Nino’s Bakery

What Nino’s Bakery does

Nino's Bakery is a Cairo, Egypt-based direct-to-consumer custom cake and party-essentials brand operating exclusively through its Shopify e-commerce storefront at ninosbakeryeg.com. The company designs, produces, and delivers made-to-order celebration cakes in formats ranging from 3-inch bento cakes (serving 2) up to 10.2-inch multi-tier cakes (serving 25–35), and bundles them with complementary party goods including balloons, candles, cards, toppers, cake stands, tableware, banners, flowers, and collectible mugs. Customer-facing customization is the central product mechanic: a Design Your Own platform covers bento, standard, two-tier, trio, selfie/photo, burning, cake pop, and cupcake formats with 18+ flavor options (including vegan), shape, color, text, and reference-image replication, supported by themed collections such as Bridal, Animal Lovers, Flower Power, Lily, Burning, Drip, Mugnificent, Food Mania, Marvel, Graduation, World Cup, Buttercream Madness, Baby Shower, and seasonal occasions (Easter, Eid, Mother's Day).

The business makes money entirely through one-time, pay-as-you-go transactions on individual consumer orders, with public pricing spanning LE 45 for accessories to LE 17,000 for the largest customized buttercream cakes. There is no subscription, wholesale, or B2B contract layer disclosed. Fulfillment is via local Cairo same-day delivery, a weekly Sahel delivery on Fridays, and store pickup. Customer acquisition is driven by organic social media (Instagram, Facebook, TikTok under @ninosbakery.eg), the website itself as a content surface, and an email newsletter for retention.

Nino's Bakery is a privately held, founder-owned and bootstrapped Egyptian business with no disclosed institutional investors, parent company, funding rounds, or management team bios in the source data. Reported employee count is 11–50 and operations are single-jurisdiction (Egypt). The business is active, with an operating Shopify storefront, working contact channels ([email protected], +201023147888), and a continuously refreshed collection catalog.

Name

Nino’s Bakery

Legal name

Nino's Bakery

Website

https://ninosbakeryeg.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Nino's Bakery is a Cairo-based direct-to-consumer custom cake and party-essentials e-commerce brand selling made-to-order bento, standard, two-tier, selfie, and themed celebration cakes bundled with balloons, candles, cards, and mugs through its Shopify storefront to individual consumers in Egypt.

Ownership category

akta.pro rank

Product category

Custom Bakery & Celebration Cakes

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Party Favors, Gifts & Custom Merchandise (HSACACAM), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Custom celebration cakes
• Bento cake design
• Party supplies online
• Themed cake collections
• Custom baked goods

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Cake Sales: The primary revenue stream comes from selling customized celebration cakes including bento cakes, full-sized cakes, and specialty themed cakes. Customers can customize flavors, colors, text, and designs. All sales are one-time transactions with no subscription component.
2. Party Supplies & Accessories: Revenue generated from party accessories including balloons, candles, cake toppers, cards, banners, flowers, mugs, cake stands, and tableware. These complement the cake offerings and provide additional revenue per customer order.
3. Nino's Goodies: Sale of baked goods including fudge brownies, cookies, and specialty treats like World Cup brownies. These are smaller-priced items that complement the cake business and appeal to gift-giving occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nino's Bakery designs, manufactures, and sells fully customizable celebration cakes (bento cakes 3x3 inch serving 2-4 people through 10.2-inch rounds serving 25-35 people, plus two-tier and pull-apart cupcake formats) with 18+ flavor options including vegan, via an online design-your-own builder that supports reference image upload, color/text/shape customization, and design replication across serving sizes. The product line is organized into 15+ themed collections (Bridal, Animal Lovers, Buttercream Madness, Flower Power, Lily, Burning, Drip, Selfie, Mugnificent cake-and-mug bundles, Food Mania, Marvel/Super Hero, Graduation, World Cup, Baby Shower, Celebrating Occasions). Complementary offerings include baked goods (fudge brownies, cookies, tea biscuits) and party accessories (balloons, birthday/love/graduation cards, candle sets, number and letter candles, cake toppers, cake stands, tableware, banners, flowers, and collectible mugs).

Product overview

Nino's Bakery is a Cairo-based custom cake and party essentials e-commerce business offering a comprehensive portfolio of celebration products built on a Shopify platform. The core offering consists of fully customizable cakes in multiple formats: Bento Cakes (petite 3x3 to 4x3 inch cakes serving 2-4 people), Custom Standard Cakes (5.5-10.2 inch rounds serving 4-35 people), Custom Two-Tier Cakes, Custom Trio Cakes, Custom Selfie/Photo Cakes, Custom Burn Cakes, Custom Cake Pops, and Custom Cupcakes — all built through online design-your-own builders with 18+ flavor options (including vegan) and extensive personalization. Themed collections include Buttercream Madness, Bridal Collection, Animal Lovers, Flower Power, Lily Cake Collection, Burning Cakes, Drip Cakes, Selfie Cakes, Mugnificent Cakes (cake + collectible mug sets), Food Mania, Marvel/Super Hero, Graduation, World Cup, Baby Shower, Celebrating Occasions (Easter, Eid, etc.), and Nino's Goodies (fudge brownies, cookies, cake pops, sticky toffee pudding). The business also operates as a one-stop party shop offering complementary accessories including Balloon Kits, Birthday/Love/Graduation/Cards, Candle Sets, Number & Letter Candles, Cake Toppers, Cupcake Stands, Tableware, Cups, Banners & Garlands, Flowers, and Mugs — all bundled with cake delivery. Pricing ranges from LE 50 (candles) to LE 17,000 (large buttercream cakes), with same-day delivery options in Cairo and weekly Sahel delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Bento Cakes (Design Your Own) Customizable petite-sized bento cake for pairs or small groups. Customers design via online builder: shape (circle or heart), 18+ flavor options (including vegan), color, text, and reference image upload. Size 4x3 inches (and 3x3 inches) serving 2-4 people. Pricing starts from LE 600.
• Custom Standard Cakes (Design Your Own) Full-size custom round cake for larger celebrations with online design-your-own builder. 18+ flavors including vegan, sizes 5.5 to 10.2 inches (4-35 servings), with shape, color, text customization and reference image uploads. Full custom cakes range from LE 550 to LE 17,000 depending on size, design complexity, and customization level.
• Custom Two-Tier Cake (Design Your Own) Two-tier custom cake builder for larger celebrations. Configurable via online design tool with multi-level design customization. Starting from LE 3,100.
• Custom Trio Cakes (Design Your Own) Set of three custom cakes ordered as a single bundle, allowing three different custom designs or flavors per order via the design-your-own tool.
• Custom Selfie/Photo Cake (Upload Photo) Custom cake featuring customer-uploaded printed photograph as the decoration. Personal celebration cake for gifting occasions.
• Custom Burn Cake (Design Your Own) Customizable burning/trending style cake with distinctive flame/fire design aesthetic. Online customization tool available; priced from LE 600.
• Custom Cake Pops (Design Your Own) Custom cake pops that can be designed via the online tool and ordered to complement main celebration cakes or as standalone party treats.
• Custom Pull-Apart Cupcake Cakes (Design Your Own) Customizable pull-apart cupcake cakes (cupcakes arranged to form a larger cake design) including Graduation Pull-Apart Cupcake Cake priced at LE 1,050. Designed for sharing at celebratory events.
• Bridal Collection Themed cake collection for bridal celebrations including bridal showers, engagement parties, bachelorette gatherings, and wedding morning surprises. Featured designs include Bride to Be Cake, The Elegant Bride Cake, Fiancée Era Cake, and The Bridal Bow Cake, plus bridal-themed cake toppers (Ring Topper LE 150, Mr & Mrs Topper, Happily Ever After Topper).
• Animal Lovers Collection Animal-themed custom cake collection. Featured designs include Animal Farm Cake (from LE 2,000), Ice Cream Lover Cake (from LE 1,400), Dino Cake, Lady Bug Cake, Mermaid Dreams Cake, Unicorn Moo Cow Cake, Puppy Lovers Cake, Kitten Lovers Cake, Little Star Bear Cake, Unicorn Magic Cake, Golden Stars Cake, and Under the Sea Double Cake (from LE 2,800).
• Buttercream Madness Collection Signature collection of smooth, velvety buttercream cakes with carved and crafted designs. Featured cakes include Buttercream Dream Cake (from LE 1,200), Floral Wreath (LE 1,400), and Colorful Buttercream Strokes. Prices range from LE 580 to LE 17,000 across sizes from bento to 10.2 inches serving 25-35 people.
• Burning Cakes Collection Trending collection of cakes featuring distinctive flame/fire 'burning' aesthetic. Featured designs include Burning LOVE Cake, Burning Gender Reveal Date Cake, and Burning Birthday Cake in sizes from bento to 8.7 inches, with prices up to LE 13,000.
• Drip Cakes Collection Cakes featuring perfectly formed chocolate or white chocolate ganache drips cascading over the top. Made with layers of cake, buttercream icing, and ganache. Includes Candy Dot Drip, White Drip Bento (from LE 580), Chocolate Drip Cake, and Ice Cream Cone Cake (from LE 1,300).
• Flower Power Collection Buttercream celebration cakes adorned with handcrafted floral elements. Featured designs include Floral Elegance, Floral Beauty Cake, Floral Sunset Vibes Cake, and Floral Drip Cake in sizes from 5.5 to 10.2 inches.
• Selfie Cake Collection Themed cake collection built around selfie/photography aesthetics. Features the OG SELFIE Cake and customizable selfie-themed designs where customers can edit colors.
• Mugnificent Cake + Mug Collection Signature collection bundling best-selling cake flavors with limited-edition collectible mugs. Themed sets include Cloudy & Cozy, Birthday Coquette, The Lilly of My Life, Look at the Stars, Leo Baby, Older & Hotter, Daisy Days (LE 795), Grad Day, Heart & Sip, Golden Hour Tea Cup (LE 780), Love Letter (LE 805). Priced LE 780 to LE 1,580.
• Food Mania Collection Realistic food-shaped cakes replicating favorite foods in cake form. Featured designs include the KFC Bucket Cake priced up to LE 3,800. Targeted at food enthusiasts who want to celebrate culinary favorites in cake form.
• Marvel Fans / Super Hero Collection Superhero-themed cakes targeting Batman, Spiderman, and Hulk fans. Featured designs include Spidy Spider-Man Cake and Spider-Man Cake in 5.5-inch sizes, priced up to LE 4,400.
• Graduation Collection Cakes and treats for graduation celebrations. Includes Graduation Pull-Apart Cupcake Cake (LE 1,050), The Milestone Moment Cake (from LE 550), Caps Off Celebration (from LE 550), Graduation Bentos, and Graduation Cake.
• Baby Shower Glory Collection Cakes designed specifically for baby shower celebrations, commemorating one of life's special milestones.
• Celebrating Occasions Collection (Seasonal) Seasonal and occasion-specific cakes covering baby showers, Easter, Eid, Mother's Day, anniversaries, and general celebrations. Includes Candy Cloud Fantasy Cake, Happy Little Princess Cake, Graduation Cake, Anniversary Bloom Cake across sizes from bento to 10.2 inches.
• World Cup Themed Treats Themed cookies and brownies commemorating FIFA World Cup events, featuring player-themed stickers and Egyptian football imagery. Featured products include World Cup Cookies (from LE 100) and World Cup Brownies (LE 650).
• Nino's Goodies (Baked Treats) Assorted bite-sized baked goods and party treats. Featured items include Love You Fudge Brownie (LE 580), Cookies of Love, Nino's Dot Cake, and World Cup Brownies (LE 650), available in boxes of 6 or 12. Also includes Bigger Hearts and Mini Hearts cookie collections.
• Tea Biscuit Collection Traditional tea biscuits and complementary non-cake baked goods providing alternative sweet treat options.
• Party Balloons & Balloon Kits Party balloon kits sold as standalone products in multiple styles: Gold Confetti Balloon Kit (LE 90), Black Confetti Balloon Kit, Pink Confetti Balloon Kit, Purple Confetti Balloon Kit, Rose Gold Confetti Balloon Kit, and Silver Confetti Balloon Kit.
• Greeting Cards (Rizomasr Partnership) Curated collection of contemporary risograph-printed greeting cards via partnership with Rizomasr (Cairo-based print studio in Maadi). Includes birthday, love, graduation, wedding, baby shower, and occasion-specific cards designed to complement cake deliveries. Arabic and English cards available.
• Candle Sets (Decorative, Number & Letter) Standalone decorative candle sets for cake celebrations, including Silver Candle Set, Golden Candle Set, metallic finish sets (burgundy/silver/gold/blue/pink/multicolor), Happy Birthday Silver Candle Set, Rainbow Colored Candles, Pastel Twisty Candles, Sparkling Fountain Fireworks (from LE 80), Rose Gold Candle Set, Classic Silver Candle Set (from LE 45). Also includes Number Candles (Gold Numbers LE 50, Silver Numbers) for milestone ages and Letter Candles for personalizing names/messages. Priced from LE 45 to LE 100.
• Cake Toppers Decorative standalone cake toppers including Ring Cake Topper (LE 150), Bride to Be Topper, Mr & Mrs Topper, Happily Ever After Topper, and Happy Birthday Cake Topper (LE 150), available in gold and silver finishes.
• Cake Stands Decorative cake stands for displaying celebration cakes. Includes Baby Blue Polka Dot Cupcake Stand (LE 250) and Pink Gold Cake Stand (LE 200).
• Tableware & Serveware Party tableware and serveware including cups, plates, and accessories to complete the celebration setup alongside cake delivery.
• Party Cups (Paper Cups) Festive party paper cups available in various designs including Gold Zigzag Paper Cups for serving drinks at celebrations.
• Birthday Banners & Garlands Decorative banners and garlands providing the finishing touch for birthday celebrations. Sold as standalone products (e.g., Baby Blue Gold Birthday Banner).
• Fresh Flowers / Bouquets Fresh flowers thoughtfully curated and elegantly wrapped, available for gifting and to complement cake deliveries for celebrations.
• Mugnificent Collectible Mugs Limited-edition handcrafted collectible mugs designed for the Mugnificent Cake Collection and standalone gifting. Features collector's piece designs in various themes (hearts, bows, pastel-glazed).
• Artistic Cake Decorating Kit Hands-on cake decorating kit including a pre-coated bento cake, an artist-style board, colorful frosting bags, and a palette knife. Designed as a creative at-home activity requiring no baking — open, decorate, and enjoy.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RizomasrminorOthersRizomasr is a contemporary print and design studio based in Maadi, Cairo, specializing in risograph printing. Nino's Bakery offers a curated selection of Rizomasr greeting cards including birthday, love, graduation, wedding, baby shower, and occasion-specific cards. The cards are designed to add a unique finishing touch to cake deliveries, with each card featuring creative designs that complement celebration themes.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hummingbird Bakery: London-based custom cupcake and cake brand. Comparable in celebration-cake focus, themed collections, and DTC retail of custom baked goods.
• Magnolia Bakery: Iconic New York-based custom cake and dessert brand famous for celebration cakes, cupcakes, and themed designs. Closely comparable to Nino's in custom-cake-led retail, broad celebratory assortment, and a globally recognized brand built on visual product.
• Sprinkles Cupcakes: Cupcake and custom-cake brand operating retail, e-commerce, and the famous Cupcake ATM. Comparable to Nino's in custom-cake, cupcake, and special-occasion product lines combined with strong brand recognition.
• Crumbl Cookies: US-based DTC dessert brand with a rotating themed menu, strong TikTok/Instagram presence, and design-driven product launches. Highly comparable in trend-led menu drops, social virality, and direct-to-consumer e-commerce.
• Carlo's Bake Shop: Custom celebration cake brand (the 'Cake Boss' brand) with a national and international footprint. Comparable in hero status for highly decorated custom cakes and tiered/large-format offerings like Nino's Bridal and Buttercream Madness collections.
• Nothing Bunt Cakes: US custom celebration-cake retailer focused on birthday, bridal, and special-occasion cakes. Direct overlap with Nino's primary segment: highly decorated, fully customizable cakes sold DTC to consumers.

Broad incumbents

• Party City: Large party-supply retailer offering balloons, banners, tableware, and themed décor. Comparable to Nino's party-accessories and one-stop celebration model, though it does not produce cakes.
• Cinnabon: Global bakery brand specializing in indulgent baked goods. Comparable as a broad incumbent in branded baked goods and gifting-occasion treats, though with a more standardized, franchise-led model rather than custom cakes.

Regional players

• Mo'men: Major Egyptian restaurant and dessert chain. Comparable as a regional bakery/dessert operator in the same Egyptian consumer market, though its model is dine-in/QSR rather than Nino's DTC custom-cake focus.
• La Poire: Egypt-based patisserie and cake shop. Regional peer in the same Cairo market offering custom and celebration cakes with retail and delivery presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ninosegypt
• Instagraminstagram.com/ninosbakery.eg
• TikToktiktok.com/@ninosbakery.eg
• LinkedInlinkedin.com/company/ninosegypt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nino’s Bakery