Hotel Mira Vista

What Hotel Mira Vista does

Hotel Mira Vista is a privately held boutique hotel operating a single property at 6009 Potrero Avenue in El Cerrito, California, positioned adjacent to Interstate 80 and within a short drive of UC Berkeley and San Francisco Bay Area attractions. The 100% non-smoking property offers newly renovated guest rooms in two main configurations (1 King Bed at $129/night and 2 Queen Beds at $139/night), plus ADA-compliant accessible rooms with roll-in showers, safety bars, TDD telephones, and 32-inch doorways. Complimentary amenities include high-speed WiFi, on-site parking, daily housekeeping, restaurant delivery, and 24/7 front desk service; a truck/18-wheeler parking capability and a nearby EV charging station further differentiate the property from typical urban competitors. The hotel targets four primary segments — business travelers to Bay Area commercial centers, family vacationers visiting San Francisco attractions, families of UC Berkeley students, and leisure weekend visitors — all served through a direct-to-consumer model with no enterprise anchor accounts disclosed.

The core technology stack is delivered through a partnership with INNsight, which provides the website platform, integrated real-time booking engine, and digital marketing tooling with SSL encryption and PCI compliance. The hotel's website is certified WCAG 2.1 Level AA accessible, and the property offers 360-degree 3D virtual tours of guest rooms, lobby, exterior, and aerial views to support pre-booking conversion. Distribution occurs through the INNsight-powered direct booking site, phone reservations, and third-party channels including TripAdvisor, Yelp, Google Business Profile, Facebook, Foursquare, and LinkedIn, with group reservations (6+ rooms) handled via direct contact. Revenue is generated primarily from nightly room stays (one-time unit pricing per night) supplemented by ancillary transaction fees on services such as copy/fax, crib rental, rollaway rental, and restaurant delivery; bundled packages including 'Book Direct and Save' and an Uncle Wong's Restaurant dining special provide modest incremental yield.

Name

Hotel Mira Vista

Legal name

Hotel Mira Vista

Website

https://hotelmiravista.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Hotel Mira Vista is a privately held boutique non-smoking hotel in El Cerrito, California, near UC Berkeley and the San Francisco Bay Area, offering renovated guest rooms, ADA-compliant accessible rooms, complimentary parking and WiFi, and direct online booking for business travelers, families, and university visitors.

Ownership category

akta.pro rank

Product category

Hospitality Lodging

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGABAC

Midscale Limited-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Limited-Service & Budget Hotels

Keywords

• Boutique hotel accommodation
• Hotel guest rooms
• Accessible hotel rooms
• Hotel parking services
• Hospitality lodging

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Room Accommodations: Primary revenue from overnight hotel stays. Guests pay per night based on room type selected. Additional revenue from extra person fees ($10 per night for children over 12 and adults).
2. Ancillary Services: Revenue from add-on services including copy service, fax service, crib rental, rollaway bed rental, and restaurant delivery service.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Hotel Mira Vista operates a 100% non-smoking boutique hotel in El Cerrito, California, offering guest room accommodations in 1 King Bed and 2 Queen Beds configurations along with ADA-compliant accessible rooms. The property provides complimentary amenities including high-speed Wi-Fi, on-site parking, daily housekeeping, and 24/7 front desk service, complemented by ancillary services such as truck/large vehicle parking, restaurant delivery, and special packages including a dining bundle with Uncle Wong's Restaurant.

Product overview

Hotel Mira Vista is a 100% non-smoking boutique hotel in El Cerrito, California, positioned near UC Berkeley and San Francisco Bay Area attractions. The property offers a unified hospitality product centered on guest room accommodations (1 King Bed and 2 Queen Beds configurations, plus accessible rooms), supported by complementary services including complimentary parking, free high-speed Wi-Fi, guest laundry, and around-the-clock front desk assistance. The hotel provides virtual 360-degree tours as a pre-booking preview feature, special packages for direct bookings and dining, and truck/large vehicle parking for travelers on I-80.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Mira Vista Guest Rooms Boutique non-smoking guest rooms offering 1 King Bed or 2 Queen Beds accommodations with amenities including flat-screen TVs with premium channels, free Wi-Fi, refrigerator, microwave, hairdryer, work desk, and iron/ironing board.
• Accessible Guest Rooms
• Truck and Large Vehicle Parking
• Specials and Packages

Quantifiable outcome

• 100% Guest Satisfaction based on 3 guest reviews
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• INNsightcoreTechnology or IntegrationINNsight provides the hotel's website platform, booking engine, and digital marketing technology. Website development and hosting provided by INNsight.com, Inc. The INNsight booking system processes reservations securely with SSL encryption and PCI compliance standards.
• Uncle Wong's RestaurantminorStrategic or Co-development PartnerUncle Wong's Restaurant Special is a package offering combining hotel stay with dining at Uncle Wong's Restaurant, providing guests with discounted accommodation and dining bundle.
• YelpminorGTM or Marketing PartnerYelp integration provides restaurant recommendations in the local area on the hotel's Things To Do page, with Yelp-powered listings and reviews. The hotel maintains a business presence on Yelp for guest reviews.
• TripAdvisorminorGTM or Marketing PartnerTripAdvisor integration for guest reviews and ratings. Hotel maintains presence on TripAdvisor with review links and booking referrals through the platform.
• San Francisco International Airport (SFO)minorOthersSan Francisco Airport transportation information provided on hotel website with flight status links, assisting guests with travel planning to the hotel.
• San Jose International Airport (SJC)minorOthersSan Jose Airport transportation information provided on hotel website with flight status links, assisting guests with travel planning to the hotel.
• Oakland International Airport (OAK)minorOthersOakland Airport transportation information provided on hotel website with flight status links, assisting guests with travel planning to the hotel.
• WCAG/W3C (Web Accessibility Initiative)minorOthersHotel website developed to conform with W3C Web Content Accessibility Guidelines (WCAG) 2.1 Level AA compliance, as verified by third-party accessibility standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Graduate Berkeley: Themed boutique hotel directly serving the UC Berkeley market with comparable family and visitor segments. Operates in the same Berkeley micro-market with overlapping demand drivers (graduations, sporting events, campus visits).
• Best Western Plus El Cerrito: Midscale branded competitor located in the same El Cerrito micro-market as Hotel Mira Vista, directly contesting UC Berkeley visitor, business, and freeway-stop demand.
• Hotel Shattuck Plaza: Boutique hotel in downtown Berkeley, located a few miles from Hotel Mira Vista. Both target UC Berkeley visitors, families, and Bay Area leisure travelers with similar midscale positioning and comparable amenities.

Broad incumbents

• Courtyard by Marriott Berkeley: Branded select-service hotel in Berkeley targeting the same business-traveler and university-visitor segments as Hotel Mira Vista, but backed by Marriott's loyalty program, central reservations, and broader corporate accounts.
• Claremont Club & Spa – A Fairmont Hotel: Historic upscale resort property in Berkeley serving leisure, family, and corporate demand. While at a higher price tier, it competes for Bay Area leisure visitors who might otherwise consider El Cerrito-area lodging.
• DoubleTree by Hilton Hotel Berkeley Marina: Full-service branded property serving Berkeley and Bay Area leisure travelers with overlapping family-vacationer appeal. Competes for the same UC Berkeley visitor demand pool from a waterfront location.
• Holiday Inn Express Berkeley: Limited-service branded competitor in the same Berkeley sub-market targeting value-conscious business and family travelers with complimentary breakfast — a directly comparable amenity set to Hotel Mira Vista.

Others

• INNsight (technology partner): Hospitality technology provider whose booking engine powers Hotel Mira Vista's direct reservation system. Not a direct competitor, but relevant as a peer-class technology and digital-marketing partner for independent boutique hotels.

Regional players

• Extended Stay America - Berkeley: Budget extended-stay option in Berkeley targeting longer-duration Bay Area visitors, including UC Berkeley-affiliated extended stays. Competes on price-sensitive family and visitor segments.
• Hyatt House Emeryville/San Francisco Bay Area: Extended-stay branded hotel in nearby Emeryville serving business and family travelers visiting the Bay Area. Targets overlapping I-80 corridor demand from a slightly higher rate tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HotelMiraVista
• LinkedInlinkedin.com/company/hotel-mira-vista-berkeley

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Mira Vista