What Solar Choice does

Solar Choice is an Australian solar and distributed-energy comparison platform founded in 2008 and headquartered in Sydney. It operates an instant online quote comparison marketplace connecting residential homeowners, commercial and industrial businesses, and strata/apartment communities with a network of 200-400+ pre-vetted solar installers across Australia. The platform also publishes the monthly Solar Choice Price Index, which is cited by the Australian Government, Bloomberg NEF, and CHOICE as a residential solar pricing benchmark. Adjacent products include solar and battery calculators, an EV charging comparison tool, a heat pump and air conditioning comparison offering, a Virtual Power Plant (VPP) comparison feature, a Commercial Solar Tender Management Platform for enterprise procurement, and a QMS portal supporting installer quality management.

The company's revenue model is primarily lead-generation and referral-based: consumers receive quotes and educational tools free of charge, while installers pay for qualified consumer leads and commercial tender opportunities. Pricing for consumers is anchored to the published Price Index and the platform's comparison tools, which serve as both a customer acquisition funnel and a brand authority asset. The platform reports having assisted 568,629+ households and 10,000+ commercial customers over its operating history, with more than 1M annual site users. Named commercial customers include Woolworths, McDonald's, BHP, Bridgestone, Primo, and Charles Sturt University.

Beyond comparison services, Solar Choice has extended into solar farm project origination, with reported involvement in 2,750MW of solar farm development (approximately 750MW operational). The organization employs 11-50 staff and is led by CEO Jeff Sykes, who assumed the role around 2018. Distribution channels include direct consumer web traffic, SEO-driven educational content, an EV Charging Podcast co-hosted by leadership, and a partnership with energy retailer Flow Power. The platform's core technology stack comprises online quote engines, satellite roof mapping tools, and a B2B tender management workflow product, with no public disclosure of AI/ML capabilities.

Name

Solar Choice

Legal name

Solar Choice Pty Ltd

Website

https://solarchoice.net.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Solar Choice is an Australian solar and distributed-energy comparison platform founded in 2008 that connects residential households, commercial businesses, and strata communities with over 400 pre-vetted installers. It monetizes via installer lead generation while offering price indices, calculators, and commercial tender management tools.

Ownership category

akta.pro rank

Product category

Solar Installation Marketplace

NAICS

Solar Electric Power Generation (221114)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH)

akta.pro secondary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

Keywords

• Solar quote comparison
• Solar installer marketplace
• Commercial solar procurement
• Solar price index
• Renewable energy advisory

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lead Generation for Installers: Solar Choice generates leads for installers by connecting them with qualified customers. Installers receive high-quality, well-informed leads from customers genuinely interested in solar installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Solar Choice operates an instant online solar quote comparison platform connecting Australian households and businesses with a network of more than 400 pre-vetted solar, battery, EV charging, and heat pump installers. The platform uses satellite roof mapping to generate personalized quotes and is supported by a Commercial Solar Tender Management Platform for enterprise clients. The company also publishes a monthly Solar PV Price Index used by the Australian Government, Bloomberg NEF, and CHOICE.

Product overview

Solar Choice is Australia's only instant online solar comparison platform, offering a unified quote comparison service that connects consumers with over 400 pre-vetted solar, battery, EV charging, and heat pump installers. The core platform enables instant comparison of personalized quotes using satellite roof mapping technology. The portfolio includes specialized calculator tools (Solar Payback Calculator, Battery Rebate Calculator, Solar & Battery ROI Calculator), the monthly Solar PV Price Index used by government and industry analysts, a Commercial Tender Management Platform for business solar projects, and comprehensive product review content for solar panels, batteries, and EV chargers. Additional services include VPP comparison guides, strata apartment feasibility studies, and an installer QMS portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Quote Comparison Platform Australia's only instant online comparison service that allows residential consumers to compare personalized solar and battery quotes from pre-vetted installers across the country, featuring satellite roof mapping and installer selection functionality. Free for consumers.
• Commercial Solar Tender Management Platform Online platform for commercial and industrial clients to compare offerings from multiple solar installation companies with transparency on margins, including business case analysis, finance analysis, and project mock-ups. Used by enterprise clients including Woolworths, McDonald's, Bridgestone, and BHP Nickel West.
• Strata & Apartment Solar Feasibility Studies Professional feasibility studies for apartment complexes, body corporates, and strata buildings considering solar installations and EV charging infrastructure. Includes support for strata-specific grants such as the Solar Apartment for Residents Grant Program.
• EV Charging Infrastructure Services End-to-end EV charging infrastructure advisory and comparison services including EV charger reviews, apartment EV charging feasibility studies, commercial EV charging solutions, and state-by-state EV charger installation guides and rebates.

Quantifiable outcome

• Over 568,000 Australian households helped to compare solar quotes
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Flow PowerminorGTM or Marketing PartnerSolar Choice has partnered with Flow Power, an energy retailer, to provide customers with information about energy options and potentially bundled offerings.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Solar.com: US solar comparison and marketplace platform offering instant online quotes from a network of pre-vetted installers. Comparable in model (online quote aggregation, installer lead-gen, content/calculator tools) and serves as another international illustration of the same go-to-market.
• EnergySage: US-based solar marketplace that connects homeowners with pre-vetted installers via an online quote comparison platform, monetizing through installer leads. Closest international analogue to Solar Choice's residential lead-gen flywheel and demonstrates the scalability of the comparison-platform model in another geography.
• Selectra: International energy comparison platform (also active in Australia) that helps consumers compare electricity, gas, and increasingly solar and battery providers. Comparable in offering online quote comparison and lead generation to energy service providers, including solar installers.
• SolarQuotes: Australia's other prominent solar comparison/installer-matching platform, founded in 2009 by Finn Peacock. Directly comparable to Solar Choice in business model (online quote comparison, pre-vetted installer network, residential focus in Australia) and target customer; competes head-to-head for SEO traffic and installer lead spend.

Regional players

• CHOICE: Australian consumer advocacy and review organization that publishes independent solar pricing and product reviews and references Solar Choice's Price Index data. Comparable as a content-driven authority in the Australian solar purchasing decision, though CHOICE is non-commercial vs. Solar Choice's lead-gen monetization.
• Enerix Franchise: European/Australia-adjacent solar installer franchise network that operates a comparison-and-bundled-installation model in multiple geographies. Comparable as a solar installer network operating at scale and an alternative channel for consumers that competes for the same end customer as Solar Choice's pre-vetted installer base.

Broad incumbents

• Finder: Large Australian consumer comparison platform covering energy plans, solar, batteries, and broader financial products. Overlaps with Solar Choice in Australian energy plan and solar comparison, but operates across many verticals rather than specializing in solar.
• AGL Energy: Australia's largest integrated energy retailer, which has solar, battery, and VPP offerings and acts as a competitor and potential channel partner for Solar Choice. Overlaps in the residential solar + battery + VPP comparison space where Solar Choice operates.
• Origin Energy: Major Australian energy retailer with a residential solar, battery, and VPP product set. Comparable as an established energy-services competitor (and partner via VPPs) in the same Australian consumer household ecosystem where Solar Choice sources leads.

Others

• Flow Power: Australian commercial-focused energy retailer and Solar Choice's listed GTM partner. Comparable as an ecosystem participant in the same Australian distributed energy commercial market and a route through which Solar Choice can monetize commercial leads beyond install.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/solar_choice
• Facebookfacebook.com/183799657608
• LinkedInlinkedin.com/company/solar-choice-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar Choice