What Realise Potential does

Realise Potential is a UK-based chartered psychology consultancy founded in 1998 by Angus McDonald and Alissa McDonald, operating as a small private firm (1-10 employees). It delivers bespoke psychometric and competency-based assessment services across four practice areas: Selection (competency analysis, managed assessment, executive profiling, and custom psychometric development), Development (individual profiling and team performance), Training (BPS-accredited Test User Ability, Assistant Test User, Introduction to Psychometrics, and Developing Assessment Exercises courses), and Education (children's literacy assessment and tutoring). The firm's core technology consists of validated psychometric instruments and competency frameworks developed in-house, with all materials owned by the client after engagement, eliminating ongoing licence fees.

The business model is relationship-driven professional services delivered through direct B2B engagement, supported by content marketing (blog, TalentLens contributions) and a free initial consultation funnel. Notable case work includes the development of computer-based aptitude tests for British Army Officer selection, mental ability and behavioural profiling assessments for the UKCAT consortium of 26 medical and dental schools (approximately 20,000 students assessed annually), and validation work for unnamed national retailers and major public bodies. Training is delivered face-to-face, blended, or via distance learning through a partnership with Real Training.

Revenue is generated across multiple streams: managed assessment services, executive profiling, BPS-certified training courses, children's literacy support for parents and schools, and organisational development consulting. The firm also operates Graduates First, an online practice test platform used by over 50 universities. The firm has no disclosed external funding, operates entirely within the United Kingdom, and competes on the basis of independent, BPS-aligned chartered psychology expertise rather than technology scale.

Name

Realise Potential

Legal name

Realise Potential

Website

https://realisepotential.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Realise Potential is a UK-based chartered psychology consultancy founded in 1998 that designs and delivers bespoke psychometric assessments, competency frameworks, executive profiling, BPS-accredited training, and the Graduates First practice test platform for corporate, public sector, education, and retail clients.

Ownership category

akta.pro rank

Product category

Psychometric Assessment Services

NAICS

Other Scientific and Technical Consulting Services (54169), Computer Training (611420)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

akta.pro secondary industries

Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK), Critical Thinking, Problem Solving & Decision-Making (EDAAAKAH)

Keywords

• Psychometric assessment services
• Competency analysis
• Executive profiling
• Talent development consulting
• Behavioural assessment

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Assessment Services: Managed assessment services providing psychometric testing support for recruitment and selection. Services include identifying appropriate psychometric tools, administering tests (face-to-face or online), interpreting results against role profiles, and providing in-depth written reports. Independent advisory approach ensures impartial advice on which tests are most appropriate.
2. Executive Profiling Services: In-depth profiling services for critical selection decisions including psychometric assessments, competency-based interviews, and behavioural assessment exercises. Provides comprehensive assessment of candidates' capability and personal style, supporting both selection and development during 'first 100 days'.
3. Training Course Delivery: Training courses including Test User Ability (BPS-certified), Assistant Test User, Introduction to Psychometrics, and Developing Assessment Exercises. Delivered as face-to-face, blended learning, or distance learning through partnership with Real Training.
4. Education and Literacy Support Services: Individual assessment of children's reading and spelling skills, tutoring, remote report writing, and literacy consultancy services for parents and schools.
5. Development and Organisational Consulting: Individual, team and organisational development services including in-depth assessments, 360° programmes, team effectiveness interventions, and bespoke training programme development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Realise Potential is a UK-based consultancy that develops and applies psychometric assessments for organisational selection, executive profiling, team and individual development, and BPS-accredited training. The firm designs bespoke psychometric instruments, manages end-to-end assessment processes, and delivers training courses in psychometrics and assessment exercise development. It also operates the Graduates First online practice test platform used by over 50 universities.

Product overview

Realise Potential offers a portfolio of professional services across four main areas: Selection (competency analysis, managed assessment, executive profiling, and custom psychometrics development), Development (individual profiling for development and team performance optimisation), Training (BPS-accredited courses including Test User Ability, Assistant Test User, Introduction to Psychometrics, and Developing Assessment Exercises), and Education (children's literacy support services). The company also offers Graduates First, an online practice test platform for university careers services. Services are delivered by chartered psychologists and can be tailored to individual client needs, with options for face-to-face, blended, or distance learning delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Competency Analysis
• Managed Assessment
• Executive Profiling
• Psychometrics (Custom Assessment Development)
• Profiling for Development
• Team Performance
• Test User Ability (Level A) Course
• Assistant Test User Course
• Introduction to Psychometrics Workshop
• Developing Assessment Exercises Course
• Psychometrics for Careers and Employability Workshop
• Graduates First Practice Test Platform
• Education and Literacy Support Services

Quantifiable outcome

• CIPD estimates the cost of poor selection decisions for senior roles can be up to £50K
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Real TrainingcoreStrategic or Co-development PartnerPartnership with Real Training to deliver psychometric training courses including Test User Ability (BPS-certified), Assistant Test User, Introduction to Psychometrics, and Developing Assessment Exercises. Real Training provides technology for blended and distance learning options alongside face-to-face delivery. Also partnered on Masters-level training course for special educational needs coordinators.
• British Psychological Society (BPS)coreStrategic or Co-development PartnerAngus McDonald is a member of BPS Committee on Test Standards, Deputy Senior Verifier for BPS Test User qualifications, and member of BPS Test Review Panel. Currently working on development of documentation to support BPS revised standards in educational and occupational testing, managing documents for delegates, course assessors, and BPS verifiers.
• Association for Graduate Careers Advisory Services (AGCAS)minorStrategic or Co-development PartnerRuns training courses in conjunction with AGCAS. Contributed to professional development and training standards in graduate career services.
• Team Focus LtdminorStrategic or Co-development PartnerAngus McDonald previously worked as Head of Product Development at Team Focus, managing development of their online and paper-based assessment tools (2001-2007). Commercially published assessments include Type Dynamics Indicator, EIQ3D Emotional Intelligence Questionnaire, and Reasoning Tests. Assessment portfolio delivered over 400,000 psychometric assessments.
• TalentLensminorGTM or Marketing PartnerAngus McDonald regularly contributes articles on assessment to the TalentLens blog, extending reach to HR and assessment professionals through their platform and audience.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aon Assessment Solutions: Aon's assessment division provides psychometric testing, talent assessments, and selection solutions to global enterprises. Competes with Realise Potential in the same corporate-selection and executive-profiling space, but as part of a broader HR consulting portfolio.
• Korn Ferry Assessment: Global leadership and talent consulting firm providing psychometric assessments (e.g., KF4D, Voices), executive profiling, and development services. Competes in the same high-stakes selection and senior executive profiling space as Realise Potential.
• SHL (now part of CEB/Gartner): Global leader in psychometric assessment for recruitment, selection, and development. Directly comparable product portfolio (ability tests, personality questionnaires, situational judgement tests, assessment centres) and serves the same corporate and graduate recruitment customer base, but at vastly greater scale and with a productised (rather than bespoke) delivery model.

Direct peers

• Psytech International: UK-based publisher of occupational psychometric tests (e.g., 16PF, EQ-i) used for selection, development, and team effectiveness. Directly comparable in product type (psychometric assessments, personality questionnaires) and UK market focus.
• OPP (now part of CPP): Publisher of the MBTI and other personality questionnaires used in selection and development. Comparable to Realise Potential's psychometrics and profiling-for-development offerings, though operates a publisher model rather than a consultancy model.
• Morrisby: UK-based psychometric assessment provider focused on careers guidance, education, and graduate recruitment. Directly comparable to Realise Potential's career guidance, university careers services, and Graduates First offerings.
• Test Partnership: Provides online psychometric assessments (numerical, verbal, logical reasoning, personality, situational judgement) for graduate and corporate recruitment. Closely comparable to the Graduates First platform and to Realise Potential's managed assessment services, though more productised.
• Criterion Partnership: UK-based occupational psychology consultancy offering psychometric assessment, executive coaching, and organisational development. Closely comparable in scale, geography, service portfolio, and BPS-aligned independent positioning.
• Cubiks (now part of CEB/Gartner): Specialist psychometric assessment provider focused on ability tests, personality questionnaires, and assessment centres for graduate and experienced-hire selection. Strong UK and European presence; very directly comparable to Realise Potential's selection and assessment-exercise development services.
• Saville Assessment (WTW): UK-originated psychometric test publisher (Wave, OPQ) now part of Willis Towers Watson. Offers personality, ability, and competency assessments for selection and development—closely aligned to Realise Potential's competency analysis, psychometrics, and executive profiling offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realise Potential