Dentsu Creative Public Relations
Dentsu Creative Public Relations is an Australia- and New Zealand-based full-service PR agency, formed in 2023 by consolidating Haystac, Cox Inall and Cox Inall Ridgeway under Dentsu Creative. It serves government agencies, large enterprises and not-for-profits across consumer, corporate, agribusiness, communities, government and First Nations practice areas.
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Dentsu Creative Public Relations does
Dentsu Creative Public Relations is a full-service public relations and communications agency headquartered in Sydney, Australia, operating across Melbourne, Brisbane, Canberra and Auckland. The firm was formed in 2023 by consolidating three heritage brands within the Dentsu network—Haystac (consumer and brand PR), Cox Inall (behaviour change, corporate and agribusiness) and Cox Inall Ridgeway (First Nations)—into a single integrated agency under Dentsu Creative. It employs a team of 75 specialists and serves government agencies, large enterprises and not-for-profit organisations across six practice areas: Consumer Brands, Corporate, Government and NGO, Agribusiness and Sustainability, Communities, and First Nations. The agency is connected to Dentsu's global PR network of more than 30 markets, providing cross-border reach for clients.
The firm's service offering is organised across sixteen modules, including media relations, behaviour change, content creation, influencer marketing, social, activations and events, thought leadership, social licence, crisis and issues management, community and stakeholder engagement, sustainability, government relations, First Nations, reputation management, and public affairs. Delivery combines earned media expertise (the media relations team claims 250+ collective years of experience and 75+ consultants, supported by in-house journalists and TV producers), data-led influencer selection, behaviour-change campaign design, and registered lobbying capability across the Australian, NSW and Victorian Parliaments. The First Nations capability is delivered through Cox Inall Ridgeway, a Supply Nation-registered joint venture between First Nations staff and Dentsu Creative.
The business operates as a professional services agency on retainer and project-based engagements. It holds retained positions on four Australian government communications panels (GCCP, Department of Human Services, Victorian Government, NSW Government) and serves enterprise clients across automotive, energy, financial services, healthcare, FMCG, agriculture and entertainment. Named customers include BP, JLR, JAX Tyres & Auto, Equifax, Galderma, ViacomCBS, Warner Bros Consumer Products, Skyscanner, Aware Super, Sara Lee, T2, Activision, Meat & Livestock Australia, Dairy Australia, Hort Innovation, Defence Force Recruiting, and the Department of Health. The firm is a wholly-owned entity within Dentsu, a Japanese multinational media and marketing communications group; revenue is not publicly disclosed.
Dentsu Creative Public Relations firmographics
Firmographics- Name
- Dentsu Creative Public Relations
- Legal name
- Dentsu Creative Public Relations
- Website
- https://dentsucreativepr.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dentsu Creative Public Relations is an Australia- and New Zealand-based full-service PR agency, formed in 2023 by consolidating Haystac, Cox Inall and Cox Inall Ridgeway under Dentsu Creative. It serves government agencies, large enterprises and not-for-profits across consumer, corporate, agribusiness, communities, government and First Nations practice areas.
- Ownership category
- akta.pro rank
Dentsu Creative Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industries
- Media Relations & Press Office Services (BPAFADAF), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Dentsu Creative Public Relations is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Dentsu Creative Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services - PR and Communications: Retainer-based professional services providing strategic communications, media relations, influencer marketing, content creation, behavior change campaigns, community engagement, and crisis management to government agencies, corporations, and not-for-profit organizations.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Dentsu Creative Public Relations product offering
Product offeringCore offering
Dentsu Creative Public Relations is a full-service communications agency delivering strategic public relations, media relations, influencer marketing, content creation, behaviour change campaigns, social impact, crisis and issues management, and stakeholder engagement. It serves government agencies, corporations, and not-for-profit organisations across Australia and New Zealand, operating from offices in Sydney, Melbourne, Brisbane, Canberra and Auckland with a team of 75 specialists.
Product overview
Dentsu Creative Public Relations is a full-service public relations agency that brings together heritage brands Haystac (consumer and brand), Cox Inall (behaviour change, corporate and agribusiness) and Cox Inall Ridgeway (First Nations) into a single agency offering. The agency operates with 75 specialists across offices in Melbourne, Sydney, Brisbane, Canberra and Auckland. The core offering consists of integrated service modules including Media Relations, Behaviour Change, Content, Influencer Marketing, Social Impact & ESG, Social, Activations & Events, Thought Leadership, Social Licence, Crisis & Issues Management, Community & Stakeholder Engagement, Sustainability, Government Relations, First Nations, Reputation Management, and Public Affairs. These services are organized into practice areas covering Consumer, Corporate, Agribusiness, Government, Communities and First Nations sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Cox Inall Ridgeway: A joint venture between First Nations staff and Dentsu Creative, delivering First Nations social change agency services.
Products and services
- Creative PR Services
Companies that use Dentsu Creative Public Relations
Customer profileNamed customers33 records
Segments6 records
Ideal customer profiles3 records
Dentsu Creative Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dentsu Creative Public Relations partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Cox Inall RidgewaycoreJoint venture between First Nations staff and Dentsu Creative delivering First Nations capability. Cox Inall Ridgeway is a social change agency working to disrupt disadvantage in Indigenous communities, and is a registered Supply Nation business. Led by Yatu Widders Hunt.
- AirbnbminorStrategic partnership for Dairy Australia's Dairy Destinations campaign, curating dairy road trips and experiences to showcase Australian dairy industry.
- Hydrogen Energy Supply Chain ConsortiumcoreRetained by HESC project consortium (Kawasaki Heavy Industries, J-Power, J-Power Latrobe Valley, Iwatani, Marubeni, AGL, Sumitomo) to deliver community and stakeholder engagement for Victoria-Japan hydrogen supply chain pilot project.
- Australian Parliament Lobbyist RegistrationcoreRegistered lobbyists for Australian Parliament and Parliaments of NSW and Victoria with deep experience in managing regulatory change across food and agribusiness, sustainability and financial services.
- Hort InnovationcoreWorks with Hort Innovation, the grower-owned not-for-profit RDC for Australia's horticulture industry, managing communications programs for nursery, turf, and papaya industries. Hort Innovation invests $120M+ in R&D, marketing and trade programs.
- Dentsu XcoreWorked in close partnership with Dentsu X media team to create tailored yearly approach for JLR campaign including bespoke stories and luxury experience events.
- Product Stewardship Centre of Excellence ConsortiumminorEstablished in December 2020 by consortium of UTS Institute for Sustainable Futures, Australian Industry Group and Dentsu Creative Public Relations in partnership with Australian Government. DCPR provides pro-bono communication services.
- Channel 9minor14-week Free Fuel Friday partnership with Channel 9 touring the country to promote BPme app.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Dentsu Creative Public Relations competitors and assessment
Company assessmentDirect peers
- Burson (WPP): Burson is a global PR and public affairs firm with ANZ presence serving corporate, government and consumer clients, competing for the same government panel and corporate affairs mandates.
- SenateSHJ: SenateSHJ is a leading independent ANZ communications consultancy covering corporate affairs, consumer, government and health PR, directly comparable to DCPR's vertical mix.
- Edelman Australia: Edelman operates a large PR practice in Australia covering consumer, corporate, government and health. It is a direct competitor on government panels, corporate affairs and behaviour-change briefs.
- FleishmanHillard Australia: FleishmanHillard runs a sizeable ANZ PR practice with strength in corporate affairs, healthcare and government communications, closely matching DCPR's government and behaviour-change offerings.
- WE Communications (WE Buchta): WE Communications is a global PR network with ANZ operations focused on consumer, corporate and technology PR, competing directly with DCPR for brand and corporate retainers.
- Ogilvy PR (Ogilvy): Ogilvy is a global creative and communications network with a substantial PR and earned media practice in ANZ, operating from the same holding-company model as Dentsu and serving overlapping consumer, corporate and government clients.
- Havas Red (Havas): Havas Red is the PR and communications arm of Havas, operating in Australia with a consumer, corporate and social impact focus that overlaps significantly with DCPR's earned media and influencer services.
Emerging players
- Sling & Stone: Sling & Stone is an ANZ-focused earned media and integrated communications agency known for consumer tech, lifestyle and purpose-led work, competing for the same consumer and influencer briefs.
- Thrive PR: Thrive PR is an Australian consumer PR and influencer agency competing for lifestyle, food & beverage and beauty clients that overlap with DCPR's Consumer Brands practice.
Others
- AMEC (International Association for Measurement and Evaluation of Communication): AMEC is the global industry body for PR measurement and evaluation; it is not a competitor but an enabling institution that shapes standards and tooling relied on by DCPR and its peers.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dentsu Creative Public Relations social profiles
Digital presenceDentsu Creative Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dentsu Creative Public Relations leadership team
Management profileNumber of profiles
Profiles3 records
Dentsu Creative Public Relations subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dentsu Creative Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dentsu Creative Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dentsu Creative Public Relations
What does Dentsu Creative Public Relations do?
Dentsu Creative Public Relations is a full-service communications agency delivering strategic public relations, media relations, influencer marketing, content creation, behaviour change campaigns, social impact, crisis and issues management, and stakeholder engagement. It serves government agencies, corporations, and not-for-profit organisations across Australia and New Zealand, operating from offices in Sydney, Melbourne, Brisbane, Canberra and Auckland with a team of 75 specialists.
Is Dentsu Creative Public Relations a public or private company?
Dentsu Creative Public Relations is a private company. It is classified as corporate owned and is currently operating.
When was Dentsu Creative Public Relations founded?
Dentsu Creative Public Relations was founded in 2016. It employs 51 to 100 people.
Where is Dentsu Creative Public Relations based?
Dentsu Creative Public Relations is headquartered in Sydney, Australia, in the Oceania region.
How does Dentsu Creative Public Relations make money?
One revenue line is on record: professional Services - PR and Communications.
Who are Dentsu Creative Public Relations's main competitors?
Direct peers on record are Burson (WPP), SenateSHJ, Edelman Australia, FleishmanHillard Australia, WE Communications (WE Buchta), Ogilvy PR (Ogilvy) and Havas Red (Havas). Emerging players are Sling & Stone and Thrive PR. AMEC (International Association for Measurement and Evaluation of Communication) is listed as an others.
Does Dentsu Creative Public Relations have an API?
No public API is recorded for Dentsu Creative Public Relations.
What industry is Dentsu Creative Public Relations in?
Dentsu Creative Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 54182 and its SIC code is 7311.