Qmani
Qmani is an Australian cloud software company, founded in 2003 and based in Ashburton, Victoria, that delivers business SMS messaging, workflow automation, asset and parking fault administration, and telecommunications provisioning solutions primarily to Australian local government councils, telecommunications carriers, and small-to-mid commercial enterprises.
- Company typePrivate
- Founded2003
- HeadquartersAshburton, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Qmani does
Qmani Pty Ltd is an Australian cloud software company founded in 2003 and headquartered in Ashburton, Victoria, that builds enterprise messaging, workflow automation, and operational management solutions for Australian government councils, telecommunications carriers, and commercial businesses. The company operates a portfolio of in-house products anchored by smsQ — a business SMS messaging platform with web-based, HTTP, email, FTP, and SMPP interfaces that supports both outbound and inbound SMS at scale and is offered in Business and Enterprise variants — alongside workflow and operational tools including infoWAMS for production scheduling, AMFAS and PMFAS for council asset and parking fault administration, estimateQ for prospect engagement, spQ for telecommunications service provisioning, GroupManager for emergency and rescue communications, and snTribes for mobile network operator social network analytics. Two products, infoBoard (production scheduling) and Parkcontrol (parking bay management), are sourced through partnerships with German and Spanish vendors respectively and resold into the Australian market. All solutions are deployed as cloud-hosted multi-user, multi-site applications secured with 128-bit SSL encryption and one-way password hashing.
The company monetizes through three primary streams: usage-based SMS message credits (with a 180-day expiry and 30-day post-expiry refund window for first-time customers), recurring software subscriptions for hosted enterprise solutions, and professional services/consultancy. Distribution is overwhelmingly web-based direct, with self-service login portals for smsQ, infoWAMS, PMFAS, and spQ, complemented by phone and email support (including after-hours coverage) and a service-provider/reseller channel that allows partners to re-brand smsQ for their end customers, with gatewayQ providing wholesale SMPP-level access for high-volume resellers. Marketing is limited to the company website, dedicated product microsites (smsQ, estimateQ, infoBoard), and direct customer engagement — no paid advertising, content marketing, or social media presence is visible. Geographic scope is restricted to Australia by stated Usage Policy, with international buyers directed to contact support.
Qmani firmographics
Firmographics- Name
- Qmani
- Legal name
- Qmani Pty Ltd
- Website
- https://qmani.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Qmani is an Australian cloud software company, founded in 2003 and based in Ashburton, Victoria, that delivers business SMS messaging, workflow automation, asset and parking fault administration, and telecommunications provisioning solutions primarily to Australian local government councils, telecommunications carriers, and small-to-mid commercial enterprises.
- Ownership category
- akta.pro rank
Qmani industry classification
Industry- Product category
- Enterprise Business Messaging Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industry
- Unified Communications & Collaboration Network Services (VoIP/QoS) (BPAEAEAI)
Keywords
Where Qmani is headquartered
LocationHeadquarters
- HQ city
- Ashburton
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Qmani business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SMS Messaging Credits: Qmani sells message credits for SMS usage. Credits expire after 180 days of purchase. First-time customers can request refunds for unutilised message credits within 30 days. This represents a usage-based revenue stream for SMS products like smsQ Business and smsQ Enterprise.
- Software Subscriptions: The company provides hosted software solutions (infoWAMS, PMFAS, spQ, estimateQ) deployed in their cloud platforms. The multi-user and multi-site solutions with billing and transactional data feeds suggest subscription-based software licensing.
- Professional Services: Consultancy for business problem solving is listed among Qmani's key activities, suggesting revenue from implementation, customization, and consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Message Credits - Usage-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Qmani product offering
Product offeringCore offering
Qmani develops and delivers cloud-hosted enterprise software for business messaging, workflow automation, production scheduling, asset and parking fault management, and telecommunications service provisioning. Its flagship product smsQ provides secure, high-throughput business SMS messaging with API integration, while related products such as infoWAMS, AMFAS, PMFAS, spQ, GroupManager, snTribes, estimateQ, and gatewayQ address council operations, telco provisioning, emergency communications, and social network analytics for Australian enterprise, government, and telecommunications customers.
Product overview
Qmani is an Australian cloud solutions provider offering a portfolio of interconnected enterprise products focused on messaging, workflow automation, and asset management. The core product line includes smsQ (Business and Enterprise tiers) for business SMS messaging with comprehensive API integration capabilities; infoWAMS paired with the partnered infoBoard platform for production scheduling and planning; estimateQ for prospect engagement workflows; and GroupManager for emergency communications. The telco-focused offerings comprise spQ for carrier service provisioning and snTribes for social network analysis. Qmani's council and enterprise solutions include AMFAS for asset and fault management, PMFAS for parking management (enhanced by the Parkcontrol solution developed with SICE), and gatewayQ for wholesale messaging. All solutions are deployed in cloud platforms with multi-user and multi-site capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- smsQ: Business SMS messaging solution providing secure and effective mobile messaging for organizations. Available in two variants: smsQ Business and smsQ Enterprise.
- infoWAMS
- infoBoard
- AMFAS
- PMFAS
- spQ
- GroupManager
- snTribes
Products and services
- smsQ Business Web-based business SMS messaging platform that enables organizations to send and receive text messages from PC to mobile phones, with high throughput, scheduled messaging, mobile surveys, appointment reminders, auto-reply workflows, keyword processing, and landing page creation for marketing campaigns. Includes comprehensive API connections for integration with front and back-end systems.
- smsQ Enterprise Extended version of smsQ Business that adds a company-identified reply number, enabling two-way communication, call-to-action campaigns, promotions, customer database building, and customer retention programs, with full customization capabilities for enterprise requirements.
- infoWAMS (Work Management Solution) In-house supervisory and management-level software providing tabular views and reports of production schedules with a comprehensive query and data filtering matrix, highlighting production information for decision-makers across multi-user, multi-site deployments.
- infoBoard German-developed production scheduling and planning software with global deployments, designed to optimize work orders, work-centres, and production forecasting; distributed by Qmani in Australia as a complement to infoWAMS.
- estimateQ Easy-to-use, configurable cloud-hosted software tool for enhancing internal workflows for prospect and customer engagements with quick interactive responses, supporting business system integration, reporting, enquiries, and messaging.
- GroupManager Emergency and rescue group management solution proven in volunteer groups and State Government departments, offering a multi-user environment with high-quality, reliable, and secure message delivery via Business SMS connected to Australian mobile carriers.
- spQ Telecommunications and service provider solution enabling carriers to provide resellers with tools for secure service and provisioning in partitioned multi-company environments, with enhanced service level reporting for customer service management.
- AMFAS (Asset Management and Fault Administration System) Integrated asset management and fault reporting solution for councils and enterprises to manage productive assets such as parks, buildings, and public facilities, with automated interfaces to business systems and SMS alerts to repair teams.
- PMFAS (Parking Management and Fault Administration System) Parking machine/meter management and fault reporting solution for Australian councils, integrating parking operations with technician workflows and SMS alerts, deployed with multiple Australian local councils.
- Parkcontrol Parking control solution developed by SICE (Spain) in partnership with FAMM for management of allocated parking spaces including disabled, loading zone, and reserved bays; available as a standalone tool or integrated with PMFAS, with real-time parking availability access via mobile devices and early detection of invalid parking.
- snTribes (Social Network Analysis Solution) Mobile network operator solution for marketing analytics that records and analyses communication patterns including voice, SMS, MMS, and IM; on-net versus off-net composition; caller/receiver location; and time of day, supporting promotions, campaigns, churn reduction, and loyalty campaigns.
- gatewayQ Wholesale messaging platform providing web, ftp, email, HTTP, and SMPP interfaces for high-volume outgoing and incoming SMS processing, enabling service providers and resellers to re-brand and customize messaging for their customers.
Companies that use Qmani
Customer profileSegments4 records
Ideal customer profiles4 records
Qmani technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Qmani partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered moderate.
- SICEmoderateQmani has partnered with SICE, one of Spain's leading global transportation infrastructure companies, to offer Australian councils the Parkcontrol solution for parking management. The partnership combines SICE's Parkcontrol technology (designed with FAMM - Madrid Regional Association for the Handicapped) with Qmani's PMFAS system for real-time access by council personnel. Solutions can be provided as standalone or integrated with PMFAS.
- infoBoardmoderateQmani partners with infoBoard, a German-developed and proven production scheduling and planning system with global deployments. infoBoard provides comprehensive features for production scheduling, optimizing work orders and work-centres. Qmani complements this with infoWAMS (Work Management Solution) for supervisory and management-level users.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Qmani competitors and assessment
Company assessmentBroad incumbents
- 8x8: Enterprise UCaaS/CCaaS provider with messaging and workflow capabilities — relevant adjacency to Qmani's GroupManager and spQ enterprise communications products, though 8x8 is much larger and global.
- Mitel: Global unified communications and telephony vendor serving enterprise and government with messaging, collaboration, and contact center — comparable enterprise/government communications stack to Qmani's broader portfolio.
- Twilio: Global CPaaS leader providing programmable SMS, voice, and messaging APIs at scale with developer-first go-to-market — comparable messaging infrastructure product set to Qmani's gatewayQ and smsQ but vastly broader portfolio and geography.
- Sinch: Global CPaaS provider with strong SMS gateway, mobile operator relationships, and enterprise messaging — direct overlap on Qmani's carrier-direct SMS wholesale business (gatewayQ) but with much wider channel and geographic breadth.
- Vonage (Ericsson): Communications platform offering SMS, voice, and video APIs plus UCaaS — comparable unified communications infrastructure layer that overlaps with Qmani's enterprise messaging and workflow automation positioning.
Direct peers
- Clickatell: Global CPaaS provider offering business SMS, WhatsApp, and USSD messaging with carrier-direct gateways — directly competes with Qmani's smsQ Business/Enterprise SMS gateway products on enterprise messaging.
- SMS Broadcast: Australian-based business SMS platform serving enterprise, government, and not-for-profit clients with web-based bulk SMS and two-way messaging — highly comparable niche and geography to Qmani's smsQ.
- MessageMedia: Australia-headquartered business SMS and mobile messaging platform serving enterprise and government customers with API/SMPP gateways — directly comparable to Qmani's smsQ and gatewayQ offerings and geographic focus.
Emerging players
- Nintex: Workflow and process automation platform serving enterprise customers with BPM and automation tooling — comparable to Qmani's infoWAMS and estimateQ workflow management products though at a much larger scale.
Others
- Telstra (EIS): Australia's largest telecom carrier providing enterprise messaging APIs and managed connectivity that competes with Qmani's spQ telco provisioning and gatewayQ wholesale messaging at the carrier/connectivity layer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Qmani social profiles
Digital presenceQmani financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qmani leadership team
Management profileNumber of profiles
Qmani funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qmani M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qmani
What does Qmani do?
Qmani develops and delivers cloud-hosted enterprise software for business messaging, workflow automation, production scheduling, asset and parking fault management, and telecommunications service provisioning. Its flagship product smsQ provides secure, high-throughput business SMS messaging with API integration, while related products such as infoWAMS, AMFAS, PMFAS, spQ, GroupManager, snTribes, estimateQ, and gatewayQ address council operations, telco provisioning, emergency communications, and social network analytics for Australian enterprise, government, and telecommunications customers.
Is Qmani a public or private company?
Qmani is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Qmani founded?
Qmani was founded in 2003. It employs 1 to 10 people.
Where is Qmani based?
Qmani is headquartered in Ashburton, Australia, in the Oceania region.
How does Qmani make money?
Three revenue lines are on record. SMS Messaging Credits are the primary driver. The others are software Subscriptions and professional Services.
Who are Qmani's main competitors?
Broad incumbents on record are 8x8, Mitel, Twilio, Sinch and Vonage (Ericsson). Direct peers are Clickatell, SMS Broadcast and MessageMedia. Nintex is listed as an emerging player. Telstra (EIS) is listed as an others.
Does Qmani have an API?
Yes. Qmani's smsQ platform provides comprehensive API connections for seamless integration with front and back-end systems. Multiple interface options are available including: feature-rich web-based interface, email to SMS interface, SMS Reply to email and/or mobile phone, on-line HTTP interface for quick on-line deployment and high messaging volumes, and an SMPP interface for higher traffic volumes. These interfaces provide both outgoing and incoming SMS processing. No specific API documentation URL is provided on the website.
What industry is Qmani in?
Qmani's product category is Enterprise Business Messaging Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of BPAEAEAI, Unified Communications & Collaboration Network Services (VoIP/QoS). Its NAICS code is 54151 and its SIC code is 7372.