Ildong Hoodies

What Ildong Hoodies does

Ildong Foodis (일동후디스, branded as Ildong Hoodies) is a Korean comprehensive food company founded in 1996 and headquartered in Seoul, with manufacturing operations and a Food Safety Center at the Chuncheon industrial complex in Gangwon Province. The company operates across eight business areas — powdered milk/infant food, health functional foods, dairy processing, beverages, retail, home shopping, online business, and global export — and serves consumers across all life stages through sub-brands including Himmune (premium protein supplements and RTD beverages, the flagship growth driver with 600 billion KRW cumulative sales since 2020), TruMum and 산양유아식 (goat milk infant formula, 22+ years of category leadership), Hikid (children's nutrition), Iyaam (infant complementary foods), Foodis Greek (Greek yogurt), HiMilk (adult/senior nutrition), CareMate (patient nutrition), BlackMax (men's health), BeauBit (health/beauty), and Foodis Pet (premium pet nutrition launched 2023).

The company's technology base centers on proprietary food processing capabilities: FB Granulation (FB과립) technology that improves cold-water protein powder solubility, direct sterilization at 140+°C for RTD beverage shelf stability, and direct homogenization for uniform particle texture. In 2025, it partnered with Impactive AI to deploy the DeepFlow AI-powered demand forecasting platform using transformer-based time-series algorithms, targeting 30% reduction in stockout and 25% reduction in inventory costs. FY2024 revenue was 2,051 billion KRW (down 17.4% YoY due to declining birth rate impact on infant formula) with operating profit up 59.3% YoY to 4.2 billion KRW, reflecting successful mix shift toward higher-margin protein and senior/pet products.

The go-to-market model is multi-channel and sales-led: home shopping partnerships with six major Korean TV networks (CJ OnStyle, GS, Lotte, NS, Hyundai), e-commerce via foodismall.com, Naver, and Coupang, warehouse clubs (Costco), drugstores (Olive Young), convenience stores, department stores, and the Musinsa Mega Store. Marketing is anchored by a long-term celebrity endorsement with trot singer Jang Min-ho (5+ years) and a portfolio of sports sponsorships (FC Seoul, Gangwon FC, Seongnam FC, KLPGA, KB Stars women's basketball, MBN Marathon). The company exports to Vietnam, Cambodia, Thailand, Switzerland, and the United States, and is family-controlled with Chairman Lee Geum-gi and CEO Lee Jun-soo.

Name

Ildong Hoodies

Legal name

일동후디스 주식회사 (Ildong Foodis Co., Ltd.)

Website

https://foodis.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Ildong Foodis (일동후디스) is a Korean comprehensive food company founded in 1996 that produces protein supplements (Himmune), infant formula, dairy products, senior nutrition, and pet nutrition, serving consumers across all life stages via multi-channel distribution including home shopping, Costco, e-commerce, and retail.

Ownership category

akta.pro rank

Product category

Health Functional Foods & Nutritional Supplements

NAICS

Food Manufacturing (311), Dairy Product Manufacturing (3115), Other Animal Food Manufacturing (311119), Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000), Dairy Products (2020), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

akta.pro secondary industries

Baby Nutrition for Special Diets (Gluten-Free, Kosher/Halal, Allergen-Controlled) (CRADAEAO), Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF), Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)

Keywords

• Protein supplements
• Infant formula
• Health functional foods
• Greek yogurt
• Pet nutrition

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Operations, Supply Chain, Personnel, Technology or R&D

Revenue model

1. Protein Health Functional Foods: Premium protein supplements and health functional foods including Himmune Protein Balance, Himmune Active RTD beverages, and amino acid products. Main revenue driver with Himmune brand achieving 600 billion KRW cumulative sales.
2. Infant/Baby Formula: Goat milk-based infant formula (TruMum), children's nutrition products (Hikid), and related baby food products. Long-standing business segment with 22+ years of market leadership in Korean goat milk infant formula market.
3. Dairy/ fermented Products: Greek yogurt (Foodis Greek), dairy products, and fermented foods. Includes the original Korean Greek yogurt brand launched in 2012.
4. Senior Nutrition Products: Adult/hilight milk and senior nutrition products including Hilmilk Senior Balanced Nutrition, CareMate products for patients.
5. Pet Nutrition: Premium pet nutrition brand Foodis Pet (HoodisPet) featuring goat milk-based pet supplements and functional foods.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Ildong Foodis manufactures and sells nutritional foods and health functional foods across life stages — including premium protein supplements and RTD beverages under the Himmune brand, goat milk-based infant formula under TruMum and 산양유아식, children's nutrition under Hikid, Greek yogurt under Foodis Greek, men's health products under BlackMax, premium pet nutrition under Foodis Pet, and inner-beauty supplements under BeauBit. Products are produced at a vertically integrated Chuncheon, Gangwon-do manufacturing complex that combines a powder factory (built 2007) with a sterilization factory completed in 2024 and a third facility under construction.

Product overview

Ildong Foodis (일동후디스) is a comprehensive life-cycle food company offering products from infant formula to adult nutrition and pet food. The portfolio includes multiple sub-brands: 하이뮨 (Himmune) as the flagship protein supplement brand with powders, RTD drinks, and amino acid products; 하이키드 for children's nutrition; 트루맘 and 산양유아식 for infant feeding; 아이얌 for baby snacks; 그릭 for Greek yogurt; 후디스 for general food products; 블랙맥스 for men's health; 후디스펫 for pet nutrition; and 뷰빗 for health/beauty supplements. The company operates across eight business areas: powdered milk/infant food, health functional foods, dairy processing, beverages, retail, home shopping, online business, and global export.

Differentiator

Problem solved

Functional benefit

Brands

• 하이뮨 (Himmune): 과학적인 단백질 균형으로 설계된 산양유 단백질 함유 건강기능식품 브랜드. 한국 단백질 보충제 시장 1위 브랜드.
• 하이키드 (Hikid)
• 트루맘 (TruMum)
• 산양유아식
• 그릭 (Greek)
• 후디스 (Foodis)
• 아이얌 (Iyam)
• 블랙맥스 (BlackMax)
• 후디스펫 (Foodis Pet)
• 뷰빗 (BEAUBIT)

Products and services

• Himmune Protein Balance (하이뮨 프로틴 밸런스) Flagship protein supplement combining goat milk protein with animal and plant proteins in a 6:4 ratio, with added vitamins, minerals, and prebiotics. Sold in powder form with multiple flavor variants, targeted at health-conscious adults and athletes.
• Himmune Active (하이뮨 액티브)

Quantifiable outcome

• 4 consecutive years No. 1 in protein health functional food production (MFDS)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, major and core.

• Seongnam FCminorGTM or Marketing Partner · 1 November 2025Amino acid seminars conducted for professional players; health management and sports nutrition support.
• Gangwon Police AgencyminorStrategic or Co-development Partner · 1 November 2025Road traffic accident prevention partnership; senior-friendly product donations and safety campaign collaboration.
• Derrycott (New Zealand)majorStrategic or Co-development Partner · 1 November 2025Exclusive supply partnership for goat milk ingredients from New Zealand; CSO Dr. Elizabeth Weichselbaum participates in infant goat milk research seminars in Korea. 22+ year partnership.
• MBN (TV Network)majorGTM or Marketing Partner · 1 March 2025Official partnership for MBN Sunset Marathon 2026; designated energy gel supplier for marathon events; joint marketing and event activations.
• Impactive AIcoreTechnology or Integration · 1 January 2025Partnership to implement DeepFlow AI demand forecasting and inventory optimization solution. Leverages deep learning and transformer-based time-series algorithms combined with real-time external data (weather, economy, promotions) and internal ERP data. Targeted outcomes include 30% reduction in stockout rates and 25% reduction in inventory costs.
• KLPGA (Korean Ladies Professional Golf Association)majorGTM or Marketing Partner · 1 January 2025Official partnership with Korean Ladies Professional Golf Association for sports marketing and product sponsorship at golf events.
• FC SeoulmajorGTM or Marketing Partner · 1 October 20243-year consecutive official sponsorship with K-League 1 FC Seoul. Includes product supply, amino acid seminars for youth teams, popup events at home games, and brand marketing activations. Lee Young-pyo ambassadors for amino acid products.
• Chuncheon CityminorStrategic or Co-development Partner · 1 September 2024Birth support agreement with Chuncheon City providing 50,000 KRW points to approximately 600 newborns in the region; community support initiative.
• KB Stars (Women's Basketball)minorGTM or Marketing Partner · 1 January 2024Official sponsorship of women's professional basketball team with product support.
• MusinsaminorChannel Partner/ Reseller/ DistributorEntry into Musinsa Mega Store in Seongsu-dong for MZ generation targeting and offline brand presence expansion.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Herbalife: Global protein shake and meal replacement company with growing Korean presence. Comparable as an international protein supplement and functional foods competitor targeting similar health-conscious consumers with formulated powder and RTD beverages.

Direct peers

• Pulmuone: Korean health-focused food manufacturer specializing in tofu, plant-based proteins, and organic products. Comparable in health functional foods positioning and Korean retail distribution model, with growing presence in protein/plant-based categories that overlap with Himmune.
• Seoul Dairy: Major Korean dairy processor offering milk, yogurt, and beverages. Comparable in Greek yogurt category (where Foodis Greek competes) and general dairy functional foods, with similar distribution across Korean retail channels.
• Maeil Dairy: Korea's largest dairy manufacturer producing milk, yogurt, cheese, and infant nutrition products. Directly comparable as a broad-line Korean dairy and health functional foods competitor with overlapping retail channels.
• Namyang Dairy Products: Korean dairy and infant formula manufacturer directly competing with Ildong Foodis in the powdered infant formula segment, including specialized formulations. Both target Korean mothers through home shopping and traditional retail.

Others

• AmorePacific: Korean health/beauty conglomerate with BeauBit-like inner beauty supplement adjacency. Comparable for its premium brand-building playbook, Korean celebrity endorsement model, and TV home shopping channel strategy in the health/wellness space.
• Lotte Chilsung Beverage: Korean beverage giant and Ildong Foodis home shopping partner (Lotte Home Shopping). Comparable for distribution channel relationships and as a potential RTD protein beverage competitor with broader brand portfolio.

Broad incumbents

• Binggrae: Established Korean food and beverage manufacturer with broad portfolio including dairy, snacks, and beverages. Comparable as a Korean CPG incumbent operating in similar retail and home shopping channels with diversified brand portfolio.
• CJ CheilJedang: Korea's largest food manufacturer with operations spanning processed foods, dairy, and health functional foods including protein products under the CJ brand. Comparable as a broad-line Korean food incumbent with home shopping and global distribution capabilities.
• Yakult: Global probiotic dairy drink company with significant Korean operations (Yakult Korea). Comparable in fermented functional dairy and probiotic product categories, particularly relevant to Foodis Greek and Himmune probiotic launches.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/himmune_official
• Facebookfacebook.com/ildongfoodis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ildong Hoodies