Podium

What Podium does

Podium Solutions Limited is a Nottingham, UK-based B2B financial technology provider that builds the digital mortgage infrastructure underpinning MoneySuperMarket Mortgages and MoneySavingExpert's mortgage comparison channels. Founded in July 2018 as a joint venture between Moneysupermarket.com Financial Group Limited and the founders of HD Decisions (Matt Denman and Mark Hawkins), the company connects lenders and brokers with consumers across the UK mortgage market. Its products include a Mortgage Comparison Platform, Decision in Principle (DIP) services with direct API integrations to major lenders (NatWest, Nationwide, Santander, Barclays, Leeds Building Society), a Mortgage Tools Suite, and a recently launched Remortgage Platform positioned as a first-of-its-kind digitised 'comparison-to-completion' remortgage experience.

The underlying technology stack is a cloud-based, containerised architecture that exposes API integrations with over 100 lenders covering 25,000+ mortgage products, combined with a proprietary smart search eligibility engine inherited from HD Decisions. The platform supports both purchase and remortgage journeys, enabling consumers to obtain instant soft-footprint DIPs and proceed through end-to-end digital journeys without leaving the comparison site. Broker intermediary modules route qualified consumers to regulated advisors (L&C Mortgages, Fluent Mortgages). Podium operates as an appointed representative of Moneysupermarket.com Financial Group Limited, which is FCA-authorised (FRN 303190), giving the entity its regulatory umbrella.

Podium's revenue model is a B2B2C marketplace commission structure: the company does not sell to consumers directly, instead earning from lender integrations and mortgage completions facilitated through MoneySuperMarket and MoneySavingExpert. The platform captures 16 million annual visitors to its powered mortgage sites, representing roughly 25% of UK mortgage search traffic. Distribution is split across embedded OEM/white-label deployments (MoneySuperMarket, MoneySavingExpert), direct enterprise sales to lenders for API integration, and broker channel partnerships for regulated advice. Revenue figures, pricing, and contract terms are not publicly disclosed.

Name

Podium

Legal name

Podium Solutions Limited

Website

https://podium-solutions.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Podium Solutions is a UK-based B2B mortgage technology provider that powers comparison-to-completion journeys for MoneySuperMarket and MoneySavingExpert. Founded in 2018 as a joint venture with Moneysupermarket Group, it connects 100+ lenders and brokers with UK consumers through API-driven mortgage infrastructure.

Ownership category

akta.pro rank

Product category

Digital Mortgage Technology

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

akta.pro secondary industry

Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)

Keywords

• Mortgage comparison platform
• Decision in principle APIs
• Lender API integrations
• Digital mortgage technology
• Broker intermediary software

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Transaction/Commission: B2B2C marketplace model where Podium powers mortgage comparison journeys on MoneySuperMarket and MoneySavingExpert, earning revenue from lender integrations and mortgage completions facilitated through the platform

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Podium Solutions Limited provides a B2B2C mortgage technology platform that powers mortgage comparison and completion journeys on consumer price comparison sites such as MoneySuperMarket and MoneySavingExpert. Its offering combines a cloud-based comparison platform, Decision in Principle (DIP) services integrated with major UK lenders, smart search eligibility technology, and a remortgage platform — connecting lenders, brokers, and consumers through direct API integrations across the full mortgage funnel.

Product overview

Podium is a specialist technology provider powering the mortgage industry through a B2B platform powering mortgage comparison and completion journeys. The core offering consists of a Mortgage Comparison Platform that powers MoneySuperMarket Mortgages and MoneySavingExpert's mortgage comparison channels, connecting lenders and brokers with consumers. Supporting this are Decision in Principle (DIP) Services enabling direct digital mortgage integrations with major lenders (NatWest, Nationwide, Santander), a Mortgage Lender Network accessing 100+ lenders and 25,000+ deals, and a Mortgage Tools Suite with calculators and insights. The recently launched Remortgage Platform delivers the first digitised 'comparison-to-completion' remortgage experience. Broker/Intermediary Journeys complement the offering by connecting engaged customers with brokers for tailored advice. The company operates as a joint venture between Moneysupermarket Group and the founders of HD Decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Comparison Platform A B2B2C mortgage technology platform that powers comparison and completion journeys for consumer price comparison websites (MoneySuperMarket, MoneySavingExpert), covering 100+ lenders and 25,000+ mortgage deals, with built-in smart search eligibility and a path to Decision in Principle and beyond.
• Decision in Principle (DIP) Services Direct API-based Decision in Principle service enabling instant soft-credit DIPs through integrations with major UK high-street lenders including Nationwide, NatWest, Santander, Barclays and Leeds Building Society.
• Remortgage Platform A dedicated remortgage platform built on Podium's technology, launched via MoneySuperMarket, providing a digitised comparison-to-completion remortgage experience for end consumers.

Quantifiable outcome

• 16 million annual visitors to powered mortgage sites (25% of UK mortgage search traffic)

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• NatWestflagshipTechnology or Integration · 1 January 2023NatWest extended Decision in Principle integration on MoneySuperMarket platform, enabling purchase mortgage customers to receive DIP before full application. Complements existing remortgage integrations.
• Moneysupermarket GroupcoreStrategic or Co-development Partner · 1 July 2018Joint venture established July 2018 between Moneysupermarket Group and HD Decisions founders (Matt Denman and Mark Hawkins). Moneysupermarket provides distribution reach and brand; Podium provides technology for comparison-to-completion mortgage experiences.
• Nationwide Building SocietyflagshipTechnology or IntegrationNationwide partnered with MoneySuperMarket for DIP offering, allowing borrowers to get instant decision in principle directly through the comparison site using API technology.
• Nationwide Building SocietyflagshipStrategic or Co-development PartnerNationwide became first lender to pilot digital comparison-to-completion offering on Podium platform. Currently in test phase for existing member switching with plans to expand to remortgages.
• L&C MortgagescoreChannel Partner/ Reseller/ DistributorLong-standing MoneySuperMarket broker partner providing independent, regulated financial advice to customers looking for guidance on their mortgage journey.
• Fluent MortgagescoreChannel Partner/ Reseller/ DistributorNew broker partner joining MoneySuperMarket alongside L&C to provide independent, regulated financial advice to platform users.
• RightMoveminorGTM or Marketing PartnerProperty platform partner displaying mortgage comparison services, reaching property seekers during home buying journey.
• SantandercoreTechnology or IntegrationLender integration for remortgage journeys on MoneySuperMarket platform, part of ongoing lender integration programme.
• BarclayscoreTechnology or IntegrationMajor high-street bank partner for mortgage comparison and product distribution services.
• Leeds Building SocietycoreTechnology or IntegrationBuilding society lender partner integrated into mortgage comparison platform for product distribution.
• Mortgage Advice BureauminorChannel Partner/ Reseller/ DistributorBroker network partner providing mortgage advisory services through the platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Compare the Market: UK price-comparison platform with mortgage comparison offerings. Adjacent competitor to Moneysupermarket, the parent feeding Podium's distribution.
• Iress: Listed financial technology provider with mortgage software and integrations into UK lenders and brokers. Already a minor technology partner of Podium and a broader incumbent peer.
• nCino: Global cloud banking platform with mortgage origination capabilities sold to large banks. Comparable as a mortgage technology incumbent with deeper lender-side functionality than Podium.

Direct peers

• Twenty7Tec: UK mortgage technology provider offering sourcing, POS, and compliance tools to brokers and lenders. A direct infrastructure peer to Podium on the broker/intermediary enablement side.
• Better.co.uk: UK digital mortgage broker with whole-of-market panel and online advice, focused on remortgage and purchase journeys. Operates in the same B2C mortgage intermediation category as Podium.
• Mortgage Brain: Long-established UK mortgage technology firm providing sourcing, POS and lender connectivity software. Comparable to Podium as a UK mortgage tech platform serving intermediaries and lenders.
• Mojo Mortgages: UK digital mortgage broker operating in the online comparison and advice category. Directly comparable to Podium on consumer-facing mortgage intermediation.
• Mortgage Gym: UK mortgage robo-advice and comparison platform aiming to digitise advice-led mortgage journeys. Overlaps with Podium's digital comparison-to-completion positioning.
• Habito: UK digital mortgage broker and advice platform offering comparison-to-completion journeys with direct lender integrations. Closely comparable to Podium in targeting UK consumers through a technology-led intermediary model.
• Trussle: UK online mortgage broker providing whole-of-market mortgage comparison and broker-led completion. Competes in the same digital mortgage intermediation category as Podium, including remortgage focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/podiumsolutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podium