Cbre

What Cbre does

CBRE is a global commercial real estate services and investment firm that traces its origins to 1904 as Coldwell Banker, IPO'd on the NYSE in 2004 under ticker CBRE, and today operates with 155,000+ professionals across 100+ countries. In Australia and the broader Pacific region, CBRE delivers an integrated platform organized into six service lines: Invest, Finance & Value; Plan, Lease & Occupy; Design & Build; Manage Properties & Portfolios; Transform Business Outcomes (including CBRE Consulting); and Sustainability Solutions. The Australian legal entity, CBRE (Gwsla) Pty Ltd (ACN 057 373 574), is anchored by Pacific headquarters in Sydney (Level 21, 363 George St) and supported by offices across 12 Australian cities (Melbourne, Brisbane, Perth, Adelaide, Canberra, Gold Coast, North Sydney, South Sydney, Western Sydney, Sunshine Coast, Geelong, Cairns), plus New Zealand operations through CBRE Limited.

The firm's underlying technology stack centres on a proprietary market research and intelligence platform that delivers data-led insights across Pacific commercial real estate sectors (office, retail, industrial & logistics, build to rent, and alternatives including energy, infrastructure, living sectors, retirement living, self-storage, social infrastructure, and student accommodation). It is complemented by content distribution channels such as the Talking Property Podcast, The Weekly Take Podcast, Our Take Newsletter, and dedicated Australian market reports. CBRE generates revenue through three primary streams: (1) transaction and advisory fees from commercial real estate sales, leasing, and capital markets; (2) recurring managed services revenue from property and facilities management; and (3) professional services fees for valuation and advisory work. Pricing is project-based and quote-driven with no publicly disclosed standard pricing. Go-to-market is enterprise field sales executed through professional teams across all major Australian markets, supported by thought leadership content marketing, industry events, and a regional property search portal. The firm serves institutional investors, REITs, corporate occupiers, and specialised vertical clients in healthcare, life sciences, agribusiness, banking and financial services, and the public sector.

Name

Cbre

Legal name

CBRE (Gwsla) Pty Ltd

Website

https://cbre.com.au

Company type

Public

Founded year

1904

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CBRE is a global commercial real estate services and investment firm operating in Australia across advisory, transactions, valuations, property and facilities management, design and build, and sustainability services for institutional investors, corporate occupiers, and government clients.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (53132), Real Estate and Rental and Leasing (53)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

Keywords

• Commercial real estate
• Property valuation
• Facilities management
• Real estate advisory
• Capital markets

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Advisory and Transaction Services: Fees earned from commercial real estate transactions including sales, leasing, and capital markets advisory across office, retail, industrial, and alternative property sectors
2. Property Management and Facilities Management: Recurring revenue from managing properties and portfolios for clients including corporate occupiers, investors, and real estate owners
3. Valuation and Advisory Services: Professional fees for property valuations, advisory, and consulting services across residential and commercial property

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CBRE is a global commercial real estate services and investment firm that advises, transacts, manages, values, and designs real estate for institutional investors, corporate occupiers, and public-sector clients. The firm offers an integrated stack of services spanning capital markets and investment sales, debt origination, property and asset management, facilities management, valuations, leasing, workplace strategy, project management and design & build, ESG and sustainability advisory, and specialized sector advisory (hotels, life sciences, healthcare, data centres, agribusiness). It serves occupiers, owners, and investors across office, retail, industrial, residential, and alternative asset classes in 100+ countries.

Product overview

CBRE Australia is a commercial real estate services and investment firm operating as part of the global CBRE organization. The company offers an integrated platform of services organized into six core business lines: Invest, Finance & Value; Plan, Lease & Occupy; Design & Build; Manage Properties & Portfolios; Transform Business Outcomes; and Sustainability Solutions. These service lines span property types including office, retail, industrial & logistics, build to rent, and alternatives (energy & renewables, infrastructure, living sectors, retirement living & aged care, self-storage, social infrastructure, student accommodation). CBRE also provides research content through its Talking Property podcast, Our Take newsletter, and Market Reports, along with consulting services under CBRE Consulting. The company serves industries including healthcare, life sciences, agribusiness, banking & financial services, and public sector.

Differentiator

Problem solved

Functional benefit

Brands

• CBRE Consulting: Consulting services division of CBRE
• CBRE Hotels
• CBRE Capital Markets
• CBRE Valuation & Advisory
• CBRE Workplace Experience
• CBRE Hotels & Hospitality

Products and services

• Invest, Finance & Value
• Plan, Lease & Occupy
• Design & Build
• Manage Properties & Portfolios
• Transform Business Outcomes
• Sustainability Solutions
• CBRE Valuations & Advisory
• CBRE Retail (Leasing & Capital Markets)
• CBRE Data Centre Solutions

Quantifiable outcome

• Neighbourhood centres delivered sector-leading investment returns of +9.4% per annum over 10 years
• +4 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Cushman & WakefieldminorChannel Partner/ Reseller/ DistributorJoint marketing partnership for premium commercial asset sales. CBRE and Cushman & Wakefield collaborated to market a dual-building commercial asset at Macquarie Park, Sydney as a high-quality life sciences investment.
• OrkestracoreTechnology or IntegrationCBRE partnered with Orkestra to develop an Australian software platform for modelling EV charging infrastructure demand and tracking financial performance. The partnership is supported by ARENA (Australian Renewable Energy Agency) funding.
• Chief Executive WomenminorStrategic or Co-development PartnerExternal sponsorship partnership supporting gender diversity and leadership advancement in the property industry
• Parents at WorkminorStrategic or Co-development PartnerPartnership supporting working parents and flexible work arrangements within CBRE
• Pride in DiversityminorStrategic or Co-development PartnerPartnership supporting LGBTQI+ workplace inclusion and diversity initiatives
• CareerTrackersminorStrategic or Co-development PartnerPartnership supporting Indigenous internship and career development programs
• Two GoodminorStrategic or Co-development PartnerPartnership supporting social enterprise and community giving programs
• Supply NationminorStrategic or Co-development PartnerPartnership supporting Indigenous business procurement and supplier diversity
• Property Council of AustraliaminorStrategic or Co-development PartnerIndustry body partnership supporting property sector advocacy and professional development

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JLL (Jones Lang LaSalle): JLL is CBRE's closest global competitor, offering the same integrated CRE services platform (advisory, capital markets, valuations, property and facilities management) across Australia and globally. Both firms compete head-to-head for the same institutional investor and corporate occupier mandates, with overlapping service lines and comparable scale.
• Cushman & Wakefield: Cushman & Wakefield is a global CRE services firm with a strong Australian presence across brokerage, valuation, and project management. The two firms even co-marketed a Macquarie Park life sciences asset, evidencing how directly they compete and collaborate at the deal level. Comparable service portfolio and target client base.
• Colliers International: Colliers is a top-tier global CRE services firm with particular strength in Australia across capital markets, office leasing, and engineering/project management. CBRE's own Head of Retail and Place Advisory was hired from Colliers, demonstrating direct talent overlap and head-to-head competition for the same mandates.
• Knight Frank: Knight Frank is a UK-headquartered global CRE advisory with established Australian operations covering commercial agency, residential, valuations, and property management. Comparable full-service model serving institutional and private clients in the same Australian metros as CBRE.
• Savills: Savills is a London-listed global CRE services firm with Australian operations spanning commercial leasing, investment sales, valuations, and property management. Comparable full-service platform competing for the same institutional clients across Australian capital cities.
• Avison Young: Avison Young is a privately held global CRE services firm offering brokerage, property management, and advisory. It is comparable to CBRE in business model and client base, though with materially smaller scale; useful as a peer benchmark for valuation services and occupier advisory.

Broad incumbents

• Newmark Group: Newmark is a publicly traded US-based CRE services firm offering capital markets, leasing, and investment sales. While primarily US-focused, it is a relevant comparable for CBRE's capital markets and advisory business model and is benchmarked by investors evaluating CRE services platforms.

Others

• JLL Hotels & Hospitality Group: Specialist hotel and hospitality real estate advisory, competing directly with CBRE Hotels sub-brand for investment sales, valuations, and operator search mandates in Australia. Same asset class focus with similar buyer-side institutional clients.

Regional players

• Domain Group: Domain is an Australian digital property marketplace and analytics platform serving residential and commercial listings. While not a direct CRE services competitor, it overlaps with CBRE's research and digital property search channels in the Australian market.
• REA Group: REA Group operates Australia's leading residential and commercial property portal and provides market data and insights. Comparable to CBRE's research-led content distribution and property search channels; relevant for digital strategy benchmarking in Australian CRE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cbreAustralia
• Facebookfacebook.com/cbre
• LinkedInlinkedin.com/company/cbre-asia-pacific

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cbre