Aquatic Advisors
Aquatic Advisors is a Houston-based, privately held pool management company providing turn-key lifeguard staffing, year-round maintenance, swim lessons, water aerobics, CPR training, and renovation services to HOAs, municipalities, multi-family operators, and families across 50+ Greater Houston neighborhoods.
- Company typePrivate
- Founded2008
- HeadquartersBellaire, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Aquatic Advisors does
Aquatic Advisors, Inc. is a privately held Texas corporation founded in 2008 and headquartered in Bellaire within the Greater Houston metro. The company delivers turn-key aquatic facility management, operating under two sub-brands—Guard Houston (lifeguard staffing, recruitment, and certification training) and Swimming Sea Animals (swim lesson programming). It serves residential HOAs, community associations, municipalities, multi-family housing operators, and individual families across 50+ neighborhoods in the Greater Houston and Southeast Texas region.
The service portfolio spans full pool and splash-pad management (lifeguard staffing, year-round maintenance, seasonal opening/closing, compliance, event support), structured swim lessons across five progression levels plus an infant-and-preschool aquatics program (IPAP), accelerated Turbo Learner formats, water aerobics classes, pool party rentals with lifeguard staffing, commercial and residential renovation and restoration services, and on-location corporate CPR training. The technology underpinning is service-delivery oriented—proprietary 3-day Guard Houston lifeguard training curriculum with physical testing, American Red Cross–licensed certification issuance for CPR, First Aid, and Water Safety Instructor credentials, and a tiered swim lesson curriculum with defined student-to-teacher ratios (4:1 group, 2:1 semi-private). No proprietary software platform, AI, or automation capability is disclosed; the company has no app and a content/marketing website only.
Revenue is generated through a hybrid B2B/B2C model. B2B revenue comes from quoted, multi-year facility management contracts with HOAs and municipalities, scope-based pricing tied to facility count and water volume, plus lifeguard and maintenance line items. B2C revenue is transactional and subscription-based: swim lesson sessions ($130 group, $240 semi-private, $260 group turbo, $480 semi-private turbo) with a one-time $50 family registration fee; lifeguard training ($225 employee, $300 non-employee), recertification ($125), CPR ($65), and Water Safety Instructor ($250); monthly water aerobics memberships ($60 or $100/month); and pay-as-you-go pool party rentals with $35/hour-per-guard staffing. Marketing and acquisition mix both consumer self-service website enrollment and enterprise field sales via online bid request forms and phone consultation.
Aquatic Advisors firmographics
Firmographics- Name
- Aquatic Advisors
- Legal name
- Aquatic Advisors, Inc.
- Website
- https://aquaticadvisors.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Aquatic Advisors is a Houston-based, privately held pool management company providing turn-key lifeguard staffing, year-round maintenance, swim lessons, water aerobics, CPR training, and renovation services to HOAs, municipalities, multi-family operators, and families across 50+ Greater Houston neighborhoods.
- Ownership category
- akta.pro rank
Aquatic Advisors industry classification
Industry- Product category
- Aquatic Facility Management Services
- NAICS
- Sports and Recreation Instruction (611620)
- akta.pro primary industry
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
- akta.pro secondary industries
- Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ), Aquatic Centers & Swimming Facilities (MPAKAEAF)
Keywords
Where Aquatic Advisors is headquartered
LocationHeadquarters
- HQ city
- Bellaire
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aquatic Advisors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Aquatic Facility Management Contracts: Turn-key annual or seasonal management contracts for community pools, HOAs, municipalities, and apartment complexes. Contracts include lifeguard staffing, daily maintenance, water chemistry management, seasonal opening/closing, and event support. Pricing based on number of facilities and total water volume managed.
- Swimming Lessons (Swimming Sea Animals): Group swimming lessons at $130 per session (6 classes) and semi-private lessons at $240 per session. Turbo-learner accelerated programs available at $260 (group) and $480 (semi-private). One-time $50 family registration fee annually.
- Lifeguard Training & Certification: Training and certification courses including lifeguard training ($225 employees/$300 non-employees), recertification ($125), CPR training ($65), and Water Safety Instructor certification ($250).
- Pool Party Rentals & Event Staffing: Public pool party bookings with $100 administrative fee and private rentals at $100 rental plus $100 admin. Lifeguard staffing at $35/hour per guard with 2-guard minimum for private events.
- Water Aerobics Classes: Monthly membership-based aquatic fitness classes at $60/month for 1 class/week or $100/month for 2 classes/week. Includes $5 annual registration fee.
- Pool Renovation & Restoration Services: Commercial and residential pool repair, re-plastering, tile, coping, leak detection, deck renovations, and plumbing services. Provided as standalone or bundled with management contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lifeguard Training - Employee Rate |
| One time/ perpetual license | Pay-as-you-go | Lifeguard Training - Non-Employee Rate |
| One time/ perpetual license | Pay-as-you-go | Lifeguard Recertification |
| One time/ perpetual license | Pay-as-you-go | CPR Training |
| One time/ perpetual license | Pay-as-you-go | Water Safety Instructor (WSI) |
| Subscription | Multi-year contract | Group Swimming Lessons |
| Subscription | Multi-year contract | Semi-Private Swimming Lessons |
| Subscription | Multi-year contract | Turbo Learner Group |
| Subscription | Multi-year contract | Turbo Learner Semi-Private |
| Subscription | Monthly | Water Aerobics - 1 Class/Week |
| Subscription | Monthly | Water Aerobics - 2 Classes/Week |
| Transaction based/ take rate | Pay-as-you-go | Pool Party - Public |
| Transaction based/ take rate | Pay-as-you-go | Pool Party - Private |
| Other | Multi-year contract | Facility Management - Enterprise |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Aquatic Advisors product offering
Product offeringCore offering
Aquatic Advisors is a full-service aquatic facility management company that delivers turn-key pool management, certified lifeguard staffing, pool maintenance, swimming lessons, water aerobics, CPR training, pool party hosting, and pool renovation services. The company serves homeowners associations, community associations, municipalities, multi-family housing, and individual families across the Greater Houston and Southeast Texas region through its Guard Houston (lifeguard) and Swimming Sea Animals (swim lessons) sub-brands.
Product overview
Aquatic Advisors is a pool and aquatic facility management company operating as a single-platform service with multiple branded modules. The core offering is full-service pool management combining lifeguard staffing, maintenance, and compliance. The portfolio includes Guard Houston (lifeguard staffing and certification), Swimming Sea Animals (swim lessons), water aerobics classes, CPR training, pool party hosting, and renovation/restoration services. These offerings are sold individually or bundled under turn-key management packages for communities, HOAs, municipalities, and organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Pool & Aquatic Facility Management Turn-key full-service management for community pools, splash pads, and aquatic facilities including lifeguard staffing, year-round maintenance, seasonal opening/closing, compliance, and event support. Sold to HOAs, municipalities, apartment complexes, and organizations managing 1 to 50+ properties.
- Guard Houston Lifeguard Staffing Full-service lifeguard recruitment, scheduling, and staffing for community pools, aquatic facilities, and events. Includes fully certified and professionally trained guards with zero timekeeping or payroll burden on the client.
- Swimming Sea Animals Swim Lessons Five-level progressive swim lesson program (IPAP/Baby Seal, Clown Fish, Sea Horse, Sting Ray, Hammerhead, Shark) for infants, children, teens, and adults. Group (4:1 ratio) and semi-private (2:1 ratio) classes offered across Greater Houston neighborhoods during summer.
- Pool Maintenance Services Year-round aquatic facility maintenance including water chemistry monitoring, filtration, cleaning, equipment inspection, and preventative maintenance for pools, splash pads, and fountains. Available standalone or bundled with management contracts.
- Renovation & Restoration Services Commercial and residential pool repair and renovation services including underwater repair, re-plastering, tile, coping, leak detection, deck renovations, plumbing, and code compliance upgrades.
- Water Aerobics Classes Low-impact aquatic fitness classes held at select neighborhood pools, designed to improve flexibility, strength, and cardiovascular endurance. Monthly subscription model with 1 or 2 classes per week options, offered June through August.
- Corporate CPR Training On-location American Red Cross CPR, First Aid, and life-saving instruction delivered by certified Guard Houston trainers to businesses, schools, and community organizations.
- Pool Party Hosting & Rentals Public and private pool party venue rentals at neighborhood pools with Guard Houston lifeguard staffing. Suitable for birthdays, weddings, graduation parties, and community events for up to 100 guests.
- Lifeguard Training & Certification Classes 3-day lifeguard training course covering team communication, situational awareness, rescue techniques, and facility maintenance with physical testing. Includes recertification, CPR, and Water Safety Instructor (WSI) courses; certifications issued by Guard Houston in partnership with American Red Cross.
Companies that use Aquatic Advisors
Customer profileSegments6 records
Ideal customer profiles6 records
Aquatic Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aquatic Advisors partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Texas Public Pool CouncilminorIndustry affiliation demonstrating compliance with Texas public pool regulations and standards. Company staff are members and stay current on updates, changes, and new technologies through council participation.
- National Recreation and Park AssociationminorProfessional association membership providing access to industry best practices, training updates, and regulatory compliance information for aquatic facility management.
- American Red CrosscoreLicensed training provider for American Red Cross CPR, First Aid, and Water Safety Instructor certifications. Company trainers issue Red Cross credentials upon course completion. Red Cross mobile app utilized for CPR study materials.
- USA SwimmingminorProvides Safety Training for Swim Coaches certification that fulfills USA Swimming coaching safety education requirements. 2-year certification includes safe sport policies, emergency planning, and first aid training.
- Y-USA (YMCA)minorCo-administer Safety Training for Swim Coaches certification recognized by Y-USA. Program satisfies coaching safety education requirements for YMCA aquatic programs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Aquatic Advisors competitors and assessment
Company assessmentBroad incumbents
- Pinch a Penny: Franchised pool supply retail and service chain serving residential pool owners. Comparable as a pool services ecosystem player with retail/service hybrid model, though primarily serves retail/DIY consumers rather than HOA/municipal contract customers.
- Leslie's: Largest U.S. pool supply retailer offering chemicals, equipment, and service. Comparable on the pool maintenance and chemical management side of Aquatic Advisors' business, but operates a national retail/service model rather than facility management.
- YMCA of Greater Houston: Large nonprofit operator of community aquatic facilities, swim lessons, lifeguard training, and water safety programs in the same Greater Houston market. Overlaps directly with Swimming Sea Animals swim lessons and Guard Houston lifeguard training, and is a community partner for aquatic programming.
Direct peers
- Aqua-Tots Swim Schools: Franchised swim lesson provider with structured curriculum and branded progression levels. Comparable on the Swimming Sea Animals side — both deliver progressive youth swim instruction with branded curriculum — but Aqua-Tots operates dedicated indoor facilities rather than community pools.
- British Swim School: Franchised swim instruction provider offering lessons at partner pools (HOAs, YMCAs, hotels). Closely comparable to Aquatic Advisors' model of delivering lessons at third-party community pool locations, with curriculum-driven instruction and franchise growth.
- American Pool: National commercial pool management and lifeguard staffing company serving HOAs, municipalities, and country clubs. Directly comparable turn-key service model across multiple U.S. markets, though larger and more geographically diversified than Aquatic Advisors.
- Pool Scouts: Franchised residential pool service company offering maintenance, cleaning, and minor repair. Comparable as a pool services operator targeting HOA and residential customers, though focused on residential maintenance rather than lifeguard staffing and lessons.
- ASP - America's Swimming Pool Company: Franchised pool maintenance, repair, and renovation service provider with strong regional operator networks. Comparable in maintenance/restoration service lines and HOA/retail customer base, though more franchise-driven and less focused on lifeguard staffing.
- Goldfish Swim School: National franchised swim school with proprietary curriculum and year-round indoor facilities. Comparable in swim instruction focus, branded curriculum, and parent-child program structure, though operates dedicated schools rather than partnering with HOAs/municipalities.
- Emler Swim School: Multi-location swim school operating branded curriculum and instructor certification programs. Comparable in structured swim instruction, instructor training, and community-focused programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aquatic Advisors social profiles
Digital presenceAquatic Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aquatic Advisors leadership team
Management profileNumber of profiles
Profiles1 record
Aquatic Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aquatic Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aquatic Advisors
What does Aquatic Advisors do?
Aquatic Advisors is a full-service aquatic facility management company that delivers turn-key pool management, certified lifeguard staffing, pool maintenance, swimming lessons, water aerobics, CPR training, pool party hosting, and pool renovation services. The company serves homeowners associations, community associations, municipalities, multi-family housing, and individual families across the Greater Houston and Southeast Texas region through its Guard Houston (lifeguard) and Swimming Sea Animals (swim lessons) sub-brands.
Is Aquatic Advisors a public or private company?
Aquatic Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aquatic Advisors founded?
Aquatic Advisors was founded in 2008. It employs 251 to 500 people.
Where is Aquatic Advisors based?
Aquatic Advisors is headquartered in Bellaire, United States, in the North America region.
How does Aquatic Advisors make money?
Six revenue lines are on record. Aquatic Facility Management Contracts are the primary driver. The others are swimming Lessons (Swimming Sea Animals), lifeguard Training & Certification, pool Party Rentals & Event Staffing, water Aerobics Classes and pool Renovation & Restoration Services.
Who are Aquatic Advisors's main competitors?
Broad incumbents on record are Pinch a Penny, Leslie's and YMCA of Greater Houston. Direct peers are Aqua-Tots Swim Schools, British Swim School, American Pool, Pool Scouts, ASP - America's Swimming Pool Company, Goldfish Swim School and Emler Swim School.
Does Aquatic Advisors have an API?
No public API is recorded for Aquatic Advisors.
What industry is Aquatic Advisors in?
Aquatic Advisors's product category is Aquatic Facility Management Services. Its primary akta.pro industry code is EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding), with a secondary code of EDAOAMAJ, Lifeguard, Water Rescue & Aquatic Safety Training. Its NAICS code is 611620.