Masters Historic Racing

What Masters Historic Racing does

HeyLink.me is a link-in-bio platform that enables users to consolidate multiple online destinations into a single customizable landing page, addressing the single-link constraint on social media platforms such as Instagram, TikTok, YouTube, Facebook, and X. The core product offers a free Starter tier (50 links, basic features) and a PRO subscription at $5.90–$9.00 per month ($7.00/month on annual billing, a 23% saving) with expanded features including 100 links, custom branding and domains, themes, social analytics, reduced transaction fees (3.9% + $0.30 vs. 9.9% + $0.30), and priority support. The technology stack centers on a self-serve web platform with 200+ third-party integrations, an Apps Marketplace with 100+ apps, built-in e-commerce (unlimited products, direct payments), QR code generation via the KODE.link sub-brand, and digital business card creation with Apple/Google Wallet support.

The business model combines subscription recurring revenue (PRO), transaction fees on commerce activity, an AdSense revenue-share monetization layer for users, and Enterprise/Agency licensing for white-label and multi-account use cases. Go-to-market is hybrid: product-led growth drives freemium sign-ups and viral distribution through users publishing HeyLink.me URLs in their own social bios, while a sales-led motion targets Enterprise and Agency customers with custom pricing starting at three accounts. The company serves four primary customer segments — individual creators and influencers (primary), small and medium businesses (primary), agencies and enterprises, and art/design professionals — across 195 countries with localized versions in 40+ languages. The broader ecosystem includes sub-brands KODE.link (QR/digital cards), RapidWombat (SEO tooling), NonProfit-Link.org (nonprofit fundraising), and HeyLink.au (Australia localization). Disclosed scale is 11,671,938 customers; revenue, funding, headcount, and ownership data are not publicly disclosed.

Name

Masters Historic Racing

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

HeyLink.me is a link-in-bio platform serving 11.6M+ users across 195 countries, primarily individual creators, influencers, and small businesses, via a freemium model with PRO subscriptions, transaction fees, AdSense monetization, and Enterprise/Agency tiers.

Ownership category

akta.pro rank

Product category

Historic Motorsports Event Management

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Historic motorsport events
• Vintage car racing
• Racing event management
• Classic racing circuits
• Historic racing series

Headquarters

HQ city

Olney

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. PRO Subscription: Monthly subscription model ($5.90/month after free trial) offering enhanced features including 100 links, custom branding, themes, avatars, icons, fonts, backgrounds, signups, messages, commerce features, menu, locations, galleries, and priority support
2. Transaction Fees: Commerce transaction fees: 9.9% + 30 cents for Starter tier, reduced to 3.9% + 30 cents for PRO subscribers
3. Advertising Revenue Share: Revenue share from AdSense integration where creators earn money when users click on ads displayed on their HeyLink.me pages
4. Enterprise Licensing: White-label solutions and flexible pricing for enterprise accounts managing multiple profiles

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Masters Historic Racing is an event-organizing company that manages and promotes historic car racing events and offers racing experiences at established circuits. The company organizes competition series and provides track-day opportunities for owners and drivers of classic and historic racing cars, targeting motorsport participants, teams, and enthusiasts.

Product overview

HeyLink.me is a unified link-in-bio platform that provides a single link solution for managing and sharing online content across social media platforms. The core offering consists of the HeyLink.me platform with two subscription tiers: a free Starter plan (50 links, basic features) and a PRO plan ($7.00/month annually) with expanded capabilities. The ecosystem includes specialized solutions like HeyLink.me Agency for multi-account management, Custom Domain for white-label branding, and Enterprise for large organizations with API access and 200+ integrations. Supporting products include KODE.link (QR codes and digital cards), RapidWombat (SEO traffic), and the HeyLink.me Marketplace offering 100+ apps. The platform supports monetization through Google AdSense integration and includes built-in e-commerce capabilities for selling products and services.

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: Advanced QR code solutions platform offering QR code builder, Apple Wallet digital card generator, Google Wallet digital card generator, and digital business card creator.
• HeyLink.au

Products and services

• Historic Car Racing Events Organized competitive racing events for classic and historic racing cars held at established circuits, delivered for owners, drivers, and racing teams within the historic motorsport community.
• Historic Racing Experience Days

Quantifiable outcome

• Earn potential of $1,244.50 annually for 50,000 monthly pageviews in Asia-Pacific region (example calculation provided)

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature11 records

Partnerships

Four partnerships are on record, tiered core, minor and regional.

• KODE.linkcoreTechnology or IntegrationIntegrated QR code solution providing custom QR code generation capabilities, Apple Wallet and Google Wallet digital card generators, and digital business card builder. Powers the QR functionality across the HeyLink.me platform.
• AdSense (Google)coreTechnology or IntegrationAdSense integration enables HeyLink.me users to monetize their traffic by displaying relevant advertisements. Revenue share model where creators earn when users click ads.
• NonProfit-Link.orgminorStrategic or Co-development PartnerDedicated non-profit focused version of the link-in-bio platform for fundraising and donation collection by non-profit organizations.
• HeyLink.auregionalChannel Partner/ Reseller/ DistributorAustralia-specific localized version/partnership for the Australian market.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Goodwood: Goodwood hosts the Revival and Members' Meeting, the most prestigious historic motorsport events in the UK, directly competing with Masters Historic Racing for historic-circuit event attendees, participants, and sponsors.
• Peter Auto: Peter Auto organises premier European historic racing series such as the Le Mans Classic and Tour Auto, directly comparable in scale, calendar, and historic-grid proposition.
• Historic Sportscar Racing (HSR): HSR runs a North American calendar of historic and vintage races, comparable in business model (event promotion, grid management, sponsorship sales) to Masters Historic Racing's UK operations.
• Silverstone Classic (organised by Goose Live Events): The Silverstone Classic is one of the world's largest historic motor racing festivals, a direct competitor for historic grid entries, spectator audiences, and corporate hospitality budgets on UK circuits.
• Masters Endurance Racing USA: Direct brand extension/comparable promoter that runs Masters-branded endurance series for historic prototypes and GTs in the US, sharing format DNA with Masters Historic Racing UK.
• Monterey Motorsports Reunion: Annual historic racing event at Laguna Seca during Monterey Car Week; a flagship US historic motorsport weekend competing for OEM heritage budgets and high-net-worth participants.

Emerging players

• Historic Racing Drivers Club (HRDC): UK-based club promoting accessible historic racing series, overlapping with Masters Historic Racing's grid of pre-1966 touring and GT cars and competing for amateur owner-drivers.

Broad incumbents

• MotorSport Vision (MSV): MSV operates Brands Hatch, Snetterton, Donington, Cadwell Park and Oulton Park and stages historic races, overlapping with Masters Historic Racing as both a venue supplier and a competing event promoter.
• Royal Automobile Club (RAC) - Motoring Events: Long-established motoring club that organises and patronages historic motoring events including the RAC Tourist Trophy, comparable in heritage positioning and corporate hospitality audience.

Regional players

• Grand Prix Historique Association: Swiss-based organiser of the Grand Prix de l'Age d'Or and other European historic race meetings, a regional competitor in the continental historic racing calendar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/MastersHistoric
• YouTubeheylink.me/youtube
• Facebookheylink.me/facebook
• Instagramheylink.me/instagram
• TikTokheylink.me/tiktok
• LinkedInlinkedin.com/company/masters-historic-racing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masters Historic Racing