Mine Tan Butik

What Mine Tan Butik does

Mine Tan Butik is a Turkish direct-to-consumer women's fashion e-commerce boutique operating under the legal entity 3MMM TEKSTİL DERİ ÇANTA AKSESUAR İTHALAT İHRACAT PAZARLAMA VE TİCARET AŞ. The company sells occasion-based women's apparel including dresses, tops, bottoms, outerwear, jumpsuits, coordinated sets, beachwear/swimwear, loungewear, and accessories, with a dedicated plus-size ("Büyük Beden") category. Price points span 399.90 TL to 2,399.90 TL, positioning the brand in the accessible mid-market segment of Turkish women's fashion.

The business operates a proprietary online storefront built on the Ticimax e-commerce platform, supplemented by WhatsApp-based customer support and a KVKK-compliant (Turkish data protection) cookie and privacy framework. Fulfillment is handled via MNG Kargo with free shipping offered to customers, and payment is enabled through multi-bank credit card installment (taksit) options as well as cash-on-delivery — payment methods tailored to Turkish consumer preferences. The company is headquartered in Küçükçekmece, Istanbul, with an employee base in the 11–50 range.

The revenue model is straightforward retail: unit sales at listed prices, with margins captured on the spread between wholesale/production cost and retail price. Go-to-market is exclusively online DTC through the company's own domain, with no disclosed wholesale, marketplace, or physical retail presence. The customer base consists of individual Turkish women buyers, with the company referencing "thousands of happy customers" as a trust signal but providing no quantified retention, repeat-purchase, or LTV metrics.

Name

Mine Tan Butik

Legal name

3MMM TEKSTİL DERİ ÇANTA AKSESUAR İTHALAT İHRACAT PAZARLAMA VE TİCARET AŞ

Website

https://minetanbutik.com.tr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Mine Tan Butik is a Turkish direct-to-consumer women's fashion e-commerce boutique selling dresses, tops, swimwear, loungewear, and plus-size apparel at mid-market price points (399.90 TL to 2,399.90 TL) to individual consumers across Turkey via its own online storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Küçükçekmece

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Mine Tan Butik generates revenue through one-time product sales of women's clothing and accessories. Customers purchase individual items at listed prices through the e-commerce website. The company offers free shipping on all orders, cash-on-delivery payment option, and exchange services within 7 days of delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mine Tan Butik is a Turkish direct-to-consumer online boutique that sells women's clothing and accessories — including dresses, tops, bottoms, outerwear, jumpsuits, coordinated sets, swimwear, handmade accessories, and loungewear — at unit prices ranging from approximately 399.90 TL to 2,399.90 TL, with free shipping nationwide and cash-on-delivery payment. The company also resells select third-party brand items such as Dilvin and offers plus-size (XL to 4XL) and discounted sale assortments.

Product overview

Mine Tan Butik is a Turkish women's fashion e-commerce boutique offering a comprehensive range of clothing and accessories. The product portfolio includes dresses (Elbise) as a core category featuring various styles from mini to long lengths with diverse necklines and embellishments; tops (Üst Giyim) including blouses, sweaters, sweatshirts, and t-shirts; bottoms (Alt Giyim) such as leggings, pants, skirts, and shorts; outerwear (Dış Giyim) like jackets and coats; jumpsuits (Tulum); coordinated sets (Takım); swimwear (Mayo) from their beach collection; accessories (Aksesuar) including handmade hats and headwear; and loungewear (Ev Giyim). The store also carries third-party brands like Dilvin and sells products across extended plus sizes (Büyük Beden). They offer seasonal collections that are regularly updated with new arrivals, along with a dedicated sale section for discounted items.

Differentiator

Problem solved

Functional benefit

Products and services

• Elbise (Dresses) Women's dresses in mini, midi, and long lengths, with neckline and detail variations including V-neck, round neck, square neck, halter, off-shoulder, corset, ruffles, embroidery, floral, and slit designs. Targeted at fashion-conscious women shopping for both everyday and special-occasion looks.
• Üst Giyim (Tops) Women's tops including blouses (crop, bustier, basics), sweaters, sweatshirts, shirts, and t-shirts in various styles and materials. For women seeking everyday and dressier tops.
• Alt Giyim (Bottoms) Women's bottoms including leggings, pants, skirts, sweatpants, and shorts in various cuts and styles. For women looking for coordinating separates.
• Dış Giyim (Outerwear) Women's outerwear including coats, jackets, vests, and cardigans for layering and seasonal protection. For women buying transitional and winter pieces.
• Tulum (Jumpsuits) Women's full-body jumpsuits and one-piece outfits designed for various occasions. For women seeking an alternative to dresses or separates.
• Takım (Coordinated Sets) Coordinated two-piece women's outfits pairing tops with bottoms, sold as a single set. For women seeking a matched look without buying separates.
• Mayo (Swimwear) Women's swimwear from the beach collection, including swimsuits with attached shorts and sporty beach styles. For women buying seasonal beachwear.
• Aksesuar (Accessories) Handmade women's accessories including crochet hats, bandanas, and headwear made from yarn and seashells. For women seeking finishing pieces to complement outfits.
• Ev Giyim (Loungewear) Women's loungewear and home clothing for comfortable indoor wear. For women buying at-home and casual pieces.
• Büyük Beden (Plus Size Line) Women's plus-size clothing offered in extended sizes XL, 2XL, 3XL, and 4XL across the assortment. For women who fall outside standard sizing at mainstream retailers.
• İndirim (Sale Section) Curated sale and discount section featuring discounted items from across the women's apparel and accessories assortment. For price-sensitive repeat buyers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• DeFacto: Major Turkish fast-fashion retailer with multi-category women's apparel at similar accessible price points, competing directly for the same value-oriented female consumer.
• Bershka: Inditex-owned fast-fashion brand with a strong Turkey online presence; competes for the same trend-driven young female shopper with similar dress, top, and outerwear categories.
• Pull&Bear: Inditex fast-fashion brand operating in Turkey; competes in casual women's wear, dresses, and accessories at overlapping price bands for the same young female demographic.
• LC Waikiki: One of Turkey's largest apparel retailers; competes across women's everyday and special-occasion wear at overlapping price tiers with vastly larger assortment and brand recognition.
• Koton: Large Turkish women's and family fashion chain with extensive physical and online presence; overlaps with Mine Tan Butik in women's dresses, casualwear, and accessories but at much greater scale.

Direct peers

• Setre: Turkish women's fashion e-commerce brand selling dresses, modest apparel, and seasonal collections online at similar price tiers, competing for the same value-conscious fashion-conscious female shopper.
• Roman: Turkish women's fashion brand operating online and through stores at comparable mid-market price points, with a similar multi-category women's assortment targeting the same domestic consumer base.
• Modanisa: Turkey-based women's fashion e-commerce retailer with a strong plus-size and modest-leaning assortment, serving the same DTC female consumer with comparable price points and a similar online-only model.

Others

• Hepsiburada: Major Turkish e-commerce marketplace with a large fashion category; relevant as the alternative marketplace Mine Tan Butik is not currently present on.
• Trendyol: Dominant Turkish e-commerce marketplace where Mine Tan Butik's products could otherwise be listed; functions as the primary discovery and demand-generation channel for fashion in Turkey.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/minetanbutikonline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mine Tan Butik