Winkey
Winkey is a French real estate network operating across metropolitan France and DOM-TOM through 101+ independent advisors (mandataires), facilitating residential and commercial property buying, selling, renting, and valuation via a La Boite Immo-powered web platform on transaction commissions.
- Company typePrivate
- Founded2018
- HeadquartersLevallois-perret, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Winkey does
Winkey is a French real estate network (réseau immobilier) structured as a SARL (Société à Responsabilité Limitée) headquartered in Levallois-Perret, France, with €50,000 in registered share capital. The company operates a distributed model across metropolitan France and the DOM-TOM overseas territories (Guadeloupe, La Réunion, Guyane, Martinique), serving individual buyers, sellers, tenants, and landlords of residential properties, as well as businesses seeking commercial real estate including offices, retail spaces, warehouses, and industrial premises. Customer acquisition is conducted through a network of 101+ independent real estate advisors (mandataires), each assigned to a local territory and acting as the single point of contact for clients throughout the transaction lifecycle.
Winkey's core revenue stream is transaction-based commission fees on property sales and lettings, with rates negotiated per transaction and no publicly disclosed pricing. The product offering spans property sales (Vente), rentals (Location), professional property valuation (Estimation), owner self-service (Espace Propriétaire), and a web-based property search tool with filtering by offer type, property type, city, radius, and budget. The company actively recruits new mandataires through a dedicated careers page (join.winkey.fr), positioning advisory commission splits, training, and tools as recruiter value propositions.
Winkey's technology infrastructure is built on the La Boite Immo platform, with the Hektor internal management system facilitating advisor operations and listing management. The website is hosted by OVH and integrates third-party tools including Google Analytics, Google Tag Manager, Immodvisor for customer reviews, reCAPTCHA for bot protection, and Google Translate for localization. The company holds a French Carte professionnelle T (CPI 9501 2018 000 035 005) issued by CCI Paris Île-de-France, the regulatory license required to transact real estate in France.
Winkey firmographics
Firmographics- Name
- Winkey
- Legal name
- SARL WINKEY
- Website
- https://winkey.fr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Winkey is a French real estate network operating across metropolitan France and DOM-TOM through 101+ independent advisors (mandataires), facilitating residential and commercial property buying, selling, renting, and valuation via a La Boite Immo-powered web platform on transaction commissions.
- Ownership category
- akta.pro rank
Winkey industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Luxury & High-End Residential Brokerage (BPAJAAAC), Buyer Representation Services (BPAJAAAJ)
Keywords
Where Winkey is headquartered
LocationHeadquarters
- HQ city
- Levallois-perret
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Winkey business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Transaction Commission: Winkey generates revenue through commission fees on property sales and lettings. The network operates through independent mandataires who earn commissions on transactions they facilitate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Winkey product offering
Product offeringCore offering
Winkey operates a French real estate network (réseau immobilier) providing property sales, rental, and estimation services across metropolitan France and DOM-TOM. The company connects buyers, sellers, and renters with 101+ local independent advisors (mandataires) who handle transactions across residential, commercial, and land property categories. The offering is delivered through a website-based property marketplace supported by La Boite Immo technology, with each client assigned a dedicated local referent for personalized advisory throughout the project lifecycle.
Product overview
Winkey is a French real estate network (Réseau immobilier) operating throughout France (Hexagone and DOM-TOM) via local property advisors. The platform offers a comprehensive property marketplace covering sales and rentals of residential (apartments, houses), commercial (professional spaces, shops), and land properties. Core services include Property Sales (Vente), Property Rentals (Location), and Property Estimation (Estimation) tools. Winkey also operates an independent advisor recruitment program (Mandataire Immobilier) and provides an owner portal (Espace Propriétaire). The platform is powered by La Boite Immo technology infrastructure including the Hektor internal management system.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Services (Vente)
Companies that use Winkey
Customer profileSegments3 records
Ideal customer profiles3 records
Winkey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Winkey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- La Boite ImmocoreLa Boite Immo is the platform editor and technology provider for Winkey's website. They provide the real estate website platform, admin systems (Hektor), and digital infrastructure powering Winkey's online presence and property listings.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Winkey competitors and assessment
Company assessmentDirect peers
- IAD France: France's largest mandataire real estate network, with thousands of independent advisors. It is the most direct competitor to Winkey, sharing the same business model (commission-based independent advisors, national coverage) and target customer.
- Safti: Major French mandataire real estate network with national coverage. Direct competitor using the same independent-advisor, commission-based model as Winkey, typically at much greater scale.
- eXp Realty France: International cloud-based brokerage operating in France with a similar independent-agent, commission-share model. Direct peer competing for French independent advisors and clients.
- OptimHome: Established French mandataire real estate network. Direct peer competing for independent advisor recruitment and for the same residential buyer/seller clients across France.
- MegAgence: French mandataire network operating a similar independent-advisor model. Direct competitor targeting the same advisor pool and residential clients as Winkey.
- CapiFrance: Long-standing French mandataire network. Direct peer in the same model and customer segment, with broader historical scale and brand recognition than Winkey.
Broad incumbents
- Century 21 France: One of France's largest traditional real estate franchise networks. Broad incumbent in the same residential brokerage market but using a franchised storefront model rather than independent mandataires.
- Laforêt: Established French real estate franchise network offering sales, rentals, and management. Broad incumbent competing for the same buyers, sellers, and landlords but with a traditional branch-based model.
- Orpi: Major French cooperative real estate network with national coverage. Broad incumbent overlapping with Winkey on residential sales and rentals but organized as an agency cooperative rather than a mandataire network.
Others
- La Boite Immo: Provider of the white-label real estate platform (Hektor) that powers Winkey's website and advisor tools. Not a competitor but a critical infrastructure supplier; relevant as a peer for understanding platform economics and white-label dynamics in French real estate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Winkey social profiles
Digital presenceWinkey compliance and trust
Trust signalCompliance2 records
Winkey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winkey leadership team
Management profileNumber of profiles
Winkey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winkey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winkey
What does Winkey do?
Winkey operates a French real estate network (réseau immobilier) providing property sales, rental, and estimation services across metropolitan France and DOM-TOM. The company connects buyers, sellers, and renters with 101+ local independent advisors (mandataires) who handle transactions across residential, commercial, and land property categories. The offering is delivered through a website-based property marketplace supported by La Boite Immo technology, with each client assigned a dedicated local referent for personalized advisory throughout the project lifecycle.
Is Winkey a public or private company?
Winkey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Winkey founded?
Winkey was founded in 2018. It employs 1 to 10 people.
Where is Winkey based?
Winkey is headquartered in Levallois-perret, France, in the Europe region.
How does Winkey make money?
One revenue line is on record: real Estate Transaction Commission.
Who are Winkey's main competitors?
Direct peers on record are IAD France, Safti, eXp Realty France, OptimHome, MegAgence and CapiFrance. Broad incumbents are Century 21 France, Laforêt and Orpi. La Boite Immo is listed as an others.
Does Winkey have an API?
No public API is recorded for Winkey.
What industry is Winkey in?
Winkey's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 5312 and its SIC code is 6531.