What Frank Keane does

Frank Keane MG is a Dublin-based authorized MG vehicle dealership operated by Ventside Limited (Company Number 501537), a subsidiary of the Frank Keane Group, an established Irish automotive retailer employing over 300 people across its operations. The dealership operates from a showroom on Turnpike Road, Ballymount, Dublin 22, and a separate service centre at 483 Ballymount Road, selling the full MG electric and hybrid range — including the MG4 EV Urban, MGS5 EV, MGS6 EV, MG Cyberster, MG3 Hybrid+, MG ZS Hybrid+, and MG HS PHEV — to individual Irish consumers alongside pre-owned MG stock. As an authorized MG dealer, the company carries manufacturer-developed technology including MG Pilot ADAS, hybrid powertrain systems with regenerative braking, and the Modular Scalable Platform (MSP); none of these technologies are proprietary to Frank Keane.

The company generates revenue through four streams: (1) one-time sales of new and used MG vehicles with retail prices ranging from €22,995 (MG4) to €69,900 (Cyberster); (2) recurring service and maintenance revenue via manufacturer-approved servicing every 24,000 km or annually using genuine MG parts; (3) commission income from arranging 0% PCP and HP finance through a Bank of Ireland Finance partnership; and (4) transaction fees from facilitating the Government ICE2EV Scrappage Scheme, which delivers up to €8,500 off new MG EV purchases when trading in eligible pre-2014 petrol or diesel vehicles. Bundled 3-year service plans priced at €99 for EVs and €299 for hybrids reduce total cost of ownership friction.

The go-to-market is a traditional showroom-led enterprise field-sales motion: customers research vehicles online at frankkeanemg.ie, book test drives, and complete purchases in person at the Ballymount showroom. Marketing relies on the company website, online offers, social sharing widgets, government scheme promotion, and manufacturer co-marketing through MG Motor Ireland. The business serves primarily urban commuters and families in the Greater Dublin Area seeking affordable electric and hybrid transportation, with no fleet or enterprise segment exposure. The franchise is geographically restricted to Dublin and structurally dependent on MG Motor Ireland's product, pricing, and warranty strategy.

Name

Frank Keane

Legal name

Ventside Limited

Website

https://frankkeanemg.ie

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Frank Keane MG is a Dublin-based authorized MG Motor dealership selling new and used electric and hybrid vehicles (MG4, MGS5/6 EV, MG Cyberster, MG3/ZS Hybrid+, MG HS PHEV) to individual Irish consumers, with on-site servicing, Bank of Ireland Finance partnerships, and government scrappage scheme facilitation.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Sales: Sale of new MG electric and hybrid vehicles including MG4 EV Urban, MGS5 EV, MGS6 EV, MG3 Hybrid+, MG ZS Hybrid+, MG HS PHEV, and MG Cyberster. Also offers used MG vehicles.
2. Vehicle Servicing and Maintenance: Manufacturer-approved service centre providing regular servicing every 24,000km or annually, using genuine MG parts. Offers 3-year service plans (EVs €99, Hybrids €299).
3. Finance Commission: Commission revenue from Bank of Ireland Finance arrangements for vehicle financing. 0% PCP/HP finance available across the range.
4. Government Scrappage Scheme: Facilitates ICE2EV Scrappage Scheme allowing customers to receive up to €8,500 towards new MG EV when trading in eligible petrol/diesel vehicles (registered 2013 or earlier).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Frank Keane MG is a Dublin-based authorised MG dealer that retails new MG electric and hybrid vehicles (MG4 EV Urban, MGS5 EV, MGS6 EV, MG Cyberster, MG3 Hybrid+, MG ZS Hybrid+, MG HS PHEV) and pre-owned MG vehicles, complemented by manufacturer-approved servicing and maintenance, test drive bookings, and 0% finance arrangements brokered through Bank of Ireland Finance. The dealership also facilitates participation in the government ICE2EV Scrappage Scheme offering up to €8,500 towards a new MG EV when trading in eligible older petrol/diesel vehicles.

Product overview

Frank Keane MG is a Dublin-based car dealership operating as part of the Frank Keane Group, specializing in sales and service of MG electric and hybrid vehicles. The product portfolio consists of seven distinct vehicle models across three categories: fully electric vehicles (MG4 EV Urban, MGS6 EV, MGS5 EV, MG Cyberster), hybrid vehicles (MG ZS Hybrid+, MG3 Hybrid+), and plug-in hybrid vehicles (MG HS PHEV). Complementing vehicle sales, the company offers related services including test drive booking, vehicle servicing and maintenance, and participation in the government ICE2EV scrappage scheme for electric vehicle transitions. The company provides 0% finance options across the range with 3-year service plans (€99 for EVs, €299 for hybrids), backed by MG's 7-year/150,000km warranty on all models.

Differentiator

Problem solved

Functional benefit

Products and services

• MG4 EV Urban An all-electric compact hatchback offered in 43kWh Comfort, 54kWh Comfort, and 54kWh Premium variants, with up to 416km WLTP range, rapid charging (10-80% in 28 minutes), wireless Apple CarPlay/Android Auto, and a 5-star Euro NCAP safety rating. Aimed at urban Irish consumers seeking an affordable entry EV.
• MGS6 EV An all-electric mid-size family SUV offering up to 530km WLTP range from a 77kWh battery, DC fast charging (10-80% in 38 minutes), a panoramic roof, and available in Excite Long Range, Exclusive Long Range, and Dual Motor AWD variants. Targeted at Irish family and commuter buyers.
• MGS5 EV An all-electric SUV delivering up to 480km of electric range with ultra-fast charging, built on MG's Modular Scalable Platform (MSP) and available with 125kW or 170kW rear-wheel-drive motors. Suited to Irish family and commuter buyers.
• MG ZS Hybrid+ A hybrid B-SUV combining a 102PS 1.5L petrol engine with a 136PS electric motor for a total output of 196PS, with a 1.83kWh high-voltage battery, fuel economy of 5.1 L/100km, CO2 emissions of 113g/km, available in Essence, Excite, and Exclusive trims. Targeted at Irish family SUV buyers.
• MG3 Hybrid+ A hybrid compact car featuring a combined output of 194PS (143kW) from its petrol engine and electric motor, CO2 emissions of 100g/km, 0-62 mph in 8 seconds, and MG Pilot advanced driver assistance system. Aimed at cost-conscious urban Irish buyers.
• MG HS PHEV A plug-in hybrid SUV with a 24.7kWh battery providing up to 120km of zero-emission electric range and a total range exceeding 1,000km, dual 12.3-inch screens, heated front seats, and up to 1,484 litres of boot space. Suited to Irish families and longer-distance commuters.
• MG Cyberster An all-electric roadster celebrating MG's 100-year heritage, available in single-motor rear-wheel-drive (Exclusive) and dual-motor all-wheel-drive (GT) variants, with a 77kWh battery, up to 508km range, scissor doors, and 0-100 km/h in 3.2 seconds (GT model), priced from €69,900. Targeted at enthusiast Irish EV buyers.
• Used MG Vehicles Pre-owned MG vehicles sold through the Frank Keane MG showroom, supported by AA Approved certification (101-point safety check, history check, 12 months free AA Roadside Rescue) and Cartell vehicle history reports. Targeted at Irish buyers seeking an affordable, verified MG vehicle.
• Test Drive Booking An online service enabling prospective buyers to book a test drive for MG electric and hybrid vehicles at the Frank Keane MG Ballymount (Dublin 22) showroom. Available to Irish consumer prospects across the full MG model range.
• Vehicle Service & Maintenance Manufacturer-approved servicing performed every 24,000km or annually using genuine MG parts by certified technicians, preserving the 7-year warranty. Offered through the Ballymount Road service centre in Dublin 22, with bundled 3-year service plans (€99 for EVs, €299 for hybrids). Serves MG owners in Ireland.
• ICE2EV Scrappage Scheme Facilitation A facilitation service for the Government ICE2EV Scrappage Scheme, offering up to €8,500 towards a new MG electric vehicle when customers trade in an eligible petrol or diesel car (registered 2013 or earlier). Frank Keane MG manages eligibility checks and trade-in paperwork on behalf of Irish consumers.

Quantifiable outcome

• Up to 530km electric range (MGS6 EV)
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered primary, core and minor.

• MG Motor IrelandprimaryChannel Partner/ Reseller/ DistributorFrank Keane MG is an authorised MG dealer in Ireland, selling the full range of MG electric and hybrid vehicles including MG4 EV Urban, MGS5 EV, MGS6 EV, MG3 Hybrid+, MG ZS Hybrid+, MG HS PHEV, and MG Cyberster. Benefits from manufacturer marketing support, warranty programs (7-year/150,000km), and product training.
• Bank of Ireland FinancecoreChannel Partner/ Reseller/ DistributorProvides 0% PCP and HP finance across the MG range. Frank Keane MG receives commission fees for arranging finance agreements. Finance example: MG4 Urban EV SR Comfort at €99/month with 36 monthly payments.
• AA ApprovedminorOthersAA Approved Cars certification programme. Vehicles undergo 101 Point Safety Check and History Check. Includes 12 months free AA Roadside Rescue.
• CartellminorOthersVehicle history check service. Frank Keane purchases Cartell Car Checks for vehicles and makes them available to customers for informed purchase decisions.
• Government ICE2EV Scrappage SchemecoreOthersGovernment scheme allowing customers to receive up to €8,500 towards new MG electric vehicle when trading in eligible petrol/diesel vehicles (registered 2013 or earlier). Frank Keane MG manages the scrappage process on behalf of customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tesla Ireland: Direct-sales EV OEM operating in Ireland with online configuration, fixed pricing, and company-owned service centres — bypassing the traditional franchised dealer model. Emerging structural competitor to Frank Keane MG's EV proposition and a leading indicator of potential OEM disintermediation risk.
• BYD Ireland: Chinese EV manufacturer expanding its authorised dealer footprint across Ireland with a low-cost, tech-forward EV lineup directly competing with MG on price. Emerging EV-only competitor targeting the same affordability-driven consumer segment as the MG4 Urban and MG3 Hybrid+.

Direct peers

• Western Motors: Galway-headquartered Irish motor dealer group with multi-brand franchises, servicing, and finance operations. Comparable regional authorised dealer with similar OEM-franchise economics and consumer-targeted EV/ICE mix.
• Joe Duffy Group: Ireland's largest multi-brand motor retail group, operating franchised showrooms and service centres across the country with finance, fleet, and used-car operations. Closest like-for-like Irish competitor to Frank Keane MG by retail model, scale, and OEM-franchise structure.
• Windsor Motor Group: Long-established Irish multi-brand dealer group with showrooms, manufacturer-approved servicing, and finance brokerage across multiple franchises. Directly comparable Irish franchise-retail peer in target customer, sales motion, and aftersales monetisation.
• Johnson & Perrott Motor Group: Cork-based Irish multi-brand motor dealer group operating authorised franchises, servicing, and parts operations. Similar authorised-dealership model serving consumer and SME customers with manufacturer-aligned finance offerings.
• Kearys Motor Group: Multi-brand authorised car dealer group headquartered in Cork with new vehicle sales, servicing, and finance operations across multiple franchises. Comparable Irish mid-sized franchise dealer group with similar reliance on OEM allocation and finance commissions.
• Frank Keane BMW / Frank Keane MINI: Sister-company authorised brand dealerships operating under the same Frank Keane Group parent in the Dublin market, using an identical showroom-plus-service-centre retail model and Bank of Ireland Finance-backed retail credit offering. Directly comparable on customer journey, GTM motion, and cost structure.
• Blackwater Motors: Regional Irish motor dealer group operating multiple franchise showrooms and aftersales facilities in the Munster region. Comparable authorised multi-brand retail dealer with the same showroom-plus-service-centre footprint and finance-led customer offer.

Broad incumbents

• Marshall Motor Group: Large UK multi-brand franchised motor retailer with showrooms, manufacturer-approved servicing, and finance operations across dozens of franchises. Broader incumbent comparable for retail-dealer economics, OEM-franchise leverage, and aftersales monetisation even though it operates at materially greater scale and in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/frankkeanemg
• Facebookfacebook.com/frankkeanemg
• LinkedInlinkedin.com/company/frank-keane-mg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank Keane