What Blue Connector does

Blue Connector is a Singapore-based boutique advisory firm founded in 2019 by Jon Scheele that provides AI readiness assessments, API strategy advisory, and executive education to technology leaders across Asia-Pacific. The firm does not develop or sell software products, APIs, or proprietary AI models; instead, it delivers a portfolio of professional services including half- or full-day AI Readiness Workshops, 2–3 week AI Opportunity Sprints, monthly retainer Strategic Advisory Partnerships, 90-minute Executive Lunch & Learn briefings, and full-day Technology Leaders Masterclasses. It also sells standardised digital training courses through its own e-commerce shop, including a live online course on building Internal Developer Portals with Backstage on AWS (SGD 650) and a scheduled AI Integration Masterclass (SGD 599).

The firm's revenue model is a mix of one-time fixed-fee engagements (workshops, sprints, masterclasses), monthly subscription retainers for ongoing advisory, and per-unit course sales. Distribution is founder-led direct sales initiated via a Calendly booking, supplemented by event-driven demand generated through the firm's co-organisation of apidays Singapore (since 2019, 1,500+ attendees annually), The Loop Asia podcast, and an active blog. Customers are enterprise technology leaders in banking and telecommunications (named logos include Bank Rakyat Indonesia, ANZ Banking Group, Singtel, Telstra, Telecom Italia, and Telefonica Germany), supplemented by an education channel through the NUS Fintech SG programme (500+ professionals trained).

Blue Connector is registered as Blue Connector Pte Ltd (UEN 201903084K) in Singapore, is bootstrapped with no disclosed funding, and operates with 1-10 employees, with the founder as the sole identified team member. The firm is also an Odoo Learning Partner and a co-organiser of apidays Singapore, the region's leading conference on APIs, AI, and platform strategy. Its core differentiator is its practitioner-led, vendor-neutral positioning that emphasises building internal client capability rather than creating consultant dependency.

Name

Blue Connector

Legal name

Blue Connector Pte Ltd

Website

https://blueconnector.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Connector is a Singapore-based boutique advisory firm that provides AI readiness, API strategy, and executive education services to technology leaders across Asia-Pacific. It delivers workshops, advisory retainers, and training courses, and co-organises apidays Singapore.

Ownership category

akta.pro rank

Product category

IT Management Consulting

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Communications Services, Nec (4899)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK), B2B/EDI & Partner Integration (BPAMAOAJ), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

Keywords

• AI advisory services
• API maturity assessment
• Executive technology workshops
• Internal developer portals
• Digital transformation consulting

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advisory & Consulting Services: Ongoing strategic advisory partnerships billed on a monthly retainer basis, providing senior independent advisory to keep AI programmes on track and vendors accountable.
2. Workshop & Masterclass Fees: Fixed-fee engagements for AI Readiness Workshops, AI Opportunity Sprints, Executive Lunch & Learn sessions, and Technology Leaders Masterclasses. Priced as one-time engagements with defined scopes.
3. Online Course Sales: Digital course products sold via the company's e-commerce platform, including the AI Integration Masterclass (SGD 599) and Live Online Build Your Software Catalog with Backstage course (SGD 650).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Blue Connector provides AI readiness advisory, workshops, and executive education for technology leaders across Asia-Pacific, alongside training courses on Internal Developer Portals and API strategy. Its five core professional-service engagements include AI Readiness Workshops, AI Opportunity Sprints, Strategic Advisory Partnerships, Executive Lunch & Learn sessions, and Technology Leaders Masterclasses; training courses are sold separately via its e-commerce shop. The firm does not develop proprietary software products, APIs, or platforms.

Product overview

Blue Connector is an AI advisory and training company operating across Asia-Pacific. The company offers a portfolio of professional services (advisory, workshops, masterclasses) and training courses. The advisory services include five engagement types: AI Readiness Workshop (leadership alignment), AI Opportunity Sprint (roadmap and business case), Strategic Advisory Partnership (ongoing retainer), Executive Lunch & Learn (vendor-neutral briefings), and Technology Leaders Masterclass (architecture and governance). The training courses include 'Build your Software Catalog with Backstage' (a live online course on internal developer portals and Backstage) and 'AI Integration Masterclass' (scheduled for April 2026). The company does not offer a software product, SaaS platform, or API product. All offerings are service-based professional engagements or educational courses.

Differentiator

Problem solved

Functional benefit

Brands

• The Loop Asia: In-depth conversations with CTOs, founders, and practitioners across Asia-Pacific on AI, APIs, cybersecurity, and strategic challenges; available on YouTube, Spotify, and Apple Podcasts.

Products and services

• AI Readiness Workshop Half or full day fixed-fee workshop for leadership teams to align on AI priorities before committing budget; delivers shared priorities and a board-ready brief. Targeted at enterprise leadership teams across Asia-Pacific preparing to invest in AI.
• AI Opportunity Sprint 2-3 week fixed-scope engagement delivering a prioritised AI roadmap and business case to help organisations identify their best AI opportunities. Targeted at APAC enterprises ready to scope their first AI initiatives.
• Strategic Advisory Partnership Monthly retainer advisory partnership providing senior independent oversight to keep AI vendors accountable and programmes on track. Targeted at APAC enterprises executing AI initiatives that need ongoing senior counsel.
• Executive Lunch & Learn 90-minute fixed-fee, vendor-neutral AI briefing for senior leaders to make informed AI decisions, brief boards, and challenge vendors. Targeted at C-suite and senior executives across APAC enterprises.
• Technology Leaders Masterclass Full-day fixed-fee masterclass for CTOs, architects, and technical leads covering AI architecture, governance skills, and connecting technical decisions to business outcomes. Targeted at APAC technology leaders building AI capability.
• Build your Software Catalog with Backstage (Live Online Course) Instructor-led live online course (three sessions over three weeks) teaching platform engineers how to install Backstage on AWS and create a Software Catalog listing applications, APIs, and databases. Priced at SGD 650 per participant. Targeted at platform engineers globally.
• AI Integration Masterclass (13 April 2026) One-day in-person masterclass on AI integration scheduled for April 13, 2026 in Singapore. Priced at SGD 599 per participant, includes a 30-day money-back guarantee. Targeted at professionals seeking structured AI integration training.

Quantifiable outcome

• 10+ years of enterprise advisory across Asia-Pacific
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• apidays (apidays Singapore)coreStrategic or Co-development Partner · 1 January 2019Since 2019, Blue Connector has partnered with apidays to bring the apidays Singapore conference to the region — the leading conference on APIs and the programmable economy. Blue Connector co-organises the event, which attracts 1,500+ executives, architects, and practitioners annually over two days. The partnership serves as Blue Connector's primary brand platform and customer acquisition channel.
• QmaniminorStrategic or Co-development PartnerQmani provides the infoBoard and infoWAMS dynamic scheduling solution for precision engineering, cabinetry and woodworking, grounds maintenance and landscaping industries. Referenced as a partner in Blue Connector's ecosystem on the About Us page.
• The Loop Asia (Podcast)coreGTM or Marketing PartnerBlue Connector produces The Loop Asia podcast — in-depth conversations with CTOs, founders, and practitioners across Asia-Pacific on AI, APIs, cybersecurity, and strategic challenges. Available on YouTube, Spotify, and Apple Podcasts. This is a Blue Connector-branded media property used for thought leadership and community engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Slalom: Regional technology consultancy with AI strategy and platform engineering practices across Asia-Pacific. Comparable on boutique-feel enterprise advisory engagements, but with significantly larger delivery capacity and cross-region footprint.
• Thoughtworks: Global technology consultancy with deep API platform engineering and digital transformation practices. Comparable on enterprise API/AI advisory scope, but operates at much larger scale with cross-functional delivery teams across Asia-Pacific.
• AWS Training and Certification: Vendor-led training and certification arm of Amazon Web Services. Comparable on technical enablement course products (e.g., similar to Blue Connector's Backstage course), though AWS Training focuses specifically on its own platform ecosystem.
• Accenture: Global professional services firm with large AI and platform engineering practices. Comparable on enterprise AI/API advisory and transformation services for banks and telcos across Asia-Pacific, but at vastly larger scale and broader scope than Blue Connector's boutique offering.
• Avanade: Joint venture between Accenture and Microsoft offering enterprise technology consulting, including AI strategy and platform advisory. Comparable on enterprise AI/API advisory engagements across financial services and telecom, though Avanade operates at significantly larger scale.
• Kong Inc. API platform company offering gateway, service mesh, and developer portal tooling, with associated training and certification programs. Comparable on API strategy education focus, though Kong is a software vendor with proprietary platform versus Blue Connector's vendor-neutral advisory approach.

Direct peers

• Singularity Group (SingularityU): Executive education and advisory organization focused on exponential technologies including AI. Comparable on AI executive briefing and masterclass format, though SingularityU is a global non-profit with broader reach across geographies.
• DeepLearning.AI: AI education company founded by Andrew Ng offering courses, specializations, and executive education. Comparable on AI executive education product format (courses + workshops), though DeepLearning.AI operates at much larger scale via online platforms.
• APIIDA: Boutique advisory firm specializing in API strategy and integration consulting for enterprises. Closest comparable peer: similar boutique positioning, focus on API maturity assessments, and engagement-led services targeting enterprise technology leaders.

Regional players

• Zaizi: Asia-Pacific-headquartered data and integration consultancy offering API strategy and platform engineering services. Comparable on API maturity advisory and integration focus with similar boutique positioning, though Zaizi's primary geographic strength is in South and Southeast Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubetheloop.asia/podcast
• LinkedInlinkedin.com/company/blue-connector

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Connector