Solar Power Nation

Name

Solar Power Nation

Legal name

Solar Power Nation

Website

https://solarpowernation.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Solar Energy Installation Services

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)

Keywords

• Solar panel installation
• Battery storage systems
• Residential solar packages
• Commercial solar solutions
• Solar energy retail

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Solar Panel System Sales: One-time sale of solar panel systems (6.6kW to 13.2kW+ packages) with tiered pricing starting at $2,299 after STC discount. Revenue generated from product sales, installation services, and federal rebates passed to consumers.
2. Battery Storage Systems: Sale and installation of solar battery storage systems (5kW to 50kW capacity) with federal STC rebates reducing upfront cost. Targets approximately 30% discount via government incentives.
3. Commercial Solar Solutions: Commercial-scale solar and battery installations for businesses with demand charge management, time-of-use optimization, and potential LGC/STC certificate entitlements.
4. Installation and Professional Services: CEC-accredited installation services, system design, paperwork handling, and aftersales support included with system purchases.
5. STC Certificate Value Transfer: Federal Small-scale Technology Certificates (STCs) generated from solar and battery installations are assigned to installer and passed to consumers as upfront discount, representing government subsidy value transfer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Solar Power Nation sells, designs and installs residential and commercial solar panel systems (6.6kW to 100kW+) and battery storage solutions (5kW to 50kW) for Australian homes and businesses. Offerings are packaged as 6.6kW, 10.1kW and 13.2kW residential kits starting at $2,299 after STC discount, with CEC-accredited installation, federal and state rebate handling, optional hybrid/off-grid configurations, and a 20-month interest-free payment plan.

Product overview

Solar Power Nation is Australia's largest solar panel installer and battery storage retailer, offering a comprehensive portfolio of solar energy solutions. The core offering includes three main product categories: Solar Panels (from brands like JA Solar, Q CELLS, LONGi, Canadian Solar, Jinko, REC, SunPower, Trina), Solar Inverters (from Growatt, Fronius, Sungrow, Goodwe), and Solar Batteries (including Tesla Powerwall, Growatt, AlphaESS, Fox ESS). These are offered through tiered residential packages: 6.6kW, 10.1kW, and 13.2kW systems, starting from $2,299. The company also provides Commercial Solar Solutions and Commercial Battery Storage for businesses (systems from 10kW to 100kW+), as well as Hybrid and Off-Grid solar system options. Services include professional installation by CEC-accredited installers, ongoing monitoring, and various financing options including a 20-month interest-free payment plan.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Panels

Quantifiable outcome

• Save up to 80% on electricity bills
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Social Energyplatinum partnerStrategic or Co-development Partner · 8 April 2021Solar Power Nation became a platinum partner with Social Energy. Social Energy is an energy technology company that manages home battery systems through Virtual Power Plant (VPP) programs, allowing battery owners to earn additional income by participating in grid demand response events.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AGL Energy: Largest Australian energy retailer, also offers residential and commercial solar and battery solutions through AGL Solar. Overlaps with SPN on residential solar+battery sales but as part of a broader energy portfolio including generation and retail electricity.
• EnergyAustralia: Large Australian electricity and gas retailer that has expanded into residential solar and battery offerings. Overlaps with SPN in homeowner solar but serves the segment as one channel among many.
• Origin Energy: Major Australian energy retailer with a residential solar and battery installation arm. Competes with SPN on homeowner solar+battery sales but also operates upstream generation and retail electricity businesses.

Emerging players

• Tesla Energy: Sells Powerwall battery and solar roof products in Australia, increasingly through certified installer networks. Comparable to SPN as a residential solar+battery brand and through Powerwall product overlap.

Direct peers

• Solahart: One of Australia's longest-established residential solar and hot-water installers with a national dealer network. Directly comparable to SPN as a rooftop solar EPC and battery retailer serving Australian homeowners.
• Solar Choice: Australian solar comparison and installer marketplace operating across residential and commercial segments. Comparable to SPN as a customer-acquisition and solar-installation channel targeting Australian homeowners.
• Solargain: Australian residential solar and battery installer with a similar direct-to-consumer GTM and packaged residential offerings. Direct head-to-head competitor to SPN in the same geographies and customer segments.
• SunPower (TotalEnergies): Premium-tier residential solar panel manufacturer and installer with Australian operations. Comparable to SPN on premium residential rooftop solar positioning and warranty-led selling.

Others

• Enphase Energy: Microinverter and battery supplier to Australian installers, including SPN. Comparable as an enabling technology supplier whose product positioning influences installer economics and customer experience in residential solar.
• Fronius: Solar inverter manufacturer whose products are sold and installed by SPN. Comparable as a key supply-chain participant and a brand competing for end-customer attention in the same rooftop solar deals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Solarpowernatio
• YouTubeyoutube.com/channel/UCuR4vWddPTuBN36OOTkLMjw
• Facebookfacebook.com/solarpowernation
• LinkedInlinkedin.com/company/solar-power-nation
• Instagraminstagram.com/solarpowernation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar Power Nation