Modern Chiropractic

What Modern Chiropractic does

Modern Chiropractic is a private, single-location chiropractic practice founded in October 2005 by Dr. William Ferris, D.C., operating from 311 West Main Street in Victor, NY, within the Rochester metropolitan area. The clinic delivers a broad range of musculoskeletal and wellness services to local patients, including traditional chiropractic adjustments, Class 4 deep tissue laser therapy (LiteCure LCT-1000), SpineMED spinal decompression, Cryofos therapy, Knee On Trac, Active Release Technique, neuropathy treatment, functional medicine consultations, hypervolt percussion, zero gravity massage, keto weight loss programs, and on-site X-ray diagnostics. The differentiated equipment stack — particularly the combination of SpineMED decompression and Class 4 laser — is positioned as a regional specialty.

The business operates on a hybrid revenue model combining fee-for-service per-visit charges, insurance reimbursement, functional medicine consultations, and a recurring subscription product called Chiro Club, offered at $79/month (Silver) and $99/month (Gold) tiers. The clinic serves individual consumers and has accumulated a 10,000+ patient base over 20+ years, supported by a 4.9 Google rating across 158+ reviews. Marketing channels include radio advertising, social media, Google reviews, and medical referrals. The practice has earned recognition including the Top 10 Best Patient Satisfaction award (2016–2022), Top Chiropractor Rochester (2018), and a Distinguished Doctor Award for Dr. Ferris.

The practice is founder-owned and operated with 11–50 employees, and remains a single-site operation with no disclosed funding rounds, acquisitions, or geographic expansion. Recent strategic activity has centered on incremental service-line expansion, a rebrand from Victor Advanced Chiropractic, and the addition of clinical staff (Dr. Laura Carcaci and Dr. Derek Johnstone) to support capacity. No AI, digital platform, or proprietary software capabilities are evident in the operating model.

Name

Modern Chiropractic

Legal name

Modern Chiropractic

Website

https://modernchiropractic.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Chiropractic is a private single-location chiropractic practice in Victor, NY, serving Rochester-area patients with adjustments, laser therapy, spinal decompression, and functional medicine under a hybrid fee-for-service and subscription membership model.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Corrective Chiropractic & Spinal Decompression (HSADALAE), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Chiropractic care
• Pain management services
• Spinal decompression therapy
• Laser therapy treatment
• Neuropathy treatment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Chiro Club Memberships (Subscription): Monthly membership program providing ongoing chiropractic care with unlimited or limited adjustments. Members receive access to all therapeutic services including adjustments, massage, active release technique, hypervolt treatment, and cryofos therapy (for gold members). Provides predictable recurring revenue and patient retention.
2. Per-Visit Treatment Fees: Fee-for-service model for individual treatments including laser therapy, spinal decompression, neuropathy treatment protocols, knee pain treatments, and cryofos therapy. Patients pay per session or treatment plan.
3. Insurance Reimbursement: Modern Chiropractic accepts insurance, with patients paying medical expenses not covered by insurance using CareCredit credit card. This provides access to patients with insurance coverage.
4. Functional Medicine Consultations: Patient-centered functional diagnostic medicine consultations including health history review, NAQ forms, advanced testing, and personalized treatment protocols.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Modern Chiropractic provides non-invasive, drug-free chiropractic care and pain relief services using advanced therapeutic technologies including Class 4 deep tissue laser therapy, SpineMED spinal decompression, cryotherapy, and active release techniques. The practice serves patients in the Rochester, NY metropolitan area, treating chronic musculoskeletal pain (back, neck, sciatica), neuropathy, knee conditions, and sports-related injuries. The clinic supplements treatment services with a Chiro Club monthly membership program for ongoing preventive and maintenance care, plus diagnostic X-ray imaging and functional medicine consultations.

Product overview

Modern Chiropractic offers a comprehensive portfolio of advanced chiropractic and pain relief services centered on non-invasive, drug-free treatments. The core offerings include chiropractic adjustments using Chiropractic Biophysics (CBP) technique, non-surgical Class 4 Deep Tissue Laser Therapy (LiteCure LCT-1000), SpineMED Spinal Decompression, Cryofos cryotherapy, Knee On Trac therapy, Active Release Technique, neuropathy treatment protocols, and functional medicine. These are complemented by supporting services including zero gravity massage, hypervolt percussion therapy, and diagnostic X-ray imaging. The practice also offers the Chiro Club membership program providing ongoing chiropractic care at affordable monthly rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care (CBP Technique) Evidence-based Chiropractic Biophysics (CBP) technique emphasizing optimal posture and spinal alignment as the primary goal of chiropractic care, using Mirror Image postural set-ups that result in measurable postural and x-ray changes for patients with vertebral subluxations.
• Class 4 Deep Tissue Laser Therapy

Quantifiable outcome

• Results visible in as few as 3 treatments for laser therapy
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Chiropractors with CompassioncoreStrategic or Co-development PartnerModern Chiropractic is partnered with Chiropractors with Compassion, a faith-based philanthropic organization committed to transforming lives through raising funds to release children from poverty. The partnership involves contributions to educational, food, and infrastructure projects including clean water and sewage systems for children in Africa. Contributions total hundreds of thousands of dollars annually.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• BackFit Health + Spine: BackFit Health + Spine is a multi-modality clinic combining chiropractic, physical therapy, and pain management services in a D2C model. It mirrors Modern Chiropractic's blended approach of chiropractic adjustments plus advanced therapeutic modalities for chronic pain patients.
• Fyzical Therapy & Balance Centers: Fyzical is a franchise network of physical therapy and chiropractic clinics offering multi-modality musculoskeletal care. Its hybrid chiro/PT service mix and patient-pay orientation make it a close operational peer to Modern Chiropractic's Chiro Club model.
• Airrosti: Airrosti is a direct-to-consumer musculoskeletal pain management provider that combines manual therapy with active rehabilitation, similar in model to Modern Chiropractic's multi-modal pain-relief approach. Both compete on outcome speed (few-visit resolution) and accept insurance.

Regional players

• Tuck Chiropractic Clinic: Tuck Chiropractic Clinic operates multi-location chiropractic offices across Virginia with a focus on pain relief and corrective care. It is comparable to Modern Chiropractic in service mix and D2C positioning but serves a different regional geography.
• Lattimore Physical Therapy: Lattimore Physical Therapy is a New York State network of outpatient PT clinics serving the greater Rochester and Finger Lakes region. It overlaps with Modern Chiropractic's geography and competes for the same MSK and post-surgical rehabilitation patients.
• Ascent Chiropractic: Ascent Chiropractic operates multi-location clinics in the Northeast U.S. offering chiropractic adjustments combined with advanced modalities. Comparable to Modern Chiropractic in service mix and geographic proximity, though broader in regional footprint.

Broad incumbents

• The Joint Chiropractic: The Joint Chiropractic is the largest U.S. chiropractic franchise chain, offering direct-to-consumer chiropractic adjustments in a retail setting. It competes with Modern Chiropractic in the same end market (walk-in maintenance and pain care) but at a lower price point and via franchise scale rather than advanced technology differentiation.
• Chiro One Wellness Centers: Chiro One is a large regional chiropractic group in the Midwest with a wellness- and maintenance-care orientation similar to Modern Chiropractic's Chiro Club philosophy. It competes broadly in the same patient-pay chiropractic category but as a larger portfolio operator.
• Hinge Health: Hinge Health is a digital musculoskeletal platform offering remote PT, coaching, and pain management. It targets the same chronic pain and avoidance-of-surgery patients as Modern Chiropractic but via a tech-enabled, employer-sponsored channel rather than an in-person clinic.

Others

• Strong Orthopedics: Strong Orthopedics is the University of Rochester Medical Center's orthopedic specialty group and is referenced as a referral partner to Modern Chiropractic. It is adjacent rather than directly competitive, representing the surgical side of the MSK care pathway that Modern Chiropractic's non-surgical modalities seek to divert patients from.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/modern_chiro
• YouTubeyoutube.com/channel/UCeBx7VJU2QUvb9PZn3hgumw
• Facebookfacebook.com/modernchiropracticNY
• Instagraminstagram.com/modern_chiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Chiropractic