Sporting Kaw Valley

What Sporting Kaw Valley does

Sporting Kaw Valley (SKV) is a non-profit youth soccer club headquartered in Lawrence, Kansas, founded in 1982 and operating across the Lawrence, Topeka, and Manhattan metros. The club delivers a tiered soccer development program covering preschoolers (Sporting Stripes, ages 3-5), recreation and pre-academy players (K-4th grade), competitive academy teams (U8-U15), premier-level competitive teams, indoor futsal (785 Elite Futsal and Futsal Development Program), Adaptive Soccer for athletes with disabilities, plus summer camps and private coaching add-ons. As an Official Academy Affiliate of Sporting Kansas City (MLS), SKV markets a documented pathway from grassroots play to a professional-affiliate youth development system. Revenue is generated through annual program registration fees, camp and clinic fees, uniform and merchandise sales via Adidas and soccer.com/SoccerMaster, and donations plus corporate sponsorships (Capitol Federal, Adidas, Dick's Sporting Goods, Positive Coach). Operations are supported by Playmetrics club-management software, and the club is led by President Tanya Sieber with a 51-100 person staff.

Name

Sporting Kaw Valley

Legal name

Sporting Kaw Valley

Website

https://sportingkawvalley.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Sporting Kaw Valley is a non-profit youth soccer club serving families in Lawrence, Topeka, and Manhattan, Kansas. It offers tiered programs from preschool recreation through competitive premier and adaptive soccer as an Official Academy Affiliate of Sporting Kansas City.

Ownership category

akta.pro rank

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Club Registration Fees: The club generates revenue primarily through registration fees for recreation soccer, academy soccer, and premier competitive soccer programs. Fees vary by program level and includeUniforms and other gear.
2. Camps and Clinics: Summer camps and pre-tryout ID sessions provide additional revenue through camp registration fees.
3. Uniform and Merchandise Sales: The club sells uniforms and fan gear through a third-party platform (soccer.com), with SKV branded merchandise.
4. Donations and Sponsorships: As a non-profit organization, Sporting Kaw Valley accepts donations and partners with sponsors including Capitol Federal, Adidas, and Dick's Sporting Goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sporting Kaw Valley is a non-profit youth soccer club providing age-appropriate soccer programming for children and youth from preschool through high school across Lawrence, Topeka, and Manhattan, Kansas. The club delivers recreation, academy, premier competitive, futsal, adaptive, camp, and private coaching services, and generates revenue through annual registration fees, donations, sponsorships, and uniform/merchandise sales.

Product overview

Sporting Kaw Valley is a non-profit youth soccer club serving families in Lawrence, Topeka, and Manhattan, Kansas. The organization offers a multi-tiered soccer program portfolio including Sporting Stripes (preschool ages 3-5), Recreation Soccer (kindergarten through 4th grade with Pre-Academy options), Academy Soccer (U8-U15 competitive programs at three locations), Premier Soccer (elite competitive teams with tryouts), Futsal programs (785 Elite Futsal, Development Program, Indoor Winter Soccer), and Adaptive Soccer for players with disabilities. The club also offers Summer Camps and Private Soccer Coaching as supplementary training options. As an Official Academy Affiliate of Sporting Kansas City, the club provides pathways from beginner recreation to advanced competitive play.

Differentiator

Problem solved

Functional benefit

Products and services

• Sporting Stripes Preschool Soccer Preschool soccer program for children ages 3-5 introducing fundamental soccer skills in a fun, age-appropriate, structured environment across Lawrence and Manhattan, Kansas.
• Recreation Soccer Recreational soccer leagues for kindergarten through 4th grade, offered as girls-only and coed teams with Pre-Academy options in Lawrence, Topeka, and Manhattan, Kansas.
• Academy Soccer Competitive academy-level soccer program for boys and girls ages U8 through U15, delivered at Lawrence, Topeka, and Manhattan locations under the Sporting Kansas City affiliate framework.
• Premier Soccer Elite competitive premier-level soccer for boys and girls featuring tryouts, team placements, dedicated coaching assignments, and a development pathway toward higher-level play.
• Summer Camps Seasonal summer soccer camps offering concentrated training and skill development for youth players, with separate registration and pre-tryout ID sessions for aspiring premier players.
• Futsal Programs Indoor futsal programs including 785 Elite Futsal, Futsal Development Program, and Indoor Winter Soccer in Manhattan, providing year-round off-season skill development.
• Adaptive Soccer Specialized soccer programming designed for players with disabilities, promoting inclusive athletic participation within the club's offerings.
• Private Soccer Coaching One-on-one or small group coaching sessions providing personalized skill development and supplemental training for individual players.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Sporting Kansas CitycoreStrategic or Co-development PartnerSporting Kaw Valley is an Official Academy Affiliate of Sporting Kansas City. This partnership provides the club with professional-level training standards, development pathways, and official affiliation recognition. Players have potential pathways to Sporting Kansas City's youth development system.
• Capitol FederalminorGTM or Marketing PartnerLocal financial institution sponsor supporting Sporting Kaw Valley as a community partner.
• AdidascoreGTM or Marketing PartnerOfficial uniform and apparel partner for Sporting Kaw Valley. Provides branded athletic wear and soccer gear for club members.
• Dick's Sporting GoodsminorGTM or Marketing PartnerRetail sponsor providing sporting goods support and fan gear purchasing options.
• Positive CoachminorGTM or Marketing PartnerNon-profit coaching education partner providing resources for volunteer coaches.
• SoccerMasterminorGTM or Marketing PartnerPartner platform for SKV fan merchandise and fan gear store.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Little League International: Little League is the dominant U.S. non-profit youth sports organization for baseball and softball. Comparable as a parallel community-based non-profit youth sports model that competes for the same family time and registration dollars across SKV's Kansas service area.
• National Alliance for Youth Sports (NAYS): NAYS is a national non-profit that supports youth sports leagues and coach education programs. Comparable because SKV already partners with the closely related Positive Coaching Alliance and operates within the same youth-sports ecosystem NAYS supports.

Direct peers

• Kansas City Fusion Soccer Club: Kansas City Fusion is a competitive youth soccer club serving the greater Kansas City metro. Comparable because it offers academy and premier-level programming for similar age groups (U8–U18) and competes for the same families in the same regional market.
• Challenger Sports: Challenger Sports is a soccer coaching and camp provider operating across the U.S., including youth camps and clinics. Comparable because it competes with SKV's summer camps and clinics for the same youth soccer participation dollars in regional markets.
• Soccer Shots: Soccer Shots is a for-profit franchise providing introductory youth soccer programming for children ages 2–8. Comparable because it competes for the same preschool and early-elementary families SKV serves through Sporting Stripes and Recreation Soccer.
• Kansas City Legends FC: Kansas City Legends FC is a competitive youth soccer club operating in the Kansas City area. Comparable because it fields boys and girls premier and academy teams that draw from the same regional talent pool as SKV.

Broad incumbents

• US Youth Soccer: US Youth Soccer is the largest youth soccer organization in the United States and the national body under which SKV's competitive teams ultimately compete. Comparable because it sets the competitive framework and feeds into the same MLS development pipeline.
• Sporting Kansas City: Sporting Kansas City is the MLS professional club that SKV is officially affiliated with as an Academy Affiliate. Comparable because it operates the youth development pathway SKV feeds into and sets the brand and training standards SKV's programs follow.
• American Youth Soccer Organization (AYSO): AYSO is a national non-profit youth soccer organization operating recreational and competitive programs across the U.S. Comparable because it offers the same kindergarten-through-teen recreation and academy-style programming that SKV provides locally, at a much broader scale.

Regional players

• Heartland Soccer Association: Heartland Soccer Association is a regional soccer league and governing body serving Kansas and Missouri. Comparable because it organizes competitive leagues and tournaments that SKV's academy and premier teams participate in, shaping the broader regional competitive landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Instagraminstagram.com/sportingkawvalley
• Xx.com/sportingkv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sporting Kaw Valley