Content Asia
Content Asia is a Singapore-based B2B trade media company covering Asia's video entertainment industry since 2006, serving senior content executives across 17 markets via a magazine, eNewsletter, premium subscription, directory, and events.
- Company typePrivate
- Founded2006
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Content Asia does
Content Asia is a Singapore-based B2B trade media company covering the Asian video entertainment industry, operated by Pencil Media Pte Ltd since its founding in March 2006. The company serves senior-level content decision-makers — including free-TV and pay-TV broadcasters, telcos, streaming/OTT platforms, production houses, technology vendors, media agencies, and government regulators — across 17 Asian markets. Its product portfolio spans the ContentAsia Magazine (print and digital), a fortnightly eNewsletter distributed to 12,500+ media executives, The Big List annual directory, the paid ContentAsia Insider subscription with a searchable news database, and the ContentAsia Awards and Screenings & Conversations events. In 2026 the company extended into video and audio formats with series such as Two The Point, What A Week, and Greenlights & Ground Truths.
The business model is a hybrid of advertising, subscription, and event sponsorship revenue. ContentAsia sells advertising packages combining print, online, email, video, and event placements to media and entertainment vendors seeking access to verified Asian content executives. Premium subscription revenue is generated through ContentAsia Insider, which gates access to the searchable historical news database and The Big List online directory. Event revenue is generated through sponsorships of the annual ContentAsia Awards and ContentAsia Screenings & Conversations. The company maintains a sales presence across Asia, Europe/Americas (via a Los Angeles office), and Greater China, with distribution at major international content trade shows including MIPCOM, MIP TV, ATF, APOS, Hong Kong Filmart, Busan Contents Market, and TIFFCOM.
The core technology is a content publishing stack (web CMS, PDF distribution, email delivery, video hosting) rather than a software platform; there are no disclosed AI/ML capabilities, APIs, SDKs, or proprietary technical assets. ContentAsia's competitive position is anchored by 20 years of editorial archives, a verified executive contact database, and established trade show distribution rather than by technology differentiation. The company is privately held and founder/management-owned, with no disclosed external funding.
Content Asia firmographics
Firmographics- Name
- Content Asia
- Legal name
- Pencil Media Pte Ltd
- Website
- https://contentasia.tv
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Content Asia is a Singapore-based B2B trade media company covering Asia's video entertainment industry since 2006, serving senior content executives across 17 markets via a magazine, eNewsletter, premium subscription, directory, and events.
- Ownership category
- akta.pro rank
Where Content Asia is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Content Asia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Advertising: ContentAsia generates revenue through advertising packages across its multimedia platforms including print, email, video, online, events and social media. Ad-supported publications include the ContentAsia print+online magazine, eNewsletter, and The Big List annual directory.
- Premium Subscriptions: ContentAsia Insider is a paid subscription news service delivered by email. Subscribers gain access to the fully searchable online news and feature database, as well as the online version of annual directory The Big List.
- Event Sponsorships: ContentAsia organizes and hosts ContentAsia Screenings & Conversations and ContentAsia Awards events, generating revenue through event sponsorships and partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | ContentAsia eNewsletter - ad-supported |
| Subscription | Annual | ContentAsia Insider - premium subscription |
| Other | Annual | Advertising packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Content Asia product offering
Product offeringCore offering
ContentAsia is an Asia-based B2B video entertainment trade resource that delivers news, features and analysis on content creation, funding, financing, licensing, distribution, design/branding, and technology across the Asia-Pacific region. Its portfolio spans a print and online magazine, a fortnightly eNewsletter, a premium subscription news database, an annual directory of channels/platforms/people across 17 markets, video interview and news-wrap series, industry awards, and screenings/events.
Product overview
ContentAsia is an Asia-based video entertainment trade resource published by Pencil Media Pte Ltd, launched in March 2006. The offering consists of a multi-platform portfolio centered around ContentAsia Magazine (print + digital/online), the ContentAsia eNewsletter (fortnightly PDF), ContentAsia Insider (premium paid subscription with searchable database), and The Big List annual directory covering 17 Asian markets. The company also runs the ContentAsia Awards and ContentAsia Screenings & Conversations events. Video content expansion includes Greenlights & Ground Truths interviews, Two The Point weekly news wrap, What A Week highlights series, and ContentAsia Summit footage. The ContentAsia.tv website serves as the central hub with searchable news/feature database and industry directory.
Differentiator
Problem solved
Functional benefit
Products and services
- ContentAsia Magazine Print and digital magazine editions covering Asia's video entertainment industry with news, features and analysis on content creation, funding, financing, licensing and distribution, aimed at media and entertainment executives across the Asia-Pacific region.
- ContentAsia eNewsletter Fortnightly PDF-format electronic magazine distributed to 12,500+ media industry executives, covering programme production, distribution, funding, digital media, acquisitions and media buying with schedule analysis, formats, interviews and profiles.
- ContentAsia Insider Paid subscription news service delivered by email that gives subscribers access to a fully searchable online news and feature database and the online version of The Big List directory.
- The Big List Directory Annual integrated directory listing content, channels, platforms and people across 17 Asian markets including streaming/OTT/online players, free-TV broadcasters, telcos, pay-TV platforms, production houses, technology companies and regulators, delivered across print, digital and online platforms.
- ContentAsia Awards Annual awards program recognizing excellence in Asian content, with categories for programmes made in Asia including comedy, current affairs, factual entertainment/music, and other categories.
- ContentAsia Screenings & Conversations Annual event featuring screenings and industry conversations for content buyers and distributors in the Asian content market.
- Greenlights & Ground Truths Video interview series featuring conversations with Asia's creators about filmmaking, storytelling and creative approaches, part of ContentAsia's video and audio content expansion.
- Two The Point Weekly video wrap hosted by Janine Stein and Patrick Frater covering the biggest stories shaping Asia's entertainment business.
- What A Week Weekly approximately 60-second video wrap of top stories in Asia's content industry delivered in highlights format.
- ContentAsia Summit Annual summit featuring video content including panels and discussions with industry leaders across Asia's content industry.
- ContentAsia.tv Website Online platform providing ongoing news headline updates, a searchable database of past news and features, channel directories, and buyer/format listings, serving as ContentAsia's central hub.
Companies that use Content Asia
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
Content Asia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Content Asia partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Content Asia competitors and assessment
Company assessmentBroad incumbents
- Deadline: Deadline is a leading entertainment news trade title covering TV, film, and digital content — comparable to ContentAsia in serving content industry executives with breaking news and analysis, though with a global rather than Asia-only remit.
- The Hollywood Reporter: The Hollywood Reporter is a flagship entertainment industry trade title covering film, TV, and digital content globally — a broad incumbent that intersects with ContentAsia's editorial territory through its Asia entertainment coverage and competes for similar advertiser profiles.
- Variety: Variety is the largest global entertainment industry trade publication owned by Penske Media — a broad incumbent that competes for advertising dollars and executive attention across the same content industry ContentAsia covers, but with significantly larger scale and global reach.
Direct peers
- Kidscreen: Kidscreen is a global trade publication covering the children's content industry with magazine, events, and awards — closely analogous to ContentAsia's niche vertical trade model applied to the kids content market, with similar advertiser base of production houses, platforms, and toy/brand partners.
- Screen International: Screen International (Screen Daily) is a long-established film industry trade publication covering production, distribution, and exhibition globally — a direct comparable peer in trade publishing model, serving overlapping industry verticals within Asia's film and content business.
- Realscreen: Realscreen is a trade publication covering the factual, unscripted, and documentary content industries with magazine, events, and awards — directly comparable in business model and audience to ContentAsia's niche trade publishing approach for the Asia content industry.
- TBI Vision (Television Business International): TBI Vision is a long-running TV industry trade title that has covered the global television business for decades — directly comparable to ContentAsia's editorial remit, with overlapping advertiser bases in production, distribution, and platform sales.
- Animation Magazine: Animation Magazine is a niche B2B trade publication covering the global animation industry with magazine, website, and events — analogous to ContentAsia's trade publishing model applied to a content vertical, with comparable advertiser and subscriber dynamics.
- C21Media: C21Media is a UK-headquartered trade publication covering the global content industry with a similar magazine, newsletter, and database model — competing directly with ContentAsia for executive mindshare and advertising spend in the international content business.
- Media Partners Asia: Media Partners Asia is an Asia-focused media research and intelligence firm providing data and analysis on the region's content and advertising markets — directly comparable to ContentAsia's Asia-focused intelligence offering, with deeper research/reports versus editorial news.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Content Asia social profiles
Digital presenceContent Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Content Asia leadership team
Management profileNumber of profiles
Profiles3 records
Content Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Content Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Content Asia
What does Content Asia do?
ContentAsia is an Asia-based B2B video entertainment trade resource that delivers news, features and analysis on content creation, funding, financing, licensing, distribution, design/branding, and technology across the Asia-Pacific region. Its portfolio spans a print and online magazine, a fortnightly eNewsletter, a premium subscription news database, an annual directory of channels/platforms/people across 17 markets, video interview and news-wrap series, industry awards, and screenings/events.
Is Content Asia a public or private company?
Content Asia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Content Asia founded?
Content Asia was founded in 2006. It employs 11 to 50 people.
Where is Content Asia based?
Content Asia is headquartered in Singapore, Singapore, in the Asia region.
How does Content Asia make money?
Three revenue lines are on record. Advertising is the primary driver. The others are premium Subscriptions and event Sponsorships.
Who are Content Asia's main competitors?
Broad incumbents on record are Deadline, The Hollywood Reporter and Variety. Direct peers are Kidscreen, Screen International, Realscreen, TBI Vision (Television Business International), Animation Magazine, C21Media and Media Partners Asia.
Does Content Asia have an API?
No public API is recorded for Content Asia.