LiveRC
LiveRC operates a niche digital media platform for the RC car racing community, publishing daily news, race results, and live event broadcasts through LiveRC.com, backed by the proprietary LiveTime Scoring Engine installed across 149 active tracks and serving both enthusiast consumers and SMB racing facilities.
- Company typePrivate
- Founded2005
- HeadquartersDe Pere, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What LiveRC does
LiveRC, founded in 2005 and operated as a division of LiveRaceMedia, LLC (a privately held Wisconsin LLC headquartered at 2841 Allied St, STE B, Green Bay/De Pere), is a niche digital media platform serving the radio-controlled (RC) car racing community. The company publishes daily news, race results, photo galleries, and original editorial franchises (e.g., Monday Morning Poll, Talk-It Up Tuesday, Industry Analytics, Flashback Friday), and provides live audio and video broadcasts of RC racing events globally through LiveRC.com and live.liverc.com. Its core technology is the LiveTime Scoring Engine, a proprietary scoring and broadcasting solution operated through wholly owned subsidiary LiveTime, LLC and currently installed across 149 active RC tracks, which enables live race coverage, automated scoring, and YouTube-integrated video archival.
The business model is hybrid: the platform is free to access and monetized primarily through website and live-stream advertising, supplemented by the Bonus Lap recurring subscription membership that gives premium event access and supports local tracks. Ancillary revenue channels include the LiveTime Store (e-commerce for tracks) and ThisShirtSupportsMyTrack.com (consumer merchandise tied to specific tracks). LiveRC sits within the broader LiveRaceMedia network of motorsport media sites — LiveFPV.com, LiveMX.com, LiveKarting.com, and LiveMotorSports.com — and serves two primary customer segments: RC racing enthusiasts (consumers seeking news, results, and live coverage) and RC racing tracks (SMBs that adopt LiveTime to broadcast events and reach a wider audience).
LiveRC firmographics
Firmographics- Name
- LiveRC
- Legal name
- LiveRaceMedia, LLC
- Website
- https://liverc.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LiveRC operates a niche digital media platform for the RC car racing community, publishing daily news, race results, and live event broadcasts through LiveRC.com, backed by the proprietary LiveTime Scoring Engine installed across 149 active tracks and serving both enthusiast consumers and SMB racing facilities.
- Ownership category
- akta.pro rank
LiveRC industry classification
Industry- Product category
- RC Racing Media and Broadcasting
- NAICS
- Racetracks (711212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Services-Racing, Including Track Operation (7948), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
- akta.pro secondary industries
- Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD), Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
Keywords
Where LiveRC is headquartered
LocationHeadquarters
- HQ city
- De Pere
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LiveRC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: The platform generates revenue through advertising on the website and during live streams. Advertisers can purchase ad placements through the site's advertising program.
- Premium Membership (Bonus Lap): Bonus Lap membership provides access to watch the biggest events and support local tracks. This is a subscription-based premium offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bonus Lap Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
LiveRC product offering
Product offeringCore offering
LiveRC operates a media platform delivering live video broadcasts, daily news, race results, and multimedia content for RC (radio-controlled) car racing. The platform combines editorial coverage and live event streaming with the proprietary LiveTime Scoring Engine, which enables RC racing tracks to broadcast live races, live scoring, and results to a global audience.
Product overview
LiveRC operates as a media platform providing RC racing content, news, and live event coverage. The core offering consists of the LiveRC.com website for daily news, race results, and multimedia content, combined with the LiveTime Scoring Engine for live event scoring and broadcasting solutions. The platform integrates with YouTube and Google services for video and data functionality.
Differentiator
Problem solved
Functional benefit
Brands
- LiveTime Scoring Engine: A complete scoring and broadcasting solution for RC tracks.
Products and services
- LiveRC.com Media Platform
Companies that use LiveRC
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
LiveRC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
LiveRC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- LiveRaceMedia, LLC (Parent Company)coreLiveRC is a division of LiveRaceMedia, LLC, which operates a network of racing media websites including LiveRC.com, LiveFPV.com, LiveMX.com, LiveKarting.com, and LiveMotorSports.com. LiveRaceMedia also includes LiveRaceServices, LLC and LiveTime, LLC as subsidiary companies.
- LiveTime, LLCcoreLiveTime, LLC is a subsidiary of LiveRaceServices and provides the LiveTime Scoring Engine technology that powers live scoring and broadcasting on LiveRC. The platform integrates with YouTube for video recording and upload.
- YouTubecoreLiveTime integrates with YouTube on all LiveRaceMedia websites to record and upload videos using its API client. This enables live event broadcasting and archived video content.
- RC Racing TrackscoreLiveRC partners with RC racing tracks to provide live streaming, scoring, and event coverage. Tracks use the LiveTime Scoring Engine to broadcast races on LiveRC. The platform promotes 'Support Your Track' merchandise through ThisShirtSupportsMyTrack.com.
Scale indicators2 records
Recent moves1 record
Expansion highlights6 records
LiveRC competitors and assessment
Company assessmentEmerging players
- iRacing: iRacing is the dominant subscription motorsports simulation platform that streams and broadcasts sim races globally. It overlaps with LiveRC's motorsports-media and streaming DNA, though it focuses on simulation rather than physical RC racing.
Direct peers
- MotoAmerica: MotoAmerica operates the U.S. motorcycle road racing series and runs its own live streaming/media platform for events, results, and news — directly comparable to LiveRC's combination of event coverage, live streaming, and race results publishing in a motorsports niche.
- FloSports: FloSports runs subscription-based direct-to-consumer live streaming for niche sports (motorsports, wrestling, cycling, etc.). It is the closest analog to LiveRC's DTC sports streaming + subscription model, just at much larger scale and across many sports.
- RC Scoring Pro: RC Scoring Pro provides electronic timing and scoring for RC racing events — a direct functional competitor to LiveRC's LiveTime Scoring Engine in the same niche.
Broad incumbents
- Twitch: Twitch is the largest general-purpose live streaming platform used by hobby racing communities (including RC). It competes broadly for live-streaming audience attention and could host LiveRC's content, representing both an alternative platform and a competitive substitute.
- YouTube: YouTube is LiveRC's primary video distribution and storage partner via the LiveTime integration, and is the dominant general live streaming and VOD platform — a broad incumbent both enabling LiveRC's distribution and competing for the same RC audience.
Others
- AMain Hobbies: AMain Hobbies is a major RC hobby retailer (and operator of the Silver Dollar R/C Raceway). It overlaps with LiveRC's RC-community ecosystem via content, tracks, and product launches, though its core business is retail rather than media.
- ROAR (Radio Operated Auto Racing): ROAR is the sanctioning body for U.S. RC car racing and publishes results, news, and event calendars. It is comparable as an authoritative RC-racing news and results source, though it operates as a governing body rather than a media/streaming business.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LiveRC social profiles
Digital presenceLiveRC financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveRC leadership team
Management profileNumber of profiles
LiveRC subsidiaries and ownership
Company hierarchySubsidiaries1 record
LiveRC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveRC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveRC
What does LiveRC do?
LiveRC operates a media platform delivering live video broadcasts, daily news, race results, and multimedia content for RC (radio-controlled) car racing. The platform combines editorial coverage and live event streaming with the proprietary LiveTime Scoring Engine, which enables RC racing tracks to broadcast live races, live scoring, and results to a global audience.
Is LiveRC a public or private company?
LiveRC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LiveRC founded?
LiveRC was founded in 2005. It employs 11 to 50 people.
Where is LiveRC based?
LiveRC is headquartered in De Pere, United States, in the North America region.
How does LiveRC make money?
Two revenue lines are on record. Advertising is the primary driver. The others are premium Membership (Bonus Lap).
Who are LiveRC's main competitors?
iRacing is listed as an emerging player. Direct peers are MotoAmerica, FloSports and RC Scoring Pro. Broad incumbents are Twitch and YouTube. Others are AMain Hobbies and ROAR (Radio Operated Auto Racing).
Does LiveRC have an API?
No public API is recorded for LiveRC.
What industry is LiveRC in?
LiveRC's product category is RC Racing Media and Broadcasting. Its primary akta.pro industry code is MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms, with a secondary code of MPAHAHAD, Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging). Its NAICS code is 711212 and its SIC code is 7948.