embaleo

What embaleo does

Embaleo is a France-based B2B e-commerce packaging supplier headquartered in Bailleul (Hauts-de-France) and selling exclusively through its own online storefront at embaleo.com. Founded in 2010 and operating as a wholly-owned subsidiary of the family-owned Groupe Baudelet conglomerate (22 companies, 680 employees, €180M consolidated revenue in 2023), the company offers a catalog of cardboard cartons, postal boxes, bubble and kraft envelopes, plastic pouches, kraft paper bags, adhesive tapes, stretch films, protective cushioning (including paper bubble wrap, shavings, foam corners), strapping kits, and labels. Its Packagreen sub-brand supplies an eco-responsible line made from recycled or recyclable materials manufactured in France or Europe, and the firm holds B Corp, FEVAD and Ecommerce Europe Trustmark certifications.

The core technology is a self-serve e-commerce platform developed by BEWED (a Lille- and Bailleul-based technology partner), structured around filterable product categories, dimensional search tools, content guides, and a quote-request workflow for custom/personalized SKUs (up to 3-color printing on cartons, tubes, pouches and tapes). The product set is organized by packaging function — containment, closure, protection, and palleting — with volume-tier discounts (lot and pallet quantities, 5-35% off) and free metropolitan-France delivery above €149 HT. There is no public API, SDK, or software download offering; the entire commercial relationship is transacted through the website.

The business model is transactional product resale with two streams: a high-volume, low-ASP (€0.01-€2.14+ per unit) self-serve line targeting e-commerce SMBs and traditional merchants, plus a quote-based multi-year B2B contract stream for personalized/branded packaging aimed at larger enterprise accounts. GTM motion is product-led/self-serve, supplemented by content marketing, SEO, organic social (Facebook, YouTube, LinkedIn), and review-platform trust signals (4.8/5 across 270 Avis Vérifiés reviews). Fulfillment is dispatched through multiple carriers (GLS, Kuehne+Nagel, XPO, DB Schenker) covering France in 2-4 days and Belgium, Luxembourg, and the Netherlands in 3-5 days. Customer concentration is deliberately horizontal, with a stated focus on dispersed e-commerce SMBs and traditional merchants rather than named anchor accounts.

Name

embaleo

Legal name

Embaleo

Website

https://embaleo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Embaleo is a France-based B2B e-commerce packaging supplier (founded 2010, subsidiary of Groupe Baudelet) selling cardboard boxes, envelopes, pouches, tapes and protective packaging — including the eco-responsible Packagreen line — directly to e-commerce SMBs and traditional merchants across France and the Benelux via its self-serve online storefront.

Ownership category

akta.pro rank

Product category

Commercial Packaging Supplies

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Folding Paperboard Box Manufacturing (322212), Plastics Bag and Pouch Manufacturing (326111)

SIC

Wholesale-Paper & Paper Products (5110), Paperboard Containers & Boxes (2650), Plastics, Foil & Coated Paper Bags (2673)

akta.pro industry

PRIMARYCRAFAHAJ

Packaging, Containers & Shipping Supplies Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYIMAMAHAA

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

SECONDARYIMALACAH

Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap)

Industrials, Manufacturing & Construction/Packaging & Containers/Paper & Paperboard Packaging (Cartons, Corrugated, Folding Boxboard)

SECONDARYIMALACAD

Paper Bags & Sacks (Multiwall, SOS, Grocery)

Industrials, Manufacturing & Construction/Packaging & Containers/Paper & Paperboard Packaging (Cartons, Corrugated, Folding Boxboard)

Keywords

• Packaging supplies
• Cardboard boxes
• Ecommerce packaging
• Eco-responsible packaging
• Custom packaging printing

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Standard Packaging: One-time transaction-based sales of standard packaging products (cartons, envelopes, plastic pouches, adhesives, etc.) through the e-commerce platform with volume discounts for bulk orders.
2. Custom/Personalized Packaging: Customized packaging products (personalized cartons, boxes, tubes, adhesive tapes, kraft bags, plastic pouches, dividers) sold via quote requests for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Embaleo is a B2B e-commerce packaging supplier selling cardboard boxes, bubble envelopes, cardboard envelopes, plastic pouches, kraft paper bags, adhesive tapes, stretch and shrink films, cushioning/protection materials, and strapping systems through its own web storefront. It also offers custom-branded packaging (up to 3-color printing) via quote requests and an eco-responsible sub-line called Packagreen featuring products made from recycled materials manufactured in France or Europe.

Product overview

Embaleo is a B2B e-commerce packaging supplier offering a comprehensive portfolio of cardboard boxes, envelopes, pouches, tapes, and protective packaging materials. The core offering centers on standard and custom-sized corrugated cartons (single and double-wall), bubble envelopes, cardboard envelopes, plastic pouches (polypropylene and polyethylene), kraft paper bags, and strapping solutions. The product line is organized around key packaging needs: containment (boxes, envelopes, pouches), closure (adhesive tapes, strapping), protection (bubble wrap, shavings, foam corners), and palleting (stretch films). A notable sub-brand is Packagreen, the eco-responsible line featuring products made from recycled materials and manufactured in France/Europe. Customization services (up to 3-color printing) are offered as an add-on across multiple product categories. The company operates exclusively as an e-commerce platform with no API offering.

Differentiator

Problem solved

Functional benefit

Brands

• Packagreen: Eco-responsible packaging product line designed to minimize environmental impact while meeting customer practical needs. Products are made with partially or entirely recycled materials and manufactured in France or Europe.

Products and services

• Cartons et boîtes (Cardboard boxes and cartons) Wide range of cardboard boxes including single and double-wall corrugated cartons, postal boxes, and custom-sized boxes for shipping, storage, and moving, available to e-commerce merchants, traditional retailers, and enterprise buyers.
• Enveloppes et pochettes (Envelopes and pouches) Bubble envelopes, rigid cardboard envelopes, kraft envelopes, and transparent/opaque plastic pouches in polypropylene and polyethylene with adhesive closure, plus shipping tubes, for shipping documents, books, and fragile items such as cosmetics and electronics.
• Sacs et sachets (Bags and sachets) Kraft paper bags in standard and custom sizes with handles, ZIP bags, bubble bags, garbage bags, and crystal paper pouches for retail and shipping applications.
• Calage et protection (Cushioning and protection) Protective packaging materials including paper bubble wrap, wood and paper shavings, kraft paper rolls, tissue paper, foam and cardboard corner protectors, and corrugated rolls/plates for product protection during shipping and storage.
• Adhésifs et étiquetage (Adhesives and labeling) Standard and technical adhesive tapes (PP, PVC, kraft, masking, double-sided, reinforced filament, fragile/guarantee), adhesive and signalization labels (including FRAGILE), tape dispensers, and document pouches for package closure and handling.
• Films et palettisation (Films and palletizing) Stretch films, shrink wrap films for pallet wrapping and stabilization, plus strapping kits, straps (textile, polyester, polypropylene), tensioners, and strapping tools for securing packages and pallets during storage and transport.
• Packagreen eco-responsible packaging line Eco-responsible packaging line of products made from partially or entirely recycled materials and manufactured in France or Europe, including recycled/recyclable cartons, postal boxes, envelopes, bubble wraps, and stretch films, targeted at sustainability-focused e-commerce merchants and traditional retailers.
• Emballages personnalisés (Custom-branded packaging) Custom branded packaging solutions including personalized cartons, postal boxes, tubes, plastic and kraft pouches, adhesive tapes, and separators with up to 3-color printing, sold via quote requests for enterprise and large-volume clients.

Quantifiable outcome

• 4.8/5 customer satisfaction rating based on 270 verified reviews

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Groupe BaudeletcoreStrategic or Co-development PartnerEmbaleo is an integrated company within the Commerce branch of Groupe Baudelet. Groupe Baudelet is a family-owned company (since 1964) with 22 businesses, 680 employees, and €180M consolidated revenue in 2023. The group operates in Environment, Energy, Commerce, and Well-being sectors with a focus on circular economy and sustainability.
• BEWEDcoreTechnology or IntegrationBEWED developed the e-commerce solutions platform for Embaleo, located at Euratechnologies Lille and Bailleul.
• GLSminorOthersLogistics delivery partner for France metropolitan area shipments
• Kuehne+NagelminorOthersLogistics delivery partner for France metropolitan area shipments
• XPO LogisticsminorOthersLogistics delivery partner for France metropolitan area shipments
• SchenkerminorOthersLogistics delivery partner (DB Schenker) for France metropolitan area shipments

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Packhelp: Packhelp is a European e-commerce-first custom packaging supplier offering branded boxes, mailers, and bags with online ordering and design tools. It directly competes with Embaleo's custom/personalized packaging add-on offering and shares the SMB e-commerce buyer target segment across European markets.
• Kite Packaging: Kite Packaging is a major UK-based packaging distributor selling boxes, void fill, tapes, and protective materials through online channels with next-day delivery. It competes head-to-head with Embaleo in product category and customer type, differing primarily in geographic focus on the UK market.
• Davpack: Davpack is a UK-based online packaging supplier offering cardboard boxes, mailing bags, and protective packaging with self-serve e-commerce ordering. It mirrors Embaleo's SMB e-commerce model in a different geography, providing a relevant benchmark for European packaging e-commerce operations.
• RAJA Group: RAJA Group is the dominant European B2B packaging distributor headquartered in France, operating Raja.fr for the French market and Rajapack.com across Europe. It directly competes with Embaleo in the same SMB e-commerce packaging distribution category with comparable product breadth including cartons, envelopes, and protective materials.

Broad incumbents

• Bunzl: Bunzl is a global FTSE-listed distribution and outsourcing group with significant packaging and consumables operations across Europe and North America. It competes with Embaleo at the enterprise end of the packaging distribution market and serves as a benchmark for scaled packaging distribution economics.
• Uline: Uline is a North American packaging and shipping supply distributor with extensive catalog, same-day shipping, and a strong direct e-commerce platform. It represents the broad-incumbent benchmark for catalog breadth and logistics scale that European players like Embaleo compete against in the SMB packaging category.
• Antalis: Antalis is a major European distributor of paper, packaging, and visual communication solutions, owned by KPP. It competes with Embaleo across paper-based packaging categories including corrugated, kraft, and envelopes, serving B2B customers in overlapping geographies.

Others

• ColisExpat: ColisExpat and similar parcel-forwarding platforms serve SMB e-commerce shippers needing cross-border logistics. They are adjacent ecosystem players to Embaleo's target buyer base rather than direct packaging competitors but illustrate the broader SMB shipping services market.
• Carton Ondulé de l'Adour (COA): COA is a French corrugated cardboard box manufacturer and supplier. It is not a direct e-commerce competitor to Embaleo but represents the upstream French/European manufacturing supply base from which Embaleo sources its corrugated carton SKUs.

Regional players

• VPZ (Vape Packaging Zone): VPZ is a UK-based e-commerce packaging supplier focused on shipping boxes, mailers, and postal packaging for SMB and marketplace sellers. It is a relevant regional comparable operating a similar self-serve e-commerce model for SMB shippers, though focused on the UK market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/embaleo
• Facebookfacebook.com/embaleo-115035238539104
• LinkedInlinkedin.com/company/embaleo/?originalSubdomain=fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about embaleo