What Pace Marketing Solutions does

Pace Marketing Solutions is a UK-based, founder-led full-service marketing communications agency established in 2002 by Jackie Hutchinson MCIM, headquartered in Little Milton, Oxfordshire. The firm provides an integrated portfolio of marketing services — strategic marketing planning, promotional literature, direct marketing, PR, branding, website development, advertising campaigns, and event management — delivered on retained or per-project engagements. Pace operates with a small team (1–10 employees) and orchestrates execution through a curated network of design, digital, and print partner agencies.

The company's competitive positioning is built on deep domain specialization in the equine, horse racing, and bloodstock industries, a niche where the founder's 30+ years of industry experience and MCIM qualification underpin long-tenured client relationships (Newsells Park Stud and RoR since 2002, Tweenhills since 2003). Core products span creative campaign work for stallion promotions, yearling sales marketing, stud rebrands, and event management for racing-industry clients (e.g., RoR Awards, RoR Racing to Cricket Day), alongside broader SMB marketing services in adjacent verticals such as construction (RW Armstrong) and high-end residential.

The revenue model is professional services: billable engagements structured as retainers or discrete projects, initiated via a free consultation followed by a proposal with agreed budgets. Pace does not sell proprietary technology or platforms; all value is delivered through human-led creative, strategic, and event-management work supplemented by partner-agency execution. Customer concentration is high, anchored by a small number of long-tenured accounts in a narrow vertical, and there is no disclosed funding, no institutional investment, and no parent company — the firm operates as a founder-owned private consultancy.

Name

Pace Marketing Solutions

Legal name

Pace Marketing Solutions

Website

https://pacems.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Pace Marketing Solutions is a UK-based, founder-led marketing communications agency founded in 2002, serving small-to-medium businesses with a specialization in the equine, horse racing, and bloodstock industries through retained or project-based engagements.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Direct Mail Advertising (54186), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Sales Promotion Campaign Design & Management (BPAFAMAC), Event Marketing Strategy & Campaign Management (THAHAGAA), Content Strategy & Planning (BPAFAIAG)

Keywords

• Marketing communications agency
• Brand strategy services
• Event management services
• Direct marketing campaigns
• Bloodstock marketing services

Headquarters

HQ city

Little Milton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing Consulting Services: The company provides creative, cost effective and practical marketing advice for small to medium businesses. They can develop and implement comprehensive Marketing Plans or provide assistance with one specific promotion or event. Services are offered on either a retained or per project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Pace Marketing Solutions is a full-service marketing communications agency that develops and implements integrated marketing plans for small to medium businesses, with a niche specialization in the equine, horse racing and bloodstock industries. Services span strategic marketing plans, promotional literature, direct marketing, public relations, branding, website development, advertising campaigns, and event management, delivered on either a retained or per-project basis.

Product overview

Pace Marketing Solutions is a full-service marketing communications agency offering a unified portfolio of marketing services for small to medium businesses, specializing in the equine, horse racing, and bloodstock industries. The core offering comprises strategic Marketing Plans combined with execution services including Promotional Literature (copywriting, design, print), Direct Marketing campaigns, Public Relations, Branding, Website Development, Advertising Campaigns, and Event Management. Additional specialized offerings include bespoke Direct Mail Campaigns with creative promotional items, Social Media Services, RoR Awards Management, and Microsite Development. The company operates flexibly on retained or per-project basis, working in partnership with clients as part of their team.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Marketing Plans Strategic marketing planning service that identifies market opportunities, defines key messages to customers, and allocates resources for maximum impact from minimum investment; delivered to small and medium businesses as part of the agency's retained or project engagements.
• Promotional Literature Production of brochures, newsletters, leaflets and other promotional materials, including copywriting, design and print services through the firm's network of creative suppliers, with distribution recommendations.
• Direct Marketing Personalised direct mail campaigns and relationship-building communications with existing and prospective customers, featuring innovative and memorable marketing pieces targeted at specific audiences.
• Public Relations Building and maintaining relations between companies and their audiences through media relations, key messaging development, and newsletter production to enhance business relations.
• Branding Services Company identity development including logo design, brand interpretation, and consistent promotion across all marketing initiatives; includes rebranding engagements such as RW Armstrong and Chapel Stud.
• Website Development Website planning, design, build and copywriting delivered in liaison with specialist agencies, including user-friendly Content Management Systems that allow clients to update their own sites.
• Advertising Campaigns Strategic advertising campaign planning including media selection and timing, innovative copywriting and design to help clients stand out from competition across appropriate paid channels.
• Event Management Management, organisation and running of events including awards ceremonies, fundraising days, educational events and corporate celebrations, providing memorable occasions for guests and achieving business objectives.
• RoR Awards Management Annual awards event management service for Retraining of Racehorses, including event planning, venue liaison, multimedia presentations, PR and budget management.
• Microsite Development Bespoke microsite development with ticket functionality and online entry systems for client events such as the RoR Showcase.

Quantifiable outcome

• Newsells Park Stud maintained top 10 position at Tattersalls October Sale Book 1 for many years with yearlings selling up to 3.4m guineas
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Creative Design SuppliersminorOthersNetwork of creative and reliable strategic partners with complementary skills and services including design agencies.
• Print AgenciesminorImplementation/ SI/ Consulting PartnerPrint production partners for promotional materials, brochures, and direct mail campaigns.
• Bloodstock PublicationscoreGTM or Marketing PartnerEstablished connections with media for advertising placement in core bloodstock publications during key dates in the bloodstock calendar.
• Graphic DesignersminorOthersGraphic design partners for brand identity development including logos, colors, fonts and brand feel.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mother London: Established UK creative agency delivering brand strategy, campaign development, and integrated marketing for major brands. Comparable as a UK-based creative agency focused on campaign-led brand work, though operating at significantly larger scale and serving larger enterprise clients than Pace.
• Karmarama (Accenture Song): London-based creative agency (now part of Accenture Song) providing integrated brand, advertising, and digital marketing services. Comparable as a UK full-service marketing agency offering strategic creative and campaign execution, though at materially larger scale and with broader capabilities than Pace.
• Think (UK agency network): Independent UK marketing agency network delivering brand strategy, creative, digital, and media services. Comparable to Pace in providing integrated marketing communications for a diverse client base, though operating across multiple offices and at a larger scale.
• Saatchi & Saatchi London: Global creative network's London hub delivering brand strategy, advertising, and integrated marketing campaigns. Comparable to Pace in offering creative concepting, campaign development, and integrated marketing services, but operating at a global enterprise scale with much broader channel capabilities.
• The Farm Group: London-based communications agency offering PR, content, social media, and event management services. Comparable to Pace in providing an integrated portfolio spanning PR, content, and events for brands and organizations, though at a larger scale.
• MSL Group UK (Publicis): Publicis-owned global PR and communications network with UK presence providing integrated PR, influencer, and event services. Comparable to Pace as a UK-based marketing communications provider serving enterprise clients with PR, events, and brand-building work, though at significantly larger scale and scope.

Direct peers

• BMB Agency: Independent London creative agency providing brand strategy, campaign development, and integrated marketing communications. Comparable to Pace in delivering strategic creative services and campaign-led work for clients, though typically at a larger engagement scale.
• W Communications: UK-based integrated communications and marketing agency offering PR, creative, digital, and event services. Comparable to Pace in providing a broad marketing services portfolio spanning PR, events, branding, and direct marketing for a mix of consumer and B2B clients.
• Space & Time Media: UK-based independent media agency focused on media planning and buying for SMB and mid-market clients across multiple sectors. Comparable to Pace as a UK-headquartered marketing services provider focused on mid-market clients, with overlapping capabilities in advertising planning, media buying, and campaign execution.
• Bray Leino: UK-based full-service creative and communications agency offering integrated marketing services to a mix of SMB and enterprise clients. Comparable to Pace as a similarly sized UK full-service marketing agency serving regional and sector-specialized clients across digital, brand, and direct channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/jaxhutch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pace Marketing Solutions