AirPop

What AirPop does

AirPop is a San Francisco-based consumer breathing wellness brand founded in 2015 by industrial designer Chris Hosmer. The company pioneered the "Air Wearables" category, engineering premium reusable respiratory protection masks that combine certified medical-grade filtration with consumer-grade design. Its daytime product line (Light SE, Light SE Youth & Petite, Pocket, Pocket Storage Case, Kids) is built on a patented 3D AeroDome off-face breathing chamber and a 360° Seal mechanism, delivering >99% PM0.3 filtration with 2x the breathability of standard N95 masks. The portfolio carries 8 global certifications, including ASTM F3502-21 Workplace Performance Plus, CE EN 149 FFP2, KN95 GB2626-2019, and BSI Kitemark, with independent verification by Intertek, SGS, BSI, Hohenstein, and Nelson Labs. AirPop is extending into nighttime breathing wellness with AirPop Sleep — Restore mouth tape, Flow nasal strips, and a Sleep System bundle launching September 15, 2026.

AirPop operates a hybrid B2B/B2C model. Wholesale revenue is generated through 200+ retail partners across 35+ markets on 5 continents, anchored by Target (1,200+ stores), Amazon, Best Buy, Lowe's, Staples, Harvey Norman, Xiaomi Youpin, T-Mall, Tradeinn, and Takealot, with tiered volume discounts and FOB Hong Kong or DDP USA shipping terms. Direct-to-consumer revenue flows through two proprietary storefronts (getairpop.com and sleep.getairpop.com), with mask SKUs priced at $14.99–$19.99 MSRP and Sleep products offered via Subscribe & Save subscriptions ($8.49–$19.99/month). A Bulk Orders program serves institutional buyers (schools, offices, government). Customer segments span health-conscious consumers, allergy sufferers, urban commuters, frequent travelers, sleep wellness consumers, retail category buyers, corporate/workplace safety, and government/education procurement. The company is privately held, operates with a 1–10 person team, and reports 10M+ cumulative units sold, an 85% partner renewal rate, and 4+ design awards (Red Dot, iF Design, Good Design, IDEA, Core77).

Name

AirPop

Legal name

AirPop Distribution LLC

Website

https://getairpop.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

AirPop is a consumer breathing wellness brand designing premium reusable respiratory masks (Air Wearables) and a sleep breathing system, sold through 200+ retail partners across 35+ markets and direct-to-consumer e-commerce with subscriptions.

Ownership category

akta.pro rank

Product category

Consumer Respiratory Protection

akta.pro primary industry

Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG)

Keywords

• Reusable face masks
• Respiratory protection
• Air wearables
• Mouth tape sleep
• Nasal breathing strips

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. B2B Wholesale / Retail Distribution: Wholesale revenue from selling Air Wearables (reusable respiratory masks) to retail partners including Target, Amazon, Best Buy, Lowe's, Staples, and international distributors. Products sold as master cartons of multi-packs. Tiered wholesale pricing with volume discounts. Key retail metrics: 85% partner renewal rate, 1,200+ Target stores, validated multi-year retail sell-through.
2. Direct-to-Consumer E-Commerce (Masks): DTC sales of Air Wearables through getairpop.com. Products include Light SE ($19.99 MSRP), Pocket ($14.99), and Kids masks. Free shipping on orders $19.99+. One-time purchase model for mask products.
3. Direct-to-Consumer E-Commerce (Sleep) — Subscription: Subscription/Subscribe & Save model for AirPop Sleep products (Restore mouth tape and Flow nasal strips). Restore: $12.99/month (30 strips/month); Flow: $8.49/month (20 strips/month); Sleep System bundle: $19.99/month. Auto-renewing subscriptions delivered every 30, 45, or 60 days. First delivery eligible for 30-night risk-free trial.
4. Direct-to-Consumer E-Commerce (Sleep) — One-Time: One-time purchase option for AirPop Sleep products. Restore: $14.99 (30 strips); Flow: $9.99 (20 strips); Sleep System: $22.99. Pre-order model for 2026 launch, with expected ship date September 15, 2026.
5. Bulk / Volume Orders: Bulk order program for schools, offices, and organizations requiring larger pack sizes (25-500 packs). Instant quote calculator available on the Bulk Orders page. Addresses institutional and B2B procurement needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels13 records

Marketing channels6 records

Core offering

AirPop designs, manufactures, and sells premium reusable respiratory protection masks (Air Wearables) and a sleep breathing wellness system (Restore mouth tape and Flow nasal strips). Products feature patented 3D AeroDome breathing chamber architecture and multi-layer electrostatic filtration certified to ASTM F3502-21, KN95, CE FFP2, and BSI Kitemark standards, sold through retail partners including Target, Amazon, Best Buy, and direct-to-consumer e-commerce.

Product overview

AirPop is a breathing wellness brand offering two integrated product lines united under the AirPop Breathing System: AirPop Air Wearables (certified reusable respiratory protection masks for daytime use) and AirPop Sleep (mouth tape and nasal strips for nighttime breathing wellness). The Air Wearables line includes Light SE, Light SE Youth & Petite, Pocket, Pocket Storage Case, and Kids masks, all featuring 3D AeroDome technology and multi-layer filtration. The Sleep line, launching September 2026, includes Restore (mouth tape), Flow (nasal strips), and the Sleep System bundle. Together, these products are engineered as a complete breathing system covering protection by day and restoration by night.

Differentiator

Problem solved

Functional benefit

Brands

• AirPop Restore: Gentle soft-fabric mouth tape with silicone adhesive and center breathing vent for overnight nasal breathing support.
• AirPop Flow
• AirPop Sleep System
• AirPop Light SE
• AirPop Pocket
• AirPop Kids

Products and services

• AirPop Light SE Premium reusable respiratory protection mask with >97% filtration efficiency (KN95 + ASTM F3502-21 certified), featuring 3D Aerodome breathability technology that provides 2x the breathability of standard N95 masks, washable up to 10 times, and designed to reduce fogging for glasses wearers.
• AirPop Light SE Youth & Petite Size variant of the Light SE mask designed for smaller faces including youth and petite adults, maintaining the same filtration and breathability technology as the adult version.
• AirPop Pocket Foldable, portable respiratory protection mask with >98% filtration efficiency, compatible with storage case for convenient travel and everyday carry.
• AirPop Kids Reusable respiratory protection mask designed for children ages 3-12, featuring an ergonomic foam seal and rated for 40-hour weekly wear.
• AirPop Restore Gentle soft-fabric mouth tape with silicone adhesive (ISO 10993 skin-compatibility tested) and center breathing vent, engineered to hold all night and remove pain-free. 30 strips per pack.
• AirPop Flow External nasal strip with flexible spring band that gently lifts nasal passages open during sleep, featuring soft adhesive that does not pull skin. 20 strips per pack.
• AirPop Sleep System Complete sleep breathing bundle combining Restore mouth tape (30 strips) and Flow nasal strips (20 strips) on one subscription, engineered together so nasal breathing through the night becomes the path of least resistance.

Quantifiable outcome

• >99% PM0.3 particle filtration efficiency (independently tested)
• +6 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• 3M: 3M is the global incumbent in N95 and disposable respirators, defining the certification standard AirPop's masks are benchmarked against. Comparable on product category and regulatory moat, but vastly larger portfolio and primarily industrial/B2B channels versus AirPop's premium consumer focus.
• Dräger: Dräger is a global incumbent in respiratory protection and anesthesia gas delivery equipment. Comparable on regulatory depth and certification portfolio, but operates primarily in occupational/clinical channels versus AirPop's consumer orientation.
• Honeywell: Honeywell is a major incumbent in respiratory protection (N95s, reusable elastomeric respirators) and PPE broadly. Comparable in regulatory moat and distribution scale, but AirPop's premium consumer focus contrasts with Honeywell's industrial and occupational channels.
• Kimberly-Clark (KIMTECH): Kimberly-Clark's KIMTECH brand supplies certified respirators and protective masks, primarily into healthcare and industrial channels. Comparable on certification depth and global distribution, though positioned as work-focused rather than lifestyle.
• Breathe Right (Foundation Consumer Brands): Breathe Right is the dominant incumbent in over-the-counter nasal strips for sleep and breathing. Directly comparable to AirPop Flow on product function, and a likely retail-shelf competitor once AirPop Sleep launches.

Direct peers

• Vogmask: Vogmask is a direct competitor in fashion-forward, reusable, certified respirator masks for the consumer market. Comparable product architecture (reusable shell + replaceable filter) and shared positioning around design + certified protection.
• Somnifix: Somnifix pioneered the consumer mouth-tape category for nasal-breathing-during-sleep. Directly comparable to AirPop Restore on product, use case, and target buyer (sleep wellness consumer).
• RZ Mask: RZ Mask makes reusable, replaceable-filter respirator masks for consumers, sport, and occupational users. Directly comparable to AirPop on reusable filtration architecture and consumer-direct positioning.
• Respro: Respro is a UK-based maker of reusable, certified respirator masks for cycling, sport, and urban pollution. Comparable target customer (urban commuter, sport user) and reusable filtration approach.
• Cambridge Mask Company: Cambridge Mask makes premium reusable respirator masks with multi-layer filtration, sold direct-to-consumer and through retail. Closest direct competitor to AirPop on positioning (premium, certified, reusable) and target buyer (health-conscious consumer).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aetheris
• Xx.com/airpophealth
• Facebookfacebook.com/airpophealth

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AirPop