GoGift
GoGift is a Copenhagen-based B2B gifting platform, founded in 2003, that sells the multi-currency Global Gift Card and a gift card API to corporate clients for employee rewards, sales incentives, and loyalty programs across 50+ countries.
- Company typePrivate
- Founded2003
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What GoGift does
GoGift (legal entity GoGift.com A/S) is a Copenhagen-headquartered, privately held B2B gifting platform founded in 2003 that enables corporate clients to deliver employee rewards, sales incentives, recognition, and loyalty payouts through gift cards. Its flagship product is The Global Gift Card (TGGC), a multi-currency, cross-border universal voucher that recipients redeem into country-specific retail, experience, or prepaid (Visa/Mastercard) cards across 50+ countries and 12 currencies, including AUD, CAD, CHF, DKK, EUR, GBP, MXN, NOK, PLN, SEK, SGD, and USD.
The underlying platform consists of a self-serve Business Account for order management, a Gift Card API for programmatic integration into client systems, and supporting Gift Card Software, with distribution via SMS, email, CSV, and direct API. Redemption is supported across thousands of brand partners (Amazon, H&M, Zalando, IKEA, Adidas, Ticketmaster, McDonald's, Tesco, Foot Locker, Airbnb, Decathlon, TUI, and others) plus prepaid Visa/Mastercard options. The company serves more than 25,000 corporate clients and reports distributing millions of gift cards annually, with named enterprise customers spanning Santander, Mærsk, Toyota, Nissan, Pearson, NordVPN, Sophos, Henkel, BDO, Rockwool, and Miele, among others.
GoGift generates revenue through a mix of (i) unit-pricing on Global Gift Card sales to corporations, (ii) transaction spreads and commissions on partner-brand gift card sales, (iii) up to 3% foreign exchange fees on cross-currency redemptions, (iv) recurring subscription/platform fees for the Business Account and API, and (v) small country-specific fulfillment fees (e.g., SEK 15 in Sweden, DKK 10 in Denmark). Distribution is sales-led with dedicated Key Account Managers, a 24/7 self-serve portal, and localized websites in Spanish, German, French, and Italian to serve Continental European demand.
GoGift firmographics
Firmographics- Name
- GoGift
- Legal name
- GoGift.com A/S
- Website
- https://gogift.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GoGift is a Copenhagen-based B2B gifting platform, founded in 2003, that sells the multi-currency Global Gift Card and a gift card API to corporate clients for employee rewards, sales incentives, and loyalty programs across 50+ countries.
- Ownership category
- akta.pro rank
GoGift industry classification
Industry- Product category
- Corporate Gifting Platform
- NAICS
- Credit Card Issuing (522210)
- akta.pro primary industry
- Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC)
- akta.pro secondary industries
- Travel Money Cards & Multi-Currency Prepaid (FSAMANAI), Cross-Border Card-Based Transfers & Multi-Currency Cards (FSAGAKAE), Rewards, Rebates & Program Optimization (Interchange, Supplier-funded) (THACAJAK)
Keywords
Where GoGift is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
GoGift business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Global Gift Card Sales: GoGift sells The Global Gift Card to corporate clients who use them for employee rewards, sales incentives, loyalty programs, and corporate gifting. The card is issued in predefined values set by the purchaser. Revenue is generated from the sale of gift cards at negotiated or listed values, with foreign exchange fees of up to 3% charged when redeemed in currencies different from the issuance currency.
- Partner Gift Card Sales: GoGift acts as a retailer of third-party partner gift cards (Amazon, Zalando, H&M, etc.), earning revenue through the spread or commissions on sales. These can be purchased by redeeming The Global Gift Card or through direct purchases.
- Platform Services and API Access: GoGift provides business accounts, admin platforms, and API integration for corporate clients to manage bulk orders, distribution, and integration with their own systems. The company distributes millions of gift cards annually to corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Value Global Gift Card - corporate gifting solution with freely chosen value |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GoGift product offering
Product offeringCore offering
GoGift operates a digital gift card platform that enables corporations to purchase, customize, and distribute multi-currency gift cards to employees and customers across 50+ countries. Its flagship product, The Global Gift Card, is a universal multi-voucher card redeemable at thousands of brands (Amazon, IKEA, Zalando, Adidas, etc.), supplemented by single-brand, prepaid (Visa/Mastercard), and bulk digital gift cards managed via a self-serve Business Account and a Gift Card API.
Product overview
GoGift is a corporate gifting platform specializing in gift card and incentive solutions since 2003. The core product is The Global Gift Card (TGGC), a universal multi-currency gift card that works across 50+ countries and can be redeemed at thousands of global brands. The platform operates on a modular architecture consisting of the main GoGift Platform/Business Account for order management, the Gift Card API for programmatic integration, and the Gift Card Software for program management. The product portfolio includes Digital Gift Cards, Bulk Gift Cards, Single Brand Gift Cards, and Prepaid Gift Cards (including Visa and Mastercard options). These products serve corporate gifting, employee recognition, sales incentives, loyalty programs, and customer rewards use cases, with digital distribution via SMS, email, CSV, or API.
Differentiator
Problem solved
Functional benefit
Products and services
- The Global Gift Card (TGGC) A universal multi-voucher gift card issued in multiple currencies (AUD, CAD, CHF, DKK, EUR, GBP, MXN, NOK, PLN, SEK, SGD, USD) that recipients redeem into country-specific gift cards across thousands of global brands, with cross-border and cross-currency value transfer. Customizable with corporate branding and personal greetings. Sold to corporate clients for employee rewards, sales incentives, loyalty programs, and corporate gifting.
- GoGift Business Account Platform A 24/7 self-serve online admin platform that allows corporate clients to place, send, and review orders for 1 to 1000+ gift cards globally; supports order management, bulk distribution, and redemption tracking. Each corporate client is assigned a dedicated Key Account Manager for guidance.
- Gift Card API
Quantifiable outcome
- Sales incentive programs aimed at individual workers increase performance by 22%, and programs aimed at teams increase performance by 44%
Companies that use GoGift
Customer profileNamed customers28 records
Segments3 records
Ideal customer profiles1 record
GoGift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature5 records
GoGift partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- AmazoncoreAmazon is available as a redemption option in GoGift's Global Gift Card network, allowing recipients to use their gift card value at Amazon's online store across supported countries.
- H&McoreH&M is featured as a partner brand in GoGift's catalog, available for redemption by gift card recipients.
- ZalandocoreZalando is available as a redemption partner in GoGift's network across European markets.
- IKEAcoreIKEA is available as a redemption partner in GoGift's gift card network.
- AdidascoreAdidas is available as a brand partner in GoGift's catalog for gift card redemption.
- TicketmastercoreTicketmaster is available as an experience partner, allowing recipients to redeem gift cards for event tickets.
- Visa and Mastercard (Prepaid Solutions)coreGoGift offers prepaid solutions like Visa or Mastercard as part of their product offerings, providing recipients with flexible spending options.
- McDonald'scoreMcDonald's is available as a brand partner in GoGift's gift card network for redemption.
- TescocoreTesco is available as a partner brand for gift card redemption in GoGift's network.
- Foot LockercoreFoot Locker is available as a brand partner in GoGift's catalog for gift card redemption.
- AirbnbcoreAirbnb is available as a redemption partner in GoGift's gift card network.
- DecathloncoreDecathlon is available as a partner brand in GoGift's catalog.
- TUIcoreTUI is available as an experience partner, allowing recipients to redeem gift cards for travel experiences.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
GoGift competitors and assessment
Company assessmentBroad incumbents
- Pluxee: Spin-off from Sodexo providing employee benefits, gift, and reward solutions globally. Directly comparable to GoGift in the corporate gifting and employee rewards space, but with a larger installed base and broader benefit portfolio.
- Blackhawk Network: One of the largest global gift card and prepaid payment network operators, owned by Silver Lake. Directly comparable to GoGift in offering multi-brand and single-brand gift card distribution, but at substantially greater scale across more markets and with deeper brand relationships.
- InComm Payments: Major prepaid and gift card distributor and processor operating globally. Comparable to GoGift in supplying B2B gift card and prepaid solutions, but with a broader product portfolio spanning healthcare, transit, and telecom alongside retail gift cards.
- Edenred: Public French company specializing in prepaid corporate benefits, vouchers, and employee engagement solutions. Comparable to GoGift in offering prepaid and gift-based corporate rewards across many countries, though Edenred's scale and product breadth (meal, mobility, fuel benefits) is materially larger.
Direct peers
- Tango Card: B2B digital gift card and rewards platform serving corporate clients in North America and beyond. Closely comparable to GoGift in targeting enterprise incentive, rewards, and recognition use cases via a digital-first catalog; now part of Blackhawk Network.
- Perkbox: UK-based employee engagement and rewards platform offering perks, recognition, and gift card rewards. Comparable to GoGift in addressing the corporate rewards and recognition use case, with deeper UK presence but narrower geographic and currency coverage.
- Reward Gateway: Employee engagement and rewards platform offering flexible benefits, recognition, and gift card rewards to corporate clients. Comparable to GoGift in the corporate incentive and recognition segment, with stronger HR-software integration but narrower geographic focus.
Emerging players
- Xoxoday: India-headquartered global rewards and recognition platform offering gift cards, experiences, and prepaid solutions to enterprises. Comparable to GoGift in the B2B digital gifting and rewards category, with growing multinational coverage but less European depth.
- Giftbit: Digital gift card distribution platform focused on North American SMB and enterprise clients. Comparable to GoGift in delivering API-driven gift card distribution for incentive and recognition programs, though with more limited international and multi-currency capability.
- O.C. Tanner: Global employee recognition and culture platform with a gift card reward component. Comparable to GoGift in addressing corporate recognition and gifting, but with stronger focus on integrated recognition software and culture programs rather than pure gift card distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GoGift social profiles
Digital presenceGoGift financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoGift leadership team
Management profileNumber of profiles
Profiles1 record
GoGift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoGift M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoGift
What does GoGift do?
GoGift operates a digital gift card platform that enables corporations to purchase, customize, and distribute multi-currency gift cards to employees and customers across 50+ countries. Its flagship product, The Global Gift Card, is a universal multi-voucher card redeemable at thousands of brands (Amazon, IKEA, Zalando, Adidas, etc.), supplemented by single-brand, prepaid (Visa/Mastercard), and bulk digital gift cards managed via a self-serve Business Account and a Gift Card API.
Is GoGift a public or private company?
GoGift is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoGift founded?
GoGift was founded in 2003. It employs 101 to 250 people.
Where is GoGift based?
GoGift is headquartered in Copenhagen, Denmark, in the Europe region.
How does GoGift make money?
Three revenue lines are on record. Global Gift Card Sales are the primary driver. The others are partner Gift Card Sales and platform Services and API Access.
Who are GoGift's main competitors?
Broad incumbents on record are Pluxee, Blackhawk Network, InComm Payments and Edenred. Direct peers are Tango Card, Perkbox and Reward Gateway. Emerging players are Xoxoday, Giftbit and O.C. Tanner.
Does GoGift have an API?
Yes. GoGift offers a Gift Card API that enables corporate clients to programmatically purchase, manage, and distribute gift cards. The API supports integration for placing orders, sending gift cards via SMS, email, CSV, or direct API distribution. The Global Gift Card can be purchased directly from GoGift's website when logged in as a corporate client, and bulk orders can be fulfilled by GoGift or distributed digitally to individuals. Developer documentation is at www.global.gogift.com/gift-card-api.
What industry is GoGift in?
GoGift's product category is Corporate Gifting Platform. Its primary akta.pro industry code is FSAMANAC, Multi-Merchant / Shopping Mall Gift Cards, with a secondary code of FSAMANAI, Travel Money Cards & Multi-Currency Prepaid. Its NAICS code is 522210.