LiveTime
LiveTime, LLC builds subscription scoring and live-broadcasting software for race tracks across R/C cars, FPV drones, karting, motocross, and full-size motorsport, complemented by a hardware storefront reselling MyLaps decoders and RaceLink GPS equipment to hobbyist and professional racing facilities worldwide.
- Company typePrivate
- Founded2013
- HeadquartersDe Pere, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LiveTime does
LiveTime, LLC is a privately held, Wisconsin-based software and hardware company that builds race timing, scoring, and live-broadcasting tools primarily for the hobbyist and professional motorsport markets — radio-controlled (R/C) cars, FPV drones, karting, motocross, and full-size cars/motorcycles/drag racing. Its core product is the LiveTime Scoring Engine, a multi-threaded Windows application that ingests lap-time and transponder data from a broad range of decoder hardware (MyLaps RC4/RC3/DR5/TranX-3/X2/Link, AMBrc2, iLap, TrackMate, ImmersionRC LapRF, TBS Event Tracker, Delta 5, Westhold) and turns it into live race results, series points, sector splits, speed traps, joker-lap timing, and automated announcing. Companion modules RaceVision (TV scoreboards) and RaceBoard (tablet results displays) extend the platform into facility displays, while the LiveRaceMedia sister-company network (LiveRC, LiveFPV, LiveMotorSports, LiveMX, LiveKarting) provides free automatic live streaming to racers and fans.
The product is organized into four specialized editions (RC, FPV, Kart, Cars/Motorcycles/Drag) and three subscription tiers (Basic from $9.99/month, Standard from $29.99/month, Premium from $39.99/month for the RC edition, with FPV and Kart Premium reaching $79.95/month), with annual billing yielding the strongest unit economics. A direct e-commerce store at store.livetimescoring.com resells MyLaps decoders, RaceLink GPS systems, field cases, kiosks, cables, and consumables, creating a secondary hardware/accessory revenue stream. Distribution and customer acquisition combine product-led free-trial downloads with phone/email sales, event sponsorship across major governing bodies (IFMAR, ROAR, MultiGP, MX Sports, IMCA, Scotty Ernst Productions), and training-video content marketing.
The company is small (1–10 employees), founded in 2013, headquartered in Green Bay, WI, and operates with no disclosed external funding, no parent company, and no subsidiaries — LiveRaceMedia functions as an affiliated sister entity rather than a consolidated subsidiary. While revenue, headcount history, and ownership are not publicly disclosed, the absence of any funding rounds and the breadth of governing-body endorsements indicate a bootstrapped, operationally profitable niche vendor with international reach.
LiveTime firmographics
Firmographics- Name
- LiveTime
- Legal name
- LiveTime, LLC
- Website
- https://livetimescoring.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LiveTime, LLC builds subscription scoring and live-broadcasting software for race tracks across R/C cars, FPV drones, karting, motocross, and full-size motorsport, complemented by a hardware storefront reselling MyLaps decoders and RaceLink GPS equipment to hobbyist and professional racing facilities worldwide.
- Ownership category
- akta.pro rank
LiveTime industry classification
Industry- Product category
- Race Timing & Scoring Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
Keywords
Where LiveTime is headquartered
LocationHeadquarters
- HQ city
- De Pere
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LiveTime business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: Subscription-based pricing with multiple tiers (Basic, Standard, Premium) for different racing editions. Customers pay monthly, quarterly, semi-annually, or annually with discounts for longer commitments. Includes free updates and support.
- Hardware Sales: Sale of timing equipment including transponders, scoring systems, GPS trackers, decoder boxes, field cases, cables, and accessories. One-time hardware purchases with various price points from budget accessories to high-end decoder systems.
- LiveRaceMedia Network: Free broadcasting network for racers and fans to follow live scoring, results, and video. Revenue not directly generated from this service; it serves as a value-add and customer acquisition tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic tier for budget-conscious tracks with essential features |
| Subscription | Annual | Standard tier with advanced features for serious race management |
| Subscription | Annual | Premium tier with full feature access including kiosks and scoreboards |
| Subscription | Annual | FPV Edition for drone racing with MultiGP integration |
| Subscription | Annual | Kart Edition with motorsport-specific features |
| Subscription | Annual | Other editions for cars, motorcycles, and drag racing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LiveTime product offering
Product offeringCore offering
LiveTime develops and sells race timing and scoring software for motorsport events across RC car, FPV drone, karting, car, motorcycle, and drag racing verticals. Its core product, the LiveTime Scoring Engine, is a multi-threaded, networkable application that integrates with industry-standard decoders and transponders (MyLaps, Amb, Rodelink, RC, Fast) and pairs with the LiveRaceMedia broadcasting network for live, real-time event streaming. The company also resells compatible hardware (MyLaps RC4 Decoder Box, RaceLink Club v2 Go) through its online store.
Product overview
LiveTime offers a unified product portfolio centered on the LiveTime Scoring Engine - a comprehensive race timing and management software suite. The core platform is complemented by two display add-ons (RaceVision for TV scoreboards and RaceBoard for tablet-based results) and is integrated with the LiveRaceMedia broadcasting network for live streaming to sport-specific websites (LiveRC.com, LiveFPV.com, LiveKarting.com, LiveMX.com, LiveMotorSports.com). The software is available in three subscription tiers (Basic, Standard, Premium) and is specialized into editions tailored for RC racing, FPV drone racing, Kart racing, and Cars/Motorcycles/Drag racing. LiveTime also operates an e-commerce store selling compatible hardware including MyLaps decoders (RC4, TranX-3, X2), transponders, GPS timing equipment (RaceLink Club v2), field cases, cables, networking equipment, broadcast equipment, and RaceStation kiosk consumables.
Differentiator
Problem solved
Functional benefit
Brands
- RaceVision: Scoreboard software that displays live scoring and race information on TV monitors at racing facilities.
- RaceBoard
- LiveRaceMedia
Products and services
- LiveTime Scoring Engine Multi-threaded, networkable race timing and scoring application that integrates with industry-standard decoders and transponders and supports sector times, speed traps, multi-class heats, and championship rounds. Targeted at race tracks, race facilities, and event organizers across RC, FPV drone, kart, car, motorcycle, and drag racing verticals.
- LiveTime RC Edition Sport-specific edition of the LiveTime Scoring Engine configured for radio-controlled car racing events. Designed for RC track operators and race directors running club races through ROAR- and IFMAR-affiliated championship rounds.
- LiveTime FPV Drone Edition Sport-specific edition of the LiveTime Scoring Engine configured for FPV drone racing events, including support for the lap-decoder workflows used in competitive drone racing. Targeted at drone race organizers and pilots using broadcast/streaming for remote spectators.
- LiveTime Kart Edition Sport-specific edition of the LiveTime Scoring Engine configured for kart racing events. Designed for kart tracks and karting event promoters running heats, finals, and championship rounds.
- LiveTime Cars, Motorcycles and Drag Racing Edition Sport-specific edition of the LiveTime Scoring Engine configured for full-scale car, motorcycle, and drag racing events, including sector times, speed traps, and bracket-style racing formats. Targeted at motorsport facilities and event promoters running car, motorcycle, and drag racing events.
- LiveRaceMedia Network Live broadcasting platform that streams LiveTime timing and scoring results in real time to web and mobile viewers, enabling race tracks to broadcast events live, engage remote spectators, and monetize through sponsorships. Offered with Basic (free), Standard, and Premium tiered editions.
- MyLaps RC4 Decoder Box Resold MyLaps RC4 decoder box hardware used to capture transponder signals at RC race events. Bundled / sold as compatible hardware for LiveTime's Scoring Engine and RC edition.
- RaceLink Club v2 Go Resold portable RaceLink Club v2 Go decoder hardware for race timing operations, designed for portability between events and compatibility with the LiveTime Scoring Engine.
Quantifiable outcome
- Live broadcasting automatically captures and embeds race video within results pages for fan engagement
Companies that use LiveTime
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles2 records
LiveTime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature8 records
LiveTime partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- LiveRaceMediacoreSister company and integrated broadcasting network. LiveRaceMedia operates sport-specific websites (LiveRC.com, LiveFPV.com, LiveMotorSports.com, LiveMX.com, LiveKarting.com) for live streaming scoring, results, and video. Automatic integration with LiveTime software broadcasts events to fans worldwide at no cost.
- MultiGPcoreFPV drone racing organization with integrated entry import and event tracking. LiveTime FPV edition automatically imports entries from MultiGP and broadcasts to LiveFPV.com.
- MyLapscorePrimary hardware partner providing transponders, decoders, and timing equipment. LiveTime supports all major MyLaps products including RC4, RC3, DR5, TranX-3, X2, and RaceLink GPS systems.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
LiveTime competitors and assessment
Company assessmentDirect peers
- RaceAmerica: RaceAmerica provides timing systems and scoreboards for karting, autocross, and other motorsport events. LiveTime's premium tier explicitly integrates with RaceAmerica scoreboards, making it a directly adjacent timing/scoring peer.
- AMB (now part of MyLaps): AMB pioneered transponder-based motorsport timing and its AMBrc2 decoders are explicitly supported by LiveTime. The AMB product line is now under MyLaps and represents overlapping decoder/loop technology.
- RaceResult: RaceResult provides transponder-based timing systems and event software for running, cycling, triathlon, and motorsport. Its end-to-end timing solution competes with LiveTime in the race timing/scoring software category, especially for larger events.
- TrackMate: TrackMate supplies RC and slot car timing systems (decoders and loops) commonly used in R/C car racing venues. LiveTime's decoder list includes TrackMate as a supported brand, making it both a hardware peer and an indirect timing-software competitor.
- MyLaps: MyLaps is the dominant provider of transponders, decoders, and GPS timing hardware for motorsport and is also a direct competitor in race timing software. LiveTime integrates deeply with MyLaps hardware while competing for the timing software layer.
- Chronelec: Chronelec builds transponder-based timing systems widely used in motorcycle and kart racing, including the popular TranX series. LiveTime supports TranX-3, putting Chronelec in the same decoder and timing-solution peer set.
Broad incumbents
- Alge-Timing: Alge-Timing offers timing and scoring solutions across many sports including motorsport, skiing, and track events. It is a broader sports-timing incumbent with overlapping hardware and software functionality for race organizers.
- Tag Heuer Timing (Swiss Timing): Swiss Timing / Tag Heuer Timing provides professional timing and scoring solutions across many elite sports (motorsport, Olympics, track and field). It is a broader incumbent that overlaps with LiveTime in motorsport timing but operates at much larger, federation-level events.
Others
- Daktronics: Daktronics is a large-scale scoreboard and display manufacturer whose scoreboards are integrated into LiveTime's Premium tier. While not a software competitor, it is an ecosystem partner that overlaps in live race display at facilities.
Emerging players
- SmartRace: SmartRace offers timing and scoring software primarily for slot car and digital racing, with growing crossover into small-scale R/C events. It is a smaller, more specialized competitor addressing adjacent race-timing use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LiveTime social profiles
Digital presenceLiveTime financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveTime leadership team
Management profileNumber of profiles
LiveTime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveTime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveTime
What does LiveTime do?
LiveTime develops and sells race timing and scoring software for motorsport events across RC car, FPV drone, karting, car, motorcycle, and drag racing verticals. Its core product, the LiveTime Scoring Engine, is a multi-threaded, networkable application that integrates with industry-standard decoders and transponders (MyLaps, Amb, Rodelink, RC, Fast) and pairs with the LiveRaceMedia broadcasting network for live, real-time event streaming. The company also resells compatible hardware (MyLaps RC4 Decoder Box, RaceLink Club v2 Go) through its online store.
Is LiveTime a public or private company?
LiveTime is a private company. It is classified as unknown and is currently operating.
When was LiveTime founded?
LiveTime was founded in 2013. It employs 1 to 10 people.
Where is LiveTime based?
LiveTime is headquartered in De Pere, United States, in the North America region.
How does LiveTime make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are hardware Sales and liveRaceMedia Network.
Who are LiveTime's main competitors?
Direct peers on record are RaceAmerica, AMB (now part of MyLaps), RaceResult, TrackMate, MyLaps and Chronelec. Broad incumbents are Alge-Timing and Tag Heuer Timing (Swiss Timing). Daktronics is listed as an others. SmartRace is listed as an emerging player.
Does LiveTime have an API?
No public API is recorded for LiveTime.
What industry is LiveTime in?
LiveTime's product category is Race Timing & Scoring Software. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms. Its NAICS code is 5132 and its SIC code is 7371.