Keller Williams Greater Des Moines

What Keller Williams Greater Des Moines does

Keller Williams Greater Des Moines is an independently owned and operated franchise office of Keller Williams Realty, Inc., serving Central Iowa from three locations in West Des Moines, Ankeny, and Ames. Founded in 2012, the company provides residential and commercial real estate brokerage services, facilitating the buying, selling, and investing of properties in the greater Des Moines market. Its core operations revolve around transaction-based real estate commission revenue generated through affiliated agents.

The company's distinct product offerings include Red Settlement Services, a wholly-owned subsidiary providing closing coordination, document preparation, tax pro-rations, and final settlement figure reviews for transactions; and the Red Acceleration Productivity Coaching Program, which delivers training, 1-on-1 coaching, lead generation support, and transaction support to agents launching and scaling their businesses. The franchise leverages the parent company's proprietary technology stack, notably the Command CRM platform, which provides agents with marketing automation, branding tools, and client relationship management capabilities.

The business model is commission-driven (transaction fees split between agents and the brokerage under the KW commission structure), supplemented by transaction-fee revenue from settlement services and professional-services revenue from productivity coaching. The franchise operates a community-led go-to-market motion targeting agent recruitment alongside a direct-to-consumer motion through property search portals. Preferred vendor partnerships extend the offering into mortgage (Introlend), insurance (Gateway Home & Auto), and home warranty (America's Preferred Home Warranty) categories.

Name

Keller Williams Greater Des Moines

Legal name

Keller Williams Realty, Inc.

Website

https://kwdsm.kw.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Keller Williams Greater Des Moines is a real estate franchise office serving Central Iowa from three locations in West Des Moines, Ankeny, and Ames. It facilitates residential and commercial property transactions and provides settlement and agent coaching services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Title Abstract and Settlement Offices (541191)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Real estate agent services
• Transaction coordination services
• Property buying and selling

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: The company operates as a Keller Williams franchise. Real estate agents generate revenue through commission-based transactions for buying, selling, and investing in residential and commercial properties in Central Iowa.
2. Settlement Services: RED Settlement Services provides closing and settlement coordination services for real estate transactions, including tax pro-rations, termite inspections, document preparation, and final settlement review.
3. Agent Productivity Coaching: Red Acceleration productivity coaching program provides training, 1-1 consultations, and ongoing support for agents launching and scaling their real estate businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Keller Williams Greater Des Moines is a real estate franchise office providing residential and commercial property buying, selling, leasing, and investing services across Central Iowa. The franchise operates through affiliated real estate agents and supplements core brokerage services with RED Settlement Services (transaction coordination and closing facilitation) and the Red Acceleration Productivity Coaching Program (agent training and business development). It serves home buyers, sellers, and investors in West Des Moines, Ankeny, Ames, and surrounding areas.

Product overview

Keller Williams Greater Des Moines is a residential and commercial real estate franchise serving Central Iowa through offices in West Des Moines, Ankeny, and Ames. The franchise operates as part of the global Keller Williams Realty network and provides property buying, selling, and investment services. Its local product portfolio includes Red Settlement Services (transaction coordination and closing facilitation) and the Red Acceleration Productivity Coaching Program (agent training and business development). The broader Keller Williams ecosystem includes technology platforms such as Command CRM for agent marketing and client relationship management.

Differentiator

Problem solved

Functional benefit

Brands

• Red Acceleration: A Real Estate Productivity Coaching Program designed to empower agents to launch and scale their businesses by following proven models and systems, including training, coaching, lead generation support, and transaction support.

Products and services

• Residential Real Estate Brokerage Services
• Commercial Real Estate Brokerage Services Real estate brokerage services for commercial property transactions, including buying, selling, leasing, and investing in commercial real estate in Central Iowa.
• RED Settlement Services Provides Central Iowa home buyers and sellers with closing coordination and facilitation services to ensure efficient, accurate, and on-time closings. Handles tax pro-rations, termite inspections, document coordination (Warranty Deeds, Groundwater Hazard Statements), and final settlement figure reviews.
• Red Acceleration Productivity Coaching Program A real estate productivity coaching program designed to empower affiliated agents to launch and scale their businesses through training, 1-on-1 coaching, lead generation support, and transaction support.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Red Settlement ServicescoreStrategic or Co-development PartnerPreferred settlement services provider offering transaction coordination, closing services, tax pro-rations, termite inspections, and document preparation for KW Greater Des Moines clients. Rachel Lindstrom serves as Team Lead.
• Gateway Home & AutominorOthersPreferred insurance provider recommended to clients for home and auto coverage needs
• America's Preferred Home WarrantyminorOthersPreferred home warranty provider recommended to home buyers and sellers
• Introlend MortgageminorOthersPreferred mortgage lender recommended to home buyers for financing needs
• Red LeveragecoreStrategic or Co-development PartnerKW affiliate company providing leverage and growth tools for real estate agents and teams
• Red AccelerationcoreStrategic or Co-development PartnerReal Estate Productivity Coaching Program designed to empower agents to launch and scale their businesses with training, coaching, lead generation support, and transaction support

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RE/MAX: RE/MAX is the largest direct competitor to Keller Williams with a similarly franchise-based agent model, offering residential and commercial brokerage. It competes head-to-head for agent recruitment and seller listings in the same Central Iowa territory.
• Compass: Compass is a tech-forward residential brokerage expanding nationally, competing for top-producing agents and premium listings. Its growing Iowa presence represents a more digitally-native threat to traditional KW offices.
• Century 21: Century 21 is a long-established global real estate franchise with comparable commission-based residential brokerage services, directly competing for agents and listings in Iowa and across the U.S.
• eXp Realty: eXp Realty is a cloud-based brokerage with an agent-centric commission model that competes directly for KW's independent contractor agents, particularly those attracted to higher commission splits and remote operations.
• Coldwell Banker: Coldwell Banker operates a comparable franchise model serving residential buyers and sellers across the U.S., with established Des Moines-area affiliates that directly compete for the same agents and listing inventory as KW Greater Des Moines.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a network-based franchise brokerage with strong Midwest presence, competing with the same agent recruitment model and serving similar residential buyer/seller segments in Iowa.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a major national franchise brokerage with a strong brand in the Midwest, competing in the same residential and commercial segments and recruiting from the same agent pool in Central Iowa.

Regional players

• Iowa Realty: Iowa Realty is a long-standing regional brokerage with deep local market share across the Des Moines metro, serving the same residential buyer/seller segment with strong local brand recognition.
• Howard Hanna Real Estate: Howard Hanna is a large regional brokerage in the Midwest/Mid-Atlantic with comparable franchise-affiliated operations, competing for agents and transaction volume in secondary Midwest markets.

Broad incumbents

• Sotheby's International Realty: Sotheby's International Realty operates a luxury-leaning franchise network with greater emphasis on high-end residential and unique properties, serving as a partial competitor for premium listings in the broader Central Iowa luxury segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kwdsm
• LinkedInlinkedin.com/company/keller-williams-greater-des-moines
• Instagraminstagram.com/kellerwilliamsdsm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Greater Des Moines