What SCCG does

Santa Clara Consulting Group (SCCG) is a privately held, founder-owned B2B market research and consulting firm founded in 1980 and headquartered at 65 Washington Street, Suite 170, Santa Clara, California. The company sells recurring quarterly and annual tracker reports — CD Tracker, DVD Tracker, USB Flash Tracker, Back-Up Tape Tracker, Security Camera Tracker, BD Tracker, and an annual Back-Up Tape Technology Global Review — alongside a one-off 'Technology Convergence' physical security report and custom consulting engagements in data storage, compliance, physical security, building automation, and network standards. Its coverage spans three verticals: removable data storage (optical, USB flash, backup tape), physical security (video surveillance, VMS, access control, IP cameras), and smart energy (IP-enabled devices, building automation, network technology), with report-level geographic scope covering the Americas, Europe, Japan, and Asia Pacific.

SCCG's go-to-market is sales-led and direct, with pricing gated behind email inquiries to Managing Director David Bunzel. Distribution is website-based with PDF report delivery to subscribers; no third-party resellers or app marketplaces are used. Beyond syndicated research, SCCG manages two industry trade associations — the Optical Storage Technology Association (OSTA, managed since 2002) and the Physical Security Interoperability Alliance (PSIA, co-founded) — giving it a governance and standards-administration role in two of its three verticals. Revenue streams are two: (1) recurring subscription trackers across storage and physical security, and (2) project-based custom consulting.

The firm is small — only four named contacts including an Office Admin — and leadership-concentrated around founder David Bunzel and Senior Analyst Joel Tax (with SCCG since 1991). Core legacy coverage markets (optical media, magnetic backup tape) are in structural decline, displaced by solid-state and cloud storage, while newer coverage in physical security and smart energy addresses more durable demand. No revenue, headcount, funding, AI capability, or recent product launch data is disclosed in the public record, and the public website bears a 2011 copyright with report archives only through 2014.

Name

SCCG

Legal name

Santa Clara Consulting Group

Website

https://sccg.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Santa Clara Consulting Group (SCCG) is a privately held, founder-owned B2B market research and consulting firm that sells recurring quarterly and annual tracker reports — plus custom consulting — covering removable data storage, physical security, and smart energy markets to global enterprise clients, while managing two industry trade associations (OSTA and PSIA).

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Market Research Reports: SCCG generates revenue through the sale of annual and quarterly market research reports covering data storage, physical security, and smart energy industries. Reports include CD Tracker, DVD Tracker, USB Tracker, Back-Up Tape Tracker, Security Camera Tracker, and specialized industry reports. These are sold as recurring subscription products with quarterly and annual publications.
2. Custom Consulting Services: The company provides custom consulting services in data storage markets, compliance, physical security, building automation, and network standards. These are likely project-based or retainer engagements with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SCCG produces and sells quarterly and annual market research reports covering the removable data storage industry (back-up tape, optical, USB flash drives), the physical security market (video surveillance, access control), and the smart energy industry. The firm also provides custom consulting services in data storage markets, compliance, physical security, building automation, and network standards, and manages industry trade associations OSTA and PSIA.

Product overview

SCCG (Santa Clara Consulting Group) offers a portfolio of market research products and industry association management services. The core product line consists of quarterly tracker reports covering specific technology market segments: CD Tracker, DVD Tracker, USB Flash Tracker, and Back-Up Tape Tracker (plus annual Global Review editions for backup tape). The company also publishes the Security Camera Tracker and Technology Convergence report for the physical security industry, along with Blu-ray Disc Technology reports. In addition to research reports, SCCG manages two industry trade associations—OSTA (Optical Storage Technology Association) and PSIA (Physical Security Interoperability Alliance)—and provides custom consulting services in data storage, compliance, physical security, building automation, and network standards.

Differentiator

Problem solved

Functional benefit

Brands

• Back-up Tape Tracker: Quarterly report providing analysis on entry-level to enterprise back-up tape technologies including DLT-V, DLT-s, LT-O cartridges, DAT/DDS, QIC, 8mm, and 1/4 inch.
• CD Tracker
• DVD Tracker
• BD Tracker
• USB Flash Tracker
• Security Camera Tracker
• Back-up Tape Technology: Global Review

Products and services

• CD Tracker Quarterly service providing information on the CD writer, CD-R and CD-RW media, and related markets, targeted at enterprises and industry participants in the optical storage market.
• DVD Tracker Quarterly service providing information on the DVD writer, DVD R and DVD RW media, and related markets, for enterprises tracking optical storage trends.
• USB Flash Tracker Quarterly service tracking the USB flash drive market, including channel and capacity metrics, for enterprises monitoring flash storage trends.
• Back-Up Tape Tracker Quarterly service providing analysis on entry-level to enterprise back-up tape technologies including DLT-V, DLT-s, LT-O cartridges, DAT/DDS, QIC, 8 mm, and 1/4 inch formats, for enterprises tracking the magnetic media market.
• Back-Up Tape Technology: Global Review Annual publication providing global review of back-up tape technology markets, complementing the quarterly Back-Up Tape Tracker for enterprises needing annual strategic perspective.
• Security Camera Tracker Analysis of the security camera market covering competitors, market shares, and trends for the Americas, for enterprises and vendors in the physical security industry.
• Blu-ray Disc Technology Report Report providing tools for marketing and planning management of Blu-ray disc products, for enterprises in the Blu-ray and optical storage markets.
• Technology Convergence: Trends for the Physical Security Industry Report reviewing the state of the video surveillance market relative to emerging IP camera technology, including interviews with over 100 companies involved in camera, video management software, access control, distributors, and integrators, for enterprises and vendors in physical security.
• Custom Consulting Services Custom consulting services in data storage markets, compliance, physical security, building automation, and network standards, delivered to enterprise clients on a project or retainer basis.

Quantifiable outcome

• Interviews with over 100 companies involved in physical security products and distribution

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Optical Storage Technology Association (OSTA)coreStrategic or Co-development Partner · 1 January 2002SCCG has managed OSTA since 2002. OSTA is involved with developing standards to support the optical storage industry and acts as an advocate for optical storage products. David Bunzel manages this trade association.
• Physical Security Interoperability Alliance (PSIA)coreStrategic or Co-development PartnerSCCG helped found and currently manages the PSIA, which is developing specifications and standards to promote interoperability among IP devices for video, analytics, storage, access control, and intrusion products. David Bunzel manages this association.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• StorageNewsletter / StorageMktWatch: StorageNewsletter is an independent news and market intelligence outlet focused on the data storage industry. It provides comparable storage market coverage to SCCG's tracker products, though primarily through news content rather than paid subscriptions.

Broad incumbents

• IDC (International Data Corporation): IDC is a global IT market intelligence firm covering storage, security, and emerging tech markets. It is a much larger incumbent offering broader research that overlaps with SCCG's storage and physical security tracker franchises.
• IHS Markit (now S&P Global): IHS Markit, now part of S&P Global, produces syndicated research across physical security, smart energy, and technology markets. It is a broad incumbent that overlaps with SCCG's coverage of video surveillance, security, and smart energy verticals.
• 451 Research (part of S&P Global): 451 Research provides syndicated research and advisory on enterprise IT including storage and security markets. As a research arm of S&P Global, it competes broadly with SCCG's tracker products in storage and adjacent verticals.
• Forrester Research: Forrester provides syndicated research and advisory on technology markets including security and emerging infrastructure. Its security and physical security research competes with SCCG's Security Camera Tracker and Technology Convergence reports.
• Gartner: Gartner is a leading global research and advisory firm covering IT infrastructure, security, and emerging technologies. Its storage and physical security research overlaps with SCCG's coverage areas, though at a much larger scale and broader scope.

Regional players

• BSRIA (Building Services Research and Information Association): BSRIA produces market intelligence on building automation, smart energy, and security markets. It overlaps with SCCG's Smart Energy research but is primarily UK/Europe-focused, serving as a regional competitor rather than a direct global rival.

Direct peers

• Memoori: Memoori is a research firm focused on the physical security and smart buildings markets, producing reports on video surveillance, access control, and building automation. It directly competes with SCCG's Physical Security and Smart Energy research practices.
• Coughlin Associates: Coughlin Associates is a storage industry analyst firm producing reports on digital storage, tape, and archive media. It is a small, niche direct competitor to SCCG's Back-Up Tape and removable storage tracker practice.
• TrendFocus: TrendFocus is a storage industry analyst firm publishing quarterly trackers on HDDs, SSDs, and enterprise storage. It is a direct competitor to SCCG's Back-Up Tape, CD, DVD, USB Flash, and BD Trackers, serving the same storage OEM and channel ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCCG