Mice & More

Name

Mice & More

Legal name

MICE & MORE SERVICES LLP

Website

https://miceandmore.co.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

akta.pro primary industry

Corporate Meeting & Conference Planning (Internal/External) (THAHACAB)

akta.pro secondary industries

Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Corporate Events & Meetings (MICE) Agencies (MPAAAGAD), MICE/Group Air & Meetings Travel Management (Corporate Groups) (THAKACAH)

Keywords

• Corporate event management
• MICE services
• Conference organization
• Virtual event solutions
• Wedding planning services

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. MICE Event Management: Professional conference organization services for meetings, incentives, conferences, and exhibitions. Revenue generated through project-based fees for event planning, production, and management services.
2. Travel and Hospitality Services: Corporate travel arrangements, inbound and outbound tours, hotel bookings, and related hospitality services included in comprehensive event packages.
3. Virtual Conference Solutions: Technology-enabled virtual event solutions developed through partnerships, providing online conferencing capabilities including registration, virtual venues, and engagement tools.
4. Signature Events and Weddings: Special event management including weddings and signature corporate events, offering end-to-end production and management services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Mice & More is a Professional Conference Organizer that plans and executes corporate events spanning Meetings, Incentives, Conferences, and Exhibitions (MICE), including private dinners to multi-nation conferences. The company also provides Virtual Conference Solutions built on partnered AV and IT infrastructure, corporate travel services, inbound tours and outbound holiday packages, signature personal events, and end-to-end wedding planning.

Product overview

MICE & More is an India-based Professional Conference Organizer (PCO) offering a comprehensive event management portfolio centered around two main product lines: MICE services (Meetings, Incentives, Conferences, Exhibitions) for managing corporate forums from private dinner parties to multinational conferences, and a Virtual Conference Solution developed in partnership with a technology company to host online events. The portfolio extends to additional services including corporate travel, inbound/outbound tours, signature events, and weddings. The Virtual Conference platform provides pre-event tools (dedicated event websites, custom registration forms), during-event features (virtual exhibition venue, virtual booths, webinars, chat functionality), and post-event analytics (detailed reports exportable to Excel).

Differentiator

Problem solved

Functional benefit

Products and services

• MICE Services
• Virtual Conference Solution AV and IT-supported virtual and hybrid conference offering launched in partnership with an external service provider to enable remote events during the work-from-home period.
• Corporate Travel Corporate travel management service offered to business clients needing organized travel arrangements alongside their MICE engagements.
• Inbound Tour / Outbound Holidays Curated domestic inbound tours and outbound international holiday packages bookable through the company's online travel portal.
• Signature Events Themed, curated personal and celebratory event service for individual clients seeking distinctive event experiences.
• Weddings End-to-end wedding planning and coordination service for individuals and families, executed by the Mice & More team.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• senOcareminorOtherssenOcare is listed as a group company of MICE & More, providing personalized elder care services for seniors in India. While it is a related entity, it represents a different business vertical focused on elder care rather than event management.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Tafcon Group: India-based exhibition and conference organizer running trade shows, B2B exhibitions, and corporate events, closely comparable to MICE & More's conferences and exhibitions offering.
• WOW Events: Indian experiential and corporate event management firm offering conferences, exhibitions, brand activations, and weddings, operating in the same B2B MICE and signature events category as MICE & More.
• Wizcraft: India-based event management and MICE company handling corporate events, conferences, exhibitions, and large-scale productions, directly competing with MICE & More in the domestic PCO and corporate events space.
• Percept Limited: India-headquartered marketing and event management group with dedicated MICE, conferences, and experiential services, directly comparable in scope of corporate event offerings.

Broad incumbents

• Bizzabo: Global event experience platform with in-person, virtual, and hybrid event capabilities, overlapping with MICE & More's virtual conference and engagement tooling.
• FCM Travel Solutions: Global corporate travel management company with a strong MICE practice, comparable to MICE & More on the corporate travel and group movement side of the business.
• Cvent: Global event management technology platform offering event registration, virtual/hybrid event solutions, and venue sourcing; relevant to MICE & More's virtual conference and PCO service lines at a much larger scale.

Emerging players

• Hubilo: India-origin virtual and hybrid event platform with attendee engagement, booths, and analytics, directly competing with MICE & More's proprietary virtual conference solution.
• Airmeet: India-based virtual and hybrid event platform offering webinars, virtual booths, and networking, an emerging peer to MICE & More's technology-driven virtual event offering.

Regional players

• Thomas Cook (India): India-focused travel and MICE services company offering corporate travel management, group tours, and meetings & incentives, comparable to MICE & More's corporate travel and inbound/outbound tour services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/miceandmore.co.in

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mice & More