Reclame Totaal

What Reclame Totaal does

Reclametotaal (operating as reclametotaal.com) is a Dutch cooperative consortium of four independently registered small businesses that together offer a full spectrum of advertising services to small and medium businesses in the Netherlands, Germany and broader Europe. The four arms are Heij Dekor (signage, vehicle and facade lettering, wayfinding, 35+ years of experience), The Touch Paint & Print (graphic design, corporate identity, printing, banners and textile embroidery, ~25 years), Mayera Fotografie (portrait, pregnancy, newborn and wedding photography, founded 2014), and To The Point Design (web design and CMS implementation, founded 2008 with headquarters relocated to Berlin in 2012). Each member is separately registered with the Dutch Chamber of Commerce (KvK Utrecht, with Mayera-Fotografie in KvK Amersfoort) and operates with its own phone and email contact points, while sharing branding, referrals and project coordination under the Reclametotaal umbrella.

The consortium delivers project-based, one-time engagements spanning web design, print, signage, lettering and photography rather than subscription or platform products. The web design arm builds sites primarily on WordPress with secondary capability in Joomla, Drupal, SimpleCMS and ModX, following W3C international web standards with HTML5/CSS3, responsive design and search engine optimization. Signage and lettering work is delivered on-site, photography is produced at a Cothen studio and on location, and printed materials are produced in-house. Pricing is not publicly disclosed and customer engagement runs through direct consultation, email and Skype-based video conferencing, supported by website enquiry forms.

Go-to-market is sales-led and inside-sales-hybrid: short communication lines between the four member companies enable quick cross-company collaboration, low overhead is positioned as a customer benefit, and marketing relies on the Reclametotaal website, search engine optimization built into client and own sites, a Facebook page for To The Point Design, and referral links with hosting partner Antagonist and other affiliates. The customer base is overwhelmingly SMB-focused (e.g., Bakkerij Lakerveld, Apotheek Dorestede, Bestratingsbedrijf De Wijkse Kei, Garage Van Kerkhof & Visser) with a small number of larger accounts (e.g., Karwei, Secur Cash/Brinks) and strategic web design relationships with artist bureaus artiestvooru.nl and artistenfuerdich.de.

Name

Reclame Totaal

Legal name

Reclametotaal.com (Collective brand of four companies: To the Point Design, Heij Dekor, The Touch Paint & Print, and Mayera-Fotografie)

Website

https://reclametotaal.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Reclametotaal is a Dutch cooperative consortium of four small businesses offering integrated advertising services — web design, signage/lettering, graphic design/printing, and photography — primarily to small and medium businesses across the Netherlands, Germany and Europe.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Commercial Photography (541922), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Advertising services
• Signage lettering
• Graphic design printing
• Web design development
• Professional photography

Headquarters

HQ city

Wijk Bij Duurstede

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Web Design Services: Design and development of websites including responsive web design, CMS implementation, and ongoing website maintenance. Services target small and medium businesses across Netherlands and Germany.
2. Signage and Lettering Services: Vehicle lettering, facade lettering, signage boards, direction signs, and promotional materials produced by Heij Dekor.
3. Graphic Design and Printing: Logo and corporate identity design, printed materials including business cards, letterhead, flyers, posters, banners, flags, roll-up banners, and corporate textile embroidery by The Touch Paint & Print.
4. Photography Services: Professional photography including portraits, pregnancy, newborn, and wedding photography by Mayera Fotografie.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Reclame Totaal is a Dutch advertising consortium of four specialized creative companies that jointly deliver end-to-end advertising solutions for small and medium-sized businesses. The four member companies provide signage and lettering (vehicle, facade, wayfinding, and signage boards), graphic design and printing (corporate identity, business cards, flyers, banners, flags, textile embroidery), professional photography (portraits, pregnancy, newborn, weddings), and web design services including responsive websites and CMS implementation. Customers can source virtually all advertising needs from one provider while maintaining consistent corporate identity across all outputs.

Product overview

Reclame Totaal is a Dutch advertising consortium that brings together four specialized creative companies under one umbrella: Heij Dekor (signage and lettering), The Touch Paint & Print (graphic design and printing), Mayera Fotografie (photography), and To The Point Design (web design). Together they offer comprehensive advertising services including vehicle lettering, signage boards, wayfinding, facade lettering, corporate identity design, printed materials, flags and banners, photography services (portraits, pregnancy, newborn, weddings), web design, responsive web design, and content management systems. The four companies work in close collaboration to ensure consistent brand styling across all advertising materials.

Differentiator

Problem solved

Functional benefit

Brands

• Heij Dekor: Reclame- en decoratiebedrijf (advertising and decoration company) specializing in lettering, signage, vehicle wrapping, and signage.
• The Touch Paint & Print
• Mayera Fotografie
• To The Point Design

Products and services

• Vehicle Lettering (Autobeletteringen) Vehicle lettering and wrapping services for company cars and trucks, providing mobile advertising on automobiles for businesses seeking vehicle-based brand visibility.
• Signage Boards (Reclameborden) Advertising boards and signage including sidewalk signs, real estate boards, project boards, hanging signs, and construction boards for businesses needing physical outdoor advertising.
• Wayfinding (Bewegwijzering) Signage and wayfinding solutions for office complexes and outdoor trails, providing directional signage systems for organizations needing visitor guidance.
• Facade Lettering (Gevelbelettering) Facade lettering and building signage to increase business visibility and professional appearance of business premises.
• Corporate Identity Design (Huisstijl) Logo design and corporate identity development ensuring consistent brand appearance across all advertising materials for businesses.
• Printed Materials (Drukwerk) Design and printing of business cards, letterhead, envelopes, flyers, posters, stickers, and stamps for businesses and organizations.
• Flags and Banners (Vlaggen & Spandoeken) Flags, banners, and pennants for professional business presentation and promotional events.
• Roll-up Banners Portable roll-up banners with optional lighting for quick promotions at trade shows and retail locations.
• Portrait Photography (Portretten) Professional portrait photography services capturing relaxed and natural-looking images for individuals and families.
• Pregnancy Photography (Zwangerschap) Pregnancy photography sessions capturing beautiful memories of pregnancy for expectant mothers and families.
• Newborn Photography Newborn photography services with patient, in-home sessions for capturing baby photos.
• Wedding Photography (Bruiloft) Wedding photography services capturing special memories of wedding celebrations for couples.
• Web Design (Webdesign) Professional website design following W3C international web standards, optimized for search engines for small and medium businesses.
• Responsive Web Design (Responsive Webdesign) Responsive web design ensuring optimal viewing experience across desktop computers, tablets, and mobile phones for businesses needing cross-device websites.
• Content Management System (CMS) Implementation Content management system implementation including WordPress, Joomla, Drupal, SimpleCMS, and ModX platforms for easy website maintenance by clients.

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• RecruitIdminorOthersListed as a link partner under Links & Friends section on the Reclametotaal website.
• TestGroupminorOthersListed as a link partner under Links & Friends section on the Reclametotaal website.
• Van RaalteminorOthersListed as a link partner under Links & Friends section on the Reclametotaal website.
• Artiestenbureau artiestvooru.nlcoreStrategic or Co-development PartnerArtist bureau that thinks along with clients and is nearly always ready for them. Launched a modernized website in spring 2018. To The Point Design developed this website. Reclametotaal and artiestvooru.nl are closely linked organizations.
• Artiestenbureau artistenfuerdich.decoreStrategic or Co-development PartnerGerman version of artiestvooru.nl. Launched in summer 2018. To The Point Design developed both the artiestvooru.nl and artistenfuerdich.de websites.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• KesselsKramer: Independent Dutch creative agency known for advertising, branding and campaign work. Comparable as a Dutch creative services competitor operating in the same regional talent market and serving overlapping brand and advertising briefs.
• Total Design: Long-standing Dutch design agency with deep roots in corporate identity and visual design. Comparable as a heritage Dutch branding/identity provider, though operating at a larger and more institutional scale than Reclametotaal.
• Achtung!: Dutch creative/digital agency offering brand strategy, campaigns and digital production. Comparable as a Dutch full-service creative shop competing for similar brand, campaign and digital-deliverable work.
• Drukwerkdeal: Large Dutch online printing platform offering business cards, flyers, banners and printed materials. Directly comparable to The Touch Paint & Print's printed-materials offering, though at vastly greater scale and via a self-serve model.
• Dept: Large Dutch digital creative agency offering web design, branding and marketing technology to enterprise clients. Comparable as a Dutch-origin full-service creative/digital provider, though at vastly greater scale and a broader portfolio than Reclametotaal's SMB-focused consortium.

Direct peers

• Lubbers De Jong: Dutch SMB-focused web design and online marketing agency serving small and medium businesses across the Netherlands. Comparable to To The Point Design's responsive web design, CMS and SEO services for the same target segment.
• 123signs.nl: Dutch signage and lettering specialist offering vehicle wrapping, shop signage and wayfinding to SMBs. Most directly comparable to Heij Dekor's core signage/lettering offering.
• Newborn.nl Fotografie: Dutch portrait, pregnancy and newborn photography studio. Comparable to Mayera Fotografie's portrait, pregnancy, newborn and wedding photography services in the Dutch consumer/studio segment.

Regional players

• Reclame.nl: Dutch regional advertising/signage provider offering signage, lettering and printed materials to local SMBs. Comparable to Heij Dekor's vehicle lettering, facade signage and wayfinding services in the same Dutch SMB market.
• Vormkracht11: Dutch branding and design agency focused on SMEs and mid-market clients in the Netherlands. Closely comparable to the corporate-identity and design arm of Reclametotaal, serving a similar Dutch SMB segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tothepointdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reclame Totaal