Karmarama

What Karmarama does

Karmarama is a London-headquartered, full-service communications agency founded in 2000, employing between 501 and 1,000 people. The firm describes itself as combining creative excellence with technology-inspired solutions, operating from karmarama.com. Leadership is led by Chief Executive Officer Ben Bilboul, with Executive Chairman Jon Wilkins presiding over a bench that includes Chief Operating Officer Liz Wilson, Chief Creative Officer Nik Studzinski, Chief Strategy Officer Will Hodge, and Executive Creative Directors Pablo González de la Peña and Vix Jagger. Founders Howard Tran and George Ruan established the agency in London in 2000, and it has since built a multi-hundred-person creative-services delivery organization in the UK.

Name

Karmarama

Legal name

Accenture Song (operating division of Accenture plc)

Website

https://karmarama.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Karmarama is a London-based full-service communications agency founded in 2000, combining creative work with technology-inspired solutions and employing 501–1,000 staff under CEO Ben Bilboul.

Ownership category

akta.pro rank

Product category

Advertising and Creative Communications Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Creative communications
• Advertising services
• Brand strategy
• Marketing campaigns
• Creative agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services (Creative, Marketing, Technology): Revenue generated through integrated professional services combining creativity, marketing, and technology. Services span Design & Digital Products, Marketing, Sales, Commerce, and Service capabilities.
2. Managed Services: Ongoing managed services for continuous customer engagement, CRM activation, and digital transformation.
3. Media Operations: Expansion of media operations as part of strategic growth initiative.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Karmarama is a London-based full-service communications agency offering creative, strategic, and marketing services to brands and organizations. The firm delivers integrated communications solutions including creative campaign development, brand strategy, and advertising services to corporate clients across sectors.

Product overview

Accenture Song is a multi-service creative and technology organization positioned as the world's largest tech-powered creative group. The offering consists of five core connected services: Design & Digital Products, Marketing, Sales, Commerce, and Service. The portfolio is supplemented by strategic acquisitions including GemSeek (customer experience analytics), The Lumery (marketing technology consultancy), mindcurv (cloud-native digital experience), ConcentricLife (healthcare marketing), Work & Co (digital product design), and UNLIMITED (customer engagement). This platform-plus-acquisition model enables delivery of end-to-end customer experience transformation combining creativity, data analytics, AI, and technology implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Communications

Quantifiable outcome

• 8% year-on-year revenue growth, reaching $20 billion

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• NetomiminorStrategic or Co-development Partner · 26 April 2026AI company in which Accenture invested to accelerate enterprise adoption of agentic AI for customer experience.
• Google CloudcoreTechnology or Integration · 22 April 2026Expanded partnership to scale agentic transformation for global enterprises with Gemini Enterprise, combining Accenture's transformation capabilities with Google Cloud's AI platform.
• DaVinci CommerceminorStrategic or Co-development Partner · 23 March 2026Company in which Accenture invested to advance agent-led shopping capabilities using agentic AI.
• WEVOminorStrategic or Co-development Partner · 4 December 2025Company in which Accenture invested to accelerate customer-led growth through experience optimization.
• AlembicminorStrategic or Co-development Partner · 17 November 2025Company in which Accenture invested to reinvent marketing measurement using data and causal AI technology.
• GemSeekcoreStrategic or Co-development PartnerCustomer experience analytics provider acquired to help global businesses understand customers through insights, analytics and AI-powered predictive models.
• The LumerycoreStrategic or Co-development PartnerMelbourne-based marketing technology consultancy helping leading organizations deliver seamless customer experiences and transform their marketing services.
• mindcurvcoreStrategic or Co-development PartnerCloud-native digital experience and data analytics company specializing in composable software, digital engineering and commerce services.
• ConcentricLifecoreStrategic or Co-development PartnerLeading healthcare marketing agency helping Life Sciences brands build optimal brand experience at any stage of the health journey.
• Work & CocoreStrategic or Co-development PartnerGlobal digital product company blending design, technology, and innovation to help companies create breakthrough products and experiences.
• UNLIMITEDcoreStrategic or Co-development PartnerAward-winning integrated customer engagement agency with deep expertise in behavioral science, customer strategy and CRM activation.

Scale indicators3 records

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• WPP: World's largest advertising holding company, parent of Ogilvy, VMLY&R, GroupM, and others. Direct competitor to Accenture Song for global enterprise marketing budgets and integrated technology-driven campaigns.
• Publicis Groupe: Global advertising holding company that owns Saatchi & Saatchi, Leo Burnett, and other networks. Competes with Accenture Song/Karmarama for enterprise client mandates at the holding-company level.
• Dentsu: Global advertising holding company with strong creative (Dentsu Creative) and media networks. Competes with Accenture Song for integrated enterprise marketing, CX, and technology-driven brand transformation work.

Direct peers

• Anomaly: Independent creative agency known for blending brand strategy, advertising, and digital product work. Comparable to Karmarama in size, creative reputation, and emphasis on non-traditional, tech-enabled marketing solutions.
• Droga5: Creative agency now part of Accenture Song alongside Karmarama. The most direct in-network comparable — same parent, similar full-service creative positioning, and overlapping target clients across global enterprise accounts.
• BBH (Bartle Bogle Hegarty): London-headquartered creative agency within the Grey/Advent network. Directly comparable to Karmarama as a UK creative flagship serving global brands with full-service campaigns and a long heritage.
• Saatchi & Saatchi: London-based global creative agency within Publicis Groupe, with a comparable full-service creative proposition. Competes for the same enterprise brand clients as Karmarama, particularly in the UK and European markets.
• AMV BBDO: London-based creative agency within Omnicom's BBDO Worldwide. Comparable to Karmarama in UK market position, creative reputation, and enterprise client base across consumer-facing brands.
• Mother: London-based independent creative agency of comparable size and craft positioning. Mother competes for the same UK and global brand clients that Karmarama targets, with a similar full-service creative offering and award-winning reputation.
• Wieden+Kennedy: Independent creative agency with London, Portland, and global offices. Comparable to Karmarama in creative reputation, brand-led work, and the ability to attract and retain top creative talent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/151869714850374
• LinkedInlinkedin.com/company/karmarama
• Instagraminstagram.com/accenture
• Xx.com/karmarama

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karmarama