Retail & Travel Partners

What Retail & Travel Partners does

Retail & Travel Partners GmbH is a German B2B wholesale and border-trade distributor of fast-moving consumer goods, headquartered in Flensburg on the German-Danish border. Founded in 2009 and wholly owned by the family-managed Nielsen Holding group, the company supplies spirits, wines, sparkling wines, beer, cider, soft drinks, and confectionery — a portfolio of more than 5,000 articles that includes exclusive European distribution rights for certain brands and longstanding partnerships with international labels such as Jägermeister, Smirnoff, Johnnie Walker, Baileys, Pernod, Havana Club, and Absolut Vodka. Operations are anchored by a 10,000 sqm warehouse handling 80,000 pallets annually, and the company exports German goods to customers in over 40 countries alongside domestic wholesale to beverage specialists, food retail, border traders, bordershops, and online retailers.

The business runs a consultative, sales-led B2B motion: customer inquiries are translated into individualized quotations, supported by brand-expert advisory, customs clearance, multilingual labeling, and flexible logistics via a network of truck, air, and rail freight forwarders. The technology layer is a Shopify-hosted online storefront for order management and customer accounts, layered on top of direct sales relationships. In 2019, the company absorbed its sister entity EuroImpex GmbH under the unified Retail & Travel Partners name, consolidating wholesale and travel-retail operations under one roof. The group is 100% owner-operated with no disclosed venture capital or private equity investors.

Revenue is not reported on a standalone basis; the Nielsen Holding group discloses total revenue of more than €170 million across four German locations and one Polish site, employing over 200 people. The model is transaction-based with quotation pricing and no publicly disclosed rate cards, which is consistent with relationship-driven wholesale economics.

Name

Retail & Travel Partners

Legal name

Retail & Travel Partners GmbH

Website

https://retail-travel.partners

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B FMCG Wholesale Distribution

NAICS

Beer and Ale Merchant Wholesalers (424810), Wholesale Trade Agents and Brokers (42512)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industries

Cross-Border / Import-Export Cash & Carry (Ethnic & International Trade) (CRAEAEAJ), Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB), International DTC & Brand.com (Global Shipping) (CRAFAJAB)

Keywords

• FMCG wholesale distribution
• Border trade supply
• B2B beverage wholesale
• Spirits and wine distribution
• International export trading

Headquarters

HQ city

Flensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. FMCG Wholesale Distribution: Revenue generated through the wholesale and border trade of Fast-Moving Consumer Goods including spirits, wines, sparkling wines, beer, cider, soft drinks, and sweets. The company acts as a B2B partner for German beverage wholesale, food retail, and international trading firms. They hold exclusive rights for certain brands in the European market and export German goods to over 40 countries worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Retail & Travel Partners GmbH is a B2B wholesale and border trade distributor of branded Fast-Moving Consumer Goods (FMCG), offering more than 5,000 articles across wine & sparkling wine, beer & cider, soft drinks, confectionery, and spirits. The company sells to German beverage wholesalers, food retailers, border traders, bordershops, online retailers, and international trading firms across more than 40 countries, supported by logistics, customs clearance, and multilingual labeling services. The company holds exclusive European distribution rights for certain brands and operates from a 10,000 sqm warehouse with approximately 80,000 pallets of annual throughput, as a subsidiary of Nielsen Holding.

Product overview

Retail & Travel Partners is a B2B wholesale and border trade company specializing in Fast-Moving Consumer Goods (FMCG). The company offers a portfolio of five main product categories: Wine & Sekt (red, white, rosé, sparkling), Beer & Cider (pilsner, wheat, craft, cider), Softdrinks (cola, lemonade, water, energy drinks), Sweets/Confectionery (chocolate, gummies, biscuits, bars), and Spirits (whisky, gin, vodka, rum). Their spirits portfolio features leading international brands including Absolut Vodka, Jägermeister, Smirnoff, Tanqueray, Johnnie Walker, Baileys, Pernod, Malibu, Havana Club, and Ballantine's. Beyond product sales, the company provides logistics services, customs clearance assistance, multilingual labeling, and flexible ordering options. With over 5,000 articles and a network of exclusive brand rights for the European market, they serve wholesale traders, border traders, border shops, and online retailers across more than 40 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine & Sekt (Sparkling Wine) Selection of wines and sparkling wines (Sekt) including red wine, white wine, rosé, and Sekt, ranging from fruity white wines to full-bodied red wines and champagne-style sparkling wines, supplied B2B to wholesalers, food retailers, and bordershops.
• Beer & Cider Assortment of beer and cider products including pilsner, wheat beer, craft beer, and cider, covering classic styles and modern craft variants for B2B customers.
• Softdrinks Non-alcoholic beverages including cola, lemonade, still and sparkling water, and energy drinks, supplied in bulk to B2B customers.
• Sweets (Süßwaren) Confectionery products including chocolate, gummy candies, biscuits, and bars, plus fruit chews, licorice, and filled specialties, supplied B2B to retailers and wholesalers.
• Spirits (Spirituosen) Premium spirits including whisky, gin, vodka, and rum, featuring leading international brands and exclusive varieties, supplied to B2B customers in wholesale and bordershop channels.
• Customs Clearance Services Assistance with customs clearance procedures for international trade, supporting cross-border customers including border traders, bordershops, and international trading firms.
• Multilingual Labeling Multilingual labeling of deliveries for international trade customers, enabling compliance and smooth customs handling across multiple countries.
• Flexible Ordering and Load Optimization Flexible ordering options accommodating last-minute changes and optimal space utilization for truck and container loading.
• Logistics Services (Truck, Air, Rail) Reliable delivery and professional handling of orders with a dense network of freight forwarders in Germany and worldwide, including transport by truck, air freight, and rail cargo.

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nielsen HoldingcoreOthers · 1 January 2019Retail & Travel Partners GmbH operates as a wholly-owned subsidiary of Nielsen Holding. The holding company encompasses multiple businesses at four locations in Germany and one location in Poland, employing more than 200 people with total revenue exceeding €170 million EUR. Nielsen Holding operates successful bordershops at the Scandinavian border.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• METRO AG: Germany-headquartered B2B cash-and-carry and food distribution group (METRO Wholesale, including the former Real). Much larger incumbent FMCG/B2B wholesaler serving HoReCa and independent retail — comparable customer cohort and assortment breadth, though with very different scale and category mix.
• Diageo plc: World's largest premium spirits company whose brands (Smirnoff, Johnnie Walker, Tanqueray, Baileys) sit in RTP's assortment. Principal supplier that can bypass or alter independent distributors at any time.
• Pernod Ricard: Global spirits group whose brands (Jameson, Pernod, Malibu, Havana Club, Ballantine's, etc.) sit in RTP's portfolio. Principal supplier of RTP; competes indirectly through selective distribution networks in Europe.

Direct peers

• Getränke Hoffmann GmbH: Large German beverage wholesaler (Getränkefachgroßhandel) supplying restaurants, retail and events nationwide. Directly comparable specialist B2B beverage wholesaler operating similar model with consultative sales to trade customers in Germany.
• Berentzen-Gruppe AG: Listed German spirits producer/distributor (Berentzen, Puschkin, Mariacron). Comparable in spirits brand ownership and German B2B distribution; differs in being principally a producer with its own distribution rather than a multi-brand wholesaler.
• Rotkäppchen-Mumm Sektkellereien GmbH: Germany's leading Sekt/sparkling wine producer with significant B2B and retail distribution. Comparable in sparkling-wine category focus and German wholesale footprint; overlaps with RTP's wine/Sekt trade.
• Hawesko Holding SE: Hamburg-based wine and spirits specialist with wholesale, e-commerce (weinco, Vinos) and food retail/border-trade exposure. Direct competitor in German B2B wine/spirits distribution, operating cross-border from northern Germany with overlapping premium-brand portfolios.
• Gebr. Heinemann SE & Co. KG: Hamburg-based global travel retail and border-trade distributor (duty-free, bordershops, ships-supply). Closest peer to RTP's cross-border business model — overlapping Scandinavian and German bordershop customers and brands, though Heinemann is materially larger and pan-European.
• FRISTO Getränkemärkte GmbH & Co. KG: Bavarian beverage retail/wholesale network supplying consumer and B2B customers across southern Germany. Comparable beverage-focused B2B/retail hybrid with similar broad assortment across beer, wine, spirits and soft drinks.

Regional players

• BorderShop A/S: Operator of Scandinavian bordershops (incl. Copenhagen Airport–Øresund crossing) selling cross-border beverages, tobacco and confectionery. Customer of RTP at the Danish-German border rather than a competitor; included as the leading retail counterpart in the same Nordic border-trade channel RTP serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/retail-travel-partners-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail & Travel Partners