Armor Emballages

What Armor Emballages does

Armor Emballages is a privately held French B2B food packaging distributor founded in 1987 and headquartered in Brittany. The company operates an e-commerce storefront (armor-emballages.fr) and serves food trade professionals across seven vertical segments: bakery/pastry, butcher/caterer, take-away, fishmonger, fine grocery, restaurant, and retail boutique. Its catalog spans pastry boxes, pizza boxes, kraft bags, food-grade paper, aluminum/plastic/cardboard/vegetable-fiber trays, catering boxes, seafood presentation shells, napkins, tablecloths, reusable tableware, thermal rolls, and a personalization/customization service. The company markets its own proprietary sub-brand, "Miam Breizh," featuring regionally-themed packaging with a Breton identity, and runs seasonal collections tied to Easter, Epiphany, Christmas, and other occasions.

The business model is direct-to-customer distribution via e-commerce with per-unit pricing in euros (typically €18–€90 HT), supplemented by a regional commercial sales team in Brittany and a Clic & Collect 2-hour pickup service. The company accepts multiple payment methods including Klarna, Visa, Mastercard, American Express, Apple Pay, and Cartes Bancaires, and offers free delivery throughout Brittany. Armor Emballages is a member of the Ambalia distribution network, providing broader industry sourcing reach. No institutional funding, M&A activity, headcount figures, or financial metrics are disclosed, and the company's technology stack, AI capabilities, and integrations are not described in the input data.

Name

Armor Emballages

Legal name

Armor Emballages

Website

https://armor-emballage.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Armor Emballages is a French B2B food packaging distributor founded in 1987, serving bakery, pastry, butcher, caterer, fishmonger, fine grocery, restaurant, and retail professionals in Brittany via its e-commerce site and proprietary Miam Breizh sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Caudan

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Armor Emballages generates revenue through the sale of food packaging products to professionals. Customers purchase items directly through the e-commerce website with per-unit pricing. The company offers both standard products and custom/personalized packaging solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Armor Emballages distributes a comprehensive catalog of food-grade packaging products (boxes, trays, bags, paper, tableware, containers) to food-trade professionals in France, organized across seven verticals: bakery/pastry, butcher/caterer, take-away, fishmonger, fine grocery, restaurant, and retail shop. The company sells primarily through its own e-commerce storefront with regional Brittany delivery and click-and-collect fulfilment, and operates its own proprietary MIAM BREIZH sub-brand. It also offers packaging customization/personalization services in small and large quantities and runs seasonal collections (Easter, Christmas, autumn, summer).

Product overview

Armor Emballages is a B2B food packaging distributor founded in 1987, offering a comprehensive catalog of packaging solutions for food trade professionals. The portfolio is organized by trade sector: Boulangerie/Pâtisserie (pastry boxes, cake boxes, paper, bags, baking accessories), Boucherie/Traiteur ( trays, catering boxes, aluminum containers, vacuum bags), Vente à emporter (hot/cold food containers, disposable tableware, reusable packaging), Poissonnerie (seafood presentation trays and shells), Épicerie fine (chocolate/macaron boxes, bottle packaging, cheese paper), Restaurant (napkins, tablecloths, table decorations), and Boutique (kraft bags, reusable bags, gift packaging). The company operates its own proprietary sub-brand, MIAM BREIZH, featuring regionally-branded packaging for bakeries and food shops. Armor Emballages also offers customization/personalization services for branding purposes and seasonal product collections. The business model centers on an e-commerce platform with Clic & Collect and delivery services primarily serving Brittany, France.

Differentiator

Problem solved

Functional benefit

Brands

• Miam Breizh: Own brand featuring food packaging products including pizza boxes, pastry boxes, and other bakery/pastry packaging items. The brand represents a local Breton identity with products like 'Boîte pizza Miam Breizh', 'Coffret Miam Breizh', and various other food packaging items.

Products and services

• Pastry boxes (Boîte pâtissière) Specialized boxes for storing and transporting pastries and baked goods, available in various sizes and configurations for bakery and pastry professionals.
• Pastry cases (Caissette pâtissière) Small pastry cases and cups for individual portions of pastries and sweet treats, used by bakery and pastry professionals.
• Pizza boxes (Boîte pizza) Pizza boxes designed for takeaway and delivery, including MIAM BREIZH branded options for pizzerias and take-away operators.
• Kraft paper bags (Sac kraft) Kraft paper bags with various handle types (flat, twisted, cord), SOS style, and zipped options for retail and takeaway use.
• Food trays (Barquette) Tray and container range for butchery, deli, and catering applications available in multiple materials including aluminum, plastic, cardboard, vegetable fibre, and glass.
• Catering boxes and trays (Boîte et plateau traiteur) Catering boxes and trays for serving and transporting prepared foods, hot meals, and banquet presentations for traiteurs and caterers.
• Cardboard meal trays with lids (Plateau repas en carton avec couvercle) Cardboard meal trays with lids for complete meal delivery solutions used by caterers and take-away operators.
• MIAM BREIZH gift boxes (Coffret MIAM BREIZH) Gift sets and boxes under the MIAM BREIZH brand for premium food presentation (340x270x90 cm), used by bakeries, pâtisseries, and gourmet retailers.
• Children's menu boxes / lunch boxes (Boîte menu enfant) Children's meal boxes and lunch containers for restaurant and catering use.
• Reusable tableware (Vaisselle réutilisable) Reusable tableware, bowls, pots, salad bowls, plates, trays, and boxes designed for the reusable packaging segment, used by takeaway and catering operators.
• Thermal rolls (Bobine thermique) Thermal rolls for point-of-sale receipt printers and labeling systems used by food-trade retailers.
• Food paper (Papier alimentaire) Food-grade paper including kraft paper and muslin paper for wrapping and presenting food items in bakeries, delis, and specialty shops.
• Chocolate and macaron boxes (Boîte chocolat et macaron) Fine food packaging for chocolate and macarons including boxes, ballotins, and chocolate/macaron rulers for delicatessen and confectionery retailers.
• Verrines and ceramic containers (Verrine et céramique) Verrines and ceramic containers for individual food presentations in catering and fine dining settings.
• Shell packaging (Emballage coquille) Shell packaging in natural, aluminum, and mineral materials for seafood presentation in fishmongers.
• Napkins (Serviette) Napkin range including standard cotton, double-ply, and prestige quality for restaurants, available with cutlery pouches.
• Paper tablecloths (Nappe papier gaufré) Tablecloth options in embossed paper, colored paper, and damask for restaurant table decoration.
• Autumn collection pastry box kit (Kit boîtes pâtissières Collection Automne) Seasonal autumn collection pastry box kit with 5cm height, featuring seasonal designs for autumn pre-orders.

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ambalia NetworkminorChannel Partner/ Reseller/ DistributorArmor Emballages is part of the Ambalia distribution network, which connects packaging distributors. This partnership enables broader distribution reach within the packaging industry.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mondi Group: International packaging and paper manufacturer with a strong European footprint in corrugated, kraft paper, and food-contact packaging. Relevant as a broader incumbent that competes with regional distributors on supply and pricing for the same paper-based SKUs Armor Emballages sells.
• Huhtamaki: Global food-service packaging manufacturer producing cups, containers, and tableware for QSR and take-away operators. Directly comparable product overlap with Armor Emballages' take-away and food-service container lines, but serving large enterprise accounts rather than regional SMBs.
• Sealed Air: Global packaging company specializing in food protection and protective packaging with vacuum bags, trays, and films. Overlaps with Armor Emballages' boucherie/traiteur and poissonnerie tray-and-bag categories, but positioned as a technology-led manufacturer for large food processors.
• Pactiv Evergreen: North American food and beverage packaging manufacturer producing cartons, containers, and tableware for foodservice. Relevant comparable for take-away and disposable tableware SKUs in Armor Emballages' catalog, though geographically focused on the Americas.
• Smurfit Kappa: Global paper-based packaging giant serving FMCG, e-commerce, and food-service end markets across Europe. Comparable on food packaging product categories, but operates at industrial scale as a manufacturer-distributor rather than as a regional SMB specialist.

Emerging players

• noissue: Sustainable packaging e-commerce platform selling custom-printed food packaging, bags, and boxes to small businesses globally. Overlaps with Armor Emballages on e-commerce B2B food packaging with customization, but differentiates on eco-friendly materials and DTC/SMB focus.

Direct peers

• RAJA Group: France's largest B2B packaging distributor, selling boxes, shipping supplies, and food-service packaging via catalog and e-commerce. Directly comparable to Armor Emballages in business model (B2B packaging distribution with e-commerce) and customer base (SMB professionals), but operates nationally and across all packaging categories at much larger scale.
• Packhelp: European online packaging retailer offering custom-printed boxes, food packaging, and bags to SMBs with an e-commerce-first model. Closely comparable e-commerce and customization capabilities targeting small-volume B2B buyers, though focused on custom printing across multiple categories rather than vertical food-trade specialization.
• Embaleo: French e-commerce B2B packaging retailer selling boxes, mailers, and food-service packaging to professionals and SMBs. Closely comparable business model (online-first B2B packaging distribution) and customer overlap with Armor Emballages, with a broader geographic footprint within France.

Others

• Ambalia: Network of independent packaging distributors in France and Europe, of which Armor Emballages is a member. Directly comparable as peer distributors in the same network, and serves as both a partnership channel and a set of like-for-like competitors for share-of-customer in adjacent regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/armor.emballage
• LinkedInlinkedin.com/company/armor-emballages
• Instagraminstagram.com/armor_emballages

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armor Emballages