What Paris Wine Cup does

Paris Wine Cup is an annual wine competition organized by Beverage Trade Network (BTN), headquartered in Paris, France, that evaluates and awards wines from producers worldwide. The competition employs a proprietary three-criteria judging methodology scoring entries on Quality (50 points), Value for Money (25 points), and Packaging (25 points) for a total of 100 points, with medals awarded in Double Gold (96+), Gold (90–95), Silver (80–89), and Bronze (70–79) tiers, alongside special awards such as Wine of the Year, Winery of the Year, and Best in Show by Country, Varietal, and Region. Judging is performed by a panel of trade buyers, Masters of Wine, sommeliers, and commercial wine professionals recruited for their current direct buying responsibility, differentiating the competition from quality-only wine competitions.

The company monetizes primarily through one-time per-entry fees submitted via a self-serve website portal, with tiered early-bird and standard pricing and discounts for multiple entries; winners additionally purchase medal stickers and access marketing toolkits. Distribution and promotion are driven through a network of media partners (BevRoute Magazine, Vitisphere, Sommelier Business, Drinks Merchants, The On-Trade) and sister BTN trade events (IBWSS UK/USA/China, USA Trade Tasting), giving winners multi-region earned media exposure. The customer base consists of wineries and wine brands from around the world seeking international recognition and trade visibility, with a particular focus on brands targeting the French and European markets.

Paris Wine Cup operates as a brand within the broader Beverage Trade Network portfolio, which also owns the USA Wine Ratings, London Wine Competition, London Spirits Competition, and a portfolio of trade shows and media properties including BevRoute Magazine, the Wine Regions of the World podcast, and the Paris Drinks Guide. There are no disclosed funding rounds, no public listing, and no institutional investors; the business is privately held under BTN founder and CEO Sid Patel.

Name

Paris Wine Cup

Legal name

Paris Wine Cup

Website

https://pariswinecup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Paris Wine Cup is a Paris-based annual wine competition run by Beverage Trade Network that scores wines on Quality, Value, and Packaging, awards tiered medals, and promotes winners through a global media and trade-event partner network serving wineries seeking international recognition.

Ownership category

akta.pro rank

Product category

Wine Competition and Awards

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Production & Winemaking (AFAFAAAB)

Keywords

• Wine competition
• Wine judging
• Wine awards
• Beverage trade network
• Wine evaluation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Competition Entry Fees: Wineries and wine brands pay entry fees to submit their wines for judging. Entry fees vary with early-bird pricing available (€120 mentioned for 2020 pre-registration). Discounts are offered for multiple entries and early submissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Paris Wine Cup is an annual wine competition organized by Beverage Trade Network that accepts wine submissions from wineries and producers worldwide, judging them on a proprietary 100-point methodology combining Quality (50 points), Value for Money (25 points), and Packaging (25 points). Wines are awarded Double Gold, Gold, Silver, or Bronze medals, plus special awards including Wine of the Year, Winery of the Year, and Best in Show by Country, Varietal, Region, Quality, Value, and Package. Winners receive medal stickers, digital certificates, marketing toolkits, and promotion through BTN's media partner network and trade events.

Product overview

Paris Wine Cup is a wine competition and awards program organized by Beverage Trade Network that evaluates wines through a unique three-criteria judging system: Quality, Value for Money, and Packaging. The competition offers a tiered medal system (Double Gold, Gold, Silver, Bronze) along with special awards including Wine of the Year, Winery of the Year, and various Best in Show categories. Winners receive digital certificates, medal stickers, and marketing toolkits for promotional use. The company also operates supporting media platforms including the Paris Drinks Guide and a Wine Regions podcast series.

Differentiator

Problem solved

Functional benefit

Products and services

• Paris Wine Cup Annual Competition Entry & Judging Annual wine judging competition open to wineries and producers worldwide. Wines are evaluated on a 100-point proprietary methodology (Quality 50, Value 25, Packaging 25) and awarded Double Gold (96+), Gold (90-95), Silver (80-89), and Bronze (70-79) medals, plus special awards (Wine of the Year, Winery of the Year, Best in Show by Country/Varietal/Region). Submissions are made via the website and shipped to a Reims, France warehouse for judging at Les Salons Hoche, Paris.
• Medal Stickers & Print License Physical medal stickers and license to print medal artwork that winners can purchase and apply to wine bottles and packaging for retail and restaurant marketing. Available via the Order Stickers section of the website.
• Paris Drinks Guide Digital guide operated within the Beverage Trade Network portfolio that connects consumers with wine, beer, and spirits offerings in Paris.
• Wine Regions of the World Podcast Podcast series covering wine regions globally, including episodes on Bordeaux, Burgundy, Champagne, Alsace, Loire Valley, Rhône Valley, Provence, Corsica, Germany's Mosel, and China's Ningxia, alongside producer interviews and industry insights.

Quantifiable outcome

• 22 Gold medal winners and 1 Double Gold winner in inaugural 2020 competition
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Beverage Trade NetworkcoreStrategic or Co-development PartnerParent organization and event organizer. BTN is a global media and B2B networking platform serving suppliers, buyers, and alcohol beverage professionals in the wine, spirits and beer industry. Also owns USA Wine Ratings, London Wine Competition, London Spirits Competition, and runs trade shows worldwide.
• BevRoute MagazineminorGTM or Marketing PartnerMagazine for importers and distributors - media partner providing editorial coverage and promotional support for competition and winners.
• VitisphereminorGTM or Marketing PartnerWine industry media publication - media partner providing coverage of competition and winners.
• Social VigneronsminorGTM or Marketing PartnerWine industry media outlet - media partner providing promotional coverage.
• Echos de BordeauxminorGTM or Marketing PartnerBordeaux wine industry publication - media partner covering competition and regional wines.
• Sommelier BusinessminorGTM or Marketing PartnerSommelier industry publication - media partner reaching trade buyers and sommeliers.
• Drinks MerchantsminorGTM or Marketing PartnerTrade publication for drinks industry - media partner providing promotional support.
• The On-TrademinorGTM or Marketing PartnerOn-trade wine and spirits publication - media partner reaching restaurant and bar buyers.
• IBWSS ChinaminorGTM or Marketing PartnerInternational Bulk Wine & Spirits Show China - media partner and sister event for Chinese market.
• USA Trade TastingminorGTM or Marketing PartnerTrade tasting event in New York - sister event providing promotional platform for winners in US market.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sommelier Wine Awards: UK trade-focused wine competition judged by sommeliers and on-trade buyers; highly comparable target audience and judging philosophy to Paris Wine Cup's commercial-buyer panel.
• Berlin Wine Trophy: International wine competition held under OIV patronage with multiple tasting rounds across the year; competing on similar entrant value and international reach, especially for European producers.
• Concours Mondial de Bruxelles: Major international wine competition held in different host cities each year, attracting thousands of entries from producers worldwide; directly comparable in scale, scope and entrant value proposition.
• Decanter World Wine Awards: One of the most globally recognized wine competitions, judging wines annually with a large international panel; competes directly with Paris Wine Cup for winery entry fees and trade credibility.
• San Francisco International Wine Competition: One of the largest and oldest US wine competitions, attracting thousands of entries annually; comparable scale, judging format and winery marketing proposition.
• USA Wine Ratings: Beverage Trade Network's US-based wine competition using the same triple-criteria methodology; directly comparable in business model, judging format and entrant proposition, and operates as a regional sibling in the same BTN portfolio.
• Texsom International Wine Awards: US wine competition judged by sommeliers and trade professionals, providing trade exposure to entrants; a comparable mid-tier competition in the same wine-competition category.
• International Wine & Spirit Competition (IWSC): Pioneering global wine and spirits competition founded in 1969; competes for producer entries and buyer recognition with similar judging credibility and international reach.
• International Wine Challenge (IWC): Long-established London-based wine competition with rigorous judging, trade tasting events and broad international participation; a direct competitor for premium winery entries and buyer attention.
• London Wine Competition: Sister wine competition also operated by Beverage Trade Network using the same Quality/Value/Packaging scoring framework, serving identical entrants (wineries seeking trade visibility) and competing for the same producer marketing budgets in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ParisWineCup
• Facebookfacebook.com/thepariswinecup
• LinkedInlinkedin.com/company/paris-wine-cup
• Instagraminstagram.com/thepariswinecup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paris Wine Cup