Sue Padden Real Estate

What Sue Padden Real Estate does

Sue Padden Real Estate LLC is an independent, founder-owned residential real estate brokerage headquartered in Sandown, New Hampshire, founded in 2004 by Sue Padden, who has been active in regional real estate since 1994. The firm operates two physical offices — the original at 346 Main Street in Sandown and a second location at The Village Square Plaza in Hampstead — and employs approximately 19 licensed agents serving home buyers and sellers across Southern New Hampshire and Northern Massachusetts. Service offerings span traditional residential representation including home buying, home selling, investment properties, new construction, short sales, foreclosures, and rentals, with select agents cross-licensed in Massachusetts to support multi-state transactions.

The firm's technology stack is composed entirely of third-party, industry-standard tools rather than proprietary platforms. Property search and listing display are powered by Diverse Solutions IDX software integrated with the PrimeMLS regional Multiple Listing Service, surfacing 500+ listings across NH and MA with mapping and filtering functionality. The WordPress-based company website serves as the primary digital presence, supplemented by SEO-targeted city landing pages (covering Sandown, Hampstead, Raymond, Chester, Windham, Manchester, Portsmouth, Salem, Exeter, and others) and a Facebook/Instagram social presence. The firm does not offer a SaaS product, proprietary technology, mobile application, or API.

Sue Padden Real Estate generates revenue exclusively through traditional real estate commissions on closed residential transactions, with rates negotiated per transaction and not publicly disclosed. Agents operate under a split-commission structure with the brokerage, and the firm offers complimentary buyer consultations and home value evaluations as lead-generation tools. The customer base consists of individual SMB consumers (home buyers and sellers) with no disclosed enterprise or institutional accounts. In 2024, the firm was recognized as the Top Producing Non-Franchised Real Estate Firm in the State of New Hampshire, marking 20 years in business under continuous founder-led operation.

Name

Sue Padden Real Estate

Legal name

Sue Padden Real Estate LLC

Website

https://suepadden.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sue Padden Real Estate LLC is an independent, founder-owned residential real estate brokerage operating two offices in Southern New Hampshire with 19 licensed agents serving home buyers and sellers across Southern NH and Northern Massachusetts via traditional commission-based representation.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Real estate agents
• MLS property search

Headquarters

HQ city

Sandown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property transactions. Agents represent buyers and sellers in the purchase and sale of homes. Commission structure typically involves percentage of transaction value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sue Padden Real Estate LLC is a traditional residential real estate brokerage firm that represents home buyers and sellers across Southern New Hampshire and Northern Massachusetts. The company provides agent-led buyer representation, seller representation, home valuation, property marketing, negotiation, and closing support, operating from two physical office locations in Sandown and Hampstead, NH.

Product overview

Sue Padden Real Estate LLC is a traditional residential real estate brokerage firm serving Southern New Hampshire and Northern Massachusetts markets. The company operates two physical office locations (Sandown and Hampstead, NH) and employs approximately 19 real estate agents. The company offers residential real estate buying and selling services, property listings, and agent representation. The website functions as a digital listing portal and agent directory, powered by third-party IDX (Internet Data Exchange) technology from Diverse Solutions to display MLS listing data. The company does not offer a software-as-a-service product, platform, or proprietary technology product — it is a service-based brokerage.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Service
• Seller Representation Service
• Home Value Evaluation
• IDX Property Search Portal

Quantifiable outcome

• Homes listed and sold - example of 4-day contract and 1-month close achieved for sellers Dan & Maureen

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• PrimeMLScoreTechnology or IntegrationMultiple Listing Service (MLS) partnership providing access to comprehensive property listing database across New Hampshire and Massachusetts. Powers the company's property search functionality and listing distribution.
• Diverse SolutionscoreTechnology or IntegrationIDX (Internet Data Exchange) technology provider powering the company's property search website. Provides listing display, mapping, and search filtering functionality across 500+ property listings.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Compass: Tech-forward national residential brokerage expanding into New England markets; competes for agents and listings with proprietary technology and a premium brand.
• Century 21: Long-standing franchised residential real estate brand with offices throughout New England; competes on traditional agent-led representation for buyers and sellers.
• RE/MAX: Global franchised residential real estate brand with strong NH/MA agent coverage; competes on commission-based representation services for the same home buyer and seller customer base.
• Keller Williams Realty: Largest franchised residential brokerage in the U.S., with significant agent presence across NH/MA; competes for the same buyer and seller clients with deeper marketing budgets and broader networks.
• Berkshire Hathaway HomeServices: National franchised brokerage brand with NH/MA coverage; offers a comparable full-service residential representation model with the added credibility of a parent consumer brand.
• Better Homes and Gardens Real Estate: Franchised residential brokerage with growing New England presence and a media-backed consumer brand; competes for traditional buyer/seller representation in overlapping geographies.
• Coldwell Banker: Established franchised residential brokerage with active NH/MA agent rosters; competes head-to-head on traditional buy/sell representation in the same Southern NH and Northern MA towns.

Emerging players

• Redfin: Tech-enabled residential brokerage with a discount-leaning model and strong digital search experience; pressures traditional brokerages on listing acquisition and consumer-direct search in NH/MA.
• eXp Realty: Cloud-based, agent-centric brokerage with a low-overhead model and aggressive agent recruiting; increasingly attracts independent agents in secondary markets like NH and MA.

Direct peers

• Bean Group: Independent, non-franchised New Hampshire-based residential brokerage serving Southern NH and Northern MA with a multi-agent, multi-office model — the closest direct comparable to Sue Padden in size, geography, and independent positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Homes03873
• LinkedInlinkedin.com/company/sue-padden-real-estate-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sue Padden Real Estate