What Miðlun does

Miðlun ehf is an Icelandic private limited company (einstætt hlutafélag) headquartered at Nóatún 17, 105 Reykjavík, that operates as a holding entity for two wholly-owned operating subsidiaries. Its only documented corporate purpose is ownership and oversight of Takk ehf and Halló ehf; it has no standalone products, no disclosed funding, no public ticker, and no management team identified in the source data. Contact channels are limited to a single shared inbox ([email protected]) and one Reykjavík phone number (+354 580 8080).

Through Takk ehf (takk.co), the group acquires sponsors and operates sponsor communities on behalf of non-profit organizations (almannaheillafélög) in Iceland and Denmark, addressing difficulties non-profits face in fundraising and community coordination. Through Halló ehf (hallo.is), the group provides telephone answering and general business communications services to Icelandic companies. The two subsidiaries serve fundamentally different end markets — charitable sponsorship on one side, B2B telephony on the other — unified only at the holding-company level. The underlying technology stack, pricing models, customer counts, and revenue mechanics are not disclosed in the available data.

Name

Miðlun

Legal name

Miðlun ehf

Website

https://midlun.is

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Miðlun ehf is an Icelandic holding company that owns Takk ehf, a sponsorship-acquisition platform for non-profits in Iceland and Denmark, and Halló ehf, a telephone-answering service for Icelandic businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Core offering

Miðlun ehf is an Icelandic holding company that owns two operating subsidiaries: Takk ehf, which acquires sponsors and runs sponsor communities for non-profit organizations in Iceland and Denmark, and Halló ehf, which provides telephone answering and business communication services to Icelandic companies. The two subsidiaries operate as separate brands with their own websites (takk.co and hallo.is).

Product overview

Miðlun ehf is a holding company that owns two subsidiaries: Takk ehf, a sponsorship management platform serving nonprofit organizations in Iceland and Denmark, and Halló ehf, a telephone answering and communications service provider for Icelandic businesses. The two product lines serve distinct market segments—nonprofit sponsorship acquisition and B2B telecommunications—under the unified Miðlun corporate umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Takk ehf — Sponsorship acquisition and sponsor community management

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Smith.ai: Smith.ai offers AI-augmented virtual receptionist and call answering services for SMBs and professional firms, directly comparable to Halló's telephone answering and business communication management services.
• Funraise: Funraise is a fundraising and donor management platform built specifically for nonprofits, closely comparable to Takk ehf's sponsorship acquisition and sponsor community management offering for non-profit organizations.
• Abby Connect: Abby Connect provides live virtual receptionist and phone answering services for SMBs and professional services firms, directly comparable to Halló's telephone answering service for Icelandic businesses.
• Qgiv: Qgiv provides online donation forms, event registration, and fundraising tools for nonprofits, directly comparable to Takk's sponsorship acquisition platform serving charitable organizations.
• Givebutter: Givebutter is an online fundraising, donor CRM, and event platform for nonprofits, directly comparable to Takk's sponsorship community management use case for charities in Iceland and Denmark.
• Ruby Receptionists: Ruby Receptionists is a U.S.-based virtual receptionist and phone answering service for SMBs, directly comparable to Halló ehf's telephone answering and business communication services for Icelandic companies.
• AnswerConnect: AnswerConnect provides live phone answering, receptionist, and customer communication services to businesses, directly comparable to Halló's B2B telephone answering offering.
• MAP Communications: MAP Communications is a 24/7 telephone answering service for businesses, providing live call handling comparable to Halló's phone answering services for Icelandic companies.

Broad incumbents

• Bonterra: Bonterra (encompassing Classy, Network for Good, and other brands) is a large, established suite of nonprofit fundraising and social-good software, comparable to Takk as a broader incumbent in the same nonprofit sponsorship/fundraising space.

Emerging players

• Stripe Giving: Stripe's Giving product offers online donation processing infrastructure for nonprofits. It overlaps with Takk at the fundraising/sponsorship acquisition layer but competes primarily as embedded infrastructure rather than a full sponsor community platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/midlun
• Facebookfacebook.com/midlunsamskipti
• LinkedInlinkedin.com/company/mi-lun-ehf

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miðlun