What Pemberton Group does

Pemberton Group is a privately held residential real estate developer headquartered in Concord, Ontario, specializing in pre-construction condominium developments across the Greater Toronto Area (GTA). Founded in 1970, the company reports 19,500+ completed units and 1,300+ units currently under construction, positioning itself as one of the larger condominium developers in the GTA. It serves individual homebuyers, first-time purchasers, repeat buyers, and real estate investors seeking urban, waterfront, and suburban master-planned community settings across Toronto, Mississauga, Brampton, Etobicoke, Maple, Richmond Hill, Oakville, North York, and Whitchurch-Stouffville.

The company's core product is the pre-construction condominium tower, conceived and constructed in-house on a vertically integrated basis. Active and recent projects include The Pemberton at 33 Yorkville (1,109 units, 44 storeys), Time & Space at 121 Lower Sherbourne (1,531 units, launched 2023), 543 Richmond (475 units, launched 2024), Chelsea Eagle in Maple, and ERA2 at Yonge Condos in Richmond Hill. Technical differentiation centers on an in-house 4,500 sq. ft. Décor Centre staffed by a permanent interior design team (led by Julie Law), and collaborations with architects such as Architects-Alliance and designers such as Michael London on premium projects. No proprietary technology platform, software product, or AI/ML capability is disclosed.

Pemberton generates revenue through one-time pre-construction condominium unit sales, with pricing determined per unit at purchase based on type, floor, and features and revenue recognized at interim occupancy and final closing. Go-to-market is direct-to-consumer: website registration, presentation centres, email/newsletter marketing, social media, billboard and radio advertising, and a broker/agent referral network. Headcount is stated at 11–50 employees, the company operates only in Canada, and no external institutional investment, funding rounds, or acquisitions are disclosed.

Name

Pemberton Group

Legal name

Pemberton Group Inc.

Website

https://pembertongroup.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Pemberton Group is a privately held GTA residential condominium developer founded in 1970, specializing in vertically integrated pre-construction condos with 19,500+ units completed and 1,300+ under construction across the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

akta.pro secondary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential property development
• Pre-construction condominiums
• Condo construction services
• GTA housing developer
• Real estate development

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Pre-Construction Condominium Sales: Pemberton generates revenue through the sale of pre-construction condominium units. Buyers purchase units before or during construction based on floor plans, models, and marketing materials. Revenue is realized upon closing (interim occupancy and final title transfer). The company has sold over 18,000 units historically.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pemberton Group develops and constructs pre-construction residential condominium towers and townhome communities across the Greater Toronto Area. The company conceives, designs, and builds projects in-house, managing the entire development lifecycle from land acquisition through construction completion. In addition to new condo sales, Pemberton operates a 4,500 sq. ft. Décor Centre that provides buyers with interior finish selections and upgrade options.

Product overview

Pemberton Group is a residential condominium and townhome developer serving the Greater Toronto Area. The company operates a portfolio model offering pre-construction condominiums currently selling (The Pemberton at 33 Yorkville, Chelsea Eagle in Maple) alongside a comprehensive portfolio of over 40 completed past projects. The core offering consists of new condo and townhome developments across GTA communities including Toronto (Yorkville, Queen West, Yonge & Eglinton, Church & Dundas), Richmond Hill (Yonge & 7, Yonge & Highway 7), Mississauga (Erin Mills), Etobicoke (Port Royal Place), Maple, Oakville, and Whitchurch-Stouffville. The company differentiates through design quality, craftsmanship, and signature branding across all communities.

Differentiator

Problem solved

Functional benefit

Products and services

• The Pemberton (33 Yorkville) A 44-story luxury pre-construction condominium tower with 1,109 units at 33 Yorkville Avenue in Toronto, featuring interiors designed by Michael London and architectural design by Architects-Alliance, marketed to GTA residents and investors seeking a luxury Yorkville address.
• Chelsea Eagle Luxury pre-construction condominiums in Maple situated beside Eagles Nest Golf Club, offering contemporary design and resort-style living in a master-planned community setting, targeted at GTA homebuyers seeking suburban lifestyle amenities.
• Past Projects Portfolio Over 18,000 units sold across more than 50 completed residential condominium projects in Toronto, Richmond Hill, Mississauga, Etobicoke, Oakville, Maple, and North York, representing Pemberton's track record of delivered developments.

Quantifiable outcome

• Over 18,000 units sold across 50+ completed projects

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tribute Communities: Tribute Communities is a GTA-focused residential developer of condominiums and townhomes, serving similar first-time buyers, move-up buyers, and investors. Comparable to Pemberton in product mix, GTA geographic focus, and pre-construction sales approach.
• Great Gulf: Great Gulf is a Toronto-based developer of residential condominiums and master-planned communities across the GTA. Directly comparable to Pemberton in condo product, GTA geography, and developer-builder integration.
• Tridel: Tridel is the largest residential condominium developer in the GTA, building high-rise and mid-rise condos across Toronto and surrounding municipalities. Directly comparable to Pemberton in product type (pre-construction condos), geographic focus (GTA), and target buyer (GTA residents and investors), though operating at a much larger scale.
• Daniels Corporation: Daniels is a Toronto-based developer building pre-construction condominiums and master-planned communities across the GTA. Directly comparable to Pemberton in residential condo product, GTA geography, and direct-to-consumer sales model.
• Menkes Developments: Menkes is a long-established Toronto-based developer of residential condominiums, rental apartments, and commercial/industrial properties. Closely comparable to Pemberton across product type, GTA geographic focus, and the integrated develop-and-build model.
• Camrost Felcorp: Camrost Felcorp is a Toronto-based condominium developer with a long track record of mid- and high-rise projects in the GTA. Comparable to Pemberton in residential condo product, GTA geographic focus, and privately-held developer profile.
• Concord Adex: Concord Adex is a major GTA condominium developer headquartered in Concord, Ontario with a large portfolio of pre-construction condo projects across the GTA. Comparable to Pemberton in product type, vertical integration approach, and GTA geographic focus.

Broad incumbents

• Mattamy Homes: Mattamy Homes is Canada's largest privately-owned homebuilder, producing single-family homes, townhomes, and condominiums across Canada and the U.S. Overlaps with Pemberton in GTA condo product but operates at dramatically larger scale and across much broader geographies.
• Empire Communities: Empire Communities is a broader Canadian homebuilder operating across Ontario and other provinces with single-family homes, townhomes, and some condo product. Overlaps with Pemberton in GTA residential development but operates at significantly larger scale and broader geography.
• Brookfield Residential (Canada): Brookfield Residential is the homebuilding arm of Brookfield Asset Management, developing master-planned communities and condominiums across Canada including the GTA. Comparable to Pemberton in condo product but backed by institutional capital and operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/PembertonGroupCanada
• LinkedInlinkedin.com/company/pemberton-decor-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pemberton Group