grocery stores, mass merchants, club stores, and convenience stores across North America. The company also sells directly to foodservice operators through its 'Away From Home' program.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

JM Smucker manufactures, markets, and distributes branded consumer food and beverage products across multiple categories including fruit spreads (Smucker's), peanut butter (Jif), coffee (Folgers, Café Bustelo, 1850), frozen sandwiches (Uncrustables), ice cream toppings and syrups (Smucker's), pet snacks and treats (Milk-Bone, Pup-Peroni, Meow Mix), and sweet baked goods (Hostess). The company sells these branded products across North America primarily through retail grocery, mass merchants, club stores, and foodservice channels.

Product overview

The J.M. Smucker Company operates primarily as a consumer food products manufacturer. Its Smucker's® brand portfolio is organized into three core product lines: (1) Fruit Spreads — encompassing Jam, Jelly, Preserves, Natural Fruit Spreads, Simply Fruit®, Squeeze™ spreads, Low Sugar™, and Sugar Free varieties across multiple fruit flavors; (2) Peanut Butter — including Natural, Organic, and Goober® (peanut butter and jelly combined) offerings; and (3) Ice Cream Toppings — featuring Magic Shell®, Microwaveable, Simple Delight®, Spoonable, and Drizzle Syrup products, plus a Sugar Free Breakfast Syrup. The company also produces Uncrustables® frozen sandwiches under the same parent company. No software platform, API, or AI-enabled products were identified in the available source material.

Differentiator

Problem solved

Functional benefit

Brands

• Natural Fruit Spreads: No high-fructose corn syrup and no artificial flavors fruit spreads
• Squeeze
• Simply Fruit
• Low Sugar
• Goober
• Magic Shell
• Simple Delight
• Uncrustables

Products and services

• Smucker's Fruit Spreads Branded shelf-stable fruit spreads (jams, jellies, preserves, fruit butters) sold to retail grocery, mass, and club channels for household breakfast and sandwich occasions.
• Jif Peanut Butter Branded peanut butter and peanut butter spreads (creamy, crunchy, reduced-fat, natural, omega-3, and squeeze formats) sold through grocery, mass, club, and foodservice channels for household lunch and snack use.
• Folgers Coffee Branded roasted and ground coffee, instant coffee, and single-serve coffee pods sold to retail, mass, club, and foodservice customers for at-home and away-from-home consumption.
• Smucker's Uncrustables Branded frozen, pre-made peanut butter and jelly (and nut-butter) sandwich pockets sold to retail grocery, mass, club, and K-12/away-from-home foodservice channels for convenient grab-and-go consumption.
• Smucker's Ice Cream Toppings Branded syrups, sauces, and toppings sold to grocery, mass, and club channels for at-home ice cream and dessert use.
• Smucker's Syrups Branded pancake and waffle syrups, as well as coffee-flavored syrups, sold at retail grocery, mass, club, and foodservice channels.
• Milk-Bone Pet Snacks Branded dog snacks and biscuits (brushing chews, original biscuits, flavored snacks) sold through grocery, mass, and club channels for routine pet treat occasions.
• Hostess Sweet Baked Goods Branded individually wrapped snack cakes and sweet baked goods sold via retail, mass, club, convenience, and foodservice channels for single-serve snacking occasions.

Quantifiable outcome

• Number 1 market position in jelly and preserves in the United States since 1975

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Jif (The J.M. Smucker Company brand)coreOthersJif peanut butter is another brand owned by The J.M. Smucker Company. Smucker's recipes frequently feature Jif peanut butter alongside Smucker's fruit spreads, particularly in peanut butter and jelly recipes. This is an intra-company brand relationship rather than an external partnership.
• Folgers (The J.M. Smucker Company brand)coreOthersFolgers coffee is another brand owned by The J.M. Smucker Company. The Caramel Macchiato Frappe recipe on Smuckers.com features Folgers Instant Coffee alongside Smucker's Drizzle Caramel Flavored Syrup. This is an intra-company brand relationship.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• TreeHouse Foods: TreeHouse Foods is a leading private-label and co-manufacturing food company that produces store-brand jams, jellies, syrups, and peanut butters competing directly with Smucker's branded equivalents at a lower price point. It pressures Smucker's on retail shelf economics and consumer price sensitivity.
• Monini: Monini is a heritage Italian producer of spreads and syrups (jams, honey, sweet spreads) competing in the premium and natural spread segment. It overlaps with Smucker's Natural and Simply Fruit lines in health-conscious consumer occasions, though it has limited US distribution.
• Hero Group: Hero Group is a European fruit spreads and jam manufacturer whose US-facing brand portfolio competes in the premium fruit spread segment with Smucker's Natural and Organic lines. Comparable on formulation (no HFCS, clean label) and on target consumer (label-reading, premium shoppers).

Direct peers

• B&G Foods: B&G Foods owns multiple specialty food brands including fruit spreads (Cascadian Farm, Polaner), syrups, and toppings that directly compete with Smucker's in branded spreads. Both companies pursue a strategy of acquiring and stewarding heritage grocery brands.
• Welch's: Welch's is the closest direct peer to the Smucker's brand in fruit spreads and grape jelly/preserves. Both compete head-to-head in shelf-stable jams, jellies, and preserves across US grocery, with similar product formats and target households.

Broad incumbents

• General Mills: General Mills is a large incumbent CPG manufacturer with adjacent breakfast and snack categories (cereals, fruit snacks, refrigerated dough) that share Smucker's center-of-store presence. Its refrigerated baked goods and fruit snacks compete for the same breakfast and lunchbox occasions.
• McCormick & Company: McCormick is a leading branded flavor and topping manufacturer with overlapping offerings in syrups, dessert toppings, and breakfast condiments that compete with Smucker's Drizzle syrup and Magic Shell lines. Both brands leverage similar grocery and foodservice channels.
• Conagra Brands: Conagra Brands is a large US CPG incumbent whose portfolio includes fruit spreads, syrups, peanut butter, and frozen toppings that overlap directly with Smucker's. It sells through the same retail grocery channels and competes for shelf space across multiple categories.
• The Kraft Heinz Company: Kraft Heinz is a large incumbent US CPG manufacturer with overlapping categories (jams, condiments, peanut butter-adjacent spreads) and a similar grocery distribution model. It competes broadly with Smucker's across multiple aisles rather than specializing in fruit spreads.
• The Hershey Company: Hershey is a broad CPG incumbent whose ice cream toppings, syrups, and confectionery items (Hershey's Syrup, Reese's toppings) compete directly with Smucker's Magic Shell and Drizzle product lines. Both brands compete in the dessert and ice cream topping aisle of US grocery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smuckers
• Instagraminstagram.com/smuckersbrand
• Pinterestpinterest.com/smuckers
• LinkedInlinkedin.com/company/the-j-m-smucker-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JM SMUCKER CO/THE