Historic Sportscar Racing

Name

Historic Sportscar Racing

Legal name

Historic Sportscar Racing

Website

https://hsrrace.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Historic Sportscar Racing (HSR) is a private motorsport sanctioning body founded in 1977 that operates North America's premier vintage and historic racing series, sanctioning seven annual events at Daytona, Sebring, Road Atlanta, and Watkins Glen under IMSA and the NASCAR Digital Media Network.

Ownership category

akta.pro rank

Product category

Motorsports Events

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industry

Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD)

Keywords

• Vintage racing events
• Historic motorsport
• Sports car racing
• Motorsport sanctioning body
• Endurance racing series

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Competition Licensing: HSR generates revenue through competition license fees. Drivers must hold an HSR-issued license to participate in races. Single Event Credentials are available for $150 (Competition) or $200 (Super License), with full annual licenses at higher price points. Crew licenses are also available for $100 each in 2026.
2. General Membership: HSR offers annual general memberships for $135/year that allow members to enter HSR events without purchasing spectator tickets and access facilities on HSR Test Days when spectators are not generally allowed.
3. Event Entry Fees: Revenue is generated from competitor entry fees for the various racing events and series, including the WeatherTech Sprint Series, B.R.M Chronographes Endurance Challenge, SASCO Sports International/American Challenge, Global GT Challenge, Prototype Challenge, and NASCAR Classic Series.
4. Classifieds Advertising: HSR Classifieds service generates revenue from car sales listings. Pricing is $100 for three months for HSR Members and $150 for Non-Members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Historic Sportscar Racing (HSR) sanctions and operates vintage and historic motorcar racing events across multiple series and premier U.S. road-racing venues. The organization issues annual and single-event competition licenses to drivers through an online portal and runs a membership program for competitors, teams, and enthusiasts. HSR also operates a Classifieds platform for vintage race cars, parts, and services, and partners with hospitality and contingency sponsors supporting the events.

Product overview

Historic Sportscar Racing (HSR) is North America's premier vintage and historic racing series that operates as a unified platform of racing events, series formats, and member services. The company sanctions seven major events annually at world-renowned venues including Daytona International Speedway, Sebring International Raceway, Michelin Raceway Road Atlanta, and Watkins Glen International. HSR's product portfolio comprises multiple racing formats including the WeatherTech Sprint Series, B.R.M Chronographes Endurance Challenge, SASCO Sports International/American Challenge, Global GT Challenge, Prototype Challenge presented by Michelin, NASCAR Classic Series presented by Goodyear, and the Classic Endurance Championship presented by Mission Foods. The company also sanctions the invite-only IMSA Classic at Rolex 24 and serves as official sanctioning body for the Rolex Monterey Motorsports Reunion and Porsche Rennsport Reunion. Supporting services include competition licensing, membership programs, race results tracking, points standings, classifieds marketplace, and photo galleries.

Differentiator

Problem solved

Functional benefit

Products and services

• HSR Classic Daytona 24-Hour race
• HSR Classic Sebring 12-Hour race
• HSR Competition License (annual and single-event)
• HSR Membership
• HSR Classifieds
• HSR multi-series event weekends (Sprints, Enduros, Classic races)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Goodyear (Le Mans Event)coreGTM or Marketing Partner · 19 May 2026Presenting sponsor of the HSR NASCAR Classic presented by Goodyear at Le Mans, marking the 50th anniversary of NASCAR's first attempt at the 24-hour Le Mans race.
• WeatherTechcoreGTM or Marketing PartnerWeatherTech is an Official Partner of HSR and presents the HSR Historic Trophy series. WeatherTech is a prominent automotive accessories company with strong motorsport brand presence.
• Hagerty InsurancecoreGTM or Marketing PartnerHagerty Insurance is an Official Partner of HSR and presents The Mitty event. Hagerty specializes in classic car insurance and is deeply connected to the vintage vehicle community.
• Mission FoodscoreGTM or Marketing PartnerMission Foods is an Official Partner and presents the Classic Endurance Championship, Classic 12 Hour at Sebring, Classic 24 Hour at Daytona, and the Classic 6 Hour at Watkins Glen.
• Sunoco Race FuelscoreGTM or Marketing PartnerSunoco Race Fuels is an Official Partner of HSR, providing fuel for racing operations.
• B.R.M ChronographescoreGTM or Marketing PartnerOfficial Sponsor of the Endurance Challenge. B.R.M Chronographes sponsors the B.R.M Chronographes Endurance Challenge series.
• Sasco SportscoreGTM or Marketing PartnerOfficial Sponsor of the International/American Challenge. Sasco Sports sponsors the SASCO Sports International/American Challenge series.
• GoodyearcoreGTM or Marketing PartnerGoodyear is an Official Partner and presents the HSR NASCAR Classic series, including the 2026 NASCAR Classic Road to Le Mans Classic.
• PirellicoreGTM or Marketing PartnerPirelli is an Official Partner and presents the HSR Mission GT Challenge.
• Michelin MotorsportcoreGTM or Marketing PartnerMichelin is an Official Partner and presents the HSR Prototype Challenge series.
• FordcoreGTM or Marketing PartnerFord is the Official Truck of HSR, providing vehicle support for the racing series.
• HMS MotorsportminorGTM or Marketing PartnerHMS Motorsport is an Official Partner of HSR, representing Hendrick Motorsports parts and service brand.
• HoosierminorGTM or Marketing PartnerHoosier is an Official Partner of HSR, providing racing tires.
• Southern Racing FuelsminorGTM or Marketing PartnerSouthern Racing Fuels is an Official Partner of HSR.
• Speedcom CommunicationsminorGTM or Marketing PartnerSpeedcom Communications is an Official Partner of HSR, providing communications equipment.
• Stand 21minorGTM or Marketing PartnerStand 21 is an Official Partner of HSR, providing racing safety equipment and gear.
• Al Kamel North AmericacoreTechnology or IntegrationAl Kamel North America is an Official Sponsor and provides live timing systems for HSR events through their digital platform.
• Classic Motorsports MagazinecoreGTM or Marketing PartnerOfficial Magazine of HSR. Subscription included with full competition or super license purchase.
• Vintage Racers for RescueminorOthersOfficial Charity of HSR, a charitable organization supporting rescue efforts.
• Downforce MotorsportsminorChannel Partner/ Reseller/ DistributorOfficial Partner and classifieds partner, selling vintage race cars through their platform.
• Max Papis InnovationsminorGTM or Marketing PartnerMax Papis Innovations is an Official Partner of HSR.
• Christopher John LtdminorGTM or Marketing PartnerOfficial Partner of HSR, providing luxury timepieces.
• Bravo TrailersminorGTM or Marketing PartnerOfficial Sponsor of HSR, providing trailer solutions for race car transport.
• Seven Sebring HotelminorChannel Partner/ Reseller/ DistributorOfficial Sponsor and recommended hotel partner for Sebring events.
• Chip Ganassi RacingminorStrategic or Co-development PartnerChip Ganassi Racing provides equipment and technical support. Kurt Busch competed in their No. 1 Monster Energy Chevrolet Camaro for the Le Mans event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SRO Motorsports Group: SRO is a major motorsport organizer running series such as the GT World Challenge and Intercontinental GT Challenge. While not vintage-focused, SRO operates adjacent GT and endurance racing formats that draw from the same enthusiast base and compete for sponsorship and venue access.
• International Motor Sports Association (IMSA): IMSA is HSR's parent sanctioning body and the dominant North American sports car racing sanctioning organization. It operates the premier modern endurance series and provides the institutional framework under which HSR operates its historic events.

Direct peers

• Sportscar Vintage Racing Association (SVRA): SVRA is the most direct US-based competitor, operating a parallel vintage and historic sports car racing series with overlapping venues and driver demographics. The two organizations compete for the same participants, venues, and sponsors in the North American historic racing market.
• Le Mans Classic (organized by Peter Auto/ACO): Le Mans Classic is the biennial historic endurance race at Circuit de la Sarthe. It is HSR's direct host venue partner for the 2026 NASCAR Classic at Le Mans and competes with HSR for international vintage racing participation, particularly among European and US collectors.
• Historic Motor Sports Association (HMSA): HMSA is a US-based vintage racing sanctioning body with a long history in the historic motorsport community. It overlaps with HSR in event formats, target demographic of vintage car owners, and shared venues, making it a relevant direct peer.
• Peter Auto: Peter Auto is a French historic racing organizer producing series like the Tour Auto and Le Mans Classic Legends. It is directly comparable as a vintage motorsport sanctioning body operating across Europe with comparable race formats and collector-driver participants.
• Masters Historic Racing: Masters Historic Racing is a UK-based organizer of historic motorsport series featuring similar pre-1980 sports and GT cars. It serves as a direct international peer with comparable event formats and target participant demographic of historic car owners and gentleman drivers.

Emerging players

• Amelia Island Concours d'Elegance: Amelia Island Concours is a high-end historic car event celebrating collector vehicles. While focused on concours rather than racing, it competes for the same collector demographic, sponsor dollars, and attention that HSR targets.
• Goodwood Motor Sport: Goodwood operates the Goodwood Revival and Members' Meeting, prestigious historic motorsport events in the UK. While broader than a single series, Goodyear competes for the same vintage racing audience, sponsor mindshare, and media attention as HSR.

Regional players

• Sonoma Speed Festival: Sonoma Speed Festival is a regional historic racing event held at Sonoma Raceway in California. It competes for vintage racing participants and spectators in the western US, partially overlapping with HSR's geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HSR_race
• YouTubeyoutube.com/channel/UCD8GF0bTwUsjXO9AQJ4JGZw
• Facebookfacebook.com/HSRrace
• Instagraminstagram.com/historicsportscarracing
• LinkedInlinkedin.com/company/historic-sportscar-racing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Historic Sportscar Racing