Getmilk
Getmilk is an Australian WordPress web design agency founded in 2005, providing design, development, hosting, and ongoing management services to SMBs, franchise groups, government bodies, and digital agencies across 14+ studio locations and a white label program.
- Company typePrivate
- Founded2005
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Getmilk does
Getmilk is a privately held, founder-owned Australian web design agency founded in 2005 and headquartered in Oran Park, NSW. The company delivers WordPress-based web design, development, hosting, migration, repair, and ongoing management services to Australian small and medium businesses, digital agencies (via white label), franchise groups, and NSW Government bodies. Core technology is the WordPress CMS with WooCommerce for e-commerce, complemented by integrations with Google (Analytics, Search Console, Tag Manager, Ads), Stripe, PayPal, Poli Payments, Mailchimp, and Facebook Pixel; back-end development spans PHP, Java, .NET, Ruby, Python, SQL, and JavaScript. The proprietary "Getmilk UMS" (Website Management System) provides pay-as-you-go client updates. ICT accreditation to NSW Government allows direct public sector engagement.
Getmilk operates from 14+ studio locations across Australian capital cities (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra) and regional NSW (Camden, Campbelltown, Central Coast, Gold Coast, Wollondilly, Wollongong), with claimed but operationally unverified presence in Auckland, Los Angeles, and New York. Revenue is generated through four mechanisms: one-time project fees for custom website design (with a $1,500 starter "Business Essentials" package), subscription-based managed hosting, usage-based PAYG website management billed in 15-minute increments, and white label professional services resold through agency partners. Pricing is transparent and quote-based, with 12 months of complimentary hosting bundled into new website projects. The company is a member of .au Domain Administration (auDA) and holds an ICT accredited supplier status with NSW Government.
Founder and CEO Matt Wheatley is reported as personally involved with each project. Named enterprise and franchise customers include Pizza Hut, KFC, Degani Cafés, Celebrity Ink, and NSW Government; charity and community partners include Cancer Council, Police Legacy NSW, and Kids of Macarthur. Self-reported metrics include a 99.2% client retention rate and a 4.9/5 aggregated customer review rating. The company has never raised external funding and operates as a bootstrapped, founder-led business with 11-50 employees, with no disclosed revenue.
Getmilk firmographics
Firmographics- Name
- Getmilk
- Legal name
- Getmilk
- Website
- https://getmilk.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Getmilk is an Australian WordPress web design agency founded in 2005, providing design, development, hosting, and ongoing management services to SMBs, franchise groups, government bodies, and digital agencies across 14+ studio locations and a white label program.
- Ownership category
- akta.pro rank
Where Getmilk is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices14 records
Markets served
Getmilk business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Website Design and Development: Project-based fees for custom website design and development services. Includes custom web design with unlimited pages, dedicated project management, strategic sitemaps, and full support. Pricing is provided via obligation-free quotes.
- Business Essentials Package: Fixed-price starter website package at $1,500 (reduced from $2,000) for small businesses. Includes 5-page fixed design with e-commerce capability, home page, about us, services, and contact pages.
- Website Management (PAYG): Pay-as-you-go website updates and management services billed monthly. Clients only pay for services actually used. Time is tracked and billed in 15-minute increments.
- Website Hosting: Annual managed hosting services with Australian-based data centers, enterprise-grade SSD storage, offsite hourly backups, and 99.9% uptime guarantee.
- Website Migration Services: Fixed-price website migration services including transfer from other platforms (Shopify, Sensis, other CMS) to WordPress.
- White Label Services: Agency-focused services where Getmilk delivers websites under agency branding. Revenue comes from bulk project pricing and ongoing client work through partner agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Business Essentials Website - 5-page fixed design starter package |
| Other | Multi-year contract | Custom Website Design - Full bespoke design service |
| Usage-based | Pay-as-you-go | Website Management - Pay-as-you-go updates |
| Subscription | Annual | Managed Website Hosting - Australian-based with 99.9% uptime |
| Other | Pay-as-you-go | White Label Services - Agency partnership pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Getmilk product offering
Product offeringCore offering
Getmilk is a full-service Australian web design agency that builds, hosts, manages, migrates, and repairs WordPress-based websites for small-to-medium businesses, franchise groups, government bodies, and digital agencies (via white label). Its offerings span custom design, responsive development, e-commerce builds, ongoing pay-as-you-go management, Australian-based managed hosting, and white label delivery to partner agencies.
Product overview
Getmilk is a full-service web design agency offering a comprehensive portfolio of WordPress-based digital services. The core offering centers on Web Design Services supported by Website Management & Updates, Website Migration, Website Hosting, and Website Fix services. Development capabilities span Back End Development, Front End Development, UI Design, and UX Design, with specialized Responsive Web Development and Responsive Web Design for cross-device optimization. The company also offers White Label Web Design as an add-on module for agencies and partners. All services are built on the WordPress CMS platform with a focus on Australian-based hosting, ICT accreditation, and responsive delivery across Sydney, Melbourne, Brisbane, Perth, Adelaide, and other Australian cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design Services Professional WordPress-based web design services delivering custom, responsive websites with customer-focused call-to-actions, built-in SEO tools, and business-focused functionality for SMBs, franchise groups, and agencies.
- Web Development
Quantifiable outcome
- 99.2% client retention rate
- +3 more outcomes
Companies that use Getmilk
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Getmilk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature7 records
Getmilk partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SEO CompaniescoreGetmilk partners with SEO companies to provide white label web design services. SEO agencies can resell Getmilk's web design, development, hosting, and support services under their own brand, enabling them to offer comprehensive digital solutions without hiring in-house web designers.
- Digital Marketing AgenciescoreDigital marketing agencies partner with Getmilk for white label web services, allowing them to expand their service offerings and generate additional revenue streams by providing web design services to their existing client base.
- Graphic Design StudioscoreGraphic design studios use Getmilk's white label services to offer complete web solutions to their clients. Studios provide design input while Getmilk handles the technical implementation.
- Telecommunications CompaniesminorTelecommunications companies partner with Getmilk to offer bundled services including web design alongside their existing telecom offerings.
- Hosting CompaniesminorHosting companies partner with Getmilk to provide complete web solutions including design and development alongside their hosting services.
- Franchise GroupscoreNational franchise organizations partner with Getmilk for coordinated web design across multiple franchise locations. Getmilk provides consistent branding and centralized website management for franchise networks including Pizza Hut, KFC, and Degani Cafés.
- Industry AssociationsminorIndustry associations partner with Getmilk to offer preferred web design services to their member businesses through white label arrangements.
- GooglecoreGetmilk integrates Google services including Google Analytics, Google Search Console, Google Ads, and Google Tag Manager into client websites. Standard integration practice for SEO and tracking implementation.
- StripecoreStripe payment gateway integration for e-commerce websites built by Getmilk, enabling secure online transactions for clients.
- PayPalcorePayPal payment integration for e-commerce websites, providing alternative payment options for clients and their customers.
- WooCommercecoreWooCommerce e-commerce platform is the core e-commerce solution used by Getmilk for building online stores. Getmilk is described as WooCommerce experts.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Getmilk competitors and assessment
Company assessmentDirect peers
- Soup Agency: Australian creative and digital agency offering branding, web design, and development. Closely comparable in scope of services, geography, and SMB to mid-market positioning.
- Lumify Group (formerly New Horizons): Australian IT training and digital services provider with adjacent web/development offerings and government accreditation. Comparable in Australian market presence and ICT supplier positioning.
- Anchor Digital: Australian full-service digital agency offering web design, development, SEO, and digital marketing to SMBs. Directly comparable in target market, service mix, and Australian SMB focus.
- Big Wave Digital: Australian digital agency providing web design, development, and online marketing to small and medium businesses. Comparable WordPress/web stack and SMB customer base.
- Switched On Space: Australian web design and development studio serving SMBs with custom websites and digital marketing. Directly comparable business model and target customer profile.
Broad incumbents
- GoDaddy: Global provider of domains, hosting, website builders, and digital marketing services for SMBs. Overlaps with Getmilk's hosting, design, and management offerings as a much larger portfolio player.
- Squarespace: Global DIY website builder offering templated design, hosting, and commerce tools to SMBs. Adjacent competitor to Getmilk's core design-and-build offering on the demand side.
- Webcentral Group: Established Australian digital services and hosting company (formerly Melbourne IT) offering domains, hosting, and web solutions. Comparable in hosting and web services overlap, but operates at broader portfolio scale.
- Wix.com: Global SaaS website builder with design, hosting, and commerce capabilities targeting SMBs. A broader platform competitor that captures part of Getmilk's addressable market.
Others
- BlueRock Group: Australian business services group covering accounting, legal, and digital. Comparable as an Australian multi-service provider serving SMBs, though not a direct web design competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Getmilk social profiles
Digital presenceGetmilk compliance and trust
Trust signalCompliance1 record
Getmilk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Getmilk leadership team
Management profileNumber of profiles
Profiles1 record
Getmilk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Getmilk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Getmilk
What does Getmilk do?
Getmilk is a full-service Australian web design agency that builds, hosts, manages, migrates, and repairs WordPress-based websites for small-to-medium businesses, franchise groups, government bodies, and digital agencies (via white label). Its offerings span custom design, responsive development, e-commerce builds, ongoing pay-as-you-go management, Australian-based managed hosting, and white label delivery to partner agencies.
Is Getmilk a public or private company?
Getmilk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Getmilk founded?
Getmilk was founded in 2005. It employs 11 to 50 people.
Where is Getmilk based?
Getmilk is headquartered in Sydney, Australia, in the Oceania region.
How does Getmilk make money?
Six revenue lines are on record. Website Design and Development is the primary driver. The others are business Essentials Package, website Management (PAYG), website Hosting, website Migration Services and white Label Services.
Who are Getmilk's main competitors?
Direct peers on record are Soup Agency, Lumify Group (formerly New Horizons), Anchor Digital, Big Wave Digital and Switched On Space. Broad incumbents are GoDaddy, Squarespace, Webcentral Group and Wix.com. BlueRock Group is listed as an others.
Does Getmilk have an API?
No public API is recorded for Getmilk.