Hymans

What Hymans does

Hymans is an Australian professional valuation and auction firm headquartered in Sydney with offices in Melbourne and Brisbane, operating under a private, founder-led structure with CEO Ian Hyman CA (OAM). Founded in 1993, Hymans provides three core valuation practices — land and building, plant and equipment, and business valuations — primarily for SME businesses in the A$1m–A$100m turnover range, alongside a full-service auction division handling liquidation, receivership, and business disposal assignments. Its customer base is concentrated among major insolvency practices, banks and equipment finance lenders, government departments, and Fortune 500 corporates in Australia, with several relationships spanning 15+ years.

The firm operates a proprietary Live Simulcast Auction Platform (hymansauctions.com.au) that enables real-time online bidding alongside in-person and phone participation, supporting both online-only and onsite simulcast auctions. Hymans monetizes through fee-for-service valuation engagements plus transaction-based auction commissions, including a 13.5% + GST or 16.5% GST-inclusive buyer's premium on hammer prices. The firm supplements its direct sales motion with a channel partnership with Lloyds Auctions for certain events and reaches buyers through its website, LinkedIn presence, and educational content marketing on business and property valuation topics.

Hymans positions itself as a one-stop shop for asset valuation and disposal, with national coverage via valuers in every Australian capital city and regional centers. Distribution is sales-led through phone engagement (1800 496 267) and dedicated account management; pricing is not publicly disclosed and is quote-based per engagement. There are no disclosed funding rounds, no AI/ML capabilities referenced, and no disclosed revenue or ARR figures in the source data.

Name

Hymans

Legal name

Hymans

Website

https://hymans.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Hymans is a Sydney-headquartered Australian professional valuation and auction firm founded in 1993, providing land and building, plant and equipment, and business valuations plus asset disposal auction services to insolvency practitioners, banks, government, and corporate clients nationwide.

Ownership category

akta.pro rank

Product category

Valuation and Auction Services

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)

akta.pro primary industry

Bankruptcy, Insolvency & Restructuring Valuation (BPAHANAJ)

akta.pro secondary industries

Business Valuation (Private Company & Enterprise) (FSAEAHAA), Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Insurance Replacement Cost & Damage/Loss Valuation (BPAJAKAL)

Keywords

• Asset valuation services
• Property valuations
• Plant equipment valuations
• Business valuations
• Asset auction services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Valuation Services: Fee-based valuation services for land and buildings, plant and equipment, and business valuations. Services provided to banks, insolvency practitioners, government, and corporate clients on a per-engagement basis.
2. Auction Services and Buyer's Premium: Commission-based auction services where Hymans acts as agent for asset disposals. Charges buyer's premium on successful lots (13.5% + GST or 16.5% GST Inclusive depending on auction), with hammer price exclusive of GST.
3. Business Disposal Services: Sale of businesses and assets through expressions of interest (EOI) processes, acting as agents under instructions from liquidators, receivers, and directors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hymans is an Australian professional services firm delivering independent asset valuations across land and buildings, plant and equipment, and businesses, plus asset disposal services through online, onsite, and simulcast auctions. The firm serves insolvency practitioners, banks and financial institutions, government departments, and corporate clients Australia-wide, conducting valuations and acting as auctioneer/agent on behalf of liquidators, receivers, and directors. Valuation work is performed by qualified Chartered Accountants and Registered Valuers; auction work is enabled by the company's proprietary Hymans Simulcast Auction Platform.

Product overview

Hymans operates as a professional valuers and auctioneers firm offering integrated asset management services. The company provides three core valuation services: Land & Building Valuations (through a dedicated property portal), Plant & Equipment Valuations, and Business Valuations. These services are complemented by a full-service auction division with both online and onsite capabilities. The Simulcast Auction Platform enables real-time hybrid auctions where bidders can participate in person, online, or over the phone. The company serves major insolvency practices, banks, financial institutions, government departments, and Fortune 500 companies across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Land & Building Valuations Property valuation services covering residential, commercial, industrial, and government properties throughout Australia, for purposes including mortgage security, disposal, insurance, financial reporting, and litigation. Delivered by a team of experienced land and building valuers located across all regions of Australia.
• Plant & Equipment Valuations Specialist valuation services for plant, machinery, and equipment assets across all Australian capital cities and regional areas, serving major insolvency practices, banks, equipment finance companies, and corporations.
• Business Valuations Business valuation services for SME companies with turnovers ranging from $1m to $100m, conducted by qualified Chartered Accountants with expertise in forensic accounting, family succession planning, shareholder disputes, and partnership dissolutions.
• Hymans Auctions Asset disposal service through online auctions, onsite auctions, and simulcast (live online bidding) auctions, with capabilities for liquidation sales, receivership auctions, and business closures. Conducted as agent on behalf of liquidators, receivers, and directors.
• Hymans Simulcast Auction Platform Proprietary online auction platform enabling bidders to register, preview lots, pre-bid, and participate live in real-time, with simulcast combining online and in-person bidding across all Hymans auction events.

Quantifiable outcome

• Ian Hyman and team have been described as responsive, professional, and available when needed over 15+ year relationships with major clients
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Lloyds AuctionsminorChannel Partner/ Reseller/ DistributorHymans partners with Lloyds Auctions for certain auction events, conducting auctions via the Lloyds Online platform. Used for specialized auctions such as aged care centre asset disposals.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ferrier Hodgson (BDO): Ferrier Hodgson, now part of BDO, is a leading Australian restructuring and insolvency advisory firm that frequently engages valuers and auctioneers. Highly comparable to Hymans in serving the same insolvency practitioner client base for valuation and disposal mandates.
• Lloyds Auctions: Lloyds Auctions is one of Australia's largest auction houses, operating across insolvency, plant & equipment, real estate, and specialty assets. Already a Hymans channel partner for certain events, Lloyds is the most direct comparable on the auction side of Hymans' business.
• Pickles Auctions: Pickles is a major Australian auction and valuation firm specializing in industrial, transport, and plant & equipment assets, including insolvency-driven sales. Directly competes with Hymans on P&E valuations and auction mandates for insolvency practitioners and banks.
• Cor Cordis: Cor Cordis is a specialist Australian insolvency, restructuring, and forensic accounting firm. Operates in the same distressed-asset ecosystem as Hymans and frequently requires valuation and disposal services from external partners.
• KordaMentha: KordaMentha is an Australian independent advisory firm specializing in restructuring, insolvency, and forensic services, often working with similar insolvency practices to Hymans. It is a buyer of valuation and auction services in distressed mandates, making it a directly comparable restructuring-services peer.
• Grays Australia: Grays operates a leading Australian online auction marketplace covering industrial, commercial, and consumer asset categories. Competes with Hymans' Simulcast platform for online auction volumes and serves overlapping buyer pools in P&E and insolvency-driven sales.
• PPB Advisory: PPB Advisory is an Australian insolvency, restructuring, and forensic accounting firm that engages valuers and auctioneers across receiverships and liquidations. Directly comparable to Hymans' insolvency practitioner customer segment.

Broad incumbents

• CBRE Valuation & Advisory Services: CBRE is a global real estate services firm with a substantial Australian valuation practice covering mortgage security, financial reporting, and litigation support valuations. Directly competes with Hymans on land & building valuations for enterprise clients, but operates at much larger scale with a broader service portfolio.
• JLL Valuation Advisory: JLL operates a global real estate advisory and valuation practice with significant Australian operations. Competes with Hymans on commercial property valuations for banks and corporates, with deeper resources and international benchmarking capability.

Regional players

• Optera Group: Optera is an Australian firm providing insolvency, business recovery, and asset disposal services. Comparable to Hymans in serving SME and insolvency markets in Australia, though operating with a different geographic focus and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInau.linkedin.com/company/hymans-asset-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hymans