Farming Simulator
GIANTS Software GmbH develops and publishes the Farming Simulator franchise, a multi-platform agricultural simulation game series available across PC, consoles, mobile, and VR, monetizing through base game sales, DLC packs, and a $39.99 annual Season Pass to global consumer gaming audiences.
- Company typePrivate
- Founded1999
- HeadquartersSchlieren, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Farming Simulator does
GIANTS Software GmbH is a privately held Swiss video game developer and publisher founded in 1999 and headquartered in Schlieren (Zürich), Switzerland, with 101-250 employees. The company owns and operates the Farming Simulator franchise, a series of agricultural simulation games released biennially since 2008 across nine major versions, with the current active titles being Farming Simulator 25 (released 2024) and Farming Simulator 26 (released on Nintendo Switch 2 in 2026). The studio is owned and controlled by four managing directors — Christian Ammann, Stefan Geiger, Thomas Frey, and Renzo Thönen — with no external institutional investors, parent company, or public listing.
The company's core technology is the proprietary GIANTS Engine, which provides Lua scripting support for modding, physics simulation for agricultural machinery, and advanced terrain rendering. This engine underpins the GIANTS SDK and ModHub, a two-sided platform that lets community developers create and distribute user-generated vehicles, equipment, maps, and scripts; the franchise is available across PC/Mac, PlayStation 4/5, Xbox One/Series X|S, Nintendo Switch, Nintendo Switch 2, iOS/Android, and Meta Quest VR, with 37+ localized country versions. Licensed brand partnerships with Mercedes-Benz Trucks, John Deere, Ford, NEXAT, CLAAS, New Holland, Case IH, Fendt, and Versatile provide authentic licensed agricultural machinery content.
GIANTS Software operates a consumer-facing product-led growth model. Revenue is generated from one-time base game licenses, individual DLC packs priced at $9.99-$29.99, and an annual Season Pass bundle ($39.99 for the Year 1 Season Pass, approximately 25% savings). The franchise monetizes through standard digital storefronts (Steam, Epic, PlayStation Store, Microsoft Store, Nintendo eShop, Mac App Store, mobile app stores) plus a direct-to-consumer website store and a merchandise channel via Amazon. Marketing is community-driven, leveraging the modding ecosystem, Content Creator partnership program, FarmCon annual events, Barnyard MeetUps, and active social channels across X, YouTube, Twitch, Discord, WhatsApp, and TikTok.
Farming Simulator firmographics
Firmographics- Name
- Farming Simulator
- Legal name
- GIANTS Software GmbH
- Website
- https://farming-simulator.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GIANTS Software GmbH develops and publishes the Farming Simulator franchise, a multi-platform agricultural simulation game series available across PC, consoles, mobile, and VR, monetizing through base game sales, DLC packs, and a $39.99 annual Season Pass to global consumer gaming audiences.
- Ownership category
- akta.pro rank
Farming Simulator industry classification
Industry- Product category
- Simulation Video Games
- akta.pro primary industry
- Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
Keywords
Where Farming Simulator is headquartered
LocationHeadquarters
- HQ city
- Schlieren
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Farming Simulator business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Base Game Sales: One-time purchase of core Farming Simulator games (FS25, FS22, FS19, etc.) across multiple platforms including PC/Mac, consoles, and mobile devices. Games sold through direct website store, Steam, Epic Games Store, PlayStation Store, Microsoft Store, Mac App Store, and Nintendo eShop.
- DLC Packs: Additional content packs including vehicle manufacturer packs (Mercedes-Benz Trucks, NEXAT), map expansions (Highlands Fishing), and seasonal content. Sold individually or bundled in Season Passes.
- Season Pass: Subscription-like annual pass offering all Year 1 DLC packs at discounted bundle price (up to 25% savings) including NEXAT Pack, Plains & Prairies Pack, Mercedes-Benz Trucks Pack, and Highlands Fishing Expansion.
- Merchandise: Official merchandise including hoodies, shirts, cups, and caps sold through Amazon branded store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Year 1 Season Pass - Complete DLC bundle |
| One time/ perpetual license | One time/ perpetual license | Mercedes-Benz Trucks Pack DLC |
| One time/ perpetual license | One time/ perpetual license | Highlands Fishing Expansion DLC |
| One time/ perpetual license | One time/ perpetual license | Plains & Prairies Pack DLC |
| One time/ perpetual license | One time/ perpetual license | NEXAT Pack DLC |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels6 records
Farming Simulator product offering
Product offeringCore offering
Farming Simulator is a video game franchise that simulates agricultural operations, allowing players to operate licensed farm machinery, manage crops and livestock, and engage in activities such as forestry and fishing. The series includes base game releases (e.g., Farming Simulator 25, 26) across PC, Mac, PlayStation, Xbox, Nintendo Switch, and mobile platforms, plus a VR version on Meta Quest, supported by an extensive DLC and Season Pass ecosystem and a modding community.
Product overview
Farming Simulator is a comprehensive agricultural simulation game series developed and published by GIANTS Software GmbH. The core offering consists of annual major releases (Farming Simulator 25 and 26) available across PC, Mac, major console platforms (PlayStation, Xbox, Nintendo Switch), and mobile devices, with a VR variant for Meta Quest. The product portfolio includes base game simulation plus an extensive DLC ecosystem: Year 1 Season Pass bundles content including NEXAT Pack (holistic crop production system with modular machinery), Plains & Prairies Pack (Ford vehicles, Versatile equipment), Mercedes-Benz Trucks Pack (Unimog, trucks), and Highlands Fishing Expansion (aquaculture, Kinlaig Scotland-inspired map). Additional DLC includes SKY Agriculture Pack, Vredo Pack, Precision Farming 3.0, Straw Harvest Pack, Platinum Expansion, and Premium Expansion. The platform supports extensive user-generated content through GIANTS Developer Network (providing GIANTS SDK for mod creation) and ModHub for community content distribution. Farming Simulator Academy provides official tutorials, and an official merchandise store operates through Amazon.
Differentiator
Problem solved
Functional benefit
Brands
- Year 1 Season Pass: Season pass for Farming Simulator 25 providing access to official packs and expansion content
- NEXAT Pack
- Plains & Prairies Pack
- Mercedes-Benz Trucks Pack
- Highlands Fishing Expansion
- ModHub
- GIANTS Developer Network
Products and services
- Farming Simulator 25 The current flagship farming simulation game featuring realistic agricultural mechanics, multiple crop types, livestock management, and extensive machinery from real-world manufacturers. Available for individual gamers on PC, Mac, PlayStation, Xbox, and Nintendo Switch.
- Farming Simulator 26 The newest entry in the Farming Simulator series released for Nintendo Switch 2, also available in a Signature Edition. Targets individual gamers seeking the latest installment of the franchise.
- Farming Simulator VR Virtual reality adaptation of Farming Simulator for Meta Quest headsets, providing immersive farming experience for individual consumers with VR hardware.
- Year 1 Season Pass Subscription-style annual bundle for Farming Simulator 25 providing access to four official DLC packs (NEXAT Pack, Plains & Prairies Pack, Mercedes-Benz Trucks Pack, and Highlands Fishing Expansion) at a discount of up to 25% versus purchasing each DLC individually. Sold to individual gamers.
- NEXAT Pack DLC pack for Farming Simulator 25 featuring the NEXAT holistic crop production system with a carrier vehicle and interchangeable modules, plus 12 machines from 7 brands including DAMMANN, Einböck, Evers Agro, Geringhoff, Väderstad, and Wienhoff. Sold to individual gamers.
- Plains & Prairies Pack DLC pack for Farming Simulator 25 featuring 21 machines, including new brands Ford, GEA, and Trout River, classic tractors such as the Versatile 1080 'Big Roy', and equipment with realistic features like moving trailer covers and working lift axles. Sold to individual gamers.
- Mercedes-Benz Trucks Pack DLC pack for Farming Simulator 25 featuring 17 items including iconic Mercedes-Benz trucks (Unimog, MB-trac, Actros L, Arocs), new brands Sirch and Alliance, and equipment from Heizomat and TECTRUM. First Mercedes-Benz Trucks brand appearance in the Farming Simulator series. Sold to individual gamers.
- Highlands Fishing Expansion Major expansion DLC for Farming Simulator 25 adding the Scotland-inspired Kinlaig map, aquaculture and fishing gameplay with salmon and rainbow trout, onions crop, and four new brands (Monosem, Can-Am, Agri-Spread, GT Bunning) with 38 total items. Sold to individual gamers.
- SKY Agriculture Pack DLC pack for Farming Simulator 25 featuring SKY Agriculture equipment and machinery. Sold to individual gamers.
- Vredo Pack DLC pack for Farming Simulator 25 featuring Vredo brand agricultural equipment. Sold to individual gamers.
- Precision Farming 3.0 DLC for Farming Simulator 25 focused on sustainable and precision farming techniques with updated agricultural mechanics. Sold to individual gamers.
- Farming Simulator 22 (with Platinum Expansion and Premium Expansion) Previous major version of the farming simulation series, still actively supported with updates and DLC including the Platinum Expansion (CLAAS machinery) and Premium Expansion. Sold to individual gamers.
- Farming Simulator 19 Legacy version of the farming simulation game series, still part of the franchise catalog. Sold to individual gamers.
Companies that use Farming Simulator
Customer profileSegments1 record
Ideal customer profiles1 record
Farming Simulator technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature4 records
Farming Simulator partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, core and minor.
- Daimler Truck AG (Mercedes-Benz Trucks)majorMercedes-Benz Trucks Pack DLC featuring licensed Mercedes-Benz vehicles including Unimog, MB-trac, Arocs, and Actros L trucks. First time Mercedes-Benz Trucks brand appears in Farming Simulator series with 17 machines and implements.
- NEXAT GmbHmajorNEXAT Pack featuring world's first holistic crop production system with carrier vehicle and interchangeable modules. NEXAT is presented as innovative agricultural technology partner bringing 12 machines from 7 brands.
- Monosem, Can-Am, Agri-Spread, GT BunningcoreFour new brands debuting in Farming Simulator 25 with Highlands Fishing expansion. Monosem provides planters and seed equipment, Can-Am provides UTV vehicles, Agri-Spread provides fertilizer spreaders, GT Bunning provides manure spreaders.
- Ford Motor CompanycoreFord brand debuts in Farming Simulator with Plains & Prairies Pack featuring classic Ford tractors (976 & 1156 Versatile). First appearance of Ford brand in franchise history.
- GEA GroupcoreGEA slurry equipment brand debuts with Plains & Prairies Pack including EL48-6D-4800 and EL48-8D-7900 slurry tankers.
- Trout RiverminorTrout River brand joins with Live Bottom Rear Lift semi trailer in Plains & Prairies Pack.
- Sony Interactive Entertainment (PlayStation)majorPlatform partner for PlayStation 4 and PlayStation 5 distribution. Farming Simulator titles available on PlayStation platforms.
- Microsoft (Xbox)majorPlatform partner for Xbox One and Xbox Series X|S distribution. Farming Simulator titles available on Microsoft gaming platforms.
- NintendomajorPlatform partner for Nintendo Switch and Nintendo Switch 2 distribution. Farming Simulator 25 and 26 available on Nintendo platforms.
- Valve (Steam)majorPrimary PC distribution platform with automatic update system for Farming Simulator games and DLC.
- AmazonminorAmazon branded merchandise store for Farming Simulator merchandise (hoodies, shirts, cups, caps). Also provides Amazon Pixel analytics services.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Farming Simulator competitors and assessment
Company assessmentOthers
- Focus Entertainment: Former publishing partner for earlier Farming Simulator releases; now operates as a mid-sized European games publisher across simulation, RPG and action. Comparable from a publishing-side relationship and European mid-market sim publishing perspective.
Emerging players
- Reiza Studios: Brazilian developer focused on racing and flight simulators (Automobilista, GSCE). Niche simulation specialist of similar scale to GIANTS, useful comp on simulation-studio economics and DLC-driven monetization.
Direct peers
- PlayWay: Polish publisher/portfolio of niche simulator titles including Farm Manager, Car Mechanic Simulator, and many others. Closely comparable business model: low-to-mid budget simulators with deep DLC ecosystems and PC-focused distribution.
- Dovetail Games: UK-based specialist in simulation games including Train Simulator and Fishing Sim World. Comparable as a focused simulation publisher with realistic-licensed-content approach and recurring DLC model.
- Astragon Entertainment: German publisher specializing in vehicle and construction/transportation simulation games (e.g., Construction Simulator, Truck Simulator variants). Long-time partner/publisher of simulation brands with very similar target audience and OEM licensing playbook as Farming Simulator.
- TML Studios: Developer of Pure Farming 2018, a direct competitor in agricultural simulation. Targets the same niche (realistic farming with licensed equipment) though at smaller scale, making it a head-to-head comp on genre leadership.
- Coffee Stain Studios: Swedish studio behind Goat Simulator, Satisfactory, and Deep Rock Galactic. Comparable mid-size privately-held studio with strong modding/community culture and multi-platform distribution across PC and console.
- SCS Software: Prague-based developer behind Euro Truck Simulator and American Truck Simulator — the closest analog to Farming Simulator in vehicle simulation. Operates a similar DLC + map expansion monetization model with a passionate modding community and multi-platform distribution.
Broad incumbents
- Ubisoft: Broad incumbent with adjacent simulation/farming-adjacent IP (Anno series for production-and-trade simulation) and a platform-publishing scale that dwarfs GIANTS. Useful comp for how a larger publisher thinks about simulation genre monetization.
- Microsoft (Xbox Game Studios / Microsoft Flight Simulator): Operates Microsoft Flight Simulator within the Xbox Game Studios portfolio — overlapping capability in high-fidelity simulation titles, and a platform partner via Xbox/PC storefronts. Larger incumbent competing indirectly for simulation enthusiast mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Farming Simulator social profiles
Digital presenceFarming Simulator compliance and trust
Trust signalCompliance6 records
Farming Simulator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farming Simulator leadership team
Management profileNumber of profiles
Profiles5 records
Farming Simulator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farming Simulator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farming Simulator
What does Farming Simulator do?
Farming Simulator is a video game franchise that simulates agricultural operations, allowing players to operate licensed farm machinery, manage crops and livestock, and engage in activities such as forestry and fishing. The series includes base game releases (e.g., Farming Simulator 25, 26) across PC, Mac, PlayStation, Xbox, Nintendo Switch, and mobile platforms, plus a VR version on Meta Quest, supported by an extensive DLC and Season Pass ecosystem and a modding community.
Is Farming Simulator a public or private company?
Farming Simulator is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Farming Simulator founded?
Farming Simulator was founded in 1999. It employs 101 to 250 people.
Where is Farming Simulator based?
Farming Simulator is headquartered in Schlieren, Switzerland, in the Europe region.
How does Farming Simulator make money?
Four revenue lines are on record. Base Game Sales are the primary driver. The others are DLC Packs, season Pass and merchandise.
Who are Farming Simulator's main competitors?
Focus Entertainment is listed as an others. Reiza Studios is listed as an emerging player. Direct peers are PlayWay, Dovetail Games, Astragon Entertainment, TML Studios, Coffee Stain Studios and SCS Software. Broad incumbents are Ubisoft and Microsoft (Xbox Game Studios / Microsoft Flight Simulator).
Does Farming Simulator have an API?
No public API is recorded for Farming Simulator.
What industry is Farming Simulator in?
Farming Simulator's product category is Simulation Video Games. Its primary akta.pro industry code is MPAFAAAH, Serious Games & Simulation Studios (Training, Defense, Enterprise).