America's Preferred Home Warranty

What America's Preferred Home Warranty does

America's Preferred Home Warranty (APHW) is a privately held, Christian-based home warranty service contract provider headquartered in Jackson, Michigan, founded circa 1999/2004 and operating nationwide for over 20 years. The company issues 12-month service contracts covering approximately 26 home systems and appliances against breakdown from normal wear and tear, with $50 or $100 deductible options and a portfolio of monthly add-ons (additional refrigerators, pool/spa, sprinkler, water softener, gas fireplace, termite control). Its distinctive 'Choose Your Own Contractor' policy allows homeowners to use any licensed contractor for covered repairs rather than a captive network.

APHW distributes through three concurrent channels: direct-to-consumer phone and web sales (aphw.biz/buy); the trademarked Real-Pro® mobile/desktop portal used by thousands of real estate agents daily to order and manage transaction warranties; and a nationwide Area Sales Manager network targeting home builders and enterprise accounts with up to four years of new construction coverage. Ancillary products include ListSecure® (seller listing coverage), ClientSecure® (real estate professional waiver), Premier/Buyer Preferred/Seller Preferred upgrade packages, and a recently added Identity & Home Title Theft Protection module. Operational capabilities include 24/7/365 claims intake, BBB-accredited customer service, and CPDSO-accredited sales training. Selected recognition includes the 2020 HousingWire HW Tech100 award for Real-Pro® and BBB Torch Award.

Name

America's Preferred Home Warranty

Legal name

America's Preferred Home Warranty, Inc.

Website

https://aphw.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

America's Preferred Home Warranty is a privately held, Michigan-based home warranty service contract provider offering 12-month coverage for major home systems and appliances directly to homeowners, real estate professionals, and home builders nationwide.

Ownership category

akta.pro rank

Product category

Home Warranty Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

akta.pro secondary industry

Appliance & Major Home Equipment Protection Plans (FSAJALAI)

Keywords

• Home warranty services
• Service contracts
• Real estate warranties
• Appliance breakdown coverage
• HVAC repair coverage

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Home Warranty Service Contracts: Annual subscription-based home warranty contracts with 12-month terms. Customers can choose between $50 or $100 deductible plans. Covers repair or replacement of major home systems and appliances due to normal wear and tear. Revenue generated from contract fees paid at closing (for real estate) or upfront (for homeowners).
2. Optional Add-On Coverage: Additional monthly fees for extended coverage on items like additional refrigerators, pools/spas, salt water pools, sprinkler systems, water softeners, gas fireplaces, and termite control. Enhanced premium plans for real estate transactions (Buyer Preferred Upgrade Package, Seller Preferred Upgrade Package).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

America's Preferred Home Warranty sells annual home warranty service contracts covering repair or replacement of up to 26 major home systems and appliances (including central air, heating, electrical, plumbing, kitchen appliances, water heater, roof leak repairs, and septic system) due to normal wear and tear. Plans are sold with 12-month terms and $50 or $100 deductible options, with optional add-on coverage for items like pools, sprinkler systems, water softeners, and termite control. The company also offers dedicated real estate transaction warranties (buyer/seller), new construction warranties for home builders, identity and home title theft protection, and the Real-Pro® digital platform for real estate professionals to manage warranties.

Product overview

America's Preferred Home Warranty (APHW) offers home warranty service contracts covering 26 home systems and appliances against breakdown due to normal wear and tear. The product portfolio includes: (1) Standard Home Warranty Plans for homeowners with customizable coverage and add-on options; (2) Real Estate Warranties for buyers and sellers during property transactions; (3) New Construction Warranty for home builders protecting buyers for up to 4 years; and (4) Identity & Home Title Theft Protection. APHW also provides the Real-Pro® digital portal for real estate professionals to manage warranties. Add-on modules include Additional Refrigerators, Gas Fireplace, Inground Pool/Spa, Salt Water Pool/Spa, Sprinkler System, Termite Control, and Water Softener. Upgrade packages (Premier Plan, Buyer Preferred Upgrade, Seller Preferred Upgrade) provide enhanced coverage for specific components and situations.

Differentiator

Problem solved

Functional benefit

Brands

• Real-Pro®: A mobile app and portal for real estate professionals to order and manage home warranties.
• ListSecure®
• ClientSecure®

Products and services

• Home Warranty Plans Annual home warranty service contracts covering repair or replacement of up to 26 major home systems and appliances (central air, heating, electrical, plumbing, kitchen appliances, water heater, roof leak repairs, septic system) due to normal wear and tear. Plans are available with $50 or $100 deductible options and a 12-month contract term, sold to individual U.S. homeowners.
• Real Estate Warranties Warranty plans for real estate transactions, including Buyer Coverage Plans (valid 12 months post-closing) and Seller Coverage Plans (valid for listing duration), with optional upgrade packages. Sold primarily to real estate professionals (REALTORS®, brokers, agents) and home sellers during property transactions.
• New Construction Warranty Home warranty for new construction homes, providing coverage beginning one year after closing for up to 3 additional years, covering systems, appliances, and optional add-ons. Sold to home builders and developers offering protection to new home buyers.
• Identity & Home Title Theft Protection Protection coverage for identity theft and home title theft, newly added to APHW's home warranty offerings and available as part of home warranty plans for homeowners.
• Real-Pro® Portal and Mobile App Mobile and desktop portal/app for real estate professionals to order, manage, and share home warranties, track multiple client warranties with different closing dates, and access documentation 24/7. The majority of APHW's real estate home warranty purchases are sold through this platform.

Quantifiable outcome

• 89% of survey participants said that Choose Your Own Contractor policy is important (2019 APHW Satisfaction Survey)
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Real Estate Professionals (REALTORS®, Brokers, Agents)coreChannel Partner/ Reseller/ DistributorCore channel partnership with real estate professionals who sell APHW warranties to homebuyers and sellers during real estate transactions. Partners use the Real-Pro® portal to order and manage warranties. Agents receive free marketing materials and access to APHWLearn.com training courses. Thousands of agents use the platform daily.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Home Shield (AHS): One of the largest U.S. home warranty providers, offering annual service contracts for home systems and appliances to homeowners and real estate clients; directly comparable product portfolio and customer base to APHW.
• First American Home Warranty: National home warranty provider under First American Financial, focused on real-estate transaction warranties and homeowner protection plans; competes head-to-head with APHW in both real estate and direct homeowner channels.
• Old Republic Home Protection: Operates a home warranty service contract business distributing through real estate agents and direct to homeowners; closely mirrors APHW's product offering, real-estate channel strategy, and annual subscription model.
• Cinch Home Services: National home warranty brand operated by Frontdoor, Inc., offering appliance and systems coverage plus add-ons; competes with APHW on breadth of covered items, real-estate agent distribution, and homeowner marketing.
• Choice Home Warranty: Direct-to-consumer focused home warranty provider selling annual service contracts for appliances and systems to U.S. homeowners; competes directly with APHW in the homeowner segment with overlapping coverage and pricing tiers.
• Home Warranty of America (HWA): National home warranty company selling service contracts to both homeowners and real estate professionals; directly comparable GTM, product structure, and target customer segments as APHW.
• Liberty Home Guard: Home warranty company providing annual service contracts for home systems and appliances with options and add-ons; comparable pricing tiers, deductible structure, and target customer to APHW.
• 2-10 Home Buyers Warranty: Home warranty provider serving both new construction builders and existing homeowners with multi-year systems and appliance coverage; overlaps with APHW's new construction and homeowner product lines.

Regional players

• Landmark Home Warranty: Home warranty provider focused on specific U.S. states with comparable service contract offerings; competes in the same homeowner and real-estate-transaction categories but at more limited geographic scale than APHW.

Broad incumbents

• Frontdoor, Inc. Public company (ticker: FTDR) that owns American Home Shield and Cinch Home Services, providing home warranty and on-demand home services at national scale; broad incumbent overlapping with APHW's core product and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/aphomewarranty
• Facebookfacebook.com/aphwinc
• LinkedInlinkedin.com/company/america's-preferred-home-warranty
• Instagraminstagram.com/aphomewarranty

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America's Preferred Home Warranty