What Asteria Group does

Asteria Group is a privately held, Monterrey (Mexico)-based technology company founded in 2018 that builds software products for the tourism and hospitality ecosystem. The company offers six interconnected solutions spanning the tourism value chain: Smart Destination (technology for cities and municipal governments to deliver personalized responses to tourists and residents), Venues & Attraction Parks (visitor experience and in-venue engagement), Eventto (a dedicated app for meetings and events targeting attendees and organizers), Lodging (guest attraction and in-suite virtual experiences), Restaurants, and Transportation (route, schedule, and passenger experience integration). The underlying technology stack is not publicly documented — no APIs, SDKs, or integration partners are disclosed — but the product architecture appears to be a set of vertical-specific platforms rather than a single unified suite.

The company operates a sales-led go-to-market motion with "Get a Quote" calls-to-action routing prospects through Calendly-based consultations, and pricing is not publicly disclosed, suggesting custom/enterprise contracts rather than standardized tiers. Its target customer segments are largely institutional — municipal governments, attraction venues, event organizers, hotels, and transport operators — making the buyer base concentrated by nature even though no named customers or case studies are publicly available. Revenue, if any, appears to derive from custom solution sales and consulting, with a subscription/recurring element implied for the platforms. The company is small (1–10 employees), with co-founder Gustavo Garcia the only identified team member, and its public web presence is minimal: the corporate site is a basic WordPress installation whose only published post is a default "Hello world!" entry dated October 31, 2023, and the dedicated Eventto product site (eventto.app) is the only other branded property.

Name

Asteria Group

Legal name

Asteria Group

Website

https://asteria.group

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Asteria Group is a Monterrey, Mexico-based private technology company founded in 2018 that builds software products for the tourism industry, targeting cities, venues, events, lodging, restaurants, and transportation operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Technology Solutions for Tourism: Provides technology platforms and solutions for various segments of the tourism industry including smart destinations for cities, venue management, event technology, lodging, and transportation. Revenue appears to be generated through custom solution sales and consulting services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Asteria Group develops and delivers technology platforms tailored to the tourism industry, including Smart Destination solutions for cities and governments, an event management app called Eventto, and technology systems for venues, lodging, restaurants, and transportation providers. The company offers specialized software across multiple tourism sub-sectors, helping stakeholders modernize visitor experiences, route management, and digital engagement.

Product overview

Asteria Group is a technology company serving the tourism industry with a platform approach. The company offers multiple interconnected solutions including Smart Destination (city/government tourist management), Venues & Attraction Parks, Eventto (event/meeting management app), Lodging, Restaurants, and Transportation. Their core value proposition is helping tourism businesses identify steps to take their operations to the next level through tech solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Eventto: App for meetings - technology platform for events and conferences mentioned as 'your App for meetings' for empowering attendees.

Products and services

• Smart Destination
• Eventto Mobile application for meetings and events that empowers attendees with technology to enhance event experiences and meeting coordination.
• Venues & Attraction Parks Technology solution designed for amusement parks, museums, and tourist attractions to enhance the experience of visitors and accompany them during their visit.
• Lodging Technology solution for hotels, resorts, and accommodation providers that attracts new customers with unique features and virtual experiences delivered directly from guest suites.
• Restaurants Technology solution for the restaurant sector within the tourism industry, enhancing the experience of visitors during their venue visits.
• Transportation Technology solution that connects routes and schedules with customers, creating new experiences for passengers of tourism transportation providers.

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Amadeus: Amadeus is a global travel technology giant serving airlines, hotels, and destinations, with destination/IT solutions that overlap with Asteria's Smart Destination and Transportation offerings as a broad incumbent benchmark.
• Tripadvisor: Tripadvisor is a major travel guidance and experiences platform with operator and destination solutions, a broad incumbent benchmark comparable to Asteria's combined destination, venue, and lodging offerings.
• GetYourGuide: GetYourGuide is a major tours, activities, and experiences booking platform serving both consumers and B2B partners, directly comparable to the experiences/attractions component of Asteria's platform.
• Viator (Tripadvisor Experiences): Viator is a leading marketplace and platform for tours, activities, and attractions, comparable to Asteria's Venues & Attraction Parks product and the broader tours/activities booking category Asteria is positioned in.

Direct peers

• Eventbrite: Eventbrite is a consumer and prosumer event ticketing and management platform, overlapping with Asteria's Eventto on event creation, registration, and attendee management, though skewed more to self-serve ticketing.
• Bizzabo: Bizzabo is an all-in-one event experience platform with attendee apps, registration, and analytics, directly comparable to Asteria's Eventto and adjacent to the broader meetings & events product.
• Cvent: Cvent is a leading meetings, events, and hospitality technology platform, directly comparable to Asteria's Eventto product for attendee engagement, registration, and event apps, and a benchmark for the broader event-tech stack.
• Simpleview: Simpleview is a CRM, CMS, and marketing platform purpose-built for destination marketing organizations (DMOs) and convention & visitors bureaus, the closest direct peer to Asteria's Smart Destination product.
• Whova: Whova is an event management platform offering attendee apps, registration, and engagement tools for conferences and meetings, directly comparable to Asteria's Eventto product for events and meetings.

Emerging players

• Sojern: Sojern provides digital marketing and guest experience solutions for hotels, destinations, and tourism boards, overlapping with Asteria's Smart Destination and Lodging products on destination-level traveler engagement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asteria Group