Auto Elite
Auto Elite is a private, multi-brand automotive dealership group headquartered in Capinzal, Santa Catarina, Brazil, operating 22 vehicle sales points across 17 cities as an authorized dealer for Volkswagen, JEEP, FIAT, and RAM, serving individual consumers and corporate fleet customers with new and used vehicle sales, financing, maintenance, parts, and vehicle subscriptions.
- Company typePrivate
- Founded1969
- HeadquartersCapinzal, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Auto Elite does
Auto Elite Ltda, legally organized as a Limitada (Ltda) under Brazilian law, is a private, multi-brand automotive dealership group headquartered at Rua Luiz Dorini, 305 — Centro in Capinzal, Santa Catarina, Brazil. Operating since October 12, 1969, the group conducts business through authorized Volkswagen dealerships and parallel representations of JEEP, FIAT, and RAM brands, supplemented by dedicated Seminovos (pre-owned) stores, totaling 22 sales points across 17 cities in Santa Catarina state. Each branch is staffed to perform new vehicle sales, certified pre-owned sales, after-sales maintenance (Revisão) with fixed-price guarantees, original parts and accessories retail, and warranty work — operating as a full-service dealership rather than a transactional outlet.
The business model is anchored in one-time vehicle sale transactions across VW's lineup of 12+ models (SUVW: Tiguan R-Line, Taos, Tera, Novo Nivus, T-Cross; sedan: Virtus, Jetta; pickup: Nova Saveiro, Nova Amarok; hatch: Polo Track, Novo Polo) and pre-owned vehicles, with multiple attached recurring or repeat-touchpoint revenue streams: financing (Financiamento), consortium membership (Consórcio), insurance brokerage (Seguros), fixed-price periodic maintenance, parts and accessories, and the Volkswagen Sign & Drive monthly vehicle subscription. Distribution is exclusively physical showrooms plus a dedicated used-car e-commerce platform (autoeliteseminovos.com.br), with WhatsApp as the primary inbound messaging channel and city-specific subdomains for local search.
Customers span two primary segments — individual consumers (Pessoa Física) and corporate buyers (Empresas) — and seven secondary segments with dedicated sales specialists: fleet operators (Frotista), taxi drivers (Táxi), persons with disabilities (PCD), rural producers (Produtor Rural), rental car companies (Locadoras), driving schools (Autoescola), and government entities (Governo). GTM is sales-led through these branch-based relationship channels; there is no parent company, outside investor, public listing, or external capital backing disclosed.
Auto Elite firmographics
Firmographics- Name
- Auto Elite
- Legal name
- AUTO ELITE LTDA
- Website
- https://autoelite.com.br
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Auto Elite is a private, multi-brand automotive dealership group headquartered in Capinzal, Santa Catarina, Brazil, operating 22 vehicle sales points across 17 cities as an authorized dealer for Volkswagen, JEEP, FIAT, and RAM, serving individual consumers and corporate fleet customers with new and used vehicle sales, financing, maintenance, parts, and vehicle subscriptions.
- Ownership category
- akta.pro rank
Auto Elite industry classification
Industry- Product category
- Automotive Dealership
- NAICS
- New Car Dealers (44111), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
- akta.pro secondary industries
- New & Used Auto Purchase Loans (FSAKADAA), Classic / Collector Car Insurance (FSAJAAAG)
Keywords
Where Auto Elite is headquartered
LocationHeadquarters
- HQ city
- Capinzal
- HQ country
- Brazil
- HQ region
- Latin America
Offices10 records
Markets served
Auto Elite business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- New vehicle sales: Sale of new Volkswagen vehicles through authorized dealership branches across Santa Catarina. Revenue is generated on a per-transaction basis as a dealership.
- Used/seminovo vehicle sales: Sale of pre-owned vehicles through dedicated seminovos outlets and separate online platform (autoeliteseminovos.com.br).
- After-sales and maintenance services: Vehicle maintenance, repair (Revisão), and parts & accessories (Peças e Acessórios) services at dealership workshops.
- Financial and insurance services: Financing (Financiamento), consortium (Consórcio), and insurance (Seguros) products offered through the dealership, generating referral/commission income.
- Vehicle subscription (Sign & Drive): Volkswagen Sign & Drive vehicle subscription program offering cars without ownership concerns, maintenance, insurance, or depreciation worries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual new vehicle purchases — quote-based pricing |
| Subscription | Monthly | Sign & Drive vehicle subscription — monthly fee covering vehicle, maintenance, insurance, and depreciation |
| Unit Pricing | Pay-as-you-go | Vehicle review/maintenance (Revisão) — fixed closed price |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Auto Elite product offering
Product offeringCore offering
Auto Elite is a multi-brand automotive dealership group selling new Volkswagen, JEEP, FIAT, and RAM vehicles alongside certified pre-owned cars (Seminovos). It also delivers after-sales vehicle maintenance and original parts, financial services (financing, consórcio, insurance), the Volkswagen Sign & Drive monthly vehicle subscription, and dedicated corporate/fleet sales programs covering 8 specialized buyer segments. The group's revenue is generated across new vehicle sales, used vehicle sales, after-sales service fees, and financial/insurance commissions.
Product overview
Auto Elite is a Volkswagen dealership group operating 11 Volkswagen dealerships across 10 cities in Santa Catarina, Brazil, along with additional JEEP, FIAT, and RAM dealerships and 22 total sales points in 17 cities. The company offers a complete Volkswagen vehicle lineup consisting of 11 new vehicle models across SUV (Tiguan R-Line, Taos, Tera, Novo Nivus, T-Cross), Sedan (Virtus, Jetta), Pickup (Nova Saveiro, Nova Amarok), and Hatch (Polo Track, Novo Polo) segments. The product portfolio extends beyond vehicle sales to include financial services (financing, consórcio consortium, insurance), vehicle subscription (Sign & Drive), after-sales services (maintenance/revisão, parts & accessories), test drives (Best Drive), and dedicated corporate sales programs for fleet (Frotista), taxi, PCD (disabled), rural producers, rental companies, driving schools, and government sectors. The group also sells certified pre-owned vehicles (Seminovos) through a dedicated platform.
Differentiator
Problem solved
Functional benefit
Brands
- Sign & Drive: Vehicle subscription service allowing customers to drive a Volkswagen without concerns about maintenance, insurance, or depreciation
- Best Drive
- Seminovos
Products and services
- New Volkswagen vehicle sales Sale of new Volkswagen vehicles through authorized dealerships across 10 Santa Catarina cities, covering SUV, sedan, pickup, and hatch segments for individual consumers and corporate buyers.
- Seminovos (Certified Pre-Owned Vehicles) Sale of certified pre-owned and used vehicles through dedicated seminovos outlets and a separate online platform autoeliteseminovos.com.br.
- Financiamento (Vehicle Financing) Vehicle financing plans with monthly installments and fixed rates offered through the dealership, facilitating customer purchases.
- Consórcio (Vehicle Consortium) Auto financing consortium administered through the dealership where members pool funds to acquire vehicles, offering lower interest costs than traditional financing.
- Seguros (Vehicle Insurance) Vehicle insurance partnerships with major insurers offering differentiated coverage plans, generating referral/commission income for the dealership.
- Sign & Drive (Vehicle Subscription) Volkswagen Sign & Drive monthly vehicle subscription program offering cars without ownership concerns, with maintenance, insurance, and depreciation bundled into a single monthly fee.
- Revisão (Vehicle Maintenance) Periodic vehicle maintenance and repair service offered at a fixed closed price with quality guarantee at dealership workshops.
- Peças e Acessórios (Parts & Accessories) Original Volkswagen parts and accessories sold at dealership parts departments for vehicle maintenance and customization.
- Best Drive (Test Drive Experience) Test drive experience service allowing customers to explore Volkswagen vehicles in a structured pre-purchase evaluation.
- Vendas Corporativas (Corporate Sales Program) Corporate vehicle sales program with exclusive discounts and dedicated sales specialists covering 8 specialized segments: Empresas, Frotista, Táxi, PCD, Produtor Rural, Locadoras, Autoescola, and Governo.
Companies that use Auto Elite
Customer profileSegments9 records
Ideal customer profiles6 records
Auto Elite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auto Elite partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Volkswagen do BrasilcoreAuto Elite is an authorized Volkswagen dealership (concessionária) representing Volkswagen do Brasil. The partnership grants Auto Elite the right to sell new Volkswagen vehicles, access factory-supported marketing materials, training, warranty support, and original parts supply. Volkswagen is the primary brand represented by the group, with 11 VW dealerships out of 22 total sales points.
- JEEPcoreAuto Elite Group also represents the JEEP brand alongside Volkswagen, adding to its multi-brand dealership portfolio. JEEP vehicles are sold through some of the group's dealership locations.
- FIATcoreAuto Elite Group also represents the FIAT brand as part of its multi-brand dealership network in Santa Catarina.
- RAMcoreAuto Elite Group also represents the RAM brand as part of its multi-brand dealership network in Santa Catarina, alongside Volkswagen, JEEP, and FIAT.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Auto Elite competitors and assessment
Company assessmentDirect peers
- Grupo Liverpool: Brazilian multi-brand dealer group with VW and Toyota franchises concentrated in the Northeast. Directly comparable to Auto Elite as a multi-brand dealership group offering new vehicles, used vehicles, and after-sales services through a regional branch network.
- Itavema: One of Brazil's largest certified pre-owned/used-vehicle retailers with a multi-city showroom footprint. Directly comparable to Auto Elite's Seminovos business on used-vehicle retail, financing intermediation, and trade-in operations.
- Grupo Servopa: Major Volkswagen dealer group headquartered in Curitiba, Paraná, with multiple VW franchises plus other brands across southern Brazil. Directly comparable as a multi-branch authorized VW concessionária group operating in a similar regional southern-Brazil geography.
- Grupo Saga: Volkswagen-focused dealership group with branches across Minas Gerais. Comparable as a regional multi-branch authorized VW dealer group serving individual consumers and corporate/fleet customers with a multi-brand complement.
- Grupo Oliveiras: Brazilian dealership group representing Stellantis brands (Fiat, Jeep, RAM) — the same sister-brand set Auto Elite also sells under the multi-brand umbrella. Comparable as a regional multi-brand dealer addressing overlapping customer segments (individual, fleet, PCD).
- Grupo Guimarães: Brazilian regional dealer group with Nissan and complementary brand representation across multiple cities. Comparable as a multi-branch regional dealership operator serving individual and corporate buyers with new vehicles plus after-sales.
Broad incumbents
- Grupo Caoa: One of Brazil's largest automotive groups and a multi-brand dealer (historically Mazda/Hyundai/Kia/Chery) with national footprint. Comparable as a broad multi-brand dealer operator, though at substantially larger scale and with different OEM mix than Auto Elite.
Others
- Localiza: Brazil's largest car-rental and fleet-management company. Related industry participant — a key fleet customer type for Auto Elite's Locadoras and Frotista corporate sales programs, and adjacent in the broader automotive services value chain although operating a different business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Auto Elite social profiles
Digital presenceAuto Elite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Elite leadership team
Management profileNumber of profiles
Auto Elite subsidiaries and ownership
Company hierarchySubsidiaries14 records
Auto Elite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Elite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Elite
What does Auto Elite do?
Auto Elite is a multi-brand automotive dealership group selling new Volkswagen, JEEP, FIAT, and RAM vehicles alongside certified pre-owned cars (Seminovos). It also delivers after-sales vehicle maintenance and original parts, financial services (financing, consórcio, insurance), the Volkswagen Sign & Drive monthly vehicle subscription, and dedicated corporate/fleet sales programs covering 8 specialized buyer segments. The group's revenue is generated across new vehicle sales, used vehicle sales, after-sales service fees, and financial/insurance commissions.
Is Auto Elite a public or private company?
Auto Elite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Auto Elite founded?
Auto Elite was founded in 1969. It employs 1 to 10 people.
Where is Auto Elite based?
Auto Elite is headquartered in Capinzal, Brazil, in the Latin America region.
How does Auto Elite make money?
Five revenue lines are on record. New vehicle sales are the primary driver. The others are used/seminovo vehicle sales, after-sales and maintenance services, financial and insurance services and vehicle subscription (Sign & Drive).
Who are Auto Elite's main competitors?
Direct peers on record are Grupo Liverpool, Itavema, Grupo Servopa, Grupo Saga, Grupo Oliveiras and Grupo Guimarães. Grupo Caoa is listed as a broad incumbent. Localiza is listed as an others.
Does Auto Elite have an API?
No public API is recorded for Auto Elite.
What industry is Auto Elite in?
Auto Elite's product category is Automotive Dealership. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage, with a secondary code of FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 44111 and its SIC code is 5500.