New Jersey Alliance For Action

What New Jersey Alliance For Action does

The New Jersey Alliance for Action is a non-partisan, non-profit membership association founded in 1974 and headquartered in Edison, New Jersey. It exists to improve the state's economy and create jobs by promoting environmentally friendly capital construction and infrastructure investment, and it represents thousands of business, labor, government, utility, education, and professional leaders across the state. The organization has worked with every New Jersey governor since its founding and operates through a statewide structure of 12 county chapters complemented by 18 large-scale events and 12 regional/county events annually, including signature programs such as the Eagle Awards (52nd year in 2026), the Distinguished Engineering Awards, the Salute to Women in Construction, and the NJ Statewide Transportation Conference.

The Alliance's core product is its annual membership program, with tiered dues ranging from $600 to $6,000 depending on organization type (associations, financial institutions, contractors, labor unions, corporations, legal firms, developers, professionals, equipment dealers, public agencies) and size metrics such as budget, assets, revenue, or attorney headcount. Members receive access to the full event portfolio, networking with NJ decision-makers, and recognition through awards programs. Supplementary products include the weekly "Where's The Action" newsletter, the "Under Construction with Jerry Keenan" podcast distributed on Spotify, PodBean, and YouTube, and "The Bottom Line with Jerry Keenan" audio/video segments. The Foundation of the NJ Alliance for Action operates as a parallel 501(c)(3) arm conducting infrastructure research and policy education.

The revenue model is a hybrid of recurring annual membership dues (subscription) plus transaction-based event revenue (ticket sales from $125 to $600 per attendee and sponsorships up to $10,000). Distribution is field-led: the Alliance enrolls members directly, activates them through 12 county chapters, and monetizes through conferences, golf outings, and award galas. The organization does not sell or build technology; its proprietary assets are membership relationships, event IP, and 50+ years of reputational and political-access capital. The team comprises roughly 7-8 named staff including a President (Jerry Keenan), Senior Vice President, Special Advisor, Public Information Manager, Director of Communications, Office Manager, and Administrative Assistant.

Name

New Jersey Alliance For Action

Legal name

NJ Alliance for Action

Website

https://allianceforaction.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Jersey Alliance for Action is a non-partisan, non-profit membership association founded in 1974 that convenes business, labor, government, utility, education, and professional leaders across New Jersey to advocate for infrastructure investment, operating through annual dues, 30+ events, and 12 county chapters.

Ownership category

akta.pro rank

Product category

Industry Advocacy and Networking

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Customer/User Conferences & Client Advisory Boards (THAHAMAD), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Infrastructure advocacy
• Membership association
• Policy advocacy
• Construction networking
• Economic development

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues paid by organizations based on type and revenue/size. Tiers include Associations ($600-$6,000), Financial Institutions ($1,200-$6,000), Contractors ($600-$5,000), Labor ($600-$6,000), Corporations ($600-$6,000), Legal Firms ($600-$2,400), Developers ($600-$6,000), Professionals ($600-$1,800), Equipment Dealers ($600-$1,800), and Public Agencies ($600-$1,200).
2. Event Revenue: Revenue generated from event registrations and sponsorships. Events range from $125-$600 for individual tickets to $10,000 for sponsorship packages. Major events include conferences, chapter meetings, golf outings, and awards programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Alliance sells an annual membership program that gives organizations access to more than 30 events per year, including 18 large-scale conferences and 12 county/regional meetings, plus recognition programs such as the Eagle Awards. Revenue is generated through tiered membership dues and event registrations/sponsorships. The Foundation arm produces research and policy education on New Jersey infrastructure.

Product overview

The New Jersey Alliance for Action is a non-partisan, non-profit membership association that operates as a unified platform for infrastructure advocacy and economic development. Its core offerings center on membership access to a portfolio of events (including annual conferences like the NJ Statewide Transportation Conference, Healthcare and Life Sciences Construction Conference, county chapter meetings, and awards programs), supported by content products (the weekly 'Where's The Action' newsletter, the 'Under Construction with Jerry Keenan' podcast, and 'The Bottom Line with Jerry Keenan' video/audio series). The organization maintains 12 county chapters and a Foundation arm for research and education. The product is structured as a membership-based service rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Foundation of the NJ Alliance for Action: The non-profit 501(c)(3) arm of the Alliance for Action, established to conduct research and educate the state and its residents about the importance of infrastructure.

Products and services

• Membership Program
• Alliance Conferences and Events
• County Chapter Program

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• DewberryminorGTM or Marketing Partner · 2 September 2026Dewberry is a founding engineering firm that sponsors the Burlington County Chapter Meeting as a co-chair organization. Lisa Peterson, Vice President at Dewberry, serves as Co-Chair of the Burlington County Chapter.
• New Jersey Institute of Technology (NJIT)coreStrategic or Co-development Partner · 10 August 2026Long-standing partnership where NJIT collaborates with the Alliance on educational initiatives and workforce development. Dr. Teik C. Lim, President of NJIT, has stated the Alliance continuously supports NJIT's efforts to educate those who will manage and create technology that shapes the future. The Alliance serves as a venue for NJIT to engage with business and government leaders on infrastructure and research initiatives.
• Rowan UniversitycoreStrategic or Co-development Partner · 10 August 2026Partnership focused on higher education bond issues and research collaboration. Dr. Ali Houshmand, President of Rowan University, has noted the Alliance has championed major higher ed bond issues and now helps lead the intersection of infrastructure and research. Rowan hosts events at the university and participates in Alliance programs.
• Gateway Development CommissioncoreStrategic or Co-development Partner · 10 August 2026The Alliance serves as a platform for the Gateway Development Commission to engage with stakeholders on the Hudson Tunnel Project and other critical infrastructure. Tom Prendergast, CEO of Gateway Development Commission, participates in Alliance events. The Alliance was the first to inform its audience about changes to the tunnel's procurement strategy.
• PSE&G (Public Service Enterprise Group)coreGTM or Marketing Partner · 10 August 2026PSE&G is a major sponsor and participant in Alliance events, particularly around clean energy and utilities. Kim Hanemann, President and COO of PSE&G, has received an Eagle Award and praised the Alliance's work. PSE&G sponsors the 52nd Annual Eagle Awards and various chapter meetings.
• STV Inc.coreGTM or Marketing Partner · 10 August 2026STV Inc. is an infrastructure-focused professional services firm that has worked on Newark's Terminal A, Hoboken Terminal, and Gateway Trans-Hudson Partnership. Greg Kelly, President and CEO, stated STV is proud to contribute to NJ growth through their partnership with the Alliance. STV sponsors the 24th Annual NJ Statewide Transportation Conference.
• AECOMcoreGTM or Marketing Partner · 10 August 2026Glen Kartalis, Senior Vice President of AECOM, is quoted on the Alliance website praising the organization's unique ability to connect people. AECOM is listed as a contact for membership inquiries. AECOM is a major engineering firm active in NJ infrastructure projects.
• Foundation of the NJ Alliance for ActioncoreStrategic or Co-development Partner · 10 August 2026The Foundation is the non-profit 501(c)(3) arm of the Alliance, established to conduct research and educate the state about infrastructure importance. It develops public policy initiatives to improve quality of life for NJ residents and has generated national recognition for its infrastructure studies and reports.
• Montana Construction Inc.minorGTM or Marketing Partner · 10 August 2026Lisa Ballerini, President of Montana Construction Inc., is quoted on the Alliance membership page praising the organization's impact on business success. Montana Construction is a sponsor of the Salute to Women in Construction event.
• NJ Department of TransportationcoreStrategic or Co-development Partner · 10 August 2026NJ DOT Commissioner Priya Jain participates as a speaker at Alliance events including the 24th Annual NJ Statewide Transportation Conference. The Alliance provides a platform for DOT to share transportation initiatives with industry stakeholders.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Regional Plan Association: RPA is a non-profit urban planning and infrastructure research organization covering the NY-NJ-CT region. Comparable for its infrastructure research, policy reports, and convening of NJ stakeholders — a partial overlap with the Alliance's Foundation research arm.

Direct peers

• New Jersey Utilities Association (NJUA): NJUA is the trade association for NJ investor-owned utilities. Comparable because PSE&G and other utility members the Alliance serves are core constituents of NJUA, and both organizations convene utilities on infrastructure and regulatory issues through events and advocacy.
• New Jersey Business & Industry Association (NJBIA): NJBIA is New Jersey's statewide business association advocating for employers across industries. It is directly comparable as a NJ-focused, dues-funded, non-partisan association that convenes business leaders, lobbies on policy, and hosts events — overlapping significantly with the Alliance's business/corporate member base and advocacy function.
• New Jersey Chamber of Commerce: The NJ Chamber is a statewide business advocacy and networking organization hosting events, awards, and policy programming. Directly comparable in mission, membership model, and event-centric GTM motion within the same New Jersey geography.
• NAIOP New Jersey: NAIOP NJ is the NJ chapter of the national commercial real estate developers association. Comparable because it represents the developer membership tier the Alliance explicitly courts, hosts events, and engages in NJ infrastructure and economic-development advocacy.
• Building Trades Employers' Association of New Jersey: BTEA-NJ represents signatory contractors and unionized building trades contractors in NJ. Comparable as a NJ-based construction-industry association representing contractor and labor constituencies that overlap substantially with the Alliance's labor and contractor member base.
• American Council of Engineering Companies of New Jersey (ACEC NJ): ACEC NJ is the state chapter of the national engineering consulting trade association, representing engineering firms on infrastructure projects. Directly comparable as a NJ-focused association serving engineering/consulting firms on infrastructure advocacy and events — overlapping with the Alliance's professional services and Distinguished Engineering Awards member base.
• Associated General Contractors of New Jersey (AGC NJ): AGC NJ is the trade association for general contractors and construction industry firms in NJ. Directly comparable because it serves many of the same contractor, labor, and infrastructure stakeholder members the Alliance convenes, with overlapping event programming and advocacy focus.

Broad incumbents

• National Federation of Independent Business (NFIB): NFIB is a national small-business advocacy association with state chapters including NJ. Comparable as a broader business-membership organization that convenes and advocates for smaller NJ employers, though its scope is general business rather than infrastructure-specific.
• U.S. Chamber of Commerce: The U.S. Chamber is the largest national business association with broad advocacy and event programming. Comparable as a larger, established organization in the same membership-based business-association category, though it operates nationally rather than focusing on NJ infrastructure.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@njallianceforaction/playlists
• Xx.com/allianceaction
• Facebookfacebook.com/njallianceaction
• LinkedInlinkedin.com/company/nj-alliance-for-action

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Alliance For Action