What Berkshire Labels does

Berkshire Labels is a UK label manufacturer founded in 1981 by Howard Roscoe (originally as Westbrook Labelling Systems), headquartered in Hungerford, Berkshire, with a second manufacturing facility in Braintree. The company produces self-adhesive labels, shrink sleeves, security labels, sticker sheets, wraparound reel-fed labels, and wine glass tags, complemented by a four-line sustainable label portfolio (Asteria LESS, LOOP, LOVE, LIFE) built on top of its legacy BIOTAK compostable range. It serves eight vertical markets including food and grocery (with approved-supplier status across all major UK supermarkets for own-label work), beers/wines/spirits, cosmetics and personal care, non-alcoholic beverages, pharmaceutical and nutraceutical, pet care, horticulture, and publishing, where it claims to be the UK's largest manufacturer of children's sticker sheets. Named customers include Smirnoff, Original Source, Caleno, Trip, Pilot Beer, Leith Lager, Vocation, Dairy Crest, Highland Harvest Group, and Royal Tokaji.

The production platform combines conventional UV flexo presses (Mark Andy Performance Series P7, P7E, P9), digital presses (HP Indigo WS6000 and WS6800, Bobst 340 Hybrid Inkjet), and ABG Digicon finishing lines with hot/cold foiling, embossing, silk screen, and UV rotary capabilities. Pre-press is in-house with closed-loop colour management (GMG) and 100% vision inspection (Sri Omega). Capital investment cadence is consistent and ongoing: a Mark Andy P7E with in-line screen and hot/cold foil in 2024, a Bobst 340 Hybrid Inkjet in 2023, and a new Digital Centre of Excellence opening in 2026 following 2025 building works. Quality and compliance posture includes ISO 9001:2015, ISO 14001:2015, BRCGS Grade AA+, FSC Chain of Custody, SEDEX membership, GDPR compliance, and a 2025 EcoVadis Gold Medal (top 5% globally).

Berkshire Labels Limited is a private UK limited company that joined Asteria Group, a Pan-European label and packaging platform headquartered in Belgium, in December 2022. Asteria Group operates 35-40 sites across Europe and produces more than 20 billion printed labels annually for over 16,000 customers; Berkshire Labels retains operational independence while accessing group procurement, capital, and cross-border customers. Go-to-market is direct and sales-led, with quote-based pricing (24-hour response), minimum order quantities from 1,000 units, and no public list pricing. The company employed 101-250 people at the time of the most recent disclosures and last reported revenue of £10 million in 2018.

Name

Berkshire Labels

Legal name

Berkshire Labels Limited

Website

https://berkshirelabels.co.uk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Berkshire Labels is a UK label manufacturer producing self-adhesive labels, shrink sleeves, security labels, sticker sheets, and sustainable label solutions for food, beverage, cosmetics, pharmaceutical, and consumer goods brands. Founded 1981, part of Asteria Group since 2022.

Ownership category

akta.pro rank

Product category

Label Manufacturing

NAICS

Printing (32311), Printing and Related Support Activities (3231), Converted Paper Product Manufacturing (3222)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Pressure-Sensitive Labels (PSL) (IMALAKAA)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL)

Keywords

• Self-adhesive labels
• Shrink sleeve manufacturing
• Label printing services
• Sustainable packaging labels
• Security label solutions

Headquarters

HQ city

Hungerford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Self-Adhesive Labels: Manufacture and supply of self-adhesive pressure sensitive labels for various market sectors including FMCG, cosmetics, personal care, horticulture, pet care, pharmaceutical, and nutraceutical markets.
2. Shrink Sleeves: Full product decoration shrink sleeves for food, beverage, toiletries, cosmetics, household, pet care, pharmaceutical and nutraceutical products. Minimum quantities from 1,000 sleeves.
3. Wraparound Reel-Fed Labels: 360-degree visual shelf appeal labels widely used in beverage industry for high speed application and high print quality.
4. Sticker Sheets: Children's sticker sheets (paper, vinyl, metallic, holographic), console skins, peel and play, static cling. Minimum quantities from 1,000 sheets.
5. Security Labels: Self-adhesive security labels and tapes for tamper evidence, asset protection, brand protection and security marking.
6. Embellishments: Premium finishing services including hot/cold foiling, embossing, screen printing, and decorative varnishes applied to labels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Berkshire Labels manufactures self-adhesive pressure-sensitive labels, shrink sleeves, sticker sheets, wraparound reel-fed labels, security labels, and wine glass tags for FMCG, beverage, cosmetic, pharmaceutical, pet care, horticulture, and publishing customers. Production combines conventional UV flexo (Mark Andy) and digital (HP Indigo, Bobst Inkjet) printing with comprehensive finishing capabilities including hot/cold foiling, embossing, and silk screen printing. The company is part of the Asteria Group, a Pan-European label specialist operating 40 sites.

Product overview

Berkshire Labels is a label manufacturing company offering a comprehensive portfolio of digital and conventional label solutions. The core product lines include Self Adhesive Labels (pressure sensitive, the founding product), Sustainable Labels (Asteria LESS/LOOP/LOVE/LIFE), Security Labels (tamper evident seals and tapes), Shrink Sleeves, Sticker Sheets, and Wraparound Reel-Fed Labels. These are complemented by embellishment services (Foil, Embossing, Screen printing) and finishing capabilities. The company operates both conventional UV Flexo presses (Mark Andy) and digital printing technologies (HP Indigo, Bobst Inkjet) with ABG Digicon finishing equipment. Products serve diverse market sectors including food, beverages, cosmetics, pharmaceuticals, horticulture, and publishing.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Adhesive Labels Pressure-sensitive labels serving as the core product offering, applied across FMCG, cosmetics, personal care, horticultural, pet care, pharmaceutical and nutraceutical markets. Cost-effective and adaptive solution compatible with all packaging types and print embellishment techniques.
• Sustainable Labels (Asteria LESS, LOOP, LOVE, LIFE)

Quantifiable outcome

• 16% more labels per roll with Asteria LESS sustainable materials
• +4 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Asteria GroupflagshipStrategic or Co-development PartnerBerkshire Labels joined Asteria Group in December 2022. Asteria Group is a Pan-European label specialist headquartered in Belgium, operating 40 sites across Europe. The partnership provides Berkshire Labels with support from the larger Asteria family while maintaining original core values. Asteria Group produces over 20 billion printed labels annually for more than 16,000 customers.

Scale indicators6 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Huhtamaki: Finnish-headquartered global packaging group including flexible packaging and label operations, with strong sustainability positioning (similar EcoVadis-tier reporting). Comparable on European manufacturing footprint and food/beverage customer base overlap.
• Coveris: European-headquartered flexible packaging and label manufacturer with extensive UK presence, supplying food, beverage and consumer-goods brands. Overlaps with Berkshire on shrink-sleeve and self-adhesive work for FMCG customers.
• Constantia Flexibles: Austrian-owned global flexible packaging and label group serving pharma, food and consumer-goods markets. Comparable on broad label/sleeve portfolio and pan-European manufacturing footprint analogous to Asteria Group's positioning.
• Multi-Color Corporation: Global label converter (acquired by Platinum Equity in 2024) serving wine, spirits, beverage, food and personal care end markets. Direct strategic comparable on premium wine/spirit label work where Berkshire competes for customers like Smirnoff and Royal Tokaji.
• CCL Industries: Canadian-headquartered world's largest specialty label manufacturer operating multiple global divisions including CCL Label, CCL Healthcare and Checkpoint. Sets the upper-bound benchmark on scale, technology breadth, and M&A-driven growth that Berkshire faces as competitive context.

Others

• Avery Dennison: Global pressure-sensitive label materials supplier (the substrate Berkshire converts into finished labels). Adjacent ecosystem participant that influences Berkshire's input cost economics and sustainability material roadmap (rPET, rPE films).

Direct peers

• Reflex Labels: UK-based label converter offering self-adhesive labels, shrink sleeves and flexible packaging across food, beverage and personal care. Directly comparable to Berkshire Labels on geography, customer verticals, and product mix (digital + flexo hybrid platform).
• Royston Labels: UK label manufacturer (part of the Arconvert-Royston group) producing self-adhesive labels and shrink sleeves primarily for premium beverage and beauty brands. Closely matches Berkshire's premium embellishment and shrink-sleeve focus.
• Denny Bros: UK-based label innovator known for Fix-a-Form multi-page booklet labels, serving pharmaceutical, chemical and industrial customers. Comparable UK-headquartered specialist label manufacturer with proprietary product IP and similar regulatory exposure.

Regional players

• Skanem: Norwegian-headquartered label converter with production across Scandinavia, UK, Poland, India and Africa. Comparable mid-sized European label specialist with multi-site operations and similar customer verticals (beverage, personal care, food).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/berkshirelabels

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Labels