Dal Negro
Dal Negro is an Italian family-owned manufacturer (founded 1928) producing regional playing cards, board games, casino equipment, toys, and custom-branded cards. It serves global consumers via shop.dalnegro.com and supplies luxury, sports, retail, and hospitality brands through a B2B custom card production service.
- Company typePrivate
- Founded1930
- HeadquartersTreviso, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Dal Negro does
Dal Negro (legal entity: Teodomiro Dal Negro Fabbrica Carte Da Gioco Srl) is an Italian privately-held manufacturer of playing cards, board games, and toys, headquartered in Carbonera, Treviso, Italy. Founded circa 1928/1930 and recognized as a "Marchio Storico" (Historic Brand), the company produces regional Italian playing cards (Trevisane, Napoletane, Siciliane, Piacentine, Bresciane, Bergamasche, Toscane, Milanesi, Romagnole, Abruzzesi, Salisburghesi), poker and Ramino decks, tarot and Sibille divination cards, casino-grade cards, premium game sets (poker, backgammon, mahjong, roulette, chess), and a children's toys and games line marketed under the sub-brands Dal Negro Exclusive, Dal Negro Casino, and Dal Negro Toys.
The commercial operation rests on two pillars: a direct-to-consumer channel — shop.dalnegro.com, which ships globally with free-shipping thresholds of €25/€50 — and a B2B custom card production service ("Carte Personalizzate"), which provides creative concept, graphic design, and in-house manufacturing for corporate clients. The B2B sales motion runs through an "Area Agenti" agent network. Revenue is one-time/unit-priced across consumer catalog items (€8–€2,745) and bespoke project-based B2B orders.
Customer logos span Fashion & Luxury (Prada, Sergio Rossi, Zenith), Sports (Atalanta Calcio, Udinese, Imoco Volley), Retail (Conad, Confartigianato), F&B (Cracco, Voiello, Coccoina), Hospitality (Forte Village, Orient Express), Manufacturing (Caparol), and Pet Products (Monge). Recent strategic activity includes a 2024 exclusive distribution partnership with Swiss card-game publisher Helvetiq, a 2025 "Le Bellunesi" specialty deck designed in collaboration with AKQA funding a University of Padua doctoral research program on bark beetle in Belluno forests, and a 95th Anniversary limited edition release. Headcount is reported at 51–100 employees and registered share capital is €1,551,000; no VC/PE investment is recorded.
Dal Negro firmographics
Firmographics- Name
- Dal Negro
- Legal name
- Teodomiro Dal Negro Fabbrica Carte Da Gioco Srl
- Website
- https://dalnegro.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dal Negro is an Italian family-owned manufacturer (founded 1928) producing regional playing cards, board games, casino equipment, toys, and custom-branded cards. It serves global consumers via shop.dalnegro.com and supplies luxury, sports, retail, and hospitality brands through a B2B custom card production service.
- Ownership category
- akta.pro rank
Dal Negro industry classification
Industry- Product category
- Playing Cards and Board Games
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Poker Equipment & Supplies (Tables, Cards, Chips, Shufflers) (MPAEAEAL)
- akta.pro secondary industries
- Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB), Collectible Card Games (CCGs/LCGs) Retail (CRALALAG)
Keywords
Where Dal Negro is headquartered
LocationHeadquarters
- HQ city
- Treviso
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Dal Negro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- E-commerce Product Sales: Direct consumer sales through the online shop featuring playing cards, tarot, games, toys, and exclusive accessories. One-time product purchases with free shipping thresholds.
- Custom Card Production: B2B custom playing card design and manufacturing services for corporate clients worldwide, creating personalized decks for promotional and branded purposes
- Exclusive/Luxury Products: Premium products including card cases, chess sets, backgammon boards, poker sets, and game tables at higher price points
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Playing Cards |
| Unit Pricing | Pay-as-you-go | Limited Edition Products |
| Unit Pricing | Pay-as-you-go | Exclusive/Luxury Products |
| Unit Pricing | Pay-as-you-go | Complete Sets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Dal Negro product offering
Product offeringCore offering
Dal Negro is an Italian manufacturer and seller of playing cards, board games, casino gaming equipment, and children's toys. The company produces traditional regional Italian playing cards (Trevisane, Napoletane, Siciliane and others), poker/bridge/tarot cards, premium exclusive gaming products (chess, backgammon, mahjong, poker sets), casino-quality cards and accessories, and custom-branded playing cards designed and manufactured for corporate clients worldwide. Products are sold directly to consumers via shop.dalnegro.com and to businesses through the Area Agenti network.
Product overview
Dal Negro is an Italian playing card and board game manufacturer offering a diverse portfolio of products organized into several sub-brands. The core offering includes regional Italian playing cards (Trevisane, Napoletane, Siciliane, and 9 other regional varieties), poker/ramino/bridge cards, and tarot/sibille divination cards. The Dal Negro Exclusive sub-brand provides premium professional gaming products including card holders, chess sets, casino equipment (roulette, blackjack tables), poker sets with fiches, backgammon boards, and mahjong. Dal Negro Casino offers casino-quality card games. Dal Negro Toys covers children's games and vehicles. The company also provides custom card manufacturing services for businesses and distributes Helvetiq card games in Italy. Special products include Le Bellunesi (environmental-themed cards funding forest research) and 95° Limited Edition anniversary sets. The company operates an e-commerce platform at shop.dalnegro.com alongside its main corporate site.
Differentiator
Problem solved
Functional benefit
Brands
- Dal Negro Exclusive: Premium line of exclusive games including card holders, chess sets, roulette, poker sets, backgammon, and game tables.
- Dal Negro Casinò
- Dal Negro Toys
- Le Bellunesi
- Prede Predatori
- 95° Limited Edition
Products and services
- Carte da Gioco (Italian Playing Cards) Traditional Italian playing cards covering 11+ regional varieties (Trevisane, Napoletane, Siciliane, Piacentine, Bresciane, Bergamasche, Toscane, Milanesi, Romagnole, Abruzzesi, Salisburghesi) and international game formats including poker, Ramino, and bridge. Sold to card game enthusiasts and families for leisure and social play.
- Carte Personalizzate (Custom Playing Cards) Custom playing card design and production service covering creative concept, graphic design, and in-house manufacturing. Sold to businesses for corporate gifts, promotional items, and branded merchandise. Clients include Prada, Atalanta Calcio, Conad, Sergio Rossi, Cracco, Forte Village, Grimaldi Lines, Caparol, Zenith, Monge, and Udinese.
- Dal Negro Exclusive (Premium Gaming Products) Premium gaming products including card holders, chess and checkers sets, casino games (roulette, blackjack tables), poker sets with fiches, backgammon boards, mahjong sets, and game tables. Targeted at enthusiasts and premium gift buyers with prices from €42 (card cases) up to €2,745 (game tables).
- Dal Negro Casino Casino-quality playing cards and accessories including Texas Hold'em, Black Jack, and Baccarat cards, roulette wheels, gaming tables, and casino equipment. Sold to gaming establishments and casino operators.
- Dal Negro Toys Children's toys and games including DN Green vehicle toys, early childhood games (Let's Grow, Dondoluna, Coffee Set), board games (Shangai, Domino, Ludo, Game of Goose), and indoor/outdoor games (Fionda, Bigdardi, Kendama, Air Hockey, Ping Pong). Targeted at families with children.
- Tarocchi e Sibille (Tarot and Divination Cards) Divination cards including Tarot de Marseille, Egyptian Tarot, Dario Fo Tarot, Sibyl cards (La Vera Sibilla, Oracolo Della Sibilla, Sibilla '800), and other fortune-telling card decks. Sold to tarot readers, collectors, and enthusiasts.
- Giochi di Carte (Party and Family Card Games) Card-based party and family games including Seme con Seme, Le Prime, ABC-Z, Babau series, Quella volta che..., Chef, Top, Supergoal, Hulo, Holideck, and Verba Game. Sold for children's and family entertainment.
- Backgammon Backgammon boards and sets including Prestige, Armonia, Corolla, Detroit, York, London, Treviso, and Noce models in various sizes and materials, priced €150-€695. Sold to board game enthusiasts.
- Mah Jong Mahjong tile sets including Gran Mah-Jong Noce and standard versions in Italian and American formats, priced €185-€350. Sold to Mahjong enthusiasts.
- Set Poker (Poker Sets) Complete poker sets including Aspen Poker Set, Venezia Poker Set, Georgia Poker Set, Nevada Poker Set, Sun Valley Poker Set, and leather fiche pouches, priced €385-€1,390. Sold to poker players and home gaming enthusiasts.
- Top Quartetti (Collectible Card Game Series) Collectible card game series featuring Sport Cars, E-power, Trucks, and Bagger themed top-trump style cards. Sold to children and collectors.
- Prede Predatori (Collectible Card Game) Collectible card game series featuring predator and prey animals in their natural habitat, with imagery replacing traditional face cards. Sold to children, families, and collectors.
- Le Bellunesi (Environmental Specialty Cards) Regional playing cards designed with AKQA featuring forest imagery and forest worker characters substituting traditional face cards. Proceeds fund bark beetle research in Belluno forests via a co-financed University of Padua doctoral program (a.a. 2025/26). Priced €9.00.
- 95° Limited Edition (Anniversary Cofanetto) Numbered limited edition boxed set released in 950 copies to celebrate the company's 95th anniversary, priced €60.00. Sold to collectors and brand enthusiasts.
Companies that use Dal Negro
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Dal Negro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dal Negro partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- University of PaduaminorCo-financed a three-year doctoral research program (a.a. 2025/26) at the University of Padua focused on bark beetle (bostrico tipografo) research affecting Belluno forests, concluding in June 2025.
- HelvetiqcoreDal Negro serves as the Italian distributor for Helvetiq card games, offering Swiss-designed card games including Ninjan, Crazy Pilot, Alpina, Taco Loco, Art Robbery, and Bugs Buddy on the Italian market.
- ClivetminorClivet is a Main Sponsor for the Le Bellunesi project, contributing to environmental research funding for bark beetle (bostrico) studies in Belluno forests.
- AKQAminorAKQA designed the Le Bellunesi specialty playing cards in collaboration with Dal Negro. The project combines creative design with environmental awareness.
- Comune di BellunominorThe Municipality of Belluno supported the Le Bellunesi initiative and promoted the project's diffusion, supporting environmental awareness about bark beetle infestations.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Dal Negro competitors and assessment
Company assessmentBroad incumbents
- Asmodee: Global board game publisher and distributor (Catan, Ticket to Ride, etc.). Comparable to Dal Negro on the toys/board games side of the portfolio (Dal Negro Toys, backgammon, mahjong), but operates in a much broader category at significantly larger scale.
- Ravensburger: German game and puzzle manufacturer with broad portfolio including family games, children's games, and puzzles. Comparable to Dal Negro Toys and the family/children card game segments, with similar European heritage and quality positioning.
- Cartamundi: Belgian global playing card and board game manufacturer, the world's largest playing card producer. Comparable on core playing card manufacturing, custom card services, and broad game/puzzle categories, but operates at significantly larger scale.
- Fournier: Spanish playing card manufacturer (now part of Cartamundi) with strong heritage in Spanish and Latin American regional cards. Comparable to Dal Negro in regional playing card specialization, traditional craftsmanship positioning, and B2B custom card services.
Emerging players
- Theory11: Premium designer playing card brand focused on luxury, collector, and custom playing cards with magician/enthusiast positioning. Comparable to Dal Negro Exclusive line in targeting premium and design-led playing card buyers.
- Helvetiq: Swiss card game publisher designing party and family card games (Ninjan, Crazy Pilot, Alpina). Distributor-distributed by Dal Negro in Italy under their 2024 partnership; comparable as a card-game-focused brand, though focused on publishing rather than manufacturing.
Direct peers
- Modiano: Italian playing card manufacturer founded in 1868 in Trieste, producing regional Italian playing cards, tarot cards, and casino-quality cards. Direct competitor to Dal Negro in Italian regional cards, with similar product portfolio and B2B custom card services.
- Grimaud: French historic playing card manufacturer (founded 1848) producing tarot, regional French cards, and casino cards. Comparable to Dal Negro as a European heritage playing card specialist with cultural regional variants and traditional craftsmanship positioning.
- Lo Scarabeo: Italian tarot card publisher based in Turin, specializing in artistic tarot and oracle decks. Comparable to Dal Negro on the Italian-made tarot/Sibyl card category with similar heritage craftsmanship and divination-focused product lines.
- USPCC (Bicycle / Bee / Aviator): United States Playing Card Company, maker of Bicycle, Bee, Tally-Ho, and Aviator playing cards. Directly comparable premium playing card manufacturer with strong brand recognition, custom card services, and casino-quality offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Dal Negro social profiles
Digital presenceDal Negro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dal Negro leadership team
Management profileNumber of profiles
Dal Negro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dal Negro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dal Negro
What does Dal Negro do?
Dal Negro is an Italian manufacturer and seller of playing cards, board games, casino gaming equipment, and children's toys. The company produces traditional regional Italian playing cards (Trevisane, Napoletane, Siciliane and others), poker/bridge/tarot cards, premium exclusive gaming products (chess, backgammon, mahjong, poker sets), casino-quality cards and accessories, and custom-branded playing cards designed and manufactured for corporate clients worldwide. Products are sold directly to consumers via shop.dalnegro.com and to businesses through the Area Agenti network.
Is Dal Negro a public or private company?
Dal Negro is a private company. It is classified as family owned and is currently operating.
When was Dal Negro founded?
Dal Negro was founded in 1930. It employs 51 to 100 people.
Where is Dal Negro based?
Dal Negro is headquartered in Treviso, Italy, in the Europe region.
How does Dal Negro make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are custom Card Production and exclusive/Luxury Products.
Who are Dal Negro's main competitors?
Broad incumbents on record are Asmodee, Ravensburger, Cartamundi and Fournier. Emerging players are Theory11 and Helvetiq. Direct peers are Modiano, Grimaud, Lo Scarabeo and USPCC (Bicycle / Bee / Aviator).
Does Dal Negro have an API?
No public API is recorded for Dal Negro.
What industry is Dal Negro in?
Dal Negro's product category is Playing Cards and Board Games. Its primary akta.pro industry code is MPAEAEAL, Poker Equipment & Supplies (Tables, Cards, Chips, Shufflers), with a secondary code of CRALAGAB, Non-Sports Trading Cards Retail (TCG/Entertainment). Its NAICS code is 45912 and its SIC code is 3944.