New Jersey Athletic Club

Name

New Jersey Athletic Club

Legal name

New Jersey Athletic Club

Website

https://njac.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Health and fitness club services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sports-Specific Group Conditioning (HSADABAK), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Health club memberships
• Personal training services
• Group fitness classes
• Youth athletic training
• Aquatics and swim lessons

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: Primary revenue from monthly and annual membership fees. Options include SOLO, DUO, TRIO, and QUAD plans ranging from $70-200/month depending on contract type and family size. Annual contracts offer lower monthly rates than month-to-month.
2. Personal Training Services: One-on-one and small group personal training sessions with certified trainers, providing customized fitness plans. Additional fee service beyond base membership.
3. Guest Fees: NJAC charges guest fees for non-member visitors who are accompanied by members. Fees may vary based on membership type and access requested.
4. Specialty Memberships: Discounted specialty memberships for Military, First Responders, Law Enforcement, Seniors (65+), and Juniors (14-22) at varied pricing.
5. Corporate Memberships: Group corporate memberships with discounted rates offered to businesses for employee wellness programs.
6. Juice Bar and Smoothies: On-site juice bar offering protein shakes, smoothies, and healthy snacks including Berry Berry Good, Strawberry Slam, Banana Nut Blast, and Skinny Minny at various price points with protein add-ins.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

New Jersey Athletic Club sells all-inclusive gym memberships (SOLO, DUO, TRIO, QUAD tiers at $70-$200/month) that grant access to an 85,000 sq ft Lawrenceville, NJ facility with cardio/strength equipment, a heated Junior Olympic pool, court sports, group fitness studios, Kids Club, and personal training. It also offers paid personal training, group fitness classes (Les Mills, spin, yoga, HIIT, boxing), Parisi Speed School youth athletic training, Rock Steady Boxing for Parkinson's, swimming/aquatics lessons, nutrition services, and an on-site juice bar.

Product overview

New Jersey Athletic Club is a comprehensive fitness facility offering an all-inclusive membership model with access to an 85,000 square foot facility. The core product portfolio centers on All Inclusive Memberships as the primary offering, supplemented by diverse program categories including Personal Training, Group Fitness Classes (Les Mills, Spinning, Yoga, Boxing, Dance, HIIT, Pilates), Swimming & Aquatics, Parisi Speed School (youth athletic training), Boxing, Rock Steady Boxing (Parkinson's program), Pickleball, Basketball & Badminton, Nutrition Services, and a Juice Bar. Additional services include membership management tools (freezes, cancellations), Corporate Memberships, and Insurance Membership partnerships. The facility features state-of-the-art equipment across two floors with cardio, strength, functional training, court sports, and aquatic facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Parisi Speed School: Youth athletic performance program focused on speed, agility, and strength training for ages 7 and older, operating as a specialized program within NJAC.
• Rock Steady Boxing
• NJAC Juice Bar

Quantifiable outcome

• Over 90% of athletes who complete the 10-week Parisi Speed School program experience measurable gains in speed and strength
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wellhub (formerly Gympass)coreChannel Partner/ Reseller/ DistributorWellhub (formerly Gympass) is a corporate wellness platform that provides employees access to fitness facilities through employer-sponsored benefits. NJAC is a network partner providing access to eligible Wellhub members.
• Renew Active (UnitedHealthcare)coreChannel Partner/ Reseller/ DistributorRenew Active is UnitedHealthcare's fitness benefit program for Medicare members. NJAC is a network provider where eligible Renew Active members can access fitness facilities and equipment.
• One PasscoreChannel Partner/ Reseller/ DistributorOne Pass is a fitness and wellness benefit program. NJAC is a network partner where eligible One Pass members can access premier fitness facilities and group fitness offerings.
• AaptivminorChannel Partner/ Reseller/ DistributorAaptiv fitness benefit program provides NJAC access to eligible members through their wellness benefits.
• Active&Fit DirectcoreChannel Partner/ Reseller/ DistributorActive&Fit Direct is an ASH (American Specialty Health) fitness benefit program. NJAC is a network provider for eligible Active&Fit Direct members.
• Active&Fit EnterprisecoreChannel Partner/ Reseller/ DistributorActive&Fit Enterprise is ASH's employer-sponsored fitness benefit program. NJAC is a network provider for eligible members through employer wellness benefits.
• Silver&FitcoreChannel Partner/ Reseller/ DistributorSilver&Fit is ASH's healthy aging and wellness program for seniors. NJAC provides eligible Silver&Fit members access to fitness facilities, equipment, and supportive community for healthy aging.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Life Time Group Holdings: Large publicly traded premium fitness operator with multi-sport facilities, group fitness, family programming, and aquatics — directly comparable to NJAC in product mix and premium positioning, though operating at national scale rather than single-site.
• Equinox: National premium health club operator offering group fitness, personal training, and luxury amenities — comparable to NJAC on premium positioning and comprehensive programming, though with a more affluent urban target market.

Direct peers

• Crunch Fitness: Multi-location fitness chain offering group classes, personal training, and diverse programming tiers — comparable to NJAC on product breadth and mid-market positioning, though typically at lower price points.
• LA Fitness: Mid-premium national fitness chain with multiple locations offering group classes, pools, courts, and personal training — directly comparable to NJAC in offering breadth, membership tiers, and family programming at accessible price points.
• Edge Fitness Clubs: Northeast U.S. multi-location premium fitness club with group fitness, aquatics, courts, and youth programming — comparable to NJAC on regional geography, facility scope, and full-service positioning.
• Gold's Gym: Established fitness franchise with comprehensive facilities including group fitness, personal training, and youth programming — closely comparable to NJAC's full-service model with national brand recognition.
• Town Sports International (formerly New York Sports Clubs): Regional multi-location fitness operator with comprehensive programming, group fitness, and family memberships in the Northeast — comparable to NJAC on geography, facility scale, and full-service model.
• YMCA: Community-based nonprofit fitness operator offering family memberships, youth programs, aquatics, and senior programming — comparable to NJAC on multi-generational programming, community positioning, and breadth of services under one membership.

Others

• Parisi Speed School (franchise network): Franchisor of the speed and agility methodology NJAC licenses — comparable as the parent brand and adjacent licensee network operating youth athletic performance programs of the kind NJAC runs in-house.
• Rock Steady Boxing (affiliate network): National affiliate network of Parkinson's-specific non-contact boxing programs — comparable as the licensor and broader network of affiliates running the same Parkinson's program NJAC offers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqVaJQ-Y3q1c5Lq1c5Lq1c5A
• Facebookfacebook.com/njathleticclub
• Instagraminstagram.com/njacfit
• Xx.com/njathleticclub
• LinkedInlinkedin.com/company/new-jersey-athletic-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Athletic Club